Recently, researchers have suggested using destination branding as a powerful marketing tool. Des... more Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding research that combines different brand equity dimensions. This study is designed to address this gap, using the islands of Madeira as a unit of research. For this purpose, a survey was undertaken of 321 tourists, in seven hotels at this destination. Respondents were requested to rate the factors for awareness, image, perceived quality, and loyalty, in a method consistent with the brand equity model, using descriptive analyses and a confirmatory factor analysis. The results show that these four dimensions are relevant for the composition of destination brand equity. Even though image shows the greatest impact, the outcome establishes the need to look beyond brand image.
Last minutes tickets, group tariffs, agency prices, low cost promotions are buzzwords in the inte... more Last minutes tickets, group tariffs, agency prices, low cost promotions are buzzwords in the intensively competitive airline industry. These are all connect to prices strategies which constrains and simultaneously impels air carriers to analyze and redefine commercial strategic decisions. The low-cost airline model versus legacy carrier model has spurred ongoing debate. With the current world economic crisis (especially in Europe), airlines need to redefine their marketing strategies so as to: (i) survive/compete and (ii) meet consumers’ demands, which are ever-more price-sensitive and questioning the value proposition of the airline carriers. Thus, it seems relevant to revive research on this subject and to unveil some of the elements associated with price discrimination strategies. This study analyzes price dispersion in the intra-European airline market, using a significant sample of the prices posted on the city pairs Lisbon – Paris and Madrid – London. The aims is to test some key factors that may influence price dispersion, which airlines can take into account when developing and evaluating their pricing strategies. Specifically, this work attempts to test the relation between price dispersion among airlines and their capability of price discriminating as a result of their market power and differentiating full service carriers from low cost carriers. The results revealed that neither the full service nor the low cost carriers show differences on price dispersion, when testing the interaction of these type of airlines with each of the market segmentation factors.
Nos últimos anos tem-se assistido a uma significativa diversificação dos canais de distribuição e... more Nos últimos anos tem-se assistido a uma significativa diversificação dos canais de distribuição e de comunicação do setor da banca mediante a introdução de tecnologias self-service, como as ATM’s, Internet Banking e Mobile Banking, que permitem aos clientes acederem às suas áreas financeiras de forma autónoma, intemporal e a partir de qualquer local. Nesta investigação analisa-se a influência da utilização frequente dessas tecnologias no comportamento dos seus utilizadores, com base numa amostra de 450 residentes nos Açores. Verifica-se que os utilizadores mais frequentes apresentam comportamentos mais positivos perante a instituição financeira relativamente aos utilizadores menos frequentes. As conclusões apontam para a importância da construção e aplicação de indicadores relevantes para as instituições financeiras locais, que possam contribuir para o desenvolvimento e aperfeiçoamento da qualidade dos serviços prestados e o aumento da satisfação dos clientes.
Abstract: Recent studies have called into question the credibility and relevance of travel-relate... more Abstract: Recent studies have called into question the credibility and relevance of travel-related user-generated content (UGC). Regardless these matters, tourists not only read and use information from the Internet during their pre-travel choice process, but also post information on the Internet during and post-travel stages. And, these contents are use and meaning to others travelers decision process, but in different degrees. So, what makes a UCG relevant and for whom? To better understand these questions, data was gathered from TripAdvisor regarding customer opinions concerning their restaurant experiences in top 10 restaurants, from two island destinations (USA versus Europe). Results validate the existence of different travelers expertise profile in what concerns UCG restaurant related. Also, the results further reinforce the literature relative to the importance online social media in the buyer decision-making process and to the restaurant experience as a whole.
ABSTRACT Purpose The purpose of this paper is to consider the methodological issues in last years... more ABSTRACT Purpose The purpose of this paper is to consider the methodological issues in last years of business development in the ocean-cluster research, which are holding back further development. Design/ methodology/ approach The paper reviews several studies on business development and classifies definition inconsistencies found. Those differences are compared with methodological choices on sampling and with subsequent results. Research implications Research on business development needs to introduce more attention to ocean-driven activities as a prerequisite for its advancement. The authors propose a framework based on the 10 issues identified to advance towards a consensus definition. Practical implications Most measures launched are formulated based on studies done on inconsistent definitions and biased results. They might need to be reassessed. Findings The diversity of definitions is explained by difficulties to obtain data and leads to different results. The authors propose a framework to advance towards a consensus definition, correctly contextualize the phenomenon of ocean-business investing and redefine public policies going forward. Originality/ value The paper highlights the consequences of the lack of definition consistency in a research field of high interest for policy makers and practitioners
Globally, the senior or “grey” tourism segment is of increasing importance, reflecting a richer a... more Globally, the senior or “grey” tourism segment is of increasing importance, reflecting a richer aging population with good health and a desire to travel. Though this niche is traditionally described as homogeneous, grey tourism comprises different subgroups. Identifying the profiles, preferences, and behaviors of these subgroups has become an important task for organizations competing to satisfy tourist demands. This study classifies the factors that most influence mature travelers' decisions. Using a database of 3458 respondents from 35 European countries, four new grey tourism market subgroups were identified. These were named “explorers”, “livewires”, “vacationers”, and “homebodies”, to reflect different preferences and behaviors. The implications for destination marketing and management are also discussed.
Recently, researchers have suggested using destination branding as a powerful marketing tool. Des... more Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding research that combines different brand equity dimensions. This study is designed to address this gap, using the islands of Madeira as a unit of research. For this purpose, a survey was undertaken of 321 tourists, in seven hotels at this destination. Respondents were requested to rate the factors for awareness, image, perceived quality, and loyalty, in a method consistent with the brand equity model, using descriptive analyses and a confirmatory factor analysis. The results show that these four dimensions are relevant for the composition of destination brand equity. Even though image shows the greatest impact, the outcome establishes the need to look beyond brand image.
Last minutes tickets, group tariffs, agency prices, low cost promotions are buzzwords in the inte... more Last minutes tickets, group tariffs, agency prices, low cost promotions are buzzwords in the intensively competitive airline industry. These are all connect to prices strategies which constrains and simultaneously impels air carriers to analyze and redefine commercial strategic decisions. The low-cost airline model versus legacy carrier model has spurred ongoing debate. With the current world economic crisis (especially in Europe), airlines need to redefine their marketing strategies so as to: (i) survive/compete and (ii) meet consumers’ demands, which are ever-more price-sensitive and questioning the value proposition of the airline carriers. Thus, it seems relevant to revive research on this subject and to unveil some of the elements associated with price discrimination strategies. This study analyzes price dispersion in the intra-European airline market, using a significant sample of the prices posted on the city pairs Lisbon – Paris and Madrid – London. The aims is to test some key factors that may influence price dispersion, which airlines can take into account when developing and evaluating their pricing strategies. Specifically, this work attempts to test the relation between price dispersion among airlines and their capability of price discriminating as a result of their market power and differentiating full service carriers from low cost carriers. The results revealed that neither the full service nor the low cost carriers show differences on price dispersion, when testing the interaction of these type of airlines with each of the market segmentation factors.
Nos últimos anos tem-se assistido a uma significativa diversificação dos canais de distribuição e... more Nos últimos anos tem-se assistido a uma significativa diversificação dos canais de distribuição e de comunicação do setor da banca mediante a introdução de tecnologias self-service, como as ATM’s, Internet Banking e Mobile Banking, que permitem aos clientes acederem às suas áreas financeiras de forma autónoma, intemporal e a partir de qualquer local. Nesta investigação analisa-se a influência da utilização frequente dessas tecnologias no comportamento dos seus utilizadores, com base numa amostra de 450 residentes nos Açores. Verifica-se que os utilizadores mais frequentes apresentam comportamentos mais positivos perante a instituição financeira relativamente aos utilizadores menos frequentes. As conclusões apontam para a importância da construção e aplicação de indicadores relevantes para as instituições financeiras locais, que possam contribuir para o desenvolvimento e aperfeiçoamento da qualidade dos serviços prestados e o aumento da satisfação dos clientes.
Abstract: Recent studies have called into question the credibility and relevance of travel-relate... more Abstract: Recent studies have called into question the credibility and relevance of travel-related user-generated content (UGC). Regardless these matters, tourists not only read and use information from the Internet during their pre-travel choice process, but also post information on the Internet during and post-travel stages. And, these contents are use and meaning to others travelers decision process, but in different degrees. So, what makes a UCG relevant and for whom? To better understand these questions, data was gathered from TripAdvisor regarding customer opinions concerning their restaurant experiences in top 10 restaurants, from two island destinations (USA versus Europe). Results validate the existence of different travelers expertise profile in what concerns UCG restaurant related. Also, the results further reinforce the literature relative to the importance online social media in the buyer decision-making process and to the restaurant experience as a whole.
ABSTRACT Purpose The purpose of this paper is to consider the methodological issues in last years... more ABSTRACT Purpose The purpose of this paper is to consider the methodological issues in last years of business development in the ocean-cluster research, which are holding back further development. Design/ methodology/ approach The paper reviews several studies on business development and classifies definition inconsistencies found. Those differences are compared with methodological choices on sampling and with subsequent results. Research implications Research on business development needs to introduce more attention to ocean-driven activities as a prerequisite for its advancement. The authors propose a framework based on the 10 issues identified to advance towards a consensus definition. Practical implications Most measures launched are formulated based on studies done on inconsistent definitions and biased results. They might need to be reassessed. Findings The diversity of definitions is explained by difficulties to obtain data and leads to different results. The authors propose a framework to advance towards a consensus definition, correctly contextualize the phenomenon of ocean-business investing and redefine public policies going forward. Originality/ value The paper highlights the consequences of the lack of definition consistency in a research field of high interest for policy makers and practitioners
Globally, the senior or “grey” tourism segment is of increasing importance, reflecting a richer a... more Globally, the senior or “grey” tourism segment is of increasing importance, reflecting a richer aging population with good health and a desire to travel. Though this niche is traditionally described as homogeneous, grey tourism comprises different subgroups. Identifying the profiles, preferences, and behaviors of these subgroups has become an important task for organizations competing to satisfy tourist demands. This study classifies the factors that most influence mature travelers' decisions. Using a database of 3458 respondents from 35 European countries, four new grey tourism market subgroups were identified. These were named “explorers”, “livewires”, “vacationers”, and “homebodies”, to reflect different preferences and behaviors. The implications for destination marketing and management are also discussed.
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Papers by Flavio G B Tiago