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Open access book (descarga gratuita). The director of communication (DirCom) is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general... more
Open access book (descarga gratuita). The director of communication (DirCom) is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.

Free Access Book at https://www.intechopen.com/books/digital-communication-management
Libro de descarga gratuita en https://www.intechopen.com/books/digital-communication-management
+5000 downloads/descargas 12 de enero de 2021