CALL FOR CHAPTERS Consumer Science and Strategic Marketing: Case Studies on Food Experiences: Insights for Marketing, Retail and Events: Editors: • Adrienne Steffen, Hochschule Fresenius Heidelberg. • Susanne Doppler, Hochschule Fresenius... more
CALL FOR CHAPTERS
Consumer Science and Strategic Marketing: Case Studies on Food Experiences: Insights for Marketing, Retail and Events:
Editors:
• Adrienne Steffen, Hochschule Fresenius Heidelberg.
• Susanne Doppler, Hochschule Fresenius Heidelberg.
Publisher: Elsevier
Overview:
We would like to invite you to submit a chapter proposal to Elsevier’s new series on Consumer Science and Strategic Marketing (Series Editors: Alessio Cavicchi and Cristina Santini). This new volume presents the challenges customers face in their away-from-home food shopping and consumption experiences and explores how customer food experiences can be created.
The book addresses several related topics, including food design, food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment.
Consumer Science and Strategic Marketing: Case Studies on Food Experiences: Insights for Marketing, Retail and Events:
Editors:
• Adrienne Steffen, Hochschule Fresenius Heidelberg.
• Susanne Doppler, Hochschule Fresenius Heidelberg.
Publisher: Elsevier
Overview:
We would like to invite you to submit a chapter proposal to Elsevier’s new series on Consumer Science and Strategic Marketing (Series Editors: Alessio Cavicchi and Cristina Santini). This new volume presents the challenges customers face in their away-from-home food shopping and consumption experiences and explores how customer food experiences can be created.
The book addresses several related topics, including food design, food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment.
