- Universiti Sains Malaysia, School of Housing, Building and Planning, Graduate Studentadd
Kesedaran yang terhad terhadap konsep keupayaan masyarakat dalam kajian pelancongan dan kekurangan pertimbangan mengenai peranan kapasiti masyarakat sebagai syarat penting dalam pembangunan pelancongan lestari telah menjejaskan destinasi... more
Kesedaran yang terhad terhadap konsep keupayaan masyarakat dalam kajian pelancongan dan kekurangan pertimbangan mengenai peranan kapasiti masyarakat sebagai syarat penting dalam pembangunan pelancongan lestari telah menjejaskan destinasi tuan rumah, terutamanya di kawasan sedang membangun. Andaian kajian ini menunjukkan bahawa komuniti dengan tahap keupayaan yang tinggi dalam memelihara alam semulajadi menunjukkan sikap yang lebih baik terhadap kesan pelancongan kepada alam sekitar, yang seterusnya membantu sektor pelancongan mengekalkan proses pembangunan dan meminimakan impak negatif terhadap alam sekitar. Kajian ini menggunakan lima dimensi keupayaan masyarakat untuk memelihara alam sekitar, yang terdiri daripada perkongsian visi, semangat kemasyarakatan, penglibatan, pengetahuan dan kemahiran, dan pembelajaran sepanjang hayat, sebagai peramal utama sikap terhadap kesan pelancongan kepada alam sekitar. Rangka kerja konseptual diuji secara empirikal untuk mengkaji hubungan antara ...
Research Interests:
Abstract: Recently, Malaysian contemporary hotel industry is experiencing an increased differentiation of new products' offerings due to a high level of demands. This study aims to investigate what are the factors attracting guests to... more
Abstract: Recently, Malaysian contemporary hotel industry is experiencing an increased differentiation of new products' offerings due to a high level of demands. This study aims to investigate what are the factors attracting guests to boutique hotels, to define how such ...
Research Interests:
Research Interests:
ABSTRACT
The primary objective of this paper is to identify tourists’ perception toward boutique hotel attractive attributes through the detection of those factors that drive guests to this special type of accommodation. Furthermore, this study... more
The primary objective of this paper is to identify tourists’ perception toward boutique hotel attractive attributes through the detection of those factors that drive guests to this special type of accommodation. Furthermore, this study attempts
to find the underlying dimensions of attractive attributes of boutique hotel from tourist after actual experience of this type of accommodation. The empirical study is supported through data from a sample of 133 individuals who stayed in Penang
Island boutique hotels. The findings show that hotel guests’ perceptions of boutique hotels characteristics have four dimensions, namely: special services, room features, convenient and hotel design. However, results revealed that boutique hotels attractive elements after the actual experience of tourists have four slightly different dimensions special services, hotel facilities, price and location, and hotel design and image. From findings of this research practical suggestions are made to help hotel operators and those wishing and willing to enter the market. Furthermore, this study can help marketers gain substantial insight in order to market and promote
this particular segment of the accommodation industry.
to find the underlying dimensions of attractive attributes of boutique hotel from tourist after actual experience of this type of accommodation. The empirical study is supported through data from a sample of 133 individuals who stayed in Penang
Island boutique hotels. The findings show that hotel guests’ perceptions of boutique hotels characteristics have four dimensions, namely: special services, room features, convenient and hotel design. However, results revealed that boutique hotels attractive elements after the actual experience of tourists have four slightly different dimensions special services, hotel facilities, price and location, and hotel design and image. From findings of this research practical suggestions are made to help hotel operators and those wishing and willing to enter the market. Furthermore, this study can help marketers gain substantial insight in order to market and promote
this particular segment of the accommodation industry.