Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Shopping mall is a group of retail stores under one roof. Malls have been constantly adapting and changing in both style and substance in order to attract increasingly sophisticated and fickle consumers. There are various factors which... more
Shopping mall is a group of retail stores under one roof. Malls have been constantly adapting and changing in both style and substance in order to attract increasingly sophisticated and fickle consumers. There are various factors which might affect shoppers’ selection of a place to shop. The present study is an attempt in this regard with special reference to Indian context. The objective of this study was to identify the factors affecting selection criterion of consumers with respect to shopping malls. Mall intercept survey was conducted to identify the factors which influence the selection of shopping malls in multiple cities. The sample included 181 active mall shoppers. Total seven factors which influence the selection of shopping malls from consumer’s view point were identified with a structure questionnaire. Study will help the mall owners and the retail marketers to understand the insights of shoppers that on what basis consumers select the shopping malls for shopping. On these bases, they can plan their strategies for shopping malls.
Research Interests:
Research Interests:
Research Interests:
A bank is a financial institution which provides fundamental banking services. There are two types of banks private and public. In the present study we have analyzed the consumer shifting private and public banks. A self-made... more
A bank is a financial institution which provides fundamental banking services. There are two types of banks private and public. In the present study we have analyzed the consumer shifting private and public banks. A self-made questionnaire have taken for data collection, 100 samples were taken for analysis. With the help of factor analysis we have found the 4 different factors; those are responsible for shifting process of any consumer from public and private bank and with the help of ANNOVA test we have identified the impact of these factors with respect to demographic variables. Demographic study has shown that females are more conscious about shifting process from bank. 30-40 years age group people are more conscious about the service of banks and on the basis of customer relationship process they normally take the decision to shift the bank from private to public or vice versa. With the help of this study bank can identified those factors and demographic variables which are resp...
Shopping mall is a group of retail stores under one roof. Malls have been constantly adapting and changing in both style and substance in order to attract increasingly sophisticated and fickle consumers. There are various factors which... more
Shopping mall is a group of retail stores under one roof. Malls have been constantly adapting and changing in both style and substance in order to attract increasingly sophisticated and fickle consumers. There are various factors which might affect shoppers’ selection of a place to shop. The present study is an attempt in this regard with special reference to Indian context. The objective of this study was to identify the factors affecting selection criterion of consumers with respect to shopping malls. Mall intercept survey was conducted to identify the factors which influence the selection of shopping malls in multiple cities. The sample included 181 active mall shoppers. Total seven factors which influence the selection of shopping malls from consumer’s view point were identified with a structure questionnaire. Study will help the mall owners and the retail marketers to understand the insights of shoppers that on what basis consumers select the shopping malls for shopping. On the...
Research Interests:
One product or family of products if consumer is using and purchasing from shopping malls and they behave differently as per promotion mix applied in the market, so this is the basic aim of this promotional method to attract the customer... more
One product or family of products if consumer is using and purchasing from shopping malls and they behave differently as per promotion mix applied in the market, so this is the basic aim of this promotional method to attract the customer and change their behavior in specific condition so that the rigid customers also will be take the decision to purchase the product from shopping malls. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy. Promotion has many potential uses in business. Retailer is a part of the supply chain for any product that it sells. The supply chain consists of the different stages, starting with the raw materials, that the product goes through before it reaches the final consumer. Retailers fulfill the important economic role of making these products and services accessible to consumers and rely on them to supply us with hundreds of products and services each year...
The beverages sector in India has undergone significant transformation in the past 12 years. Within the beverages sector, Tea industry in India is to grow 2530 % annually and would double or triple times in the size by 2014. This industry... more
The beverages sector in India has undergone significant transformation in the past 12 years. Within the beverages sector, Tea industry in India is to grow 2530 % annually and would double or triple times in the size by 2014. This industry is gradually inching its way towards becoming the next booming industry. Tea is available in two broad forms i.e. branded tea and loose tea. A Branded tea meant by those all tea brands which are known at national level and are performing very well in the market, while a loose tea means all tea brands which are known at regional level and are performing very well with competing in local market in every city. Consumer preferences are defined as the subjective (individual) tastes, as measured by utility, of various bundles of goods. Main objective of this paper is to explore the market potential of branded and loose tea. The research has conducted in Indore city between 200 active consumers. The consumer preference were identified by structured questi...
Organized retailing is gradually inching its way and becoming the next boom industry. The organized retailing sector in India has undergone significant transformation in the last decade. Customer satisfaction is a complex phenomenon for... more
Organized retailing is gradually inching its way and becoming the next boom industry. The organized retailing sector in India has undergone significant transformation in the last decade. Customer satisfaction is a complex phenomenon for marketers as well as researchers. The purchases of goods or services consist of a number of factors that could affect purchase decision. The objectives of the present study were to analyze the customer satisfaction in shopping malls with respect to product, price, place and promotion in Indore city and to study the variations in customer satisfaction due to different demographic variables. The sample of the study included 175 active mall shoppers. The data was collected using self designed questionnaire and during data analysis, eleven factors relating to customer satisfaction were explored. The factors were product consciousness, comfort with entertainment seeker, extra service conscious, store and hygiene consciousness, price consciousness, billing...
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The beverages sector in India has undergone significant transformation in the past 10 years. The carbonated and non carbonated drinks industry in India is to grow near about 45 per cent annually and would triple or four times in size by... more
The beverages sector in India has undergone significant transformation in the past 10 years. The carbonated and non carbonated drinks industry in India is to grow near about 45 per cent annually and would triple or four times in size by 2014. Customer preferences are more complex and even more important for retailers today than in past. The objectives of this study to identify the factors affect on consumer preference towards carbonated and non carbonated drinks with respect to gender wise. This intercept survey was conducted to study of consumer preferences towards soft drinks in Indore cite. The sample included 150 active mall shoppers. The consumer preferences were identified by a structure questionnaire and captured in 6 factors of preferences. These sales promotion mix factors Satisfaction of mental thirst, Price and availability through ambassador promotion, Relaxation and refreshment on celebration, Brand Positioning, Reliability and cleanness and Taste .The study will help t...
The retailing sector in India has undergone significant transformation in the past ten years. The organized retail industry in India is to grow 25-30 per cent annually and would triple or four times in size by 2012. Retailing is gradually... more
The retailing sector in India has undergone significant transformation in the past ten years. The organized retail industry in India is to grow 25-30 per cent annually and would triple or four times in size by 2012. Retailing is gradually inching its way towards becoming the next boom industry. The customer satisfaction process is a complex phenomenon. The purchase of goods or services includes a number of factors that could affect each decision. Customer satisfaction is more complex and even more important for retailers today than in past. The objectives of this study were to investigate the effects of sales promotion mix on customer satisfaction in shopping malls of Jabalpur and Gwalior city and to study the variations in these factors across different demographic variables. Mall intercept survey was conducted to study of sales promotion mix on customer satisfaction in shopping malls of Jabalpur and Gwalior city. The sample included 150 active mall shoppers. The sales promotion mi...
In today’s context consumers self-confidence and their knowledge plays a major role in their decision making process. To gain knowledge about the products features and its authenticity, information search plays a major role; it helps in... more
In today’s context consumers self-confidence and their knowledge plays a major role in their decision making process. To gain knowledge about the products features and its authenticity, information search plays a major role; it helps in increasing the self-confidence of the consumer while making satisfactory decision. This experience has contributed to the emergence of information search and information diffusion behavior is the key areas for research in the field of consumer behavior now a days. However, in the present research, researcher identified seven factors namely Customer Behavioral Consciousness, Customer Knowledge , Self-assurance of information searching, Customer Uncertain Behavior, Esteem and Attention Seeker, Buyer Confidence ,Customer Self Belief affecting the Consumer Self Confidence based on KMO Analysis and also proposed CFA Model using AMOS to confirm the extraction of consumer self-confidence with information search behavior The sample size taken for the purp...