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In recent years, research found that populists employed a new strategy by using nostalgia, a sentimental longing for the past, as a communication tool to persuade citizens to support their political agendas. In populist campaigns,... more
In recent years, research found that populists employed a new strategy by using nostalgia, a sentimental longing for the past, as a communication tool to persuade citizens to support their political agendas. In populist campaigns, nostalgia is used to affectively link (alleged) crises with longing for a cherished past. In this article, we applied a mixed-methods approach to understand how populists exploit nostalgia in their communication and how nostalgic rhetoric has the potential to persuade people to support their claims. In Study 1, we conducted a case study based on a qualitative content analysis of Alternative for Germany’s (AfD) online election campaign in the 2019 Thuringia election in East Germany. The analysis revealed that the campaign was built around the nostalgic narrative of the 1989 peaceful revolution as a proud historical moment for former German Democratic Republic citizens while at the same time creating a sense of crisis supposedly caused by false post-reunification politics. To further investigate the persuasiveness of nostalgia, Study 2 used a statement from the campaign and found that participants tended to agree more with populist statements if they contained nostalgic rhetoric (compared to non-nostalgic populist and control rhetoric). These findings suggest that right-wing populists can effectively exploit nostalgia and that it may ‘sugarcoat’ populist messages.
It has become commonplace to speak of media practices as a nexus of doings and sayings. In our article, we scrutinize this fuzzy account and the forms of articulation it entails. We start by arguing that, to be recognized as social... more
It has become commonplace to speak of media practices as a nexus of doings and sayings. In our article, we scrutinize this fuzzy account and the forms of articulation it entails. We start by arguing that, to be recognized as social practices, activities—regardless of whether they are verbal utterances or wordless body movements—have to initiate a cultural signification process that turns them into socially intelligible performances. Forming part of social practices in general, communicative practices, then, are modes of sign use that enable us to address recurrent and newly emerging tasks of understanding, accommodating, and comprehending. We shed light on the insights that such a conceptual distinction reveals by interrogating the shades of sensemaking within mnemonic online communities and their nostalgic remediations of the past.
Health care in aging societies increasingly demands that relatives, partners, or friends provide informal care for loved ones at their end of life. Yet, being an informal caregiver involves significant health threats caused by so-called... more
Health care in aging societies increasingly demands that relatives, partners, or friends provide informal care for loved ones at their end of life. Yet, being an informal caregiver involves significant health threats caused by so-called caregiver burden. To cope with the broad spectrum of challenges, informal caregivers seek social support in the care relationship network emerging around a (future) patient. However, obtaining social support is not limited to offline contexts. Members of online communities also provide experiential knowledge and social support. To explore how informal caregivers seek and provide social support online and how this is interrelated with their care relationship networks, we conducted a qualitative content analysis of 75 threads about advance care planning from German online forums (2003-2017). Our findings show that informal caregivers rely on what we conclusively coined communicative care (i.e., informational and emotional support in burdensome care situations), often in response to impaired offline relationships within care relationship networks.
Musik ist omnipräsent im Alltag vieler Menschen, begleitet sie durch ihr gesamtes Leben und wird dadurch wichtiger Bestandteil des Narrativs ihrer Identität. Dieser Umstand macht Musik besonders erinnernswert für diejenigen, die mit ihr... more
Musik ist omnipräsent im Alltag vieler Menschen, begleitet sie durch ihr gesamtes Leben und wird dadurch wichtiger Bestandteil des Narrativs ihrer Identität. Dieser Umstand macht Musik besonders erinnernswert für diejenigen, die mit ihr nicht nur die Musik selbst, sondern auch bestimmte Lebensphasen, liebgewonnene Momente und Erlebnisse mit bedeutsamen Personen verbinden. Der Beitrag befasst sich mit der Frage, wie in sich wandelnden und von Medien durchdrungenen Gesellschaften Musik (nostalgisch) erinnert wird. Anhand zweier Beispiele – der generationalen Vergemeinschaftung über Musik und parasozialen Beziehungen zu Musikerinnen und Musikern – wird dies näher ausgeführt und gezeigt, dass es sich dabei um ein für die medien- und kommunikationswissenschaftliche Erinnerungsforschung relevantes Forschungsfeld handelt. ---------- Music is omnipresent in the daily lives of many people, accompanies them through their entire lives and thus becomes an important part of the narrative of their identity. This circumstance makes music especially memorable for those who associate with it not only the music itself, but also certain stages of life, cherished moments, and experiences with meaningful persons. The article deals with the question of how music is (nostalgically) remembered in changing and media-saturated societies. Based on two examples – the generational communitization through music and parasocial relationships with musicians – the relevancy of music and memory research for the field of media and communication is elaborated in more detail.
Convergence has had a major influence on journalism in the pas decade. It is particularly important to understand how convergence continues to change working conditions as well as the journalistic practices, routines, norms, and... more
Convergence has had a major influence on journalism in the pas decade. It is particularly important to understand how convergence continues to change working conditions as well as the journalistic practices, routines, norms, and strategies that shape news production. This phenomenon becomes even more substantial when considering the extent to which technological and economic changes have had a disruptive impact on journalism, altering how news is produced and circulated to increasingly fragmented audiences (Picard 2014; Spyridou et al. 2013). Under these ever-changing conditions, journalism must adapt to alterations resulting from convergence processes in order to remain a relevant authority on information and orientation in a digital media environment increasingly populated by non-journalistic actors, who compete for the “collection, filtering, and distribution of news information” (Lewis 2012, 838).
It is an old, yet, accurate observation that the ‘newness’ of media is and most probably will continue to be a catalyst for research in media and communication studies. At the same time, there are numerous academic voices who stress that... more
It is an old, yet, accurate observation that the ‘newness’ of media is and most probably will continue to be a catalyst for research in media and communication studies. At the same time, there are numerous academic voices who stress that studying media change demands an awareness of the complexities at play interweaving the new with the old and the changes with the continuities. Over the last decades, compelling theoretical approaches and conceptualizations were introduced that aimed at grasping what defines old and new media under the conditions of complex, disruptive media change. Drawing from this theoretical work, we propose an empirical approach that departs from the perception of media users and how they make sense of media in their everyday affairs. The article argues that an inquiry of media change has to ground the construction of media as old or new in the context of lifeworlds in which media deeply affect users on a daily basis from early on. The concept of media ideology (Gershon, 2010a, 2010b) is used to investigate notions of ‘oldness’ and ‘newness’ people develop when they renegotiate the meaning of media for themselves or collectively with others. Based on empirical data from 35 in-depth interviews, distinct ways how the relativity but also relationality of old and new media are shaped against each other are identified. In the analysis, the article focuses on the aspects of rhetoric, everyday experiences, and emotions as well as on media generations, all of which inform media ideologies and thereby influence how media users define old and new media.
Coping with media change is the modus operandi in societies shaped by an ongoing media saturation of everyday lifeworlds. However, demands to participate in media change are sometimes perceived as challenging. In this regard, media... more
Coping with media change is the modus operandi in societies shaped by an ongoing media saturation of everyday lifeworlds. However, demands to participate in media change are sometimes perceived as challenging. In this regard, media nostalgia, understood as the longing for past media culture and technology, is introduced as a resource to cope with media change. Presenting results from an online survey, a structural equation model (SEM) illustrates that those who are stressed by media change draw on media nostalgia as a way of coping whereas media nostalgic engagements become unlikely when individuals feel comfortable with media change. This article argues that certain current individual and societal appearances of media nostalgia are related to people’s coping attempts.
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For two decades, convergence culture has been an important motivator for change in journalism worldwide. Journalism research has followed these developments, investigating the dimensions of change that define convergence as a cultural... more
For two decades, convergence culture has been an important motivator for change in journalism worldwide. Journalism research has followed these developments, investigating the dimensions of change that define convergence as a cultural shift in the newsroom. Research in the European context has mostly been comprised of national case studies of flagship media outlets whereas comparative, let alone quantitative, studies are scarce. In response to these shortcomings, we present a comparative survey among newspaper journalists in managerial positions on convergence strategies in newsrooms from Germany, the Netherlands, Switzerland, Austria, Spain, and Portugal.

Results show that there is still a dominant print culture present in newsrooms across Europe; however, a shift toward convergence journalism is evident in the strategic implementation of editorial routines and practices as well as in the encouragement of journalists to join convergence developments. Furthermore, newsrooms in Mediterranean countries are more advanced than those in North/Central Europe when it comes to embracing convergence culture because of a stronger audio-visual than print news tradition and a higher motivation among journalists. Our study reveals that after two decades of European convergence journalism, cultural change moves slowly but steadily toward a news production that makes use of the possibilities emerging from convergence.
This article presents an empirical analysis and theoretical reflections on the negotiation of memories in hyperconnected memory cultures. In order to describe the conditions of memory negotiation, we suggest using the notion of... more
This article presents an empirical analysis and theoretical reflections on the negotiation of memories in hyperconnected memory cultures. In order to describe the conditions of memory negotiation, we suggest using the notion of ‘hyperconnected memories’, which refers to the mediatization of memory in a nexus of contingent forms of communication. By conducting a critical discourse analysis (CDA), we show how the Soviet past is negotiated in contemporary Russia and analyse how national identity is discursively constructed alongside official narratives and individual memories. We argue that an important element in this process is nostalgia, which motivates people to join mnemonic online communities but also functions as an intermediary between cultural memory and national identity by making history a personal, sentimental matter. However, we will also demonstrate that the negotiation of official history and individual memory in mnemonic online communities does not automatically lead to emancipation from state-propagated narratives. DOI: 10.1386/macp.12.1.57_1
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Tod und Sterben sind sensible Themen, sowohl in privaten als auch öffentlichen Kontexten. Durch aktuelle Entwicklungen wie den demografischen Wandel und die zunehmende Institutionalisierung bzw. Medikalisierung des Sterbens wird die Frage... more
Tod und Sterben sind sensible Themen, sowohl in privaten als auch öffentlichen Kontexten. Durch aktuelle Entwicklungen wie den demografischen Wandel und die zunehmende Institutionalisierung bzw. Medikalisierung des Sterbens wird die Frage nach einem würdevollen Sterben zunehmend öffentlich debattiert. Medien fällt dabei keine rein vermittelnde Funktion zu, vielmehr wirken sie an der Konstruktion von Würdevorstellungen und Werten mit. Mithilfe einer standardisierten Inhaltsanalyse von Wochenzeitungen und Nachrichtenmagazinen aus dem Jahr 2014 wird gezeigt, inwieweit unterschiedliche Würdekonzepte (und damit einhergehend verschiedene Menschenbilder) Eingang in die massenmediale Debatte über Pflege und Sterbehilfe finden, wie vulnerable Menschen medial dargestellt werden und in welchem Maße ihnen ein eigenständiger Beitrag zum medialen Diskurs zugestanden wird.

Death and dying are sensitive issues – in private life as well as in media debates. Due to contemporary demographic developments and due to the institutionalization and medicalization of dying the question what defines a dignified death is increasingly debated by mass media. However, media do not only function as mediators of social reality, they also contribute to the construction of values and of believes about dignity. A quantitative content analysis of German weekly’s in 2014 shows how different believes about dignity and related conceptions of man influence the debates on care and assisted dying. It is also shown how vulnerable human beings are represented and included in the media discourses on these topics.
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Co-edited special issue of media&time "Media, Communication and Nostalgia" with 10 articles: (1) Manuel Menke & Christian Schwarzenegger: Media, Communication and Nostalgia - Finding a better tomorrow in the yesterday?----- (2) Ekaterina... more
Co-edited special issue of media&time "Media, Communication and Nostalgia" with 10 articles: (1) Manuel Menke & Christian Schwarzenegger: Media, Communication and Nostalgia - Finding a better tomorrow in the yesterday?----- (2) Ekaterina Kalinina: What Do We Talk About When We Talk About Media and Nostalgia?----- (3) Steffen Lepa & Vlasis Tritakis: Not Every Vinyl Retromaniac is a Nostalgic - A social experiment on the pleasures of record listening in the digital age.----- (4) Lynne Hibberd & Zoë Tew-Thompson: Hills, Old People, and Sheep - Reflections of Holmfirth as the Summer Wine town.----- (5) Jakob Hörtnagl: “Why? Because It’s Classic!“ - Negotiated knowledge and group identity in the retrogaming-community “Project 1999”.----- (6) Ezequiel Korin: Nowstalgia - Articulating future pasts through selfies and GoPro-ing.----- (7) Mario Keller: Experienced Mood and Commodified Mode Forms of nostalgia in the television commercials of Manner.----- (8) Talitha Ferraz: Activating Nostalgia - Cinemagoers’ performances in Brazilian movie theatres reopening and protection cases.----- (9) Gabriele de Seta & Francesca Olivotti: Postcolonial Posts on Colonial Pasts - Constructing Hong Kong nostalgia on social media.----- (10) Marek Jeziński & Łukasz Wojtkowski: Nostalgia Commodified- Towards the marketization of the post-communist past through the new media.
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Multimedia journalism is an umbrella term for a variety of phenomena that are related to the three dimensions of production, presentation, and consumption of news and longform stories that include multiple media platforms and/or media... more
Multimedia journalism is an umbrella term for a variety of phenomena that are related to the three dimensions of production, presentation, and consumption of news and longform stories that include multiple media platforms and/or media formats. The entry provides a general outline of what multimedia journalism comprises and offers a brief history of its emergence. Following the three dimensions, it then discusses both the development of multimedia journalism in practice as well as the research program that investigated it so far. The reader gets an overview of how journalists and media companies integrate and produce multimedia stories, how this is reflected in multimedia presentation on different devices and platforms, and which insight exists on uses and effects regarding the consumption of multimedia news and longform stories by potential users. Finally, trends in practice and research are presented.
Nostalgia is often described as a longing for the past by looking at it through “rose-tinted glass” that highlights the past´s positive in contrast to the personal and/or societal presence (Wildschut et al., 2006). Research discovered in... more
Nostalgia is often described as a longing for the past by looking at it through “rose-tinted glass” that highlights the past´s positive in contrast to the personal and/or societal presence (Wildschut et al., 2006). Research discovered in many studies that engaging in nostalgia is a universal and common emotional and behavioral engagement among human beings and that it has stabilizing psychological effects by romanticizing the past to establish continuity of identity and meaning in life (Davis, 1977; Routledge et al., 2013; Hepper et al., 2014).
Keeping this in mind for communication history research this sounds like a historian’s nightmare. It means that nostalgia is a strong mechanism that interferes with research on three levels:
(1) with the “truthful” documentation of the past by sources, e.g. in ego documents or oral history, (2) with  the “truthful” interpretation of the past by researchers in general and of sources in particular, (3) and with the “truthful” knowledge of history by society
(1) How one remembers the past is tremendously influenced when we take experiences from ego documents or oral history (see Schulze, 1996). Not only do people forget details over time but we also know that reconstructing the past reproduces certain narratives evolving over time and under the influence of nostalgia for the past. In this process we have to recognize that “nostalgia may tell us more about present moods than past realities” (Nisbet, 1972 in Davis, 1977 p. 417) and that these narratives consequently may also tell us a lot about the presence in which they were reconstructed and documented.
(2) Nevertheless, this also means for communication history research that information about the past has to be studied in knowledge of the source´s personal and societal circumstances of documentation. This offers another access to understand history as history of (collective) moods–analogue to a history of mentality (Burke, 1986)–, as well (see Scheve & Salmela, 2014). But it may also lead us to false conclusions about past realities as we know from many experiences in historical research that sources are not mediating the past but one of many (nostalgic) reconstructions of it (e.g. Kinnebrock & Schwarzenegger, 2011).
(3) These sources as well as their interpretation by historians flow back to society at some point by becoming part of school literature, documentaries, stories, and museums acting as agents in the construction of society’s collective memory of the past. Nostalgia shapes this collective memory in its production as well as in its reception of society´s narratives about the past (see Niemeyer, 2014; Erll & Nünning, 2008). As an outcome, we see people´s nostalgia unfold in many ways in forums, facebook groups and face-to-face discussions which offers insight into the role of nostalgia in processes of (collective) identity and memory building as well as its institutionalization in private and public communication (Kalinina, 2014).
Therefore, we want to discuss with the participants of the round table “Sources and Methods” why nostalgia needs to be investigated further to reveal its mostly hidden influences in communication history research. Therefore, we will discuss not only the three aspects mentioned in this paper but also our methodological experiences in doing quantitative and qualitative research on nostalgia and the difficulties that come with attempts of grasping it.
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Nostalgic feelings and states of mind are well studied in psychology and are associated with a big variety of psychological “bittersweet” functions. Still, researchers propose that nostalgia is a helpful mental resource to handle... more
Nostalgic feelings and states of mind are well studied in psychology and are associated with a big variety of psychological “bittersweet” functions. Still, researchers propose that nostalgia is a helpful mental resource to handle demanding social changes we are constantly confronted with (Davis, 1979; Sedikides, Wildschut, & Baden, 2004; Batcho, 2013). When living conditions around us change, alterations might lead to stress, perception of existential threat, loss of a positive self-image and other negative emotional and cognitive consequences (see, e.g., Lauer, 1974; Pinquart & Silbereisen, 2004). Studies show that certain coping strategies can provide the ground for nostalgia which allows engaging in positive experiences and emotional states from one´s personal past that ease emotional stress (Batcho, 2013; Wildschut, Sedikides, & Cordaro, 2011).
One challenging aspect of social change is the mediatization of everyday life-worlds due to a far-reaching impact of media in our social relations. Individuals have to adapt to the permanent (re-)invention of media which means to continuously cope with new media technology, formats, communication dynamics and content. The presentation will elaborate on how individuals are coping with media change by media nostalgic engagement with their media past and media technology from times they felt secure and confident. Results of an online survey with 665 participants demonstrate that using disengaging coping strategies paves the way for nostalgic engagement that helps to reduce emotional pressure felt by media change and facilitates turning to comforting nostalgic memories. Consequently, nostalgia contributes to the ways we cope with change and can redirect excessive emotional demand in a healthy manner. Then again, nostalgia – as a way of coping – becomes obsolete if participants are engaging in active and social coping strategies and thereby are considering media change as positive and manageable.
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