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The credibility of the sources of information is important in two folds: it ensures the information fulfills the objectives; and the information is credible and readily accepted as trusted sources. As far as divinity is concerned,... more
The credibility of the sources of information is important in two folds: it ensures the information fulfills the objectives; and the information is credible and readily accepted as trusted sources. As far as divinity is concerned, credibility has been discussed based on two primary sources for Muslims laws and regulations, namely the Holy Qur’an and the Hadith (traditions) of the prophet.The elaboration and discussions based from the Qur’an and Hadith were further provided in the writings by the prominent Ulama’ and Muslim jurists. This paper discusses some underpinning concepts of the credibility of information as retrieved from the holy Qur’an and the Hadith. It is clear from this exploratory exercise that the basic aspect of credibility of information sources is based on verse VI of Surah al-Hujurati.e: “O you who believe! If a wicked person come to you with any news, ascertain the truth, lest ye harm people unwittingly, and afterwards become full of repentance for what you have ...
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Research Interests: Humanities and Art
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Rukun Negara yang diisytiharkan pada tahun 1970 merupakan asas pembentukan negara bangsa Malaysia. Sepanjang setengah abad ini, pelbagai inisiatif telah dilaksanakan bagi memastikan masyarakat memahami, menghayati dan mengamalkan Rukun... more
Rukun Negara yang diisytiharkan pada tahun 1970 merupakan asas pembentukan negara bangsa Malaysia. Sepanjang setengah abad ini, pelbagai inisiatif telah dilaksanakan bagi memastikan masyarakat memahami, menghayati dan mengamalkan Rukun Negara. Selari dengan perkembangan dunia digital pada hari ini, kajian ini bertujuan untuk mengenal pasti kesedaran rakyat Malaysia berkaitan Rukun Negara dalam tempoh 5 tahun (2016-2020) yang diukur berdasarkan trend carian maklumat di aplikasi Google. Kajian ini juga bertujuan untuk mengenal pasti topik-topik berkaitan Rukun Negara yang menjadi fokus carian maklumat di Malaysia. Data kajian ini diperolehi daripada Google Trends, iaitu satu aplikasi yang menyediakan data raya tentang carian maklumat di Google. Graf trend kajian dan Jumlah Carian Relatif (JCR) dalam tempoh kajian dianalisis dengan menggunakan SPSS 22.0 secara deskriptif dan inferensi ANOVA dua-hala. Dapatan menunjukkan terdapat trend peningkatan carian maklumat Rukun Negara dalam temp...
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Malaysia adalah negara yang dibina berasaskan integrasi. Usaha untuk memupuk dan mengukuhkan hubungan antara etnik ke arah perpaduan yang diidamkan sentiasa ditekankan dalam agenda pembangunan negara bangsa Malaysia. Untuk itu, program... more
Malaysia adalah negara yang dibina berasaskan integrasi. Usaha untuk memupuk dan mengukuhkan hubungan antara etnik ke arah perpaduan yang diidamkan sentiasa ditekankan dalam agenda pembangunan negara bangsa Malaysia. Untuk itu, program Rukun Tetangga telah dilancarkan pada tahun 1975 sebagai satu usaha kerajaan untuk memupuk perpaduan di peringkat akar umbi masyarakat. Setelah lebih empat dekad dibentuk, sejauh mana terbinanya kesepaduan nasional dalam kalangan penduduk Kawasan Rukun Tetangga (KRT) di seluruh negara? Satu kajian kuantitatif yang diadaptasikan daripada model Indeks Perpaduan Nasional (IPNas) 2018 telah dijalankan ke atas 585 orang penduduk KRT di seluruh negara melalui kaedah purposive sampling. Ujian ANOVA sehala digunakan untuk menentukan perbezaan di antara etnik bagi konstruk kesepaduan sosial dan etos bangsa yang berhubungan dalam membentuk kesepaduan nasional. Ujian regresi linear mudah diaplikasikan untuk menentukan hubungan di antara etos bangsa dan kesepadua...
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Kajian mengenai kredibilit maklumat sebagai faktor antesedan dalam penerimaan maklumat berkaitan islam di Internet.
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Social capital has long been discussed by social scientists as well as in the economic sphere i.e. Narayan and Cassidy (2001), Putnam et al.(1993) and Coleman (1988). Lately, however, its discussion has become more interesting because of... more
Social capital has long been discussed by social scientists as well as in the economic sphere i.e. Narayan and Cassidy (2001), Putnam et al.(1993) and Coleman (1988). Lately, however, its discussion has become more interesting because of its importance in economic development, especially relating to micro financing and its relationship to poverty. The microfinance scheme approach which nourishes the existing social capital amongst the schemes participants is said to be capable of raising the performance of their economic activities.This study also attempts to use the structural equation model (SEM) which is rarely used in economic analysis in examining the effects of four variables, namely social capital, human capital, financial capital and physical capital on the participants‟ income from economic projects. The data set for this study was obtained from' Kajian Penyelidikan Impak 6 Amanah Ikhtiar Malaysia‟ (AIM).A total of 489 respondents were interviewed using the face-to-face...
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ABSTRACT Kepentingan media sosial untuk tujuan kelangsungan perniagaan pada hari ini tidak dapat dinafikan lagi. Ia semakin diterima oleh kebanyakan organisasi dalam pelbagai industri sebagai medium pemasaran baharu. Kajian ini bertujuan... more
ABSTRACT Kepentingan media sosial untuk tujuan kelangsungan perniagaan pada hari ini tidak dapat dinafikan lagi. Ia semakin diterima oleh kebanyakan organisasi dalam pelbagai industri sebagai medium pemasaran baharu. Kajian ini bertujuan untuk melihat ciri-ciri penerimaan media sosial sebagai medium pemasaran baharu bagi perniagaan kecil dan sederhana (SME) khususnya sektor penginapan bajet di Malaysia. Kajian tinjauan keratan rentas dijalankan terhadap pengusaha penginapan bajet di negeri Kedah, Perlis dan Pulau Pinang. Sebanyak 112 borang soal selidik yang dilengkapkan responden dikodkan dalam perisian SPSS versi 19. Dapatan kajian menunjukkan majoriti pengusaha penginapan bajet menerima media sosial khususnya laman Facebook sebagai medium pemasaran baharu perkhidmatan mereka. Kesimpulannya, wujud kecenderungan dalam kalangan perniagaan kecil dan sederhana (SME) dalam industri pelancongan khususnya sektor penginapan bajet untuk mengaplikasikan elemen teknologi dalam operasi perniagaan mereka.
Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi penerimaan media sosial sebagai medium pemasaran oleh pengusaha penginapan bajet dalam industri pelancongan. Kerangka teoritikal kajian ini dengan menggabungkan... more
Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi penerimaan media sosial sebagai medium pemasaran oleh pengusaha penginapan bajet dalam industri pelancongan. Kerangka teoritikal kajian ini dengan menggabungkan faktor dalaman, faktor luaran organisasi dan faktor teknologi yang diaplikasikan dalam Model Penerimaan Teknologi dan Teori Difusi Inovasi. Kajian tinjauan keratan rentas dijalankan terhadap pengusaha penginapan bajet di Kedah, Perlis dan Pulau Pinang. Sebanyak 300 borang soal selidik telah diedarkan dalam kajian lapangan dan secara dalam talian. Sebanyak 112 data dapat dikumpul dan dianalisis menggunakan teknik Pemodelan Persamaan Struktur berbantukan SmartPLS. Analisis laluan menunjukkan bahawa pemboleh ubah kajian iaitu faktor dalaman dan luaran organisasi, serta faktor teknologi menjelaskan sebanyak 71% varians penerimaan media sosial sebagai medium pemasaran. Kajian menunjukkan bahawa penerimaan media sosial sebagai medium pemasaran tidak hanya di...
Kopitiam is a traditional coffee shop mostly owned by Chinese in Malaysia. It has been rebranded with a modern taste to fulfil the changing lifestyle of the Malaysian society. Thus, Kopitiam has been accepted as a Malaysian brand.... more
Kopitiam is a traditional coffee shop mostly owned by Chinese in Malaysia. It has been rebranded with a modern taste to fulfil the changing lifestyle of the Malaysian society. Thus, Kopitiam has been accepted as a Malaysian brand. Recently, a number of negative news were reported in the mass media highlighting issues such as the Halal logo and certificates, the suspicion of chicken slaughtering process and the use of pork-based gelatine in food and beverages in Kopitiams have stirred the feelings of Malaysian Muslims. This paper is an excerpt of a research that identifies factors influencing students to visit Kopitiam based on the Theory of Planned Behaviour by Ajzen (1991) combined with another construct which is the influence of advertising. Quantitative approach was employed based on a survey through a questionnaire that applies cross sectional design. 382 respondents were involved through a systematic random sampling from the population of 18,000 undergraduate students in Univer...
Kepentingan media sosial untuk tujuan kelangsungan perniagaan pada hari ini tidak dapat dinafikan lagi. Ia semakin diterima oleh kebanyakan organisasi dalam pelbagai industri sebagai medium pemasaran baharu. Kajian ini bertujuan untuk... more
Kepentingan media sosial untuk tujuan kelangsungan perniagaan pada hari ini tidak dapat dinafikan lagi. Ia semakin diterima oleh kebanyakan organisasi dalam pelbagai industri sebagai medium pemasaran baharu. Kajian ini bertujuan untuk melihat ciri-ciri penerimaan media sosial sebagai medium pemasaran baharu bagi perniagaan kecil dan sederhana (SME) khususnya sektor penginapan bajet di Malaysia. Kajian tinjauan keratan rentas dijalankan terhadap pengusaha penginapan bajet di negeri Kedah, Perlis dan Pulau Pinang. Sebanyak 112 borang soal selidik yang dilengkapkan responden dikodkan dalam perisian SPSS versi 19. Dapatan kajian menunjukkan majoriti pengusaha penginapan bajet menerima media sosial khususnya laman Facebook sebagai medium pemasaran baharu perkhidmatan mereka. Kesimpulannya, wujud kecenderungan dalam kalangan perniagaan kecil dan sederhana (SME) dalam industri pelancongan khususnya sektor penginapan bajet untuk mengaplikasikan elemen teknologi dalam operasi perniagaan mere...
Kepentingan media sosial untuk tujuan kelangsungan perniagaan pada hari ini tidak dapat dinafikan lagi. Ia semakin diterima oleh kebanyakan organisasi dalam pelbagai industri sebagai medium pemasaran baharu. Kajian ini bertujuan untuk... more
Kepentingan media sosial untuk tujuan kelangsungan perniagaan pada hari ini tidak dapat dinafikan lagi. Ia semakin diterima oleh kebanyakan organisasi dalam pelbagai industri sebagai medium pemasaran baharu. Kajian ini bertujuan untuk melihat ciri-ciri penerimaan media sosial sebagai medium pemasaran baharu bagi perniagaan kecil dan sederhana (SME) khususnya sektor penginapan bajet di Malaysia. Kajian tinjauan keratan rentas dijalankan terhadap pengusaha penginapan bajet di negeri Kedah, Perlis dan Pulau Pinang. Sebanyak 112 borang soal selidik yang dilengkapkan responden dikodkan dalam perisian SPSS versi 19. Dapatan kajian menunjukkan majoriti pengusaha penginapan bajet menerima media sosial khususnya laman Facebook sebagai medium pemasaran baharu perkhidmatan mereka. Kesimpulannya, wujud kecenderungan dalam kalangan perniagaan kecil dan sederhana (SME) dalam industri pelancongan khususnya sektor penginapan bajet untuk mengaplikasikan elemen teknologi dalam operasi perniagaan mereka.
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... Mohd Sobhi Ishak Jabatan Teknologi Media Fakulti Komunikasi dan Bahasa Moden Universiti Utara ... Dr. Musa Abu Hassan Jabatan Komunikasi Fakulti Bahasa Moden dan Komunikasi ... umur, dan tahap keupayaan fizikal (UNCTAD, 2005; Tengku... more
... Mohd Sobhi Ishak Jabatan Teknologi Media Fakulti Komunikasi dan Bahasa Moden Universiti Utara ... Dr. Musa Abu Hassan Jabatan Komunikasi Fakulti Bahasa Moden dan Komunikasi ... umur, dan tahap keupayaan fizikal (UNCTAD, 2005; Tengku Mohamed Faziharudean, 2004 ...
Patriotisme merupakan elemen penting dalam proses mengekalkan perpaduan dan perasaan cinta dan kasih sayang terhadap negara. Penerapan nilai patriotisme sangat penting dalam memastikan keharmonian hidup dalam masyarakat berbilang kaum... more
Patriotisme merupakan elemen penting dalam proses mengekalkan perpaduan dan perasaan cinta dan kasih sayang terhadap negara. Penerapan nilai patriotisme sangat penting dalam memastikan keharmonian hidup dalam masyarakat berbilang kaum sesebuah negara. Terdapat beberapa kajian berkaitan dengan patriotisme yang telah dihasilkan oleh pengkaji terdahulu. Kajian meta-analisis ini dilakukan untuk meneroka kajian yang telah dilakukan berkaitan penerapan nilai patriotisme tahun 2015 hingga 2021. Kajian ini telah menganalisis secara sistematik menggunakan analisis kandungan terhadap artikel berkaitan patriotisme yang telah dipilih untuk menjawab tiga objektif kajian iaitu tema kajian, kaedah penyelidikan yang digunakan dan dapatan utama kajian. Analisis yang dilakukan ke atas enam artikel ini mendapati bahawa tema kajian adalah lebih bertumpu kepada tahap patriotisme. Kaedah kajian yang digunakan dalam mengkaji penerapan nilai patriotisme adalah kajian kuantitatif. Manakala dalam dapatan uta...
Research Interests: Physics and Humanities
The trend in social media usage among a group at risk in Malaysia, particularly women and girls has shown a significant increase in few years back. The utilization of social media by this group has created benefits that should be taken... more
The trend in social media usage among a group at risk in Malaysia, particularly women and girls has shown a significant increase in few years back. The utilization of social media by this group has created benefits that should be taken into consideration, which relates to empowerment. Studies on social media benefits to women and girls find that these tools can help the group to improve their life status, particularly in entrepreneurship, knowledge and skills enhancement, and economic and career improvement. This article discusses findings from a research conducted in Malaysia on social media as an empowerment tool which focuses on five important dimensions namely economy, social and cultural, legal, political, and psychology. The study employed a survey that uses a set of printed questionnaire distributed to women and girls who use social networking sites, particularly Facebook. Using a sample of 88 responses in an exploratory study, the researchers developed a 5-factor 24-item ins...
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This study aims to determine the behavior and perceptions of students about Google Effect, Digital Amnesia, and Nomophobia syndromes, among students. For this purpose, a quantitative approach is used through an online survey method using... more
This study aims to determine the behavior and perceptions of students about Google Effect, Digital Amnesia, and Nomophobia syndromes, among students. For this purpose, a quantitative approach is used through an online survey method using Google Form. The number of samples is 110 out of a total population of 636 students of Library and Information Science of UIN Ar-Raniry Banda Aceh. Samples were taken randomly for 5 days. The results are as follows; 84.5 % of students have used smartphones as a reminder, 70.9 % used as their external memory. Meanwhile, 73.6 % feel confused by information overload,78.9 % feel annoyed by hyperlinks, 51 % feel more motivated to answer questions,59 % feel more confident in discussing new things when a smartphone in hand, 78,2 % said that a smartphone can help in understanding the material being taught. In terms of perception, students stated that nomophobia, digital amnesia, and the Google effect are common phenomena in the digital age, 59.1 %, 88.1 %, ...
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Social media are playing an increasing role in today’s living.In Malaysia, the usage of social media has shown a significant growth in the last few years.The importance of studies concerning social media and personality is increasing day... more
Social media are playing an increasing role in today’s living.In Malaysia, the usage of social media has shown a significant growth in the last few years.The importance of studies concerning social media and personality is increasing day by day in line with the popularity of social media use, yet research into social media use in relation to personality traits remains rather limited.The existing literature on social media usage and its implications on end-user personality in Malaysia are also limited.The current research outlined two objectives, which are to identify the profile of social media usage among users in Malaysia, including experience, frequency of use, purpose, and reasons of social media usage, and to examine the effects of social media usage on the five factor personality traits.The study employed a cross-sectional survey using self-administered questionnaire which was distributed among university students who use social media via printed and online questionnaires.The ...
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This study aimed to seek an in-depth understanding of digital trends among Islamic university students to use their literacy well and balanced on the positive internet. We believe that students' success using the facilities of digital... more
This study aimed to seek an in-depth understanding of digital trends among Islamic university students to use their literacy well and balanced on the positive internet. We believe that students' success using the facilities of digital technology is closely related to their proficiency in ICT. In order to understand easily, we chose the research method of research on the data findings that have been published in several journals that we can access with the Google Scholar data search engine published from 2010 to 2021. We involve analytical studies under the phenomenological approach to finding valid and reliable data. In the data review process, for example, we analyze data, evaluate, and critically interpret before drawing conclusions that answer the questions of this study. So one of the findings is that students can access lecture material using digital media skills to understand digital literacy. Their digital literacy is present positively and wisely because they have receiv...
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Sejarah telah membuktikan bahawa keberkesanan perlaksanaan sesebuah sistem ekonomi mempunyai hubungkait yang rapat dengan sentimen dan aspirasi masyarakat yang terbabit. Keghairahan dan ketinggian motivasi sesebuah masyarakat dalam bidang... more
Sejarah telah membuktikan bahawa keberkesanan perlaksanaan sesebuah sistem ekonomi mempunyai hubungkait yang rapat dengan sentimen dan aspirasi masyarakat yang terbabit. Keghairahan dan ketinggian motivasi sesebuah masyarakat dalam bidang ekonomi sangat ditentukan oleh pola berfikir, kepercayaan, budaya dan sistem nilai yang terangkum dalam pandangan semesta (worldview) sesebuah masyarakat. Agama mendominasi pandangan semesta melalui pelbagai sifat (atribusi) kerohanian serta berkeupayaan mempengaruhi tingkahlaku dan orientasi sesuatu masyarakat kerana ia merupakan suatu cita-cita yang ingin dicapai oleh setiap individu. Dalam artikel ini, pola perkaitan antara penghayatan agama (religiosity) dengan pembangunan usahawan Melayu dibuktikan melalui kajian terhadap pelbagai bentuk penulisan dan kajian yang telah dilakukan sebelum ini. Hasil kajian mendapati, kejayaan dan kegemilangan yang dihasilkan dalam Tamadun Melayu sebelum ini bukanlah berlaku secara kebetulan, sebaliknya ia juga t...
The psychosocial stressor has become a prevailing phenomenon around the globe and is the major factor contributing towards the poor health and unsafe acts (leads to accidents) of the workers. These stressors at plant turnaround... more
The psychosocial stressor has become a prevailing phenomenon around the globe and is the major factor contributing towards the poor health and unsafe acts (leads to accidents) of the workers. These stressors at plant turnaround maintenance process are the most neglected context in petrochemical industries of Malaysia. The use of biomarkers in this study will be helpful to look into the actual health status of the workers due to psychosocial and work-related risks. The result of previous studies are contradicting and does not give a clear picture, therefore this study will particularly look into the relationship of demographic characteristics and working hours on psychosocial stress and their impact on unsafe acts. There are so many reasons that lead to accidents, but understanding the underlying reasons of these unsafe acts from the psychosocial perspective is very crucial.
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The proliferation of information technology has led to a unique cyber world that paved the way to a borderless communication space between communities. The advent of social networking sites (SNS) such as Facebook, Twitter, Instagram,... more
The proliferation of information technology has led to a unique cyber world that paved the way to a borderless communication space between communities. The advent of social networking sites (SNS) such as Facebook, Twitter, Instagram, LinkdIn, and others causes the spread of a belief or doctrine in the cyberworld without requiring the communities to interact face to face. The phenomenon has instigated varied reactions among the public especially youths who are using social media to express their political opinion. Therefore, this study seeks to examine Malaysian youths’ perception towards the national political climate through social media which is Facebook. The method of study is through field observation and in-depth interview with youths aged between 15 to 30 years old. This study utilises the Media Dependency System Theory introduced by Ball-Rokeach (1985). The study concludes that youths are predisposed to use Facebook as the stage for political expression. This finding is suppo...
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The rapid growth of social media in Malaysia affects all age groups, including women and girls. This group is at risk as they are more expose to various harms and vulnerabilities caused by social media usage. Thus, it is crucial to... more
The rapid growth of social media in Malaysia affects all age groups, including women and girls. This group is at risk as they are more expose to various harms and vulnerabilities caused by social media usage. Thus, it is crucial to identify and assess factors that may jeopardize this group in using social media. This article discusses a study conducted to identify types and nature of risks facing women by the exposure to social media, and develop a social media risk model for them. Specifically, the study aims to examine the perceived risks by Malaysian women in using social media which focuses on seven important dimensions namely ideology, love affair, sexual harassment, drugs, economy, religion and family relationship. The study employed a survey that uses a set of online questionnaire distributed to women who are actively using social media, particularly social networking sites. This study involves a sample of 1,307 respondents in an exploratory study, in which a 7-factor 40-item...
Model Penerimaan Teknologi (TAM) sering digunakan dalam kajian berkaitan pengaplikasian teknologi dalam masyarakat. Dalam konteks kajian berkaitan Internet, persepsi terhadap medium Internet, tahap keinginan menggunakan Internet dan tahap... more
Model Penerimaan Teknologi (TAM) sering digunakan dalam kajian berkaitan pengaplikasian teknologi dalam masyarakat. Dalam konteks kajian berkaitan Internet, persepsi terhadap medium Internet, tahap keinginan menggunakan Internet dan tahap penggunaan Internet untuk berkaitan maklumat agama memerlukan penelitian secara empirikal. Artikel ini memfokuskan kepada tahap penerimagunaan maklumat dalam perspektif agama Islam di Internet berasaskan Model Penerimaan Teknologi (TAM). Seramai 1180 orang responden terdiri daripada pengguna Internet dari latar pendidikan agama Islam terlibat dalam kajian tinjauan cross sectional berasaskan borang soal selidik. Analisis Pemodelan Persamaan Struktur (SEM) digunakan untuk menentukan model hipotesis kajian yang dibentuk. Dapatan kajian menunjukkan bahawa golongan berpendidikan agama menerimaguna maklumat berkaitan Islam di Internet berdasarkan tanggapan bahawa Internet mudah diguna dan tanggapan Internet adalah berguna. Kesimpulannya, pengguna Interne...
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Current development in the usage of media and the Internet proved that community members are increasingly exposed to various gadgets and media applications, which undoubtedly can have positive and negative impacts on their lives. Yet,... more
Current development in the usage of media and the Internet proved that community members are increasingly exposed to various gadgets and media applications, which undoubtedly can have positive and negative impacts on their lives. Yet, despite interest in and the emergence of examples of inspirational community engagement and the increasing usage of media among citizens, relatively little is known about the scale as well as the ecosystems of the emerging media literacy of Malaysian rural citizens. The objective of this research is to identify the important elements in conducting community engagement on media literacy programs in the rural community. A program which is called “Community Engagement on Media Literacy” (CE: ML) has been designed to assist the community members in utilizing the media in their daily lives. This program is a collaboration between faculty members and students of a university and committee members of a mosque in the northern district of Malaysia. The communit...
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Research Interests: Sociology and Psychology
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Kepentingan media sosial untuk tujuan kelangsungan perniagaan pada hari ini tidak dapat dinafikan lagi. Ia semakin diterima oleh kebanyakan organisasi dalam pelbagai industri sebagai medium pemasaran baharu. Kajian ini bertujuan untuk... more
Kepentingan media sosial untuk tujuan kelangsungan perniagaan pada hari ini tidak dapat dinafikan lagi. Ia semakin diterima oleh kebanyakan organisasi dalam pelbagai industri sebagai medium pemasaran baharu. Kajian ini bertujuan untuk melihat ciri-ciri penerimaan media sosial sebagai medium pemasaran baharu bagi perniagaan kecil dan sederhana (SME) khususnya sektor penginapan bajet di Malaysia. Kajian tinjauan keratan rentas dijalankan terhadap pengusaha penginapan bajet di negeri Kedah, Perlis dan Pulau Pinang. Sebanyak 112 borang soal selidik yang dilengkapkan responden dikodkan dalam perisian SPSS versi 19. Dapatan kajian menunjukkan majoriti pengusaha penginapan bajet menerima media sosial khususnya laman Facebook sebagai medium pemasaran baharu perkhidmatan mereka. Kesimpulannya, wujud kecenderungan dalam kalangan perniagaan kecil dan sederhana (SME) dalam industri pelancongan khususnya sektor penginapan bajet untuk mengaplikasikan elemen teknologi dalam operasi perniagaan mereka.
Kata kunci: Media sosial, Pemasaran, Penginapan bajet.
Kata kunci: Media sosial, Pemasaran, Penginapan bajet.