Tourism department

The COVID-19 pandemic has undoubtedly a significant influence on the tourism industry due to the perceived risk of travelers that cause them to change their travel decision. The study proposed a conceptual framework to identify the impact of the risk perceptions of the residents of Alexandria on the intention to travel to tourism destinations during the pandemic. The study examined four risk types; financial risk, psychological risk, health risk, and travel risk. The proposed framework also investigated the mediating role of destination trust in the relationship between the four types of risk and intention to travel. An online questionnaire was conducted on potential leisure travelers, and a structural equation modeling was used to test the relationships between hypotheses. The results showed a significant relationship only between psychological, health and travel risk and the intention to travel. The results also proved that only travel risk has no impact on travel intention in the...

This research examines the role of demographics and Hofstede’s cultural dimensions in the selection of tourist information sources and in the formation of destination image. Data were collected from 201 respondents from different countries. Findings generally support some of the hypothesized relationships. Cultural dimensions were significantly related to the use of travel agencies, friends, and magazines, while age was related to the use of the Internet. Previous experience and travel agencies were significantly and negatively associated with cognitive image. Only the Internet was associated with affective image. Academic and practical implications are presented as well as suggestions for future research.

In the last years, the phenomena of customer co-creation have been receiving great attention in tourism studies. Co-creation is a new practice that can help businesses gain a competitive advantage. Customer co-creation is considered an important tool used in the innovation process. However, the implementation of the co-creation process faces several barriers. Tourism companies can benefit from the rapid technology to limit co-creation barriers. Engaging customers in the value of co-creation with tourism companies is still relatively low in Egypt because of different barriers. The study aims to identify the barriers that tourism companies face to start co-creation. The study also examines how technology could facilitate the co-creation process and limit these barriers. The findings that arise from the qualitative study identified eleven barriers under three categories. The first category, barriers related to the relationship between the customer and the company. The second category, ...

The purpose of this paper is to investigate the mediating and moderating role of innovative services marketing strategy and safety and security measures in the tourism industry. Data were collected from 104 managers of travel agencies operating in Egypt. Mediation and moderation analysis were carried out to test the research hypotheses using Hieratical Regression method. Findings reveal that a travel agency's ability to transform its customer orientation and/or innovation orientation into enhanced business performance depends on its ability to offer innovative service marketing strategy. Moreover, this study supported the importance of safety and security measures in improving the firm performance because they strengthen the positive effect of the tourism strategy, namely innovative services marketing strategy on the marketing performance. The research highlights the importance of innovative services marketing strategy and safety and security measures for academics, travel agenc...

The competition in tourism has intensified between destinations, whether the destinations are cities, regions or countries. In this sense, the evaluation of the tourism competitiveness of these destinations may be helpful in planning and prioritizing actions that will benefit the industry. The main purpose of the study is to discuss destination competitiveness evaluation systems and try to assess Egypt's competitiveness position as a tourism destination by using the second data from the travel and Tourism Competitiveness Index (TTCI) of World Economic Forum's. The paper determines the challenges are facing Egypt's competitiveness to help in managing and enhancing its competitive advantages in Tourism market.

Nowadays e-commerce is playing a big role in the tourism industry. Information technology has changed this industry in a way that travellers can now plan, reserve and purchase their ideal trips in a fraction of time and money used by traditional methods. This research focuses on investigating intermediaries websites in Egypt to see where they are standing today from internet technology adoption. Considering a travel agency's website as a mirror that reflects the organizational commitment and efforts toward customers, if the travel agency's website design is poorly constructed, it neither attracts tourists nor satisfies their needs. The paper evaluates intermediaries’ websites performance in functionality, interaction and basic information. The extended model of internet commerce adoption (e-mica) is used to evaluate the level of websites development in Egyptian travel agencies and an interview with three travel agencies is used to gain an insight into the use of the websites...

This chapter aimed at identifying and removing knowledge-sharing organizational barriers in the Egyptian tourism companies. The deductive approach and quantitative method were employed by this study. Moreover, a semi-structured questionnaire distributed to a sample of 278 tourism companies is used for data collection purposes. Structural equation modeling (SEM) is used for data analysis. Findings revealed significant effect of organizational barriers on knowledge-sharing behavior in tourism companies' context. A set of recommendations to overcome the perceived barriers of knowledge-sharing in tourism companies was introduced.