Books - Libros by Soledad Morales
En las dos últimas décadas, el turismo como sector de la cooperación internacional se ha ido abri... more En las dos últimas décadas, el turismo como sector de la cooperación internacional se ha ido abriendo espacio en los fondos que países y entidades multilaterales destinan a Ayuda Oficial al Desarrollo. Cada vez es más común encontrar intervenciones destinadas a “poner en valor” el patrimonio de una localidad o territorio, a modernizar las políticas de instituciones públicas de turismo, a la creación de infraestructuras de transporte como aeropuertos o puertos deportivos, a la formación de recursos humanos, a la implementación de emprendimientos de turismo comunitario, al impulso de nueva modalidades turísticas como el Turismo Solidario, o a la defensa de los derechos de la población autóctona afectada por el desarrollo turístico.
El surgimiento y crecimiento de este nuevo sector de la cooperación al desarrollo ha generado la necesidad de crear instrumentos y metodologías apropiados. En algunos casos, estos instrumentos y metodologías no han estado exentos de debates sobre su viabilidad o sobre su capacidad real de enfrentar la pobreza.
El presente libro, co-editado por el Foro de Turismo Responsable conjuntamente con diferentes organizaciones y plataformas académicas, recopila artículos de investigadores y analistas de reconocida trayectoria sobre el binomio Turismo-Cooperación. Estos textos, en su conjunto, ofrecen al lector un panorama minucioso de los desafíos y debates que giran alrededor de este binomio y del aparato instrumental del que se ha dotado.
Forewords, Prefaces and Introductions by Soledad Morales
Gascón, J.; Morales, S.; Tresserras, J.; eds. Cooperación en turismo: Nuevos desafíos, nuevos debates. Barcelona: Foro de Turismo Responsable; Universitat de Barcelona; Universitat Oberta de Catalunya; COODTUR. 2013, 2013
Conference Presentations by Soledad Morales
Papers by Soledad Morales
Journal of Hospitality & Tourism Research, 2020
Resource branding has become a cocreated process carried out within virtual brand communities (VB... more Resource branding has become a cocreated process carried out within virtual brand communities (VBCs), which boost the social connectivity of users and contribute to placemaking. However, due to the very nature of VBCs, branding strategies rely on user engagement to succeed. The present study has performed a multidimensional and mixed-method analysis of almost 4,000 entries in the Facebook and Twitter VBCs of two renowned European music festivals, Sónar and Primavera Sound (Barcelona), to show the benefits of understanding the different components that comprise festival engagement and the relationships between them. Results show the importance of considering different festival brands and their main VBCs to develop a strategy based on the structure of each VBC user as well as the most prominent dimensions of user engagement and the inherent relationships between them. In addition, the consideration of “ongoing” engagement is a potential research pathway for exploring brand engagement ...
In the last decade, the housing markets of most major globalized urban destinations have progress... more In the last decade, the housing markets of most major globalized urban destinations have progressively deteriorated, evidenced by a decrease in the availability and affordability of housing. Based on previous findings at city level and using k-means cluster analysis, this work reveals the influence of short-term-accommodation platforms (STAP) in this issue in the case of Barcelona, showing that the increase in housing rental prices is particularly significant in the "highly touristified", "trendy" or "more affluent" neighborhoods, where Airbnb listings are concentrated, and rental management is professionally handled. Moreover, this rise in prices is associated with the displacement of some of these neighborhoods' residents to other metropolitan areas, driving up their house prices. Based on these findings, we suggest adopting a management approach that considers the neighborhood as a management unit when designing the necessary regulations for hous...
Cuadernos de Turismo, 2018
La investigación sobre la sostenibilidad en el sector turístico se ha centrado en los últimos año... more La investigación sobre la sostenibilidad en el sector turístico se ha centrado en los últimos años en las grandes empresas de alojamiento. Aunque existen trabajos que analizan el impacto de la implementación de la sostenibilidad en los touroperadores, no se ha analizado suficientemente a las pequeñas y medianas agencias de viaje, que constituyen una parte importante de la estructura del sector. A través de una muestra cercana a las 120 empresas, el estudio demuestra la importancia de las motivaciones económicas pero también de los factores personales y la legitimización como motivos para configurar diferentes perfiles de agencias cuyo comportamiento sostenible difiere.
Codebook to analyze Airbnb's Neighbourhood Guides in their 2019 and 2020 versions, with refer... more Codebook to analyze Airbnb's Neighbourhood Guides in their 2019 and 2020 versions, with references used to construct it.<br>
Codebook to analyze Airbnb's Neighbourhood Guides in their 2019 and 2020 versions, with refer... more Codebook to analyze Airbnb's Neighbourhood Guides in their 2019 and 2020 versions, with references used to construct it.<br>
This is the Codebook created to codify the narrative of Airbnb's Neighbourhoods Guides <br... more This is the Codebook created to codify the narrative of Airbnb's Neighbourhoods Guides <br>
Festival branding is undergoing a revolution based on the consolidation of the leading role of us... more Festival branding is undergoing a revolution based on the consolidation of the leading role of user conversations in virtual communities. This research note analyses the creation of the image of some of Barcelona's most prominent festivals (Primavera Sound, Sonar and BAM) via their two most important virtual communities (Twitter and Primavera Sound), at different time periods (before, during and after the event but also during the rest of the year). A stakeholder analysis was also undertaken to observe the main drivers of this process. The research note puts forward several theoretical, methodological and practical considerations.
Current Issues in Tourism, 2020
Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere,... more Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere, but studies into its growth and impact have been mostly limited to international urban destinations...
Tourism Geographies, 2020
Red flags are increasingly being raised over the contribution of short term tourism rentals (medi... more Red flags are increasingly being raised over the contribution of short term tourism rentals (mediated by platforms such as Airbnb) to socio-spatial inequalities and residential displacement. In man...
Scandinavian Journal of Hospitality and Tourism, 2020
ABSTRACT Collaborative short-term accommodation rental platforms have grown enormously in Europe ... more ABSTRACT Collaborative short-term accommodation rental platforms have grown enormously in Europe in the last decade and the resulting disruptive impacts are widespread in city neighbourhoods. Such impacts are increasingly linked to a growing socio-spatial inequality and have served to politicise civil society’s relationship with both platforms and tourism. As the more extractive platforms project themselves as sustainable, equitable “alternatives” to traditional accommodation business models, social protest and resistance collectives are increasingly vocal in projecting digital counter-narratives to this vision. This study analyses the impacts of Airbnb on the city of Barcelona and contextualises them within the digitally-networked narratives and counter-narratives that surround them. Different theoretical perspectives on traditional and digital activism are used to frame, on the one hand, the spatial distribution of Airbnb listings and on the other, an in-depth content analysis of Twitter conversations mentioning “Airbnb” and “Barcelona”. Findings show that the Airbnb effect reinforces broader touristification processes, mainly in relation to housing access and affordability issues and residential displacement. In parallel, digital counter-narratives underline this process and call for regulatory intervention. Both resistance and advocacy narratives tend to be “choreographed” by a range of actors other than Airbnb itself; particularly online press outlets, individual activists and political decision-makers.
Global Fashion Management Conference, 2018
The dataset, and xlsx file, is composed by the following sheets: 1. Codebook 2. Database
Tourist Studies
Festival branding is undergoing a revolution based on the consolidation of new communicative beha... more Festival branding is undergoing a revolution based on the consolidation of new communicative behaviours in virtual brand communities (VBCs), above all, channelled through social media platforms. Although the literature on festivals has analysed engagement in VBCs, this study provides an in-depth observation of the profiles of festival VBCs users, how they modulate engagement attributes and behaviours and how these relate to their engagement focus, highlighting festival branding while also considering other main focuses (i.e. social capital creation and place-making). Thus, this article aims to characterize these elements in festivals’ VBCs through a multidimensional analysis of nearly 2150 entries in the Twitter and Facebook VBCs of one of the most prominent music festivals in Europe, Sónar (Barcelona). Moreover, it does so through a longitudinal observation covering a whole year, showing the relevance of ongoing communication to festival success. The results show the benefits (for ...
Current Issues in Tourism, 2020
Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere,... more Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere, but studies into its growth and impact have been mostly limited to international urban destinations. To cover this gap, this study uses a database of 32,421 Airbnb listings obtained from its website to analyse, using a correlational and a linear regressions analysis, their distribution and nature across Catalonia’s 946 municipalities (excluding Barcelona city) and measuring their embeddedness in the formal accommodation sector and in the regulated tourist system in the region. Results show that Airbnb has particularly grown in mature traditional destinations, presenting a predominantly commercial model and playing an additive role. This study also reveals Airbnb as a new actor in the regulated tourist system in Catalonia thanks to the use of a legal figure (HUT) to channel its development, which also gives the platform a great potential for expansion. This study can be useful for munici...
Tourism Geographies, 2020
Red flags are increasingly being raised over the contribution of short term tourism rentals (medi... more Red flags are increasingly being raised over the contribution of short term tourism rentals (mediated by platforms such as Airbnb) to socio-spatial inequalities and residential displacement. In many cases, the most vocal reactions have come from social movements claiming the Right to the City through particular geographies of resistance that underpin protest counter-narratives in the digital and non-digital spheres. In order to evaluate this relationship, a digital content analysis based on a sample of around 16,000 tweets illustrates the depth and diversity of tourism counter-narratives within the Twitter activity of social movements in opposition to tourism saturation in the city of Barcelona. This approach is triangulated with a spatial analysis of Airbnb-mediated rentals in Barcelona, based on GIS mapping, as well as correlations with a variety of geo-referenced data sources and the application of different socio-economic variables. The relationship between these two dimensions is key for policymakers in influencing regulatory approaches to collaborative platform activity and mitigating socio-spatial inequalities generated by short term rentals and the platforms that mediate them.
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Books - Libros by Soledad Morales
El surgimiento y crecimiento de este nuevo sector de la cooperación al desarrollo ha generado la necesidad de crear instrumentos y metodologías apropiados. En algunos casos, estos instrumentos y metodologías no han estado exentos de debates sobre su viabilidad o sobre su capacidad real de enfrentar la pobreza.
El presente libro, co-editado por el Foro de Turismo Responsable conjuntamente con diferentes organizaciones y plataformas académicas, recopila artículos de investigadores y analistas de reconocida trayectoria sobre el binomio Turismo-Cooperación. Estos textos, en su conjunto, ofrecen al lector un panorama minucioso de los desafíos y debates que giran alrededor de este binomio y del aparato instrumental del que se ha dotado.
Forewords, Prefaces and Introductions by Soledad Morales
Conference Presentations by Soledad Morales
Papers by Soledad Morales
El surgimiento y crecimiento de este nuevo sector de la cooperación al desarrollo ha generado la necesidad de crear instrumentos y metodologías apropiados. En algunos casos, estos instrumentos y metodologías no han estado exentos de debates sobre su viabilidad o sobre su capacidad real de enfrentar la pobreza.
El presente libro, co-editado por el Foro de Turismo Responsable conjuntamente con diferentes organizaciones y plataformas académicas, recopila artículos de investigadores y analistas de reconocida trayectoria sobre el binomio Turismo-Cooperación. Estos textos, en su conjunto, ofrecen al lector un panorama minucioso de los desafíos y debates que giran alrededor de este binomio y del aparato instrumental del que se ha dotado.
KEYWORDS: Collaborative platforms, social protest and resistance movements, socio-spatial inequality, digital counter-narratives, Airbnb