This paper examines the potential of wiki technology as an e-learning tool in Al-Baha University, Saudi Arabia with a random sample in two colleges: science and education. 24 male students participated in this survey. The data is... more
This paper examines the potential of wiki technology as an e-learning tool in Al-Baha University, Saudi Arabia with a random sample in two colleges: science and education. 24 male students participated in this survey. The data is collected through interviewer-administered questionnaires with 16 questions divided into four axes. The data is analysed to reveal the students' perceptions of using wiki technology in learning. The results indicate that, students prefer to learn collaboratively with positive perceptions of wiki. These results lead us to determine the possible potential of wiki technology as an e-learning tool for undergraduate students in similar contexts.
The use of e-learning in teaching and learning is seen as an alternative to traditional learning and produces knowledge through a variety of academic activities in many Higher Education institutions. The importance of this research arises... more
The use of e-learning in teaching and learning is seen as an alternative to traditional learning and produces knowledge through a variety of academic activities in many Higher Education institutions. The importance of this research arises from the need to provide a blueprint for future strategic developments in e-learning in Saudi universities, and thus improve policy and practice for the betterment of student learning. The present study aims to determine the impact of wiki technology on learning in the subject of biology among Al-Baha University (ABU) students through their interactions with each other. The study was divided into three stages: before, during and after the use of the wiki. Collaborative learning and constructivist theory was applied in this study in relation to the learning environment for the participants and used the wiki platform as a learning tool (http://wikibaha.wikispaces.com). The strategy of the current study was based on the application of the case study a...
This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic... more
This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms – autonomy, competition, price and information – are contrasted with the four Ps of marketing: product, price, place and promotion. This paper demonstrates how market forces influence HE institutions and, in contrast, how HE institutions shape the environment via marketing practice. Knowing how one discipline relates to another is crucial for those who strive to understand the context of HE.
Backround of publishing houses in Czech republic, theoretical analyse of communication and organization of publishing houses. The tools within book promotion the history an the present day conditions of the publishing house Fragment,... more
Backround of publishing houses in Czech republic, theoretical analyse of communication and organization of publishing houses. The tools within book promotion the history an the present day conditions of the publishing house Fragment, it's communication activities, their quantifications and bearing. The subject of my research is the literature for childrens and youths. The bookstores communicativity, the perception of the books for the customers and effect of specific advertising mediums. I conclude with possible concepts for other communication activities for the publishing house Fragment.
The leaflet briefly introduces NCRM’s training and events, resources and research. The other side of the leaflet features an infographic that in a humorous way helps researchers to choose a research method for their project.
In this issue: - Looking forward to the 7th ESRC Research Methods Festival - It’s all in the sample: report of the inquiry into the 2015 British general election - Putting data science in the service of social science - What is the impact... more
In this issue: - Looking forward to the 7th ESRC Research Methods Festival - It’s all in the sample: report of the inquiry into the 2015 British general election - Putting data science in the service of social science - What is the impact of fieldwork effort on subpopulation estimates? - Implementing mixed mode surveys in Europe: opportunities and challenges - Is the educational ‘what works’ agenda working? - ‘Operationalising’ reflexivity - qualitative ethics in practice - NCRM training and events
