Ronald Klimberg

... A Model for Risk-Based Dredging Decisions. by Holly Morehouse Garriga , Samuel J. Ratick , David A. Moser , Wei Du , Leigh Skaggs , Jay R. Lund , and Ron Klimberg pp. 678-681 Purchase Information Permissions for Reuse Document type: Conference Proceeding Paper. ...

Approximately 1500 subjects were exposed to magazine or television advertisements for fictitious prescription drug products. The ads varied the way risk information was incorporated into the ad. Ads presented in the magazine, ads that contained detailed and specific descriptions of the drug's risks, and ads that used communications devices to emphasize risks (graphic subtitles or a separate announcer to read the risk material) were negatively evaluated. Television ads were more likely to lead subjects to state that they would consult a doctor about the medicine but not to be upset if the doctor refused to prescribe it. Evidently, television produced more positive but more tentative impressions about the product compared to the magazine. General risks informing people about the importance of the doctor in making prescribing decisions appeared to be reassuring. Older subjects had more positive views of the drug and the ad, were more receptive to the doctor's advice and were more concerned about the disease. The elderly may have viewed drugs as a symbol of health, whereas, younger subjects may have viewed them as a symbol of illness.

Approximately 1500 subjects were exposed to magazine or television advertisements for fictitious prescription drug products. The ads varied the way risk information was incorporated into the ad. Ads presented in the magazine, ads that contained detailed and specific descriptions of the drug's risks, and ads that used communications devices to emphasize risks (graphic subtitles or a separate announcer to read the risk material) were negatively evaluated. Television ads were more likely to lead subjects to state that they would consult a doctor about the medicine but not to be upset if the doctor refused to prescribe it. Evidently, television produced more positive but more tentative impressions about the product compared to the magazine. General risks informing people about the importance of the doctor in making prescribing decisions appeared to be reassuring. Older subjects had more positive views of the drug and the ad, were more receptive to the doctor's advice and were more concerned about the disease. The elderly may have viewed drugs as a symbol of health, whereas, younger subjects may have viewed them as a symbol of illness.

ABSTRACT Many types of facility location/allocation models have been developed to find optimal spatial patterns with respect to various location criteria that include cost, time, coverage, and access among others. In this paper we develop and test location modeling formulations that utilize data envelopment analysis (DEA) efficiency measures to find optimal and efficient facility location/allocation patterns. We believe that solving for the DEA efficiency measure, simultaneously with other location modeling objectives, provides a promising rich approach to multiobjective location problems.

After marketing tactics resulted in $1.2 billion fines, the 2002 PhRMA Code attempted to standardize marketing and sales practices. Self-regulation had varied success by other industries and by pharmaceutical industries in other countries. Similarly, the Code addressed negative responses about pharmaceutical's practices but had no provisions for monitoring violations. Representative's (reps) perspectives were assessed using an 18-item instrument with 72 reps from 25 companies. Analyses indicated that reps from bigger companies, PhRMA and non-PhRMA, adhered better. The way reps adhered was split between adhering reluctantly and following faithfully. Two thirds felt it was more difficult to do their jobs, resulting from prior entertainment-based relationships with physicians.

... A Model for Risk-Based Dredging Decisions. by Holly Morehouse Garriga , Samuel J. Ratick , David A. Moser , Wei Du , Leigh Skaggs , Jay R. Lund , and Ron Klimberg pp. 678-681 Purchase Information Permissions for Reuse Document type: Conference Proceeding Paper. ...