En aquest article s'aporten proves de l'impacte positiu que te l'aplicacio de les tec... more En aquest article s'aporten proves de l'impacte positiu que te l'aplicacio de les tecnologies de la informacio i la comunicacio (TIC) en l'empresa turistica catalana. La transcendencia que en els darrers anys ha adquirit el mercat turistic catala en el context europeu el converteix en un laboratori d'analisi idoni per al sector. Els resultats obtinguts posen de manifest que l'us d'aquestes tecnologies s'acompanya d'un major grau d'internacionalitzacio de l'empresa, el desenvolupament de canvis organitzatius i la implantacio de noves estrategies competitives, cosa que dona lloc a un model de negoci allunyat de les concepcions tradicionals del sector. A mes, l'us estrategic de les TIC afavoreix l'us de ma d'obra mes qualificada, un servei mes personalitzat i una major proximitat a proveidors i distribuidors. Tanmateix, es en el proces d'innovacio empresarial on l'impacte positiu de les TIC es percep mes, ates que el seu u...
Abstract This article presents the situation of rural tourism in Spain over the past two decades;... more Abstract This article presents the situation of rural tourism in Spain over the past two decades; it covers the developments in the sector in Europe with respect to Spain and considers the industry's future challenges. In Spain, rural tourism has become established within its 17 autonomous regions, consequently, in recent years it has become one of the most important options in relation to government development strategies in rural areas. The following factors have led the government to consider rural tourism as a complementary ...
Este articulo plantea la situacion del turismo rural en Espana en las ultimas dos decadas, enmarc... more Este articulo plantea la situacion del turismo rural en Espana en las ultimas dos decadas, enmarca la evolucion del sector en Europa respecto a Espana y plantea los retos de futuro del sector. En Espana, el turismo rural es una realidad consolidada en sus 17 Comunidades Autonomas, convirtiendose en los ultimos anos en una de las opciones mas importantes en relacion a las estrategias publicas de desarrollo de las zonas rurales. Su valiosa contribucion en las economias rurales a traves de la generacion de renta y ocupacion, la compatibilidad con la conservacion del patrimonio natural y patrimonial, la posibilidad de una mejor adaptacion a nuevas formas de trabajo y especialmente la complementariedad con las actividades y rentas rurales han llevado a las administraciones a considerar el turismo rural como una opcion complementaria al turismo masivo de sol y playa. No obstante, en nuestro pais muchas de las estrategias publicas y privadas del turismo rural se han centrado en el crecimie...
Festival branding is undergoing a revolution based on the consolidation of the leading role of us... more Festival branding is undergoing a revolution based on the consolidation of the leading role of user conversations in virtual communities. This research note analyses the creation of the image of some of Barcelona's most prominent festivals (Primavera Sound, Sonar and BAM) via their two most important virtual communities (Twitter and Primavera Sound), at different time periods (before, during and after the event but also during the rest of the year). A stakeholder analysis was also undertaken to observe the main drivers of this process. The research note puts forward several theoretical, methodological and practical considerations.
Abstract The aim of this research is to estimate the economic and social impacts of cruise touris... more Abstract The aim of this research is to estimate the economic and social impacts of cruise tourism. For it, the work paper explores the boom in cruise-passenger tourism in the city of Barcelona in recent decades. After many years as a marginal source of tourism activity, cruise ships have become one of the symbols of the city’s tourism development, especially since the 1992 Olympic Games. The cooperation between public and private institutions has been a key factor. The study reported here included a survey made to local residents in order to estimate the social and economic impact of cruise ship tourism. Therefore, this article examines the combination of appropriate collaboration between public and private institutions, the appropriate promotional efforts of the Barcelona Tourism consortium, and the ongoing investments made in recent years to improve the city’s urban and cruise-port infrastructure. These were the fundamental elements in the spectacular surge in this type of tourism, which has positioned Barcelona as a world leader in this sector. Finally, the study shows how residents also reported the positive impact of cruisers and their passengers, wich is very important for drafting the strategic direction for cruise tourism development already under way in Barcelona.
Social-Cognitive Theory is used to test the argument that the motivations behind sustainable tour... more Social-Cognitive Theory is used to test the argument that the motivations behind sustainable tourism, and the types of sustainable actions undertaken, depend on one’s empathy towards sustainability. Latin American businesses were surveyed about their motivations for acting sustainably and any sustainability actions undertaken. Based on their responses, TwoStep cluster analysis found four clusters (cost, legitimisation, biospheric, and lifestyle). Acceptance of responsibility to be more sustainable depends on one’s level of empathy with, and attachment to, sustainability, explained by a beneficiary focus (personal norms that drive one to act to help oneself or others) and a cultural focus (acting in response to individualistic or collectivistic social norms). Lifestyle businesses are argued to be culturally individualistic but selftranscendent in benefit focus.
Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere,... more Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere, but studies into its growth and impact have been mostly limited to international urban destinations. To cover this gap, this study uses a database of 32,421 Airbnb listings obtained from its website to analyse, using a correlational and a linear regressions analysis, their distribution and nature across Catalonia’s 946 municipalities (excluding Barcelona city) and measuring their embeddedness in the formal accommodation sector and in the regulated tourist system in the region. Results show that Airbnb has particularly grown in mature traditional destinations, presenting a predominantly commercial model and playing an additive role. This study also reveals Airbnb as a new actor in the regulated tourist system in Catalonia thanks to the use of a legal figure (HUT) to channel its development, which also gives the platform a great potential for expansion. This study can be useful for munici...
Traditional travel agencies and tour operators are recognized as relevant stakeholders in the tou... more Traditional travel agencies and tour operators are recognized as relevant stakeholders in the tourism distribution chain, even though their role as transforming agents in the achievement of more sustainable tourism is beginning to be accepted. This study aims at reviewing the main topics and the most recent approaches from the academic literature in its analysis of corporate social responsibility (CSR) practices developed by these intermediaries. The work has been structured around six recurring themes in most of the studies carried out: the new intermediaries that operate on the Internet; the role of travel agencies and tour operators in tourism sustainability; the influence of the size of the company; CSR as a disruptive innovation in this sector; the potential of the sustainable tourism supply chain; and the motivations and attitudes of the managers of these businesses when they engage with responsibility. This last topic is developed in greater detail since it is closely linked ...
O objetivo do estudo foi identificar o comportamento responsável de empresas de turismo no Brasil... more O objetivo do estudo foi identificar o comportamento responsável de empresas de turismo no Brasil e seus motivos para implementar tais ações. A pesquisa obteve 1.350 respostas de empresas de turismo pertencentes a diversos segmentos, tais como alojamento, viagens, alimentação e transporte turístico. A metodologia foi composta por coleta de dados quantitativa via internet, seguida de interpretação baseada em estatística descritiva e análise de clusters. Os resultados indicaram que, entre as empresas de turismo do Brasil, as medidas ambientais são as mais frequentemente implementadas, com destaque para aquelas voltadas para a economia de energia ou água. A análise evidenciou dois grupos distintos, respaldados pelo referencial teórico, quando se trata das razões para implementar as práticas responsáveis: um com foco nos negócios e outro com foco nos indivíduos. Enquanto o primeiro apresenta razões inerentes ao negócio, tais como redução de custos e ampliação da competitividade; o outro...
La literatura sobre responsabilidad social corporativa (RSC) en el sector turístico surge en gran... more La literatura sobre responsabilidad social corporativa (RSC) en el sector turístico surge en gran medida del paradigma del turismo sostenible, de donde ha extraído el interés por equilibrar los impactos de la empresa turística en los ejes ambiental, social y corporativo. Los dos temas que más referencias han generado son el business case o la posible relación entre su introducción y la mejora de los resultados de la empresa, y la relacionada con el compromiso con los stakeholders. Aparte, la literatura se ha preocupado por otros temas como la tipología de prácticas implementadas o la consecución de otro tipo de resultados a partir de estas. En todos estos campos existe todavía un gran potencial de desarrollo, a la vez que también emergen nuevos temas.
Sustainable Hospitality and Tourism as Motors for Development: Case Studies from Developing Regions of the World, Sep 10, 2012
In Portuguese,'bonito'means 'beautiful'and there is no better word to describ... more In Portuguese,'bonito'means 'beautiful'and there is no better word to describe the town that bears this word as its name. Located in the Central-West region of Brazil, the town of Bonito is one of the most remarkable tourism cases in the country. Its fame as a well-managed destination has spread all over Brazil, being studied by all tourism students. But Bonito is also famous amongst tourists, not only for its natural beauty but also for the marketing of its sustainable tourism model, and this makes it widely known and explored by travel ...
En aquest article s'aporten proves de l'impacte positiu que te l'aplicacio de les tec... more En aquest article s'aporten proves de l'impacte positiu que te l'aplicacio de les tecnologies de la informacio i la comunicacio (TIC) en l'empresa turistica catalana. La transcendencia que en els darrers anys ha adquirit el mercat turistic catala en el context europeu el converteix en un laboratori d'analisi idoni per al sector. Els resultats obtinguts posen de manifest que l'us d'aquestes tecnologies s'acompanya d'un major grau d'internacionalitzacio de l'empresa, el desenvolupament de canvis organitzatius i la implantacio de noves estrategies competitives, cosa que dona lloc a un model de negoci allunyat de les concepcions tradicionals del sector. A mes, l'us estrategic de les TIC afavoreix l'us de ma d'obra mes qualificada, un servei mes personalitzat i una major proximitat a proveidors i distribuidors. Tanmateix, es en el proces d'innovacio empresarial on l'impacte positiu de les TIC es percep mes, ates que el seu u...
Abstract This article presents the situation of rural tourism in Spain over the past two decades;... more Abstract This article presents the situation of rural tourism in Spain over the past two decades; it covers the developments in the sector in Europe with respect to Spain and considers the industry's future challenges. In Spain, rural tourism has become established within its 17 autonomous regions, consequently, in recent years it has become one of the most important options in relation to government development strategies in rural areas. The following factors have led the government to consider rural tourism as a complementary ...
Este articulo plantea la situacion del turismo rural en Espana en las ultimas dos decadas, enmarc... more Este articulo plantea la situacion del turismo rural en Espana en las ultimas dos decadas, enmarca la evolucion del sector en Europa respecto a Espana y plantea los retos de futuro del sector. En Espana, el turismo rural es una realidad consolidada en sus 17 Comunidades Autonomas, convirtiendose en los ultimos anos en una de las opciones mas importantes en relacion a las estrategias publicas de desarrollo de las zonas rurales. Su valiosa contribucion en las economias rurales a traves de la generacion de renta y ocupacion, la compatibilidad con la conservacion del patrimonio natural y patrimonial, la posibilidad de una mejor adaptacion a nuevas formas de trabajo y especialmente la complementariedad con las actividades y rentas rurales han llevado a las administraciones a considerar el turismo rural como una opcion complementaria al turismo masivo de sol y playa. No obstante, en nuestro pais muchas de las estrategias publicas y privadas del turismo rural se han centrado en el crecimie...
Festival branding is undergoing a revolution based on the consolidation of the leading role of us... more Festival branding is undergoing a revolution based on the consolidation of the leading role of user conversations in virtual communities. This research note analyses the creation of the image of some of Barcelona's most prominent festivals (Primavera Sound, Sonar and BAM) via their two most important virtual communities (Twitter and Primavera Sound), at different time periods (before, during and after the event but also during the rest of the year). A stakeholder analysis was also undertaken to observe the main drivers of this process. The research note puts forward several theoretical, methodological and practical considerations.
Abstract The aim of this research is to estimate the economic and social impacts of cruise touris... more Abstract The aim of this research is to estimate the economic and social impacts of cruise tourism. For it, the work paper explores the boom in cruise-passenger tourism in the city of Barcelona in recent decades. After many years as a marginal source of tourism activity, cruise ships have become one of the symbols of the city’s tourism development, especially since the 1992 Olympic Games. The cooperation between public and private institutions has been a key factor. The study reported here included a survey made to local residents in order to estimate the social and economic impact of cruise ship tourism. Therefore, this article examines the combination of appropriate collaboration between public and private institutions, the appropriate promotional efforts of the Barcelona Tourism consortium, and the ongoing investments made in recent years to improve the city’s urban and cruise-port infrastructure. These were the fundamental elements in the spectacular surge in this type of tourism, which has positioned Barcelona as a world leader in this sector. Finally, the study shows how residents also reported the positive impact of cruisers and their passengers, wich is very important for drafting the strategic direction for cruise tourism development already under way in Barcelona.
Social-Cognitive Theory is used to test the argument that the motivations behind sustainable tour... more Social-Cognitive Theory is used to test the argument that the motivations behind sustainable tourism, and the types of sustainable actions undertaken, depend on one’s empathy towards sustainability. Latin American businesses were surveyed about their motivations for acting sustainably and any sustainability actions undertaken. Based on their responses, TwoStep cluster analysis found four clusters (cost, legitimisation, biospheric, and lifestyle). Acceptance of responsibility to be more sustainable depends on one’s level of empathy with, and attachment to, sustainability, explained by a beneficiary focus (personal norms that drive one to act to help oneself or others) and a cultural focus (acting in response to individualistic or collectivistic social norms). Lifestyle businesses are argued to be culturally individualistic but selftranscendent in benefit focus.
Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere,... more Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere, but studies into its growth and impact have been mostly limited to international urban destinations. To cover this gap, this study uses a database of 32,421 Airbnb listings obtained from its website to analyse, using a correlational and a linear regressions analysis, their distribution and nature across Catalonia’s 946 municipalities (excluding Barcelona city) and measuring their embeddedness in the formal accommodation sector and in the regulated tourist system in the region. Results show that Airbnb has particularly grown in mature traditional destinations, presenting a predominantly commercial model and playing an additive role. This study also reveals Airbnb as a new actor in the regulated tourist system in Catalonia thanks to the use of a legal figure (HUT) to channel its development, which also gives the platform a great potential for expansion. This study can be useful for munici...
Traditional travel agencies and tour operators are recognized as relevant stakeholders in the tou... more Traditional travel agencies and tour operators are recognized as relevant stakeholders in the tourism distribution chain, even though their role as transforming agents in the achievement of more sustainable tourism is beginning to be accepted. This study aims at reviewing the main topics and the most recent approaches from the academic literature in its analysis of corporate social responsibility (CSR) practices developed by these intermediaries. The work has been structured around six recurring themes in most of the studies carried out: the new intermediaries that operate on the Internet; the role of travel agencies and tour operators in tourism sustainability; the influence of the size of the company; CSR as a disruptive innovation in this sector; the potential of the sustainable tourism supply chain; and the motivations and attitudes of the managers of these businesses when they engage with responsibility. This last topic is developed in greater detail since it is closely linked ...
O objetivo do estudo foi identificar o comportamento responsável de empresas de turismo no Brasil... more O objetivo do estudo foi identificar o comportamento responsável de empresas de turismo no Brasil e seus motivos para implementar tais ações. A pesquisa obteve 1.350 respostas de empresas de turismo pertencentes a diversos segmentos, tais como alojamento, viagens, alimentação e transporte turístico. A metodologia foi composta por coleta de dados quantitativa via internet, seguida de interpretação baseada em estatística descritiva e análise de clusters. Os resultados indicaram que, entre as empresas de turismo do Brasil, as medidas ambientais são as mais frequentemente implementadas, com destaque para aquelas voltadas para a economia de energia ou água. A análise evidenciou dois grupos distintos, respaldados pelo referencial teórico, quando se trata das razões para implementar as práticas responsáveis: um com foco nos negócios e outro com foco nos indivíduos. Enquanto o primeiro apresenta razões inerentes ao negócio, tais como redução de custos e ampliação da competitividade; o outro...
La literatura sobre responsabilidad social corporativa (RSC) en el sector turístico surge en gran... more La literatura sobre responsabilidad social corporativa (RSC) en el sector turístico surge en gran medida del paradigma del turismo sostenible, de donde ha extraído el interés por equilibrar los impactos de la empresa turística en los ejes ambiental, social y corporativo. Los dos temas que más referencias han generado son el business case o la posible relación entre su introducción y la mejora de los resultados de la empresa, y la relacionada con el compromiso con los stakeholders. Aparte, la literatura se ha preocupado por otros temas como la tipología de prácticas implementadas o la consecución de otro tipo de resultados a partir de estas. En todos estos campos existe todavía un gran potencial de desarrollo, a la vez que también emergen nuevos temas.
Sustainable Hospitality and Tourism as Motors for Development: Case Studies from Developing Regions of the World, Sep 10, 2012
In Portuguese,'bonito'means 'beautiful'and there is no better word to describ... more In Portuguese,'bonito'means 'beautiful'and there is no better word to describe the town that bears this word as its name. Located in the Central-West region of Brazil, the town of Bonito is one of the most remarkable tourism cases in the country. Its fame as a well-managed destination has spread all over Brazil, being studied by all tourism students. But Bonito is also famous amongst tourists, not only for its natural beauty but also for the marketing of its sustainable tourism model, and this makes it widely known and explored by travel ...
We use the concept of absorptive capacity to better understand the relationship between sustainab... more We use the concept of absorptive capacity to better understand the relationship between sustainability information acquisition, proactivity and performance. A quantitative analysis of a survey of 408 tourism enterprises in Catalonia (Spain) shows that: i) growth-oriented motivations are related to communication with industry-related sources, and to individual and informal channels, while lifestyle
Internet ha generado numerosas expectativas sobre la capacidad de las TIC para transformar la edu... more Internet ha generado numerosas expectativas sobre la capacidad de las TIC para transformar la educación. Más allá de cuestiones estrictamente tecnológicas, el contexto social emergente plantea nuevas demandas a los sistemas educativos que difícilmente se podrán satisfacer sin el concurso de las tecnologías digitales. En este libro, se presentan los resultados de una investigación sobre el proceso de integración de internet en la educación primaria y secundaria a partir de una encuesta a 9.825 directivos, profesores y alumnos de una muestra representativa de centros educativos de Cataluña. El estudio proporciona una panorámica detallada de cómo se apropian de internet los diversos actores de la comunidad escolar, identifica las tendencias subyacentes a estos procesos y los retos a los que se deberá hacer frente si se quieren poner las TIC al servicio de la mejora educativa.
An analysis of the process of adoption of non-monetary exchange virtual networks. an attitudinal ... more An analysis of the process of adoption of non-monetary exchange virtual networks. an attitudinal focus on hybrid communities. The 1st IESE-LUISS Conference on Responsibility, Sustainability and Social Entrepreneurship
Scandinavian Journal of Hospitality and Tourism, 2020
Collaborative short-term accommodation rental platforms have grown enormously in Europe in the la... more Collaborative short-term accommodation rental platforms have grown enormously in Europe in the last decade and the resulting disruptive impacts are widespread in city neighbourhoods. Such impacts are increasingly linked to a growing socio-spatial inequality and have served to politicise civil society’s relationship with both platforms and tourism. As the more extractive platforms project themselves as sustainable, equitable “alternatives” to traditional accommodation business models, social protest and resistance collectives are increasingly vocal in projecting digital counter-narratives to this vision. This study analyses the impacts of Airbnb on the city of Barcelona and contextualises them within the digitally-networked narratives and counter-narratives that surround them. Different theoretical perspectives on traditional and digital activism are used to frame, on the one hand, the spatial distribution of Airbnb listings and on the other, an in-depth content analysis of Twitter conversations mentioning “Airbnb” and “Barcelona”. Findings show that the Airbnb effect reinforces broader touristification processes, mainly in relation to housing access and affordability issues and residential displacement. In parallel, digital counter-narratives underline this process and call for regulatory intervention. Both resistance and advocacy narratives tend to be “choreographed” by a range of actors other than Airbnb itself; particularly online press outlets, individual activists and political decision-makers.
KEYWORDS: Collaborative platforms, social protest and resistance movements, socio-spatial inequality, digital counter-narratives, Airbnb
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KEYWORDS: Collaborative platforms, social protest and resistance movements, socio-spatial inequality, digital counter-narratives, Airbnb