Purpose A growing share of the literature in the fields of marketing and organizational theory is focusing on the uses of the past. This paper aims to propose an analysis of these uses over the long run and concludes that these uses of... more
Purpose A growing share of the literature in the fields of marketing and organizational theory is focusing on the uses of the past. This paper aims to propose an analysis of these uses over the long run and concludes that these uses of the past may themselves be historicized. Design/methodology/approach The paper uses accounting textbooks published in French from the seventeenth to the nineteenth century. This study uses historical and organizational literature to account for observed variations. Findings Two conceptualizations of the past can be found in the sources from the period studied, depending on the period one considers, each of them leading to a different marketing strategy. In the first one, the past is presented as providing most or even all the value of what is offered in the present, as past experience serves as a stepping stone to a better product. The second conception breaks with these mostly positive views and presents the past as a dangerous routine, from which on...
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Martine Azuelos, dir. Travail et emploi : l’expérience anglo-saxonne, vol. 1, Aspects historiques. Martine Azuelos et Marie-Claude Esposito, dir. Travail et emploi : l’expérience anglo-saxonne, vol. 2, Aspects contemporains.. Paris : Presses de la Sorbonne Nouvelle, 2001. 273 pp. Paris : L’Harmat...more
... Si quoi que ce soit est fait, je le souhaiterais fait de maniere aussi privee que possi-ble. ... Sur cette base, il avait tente a partir de 1824 de provoquer par le biais d'une action judiciaire la mise en faillite et la vente... more
... Si quoi que ce soit est fait, je le souhaiterais fait de maniere aussi privee que possi-ble. ... Sur cette base, il avait tente a partir de 1824 de provoquer par le biais d'une action judiciaire la mise en faillite et la vente aux encheres de la B & SA, pour en acquerir le controle total a bas ...
Research Interests:
... Si quoi que ce soit est fait, je le souhaiterais fait de maniere aussi privee que possi-ble. ... Sur cette base, il avait tente a partir de 1824 de provoquer par le biais d'une action judiciaire la mise en faillite et la vente... more
... Si quoi que ce soit est fait, je le souhaiterais fait de maniere aussi privee que possi-ble. ... Sur cette base, il avait tente a partir de 1824 de provoquer par le biais d'une action judiciaire la mise en faillite et la vente aux encheres de la B & SA, pour en acquerir le controle total a bas ...
