Journalism and Mass Communication

Through this study, the researchers aim to explore the history of Journalism and Mass Communication education in Pakistan in general and the evolution of academic discipline in Khyber Pakhtunkhwa (KPK) in particular. The study also explores the problems and prospects of the Journalism and Mass Communication Departments in KPK. The researchers used qualitative method and collected the data though secondary resources as well as conducted in-depth interviews with the chairpersons and in-charge of the departments. The researchers developed five questions and six objectives to explore the history of academic journalism in KPK and highlight the problems of the concerned departments. The study disclosed that the academic Journalism and Mass Communication started as discipline in 1974 and presently there are seven departments in government universities and one in a private sector university. The Articles Page 54 Journalism Education Volume 6 number 3 study found out the answers of the designed questions and proved the objective that the departments of journalism and Mass Communication are facing academic, professional , curricula, administrative, technical, lack of research culture, lack of coordination with other journalism departments and media organizations, printing, broadcasting, telecasting, online journalism, practical journalism, education system, lack of research environment, administrative, technical and financial resources for the development of research journal publication. On the basis of current study, the researchers presented suggestions and recommendation for the academia, students, research scholars, poli-cymakers, media practitioners and government to take positive steps for the solution to the defined problems and improvement of the quality of academic journalism in the province.

This study examines the roles of women that are produced and reinforced in and through advertisements. The analyses are based on 18 different advertisements published in Pakistani Newspapers published from Peshawar-- northern Pakistan. The study has focused on how female are represented through advertisements in order to serve gender inequality and power relations. It provides researcher to analyses how different meanings of women roles are constructed, processed and reinforced by just examining the texts and images in advertisements. The findings have indicated that advertisements promote gender inequality and the patriarchal ideology. The advertisers use various strategies (textual and body features) in order to naturalize stereotypical roles of female. Such advertisements reinforce happy housewife, decorative, ignorant, sexual object or commodity, family oriented but intellectual women. As a result, the ads serve social power relations and support the patriarchal state. This study, therefore has suggested that media ethics should be built to raise the status of woman in the society and give them the due respect but not degrade them by such stereotype and discriminated representation. The study also suggests how the role of women may be presented beyond her traditional role in a patriarchal society to be able to achieve sustainable development goals (SDGs)

Each community has its own culture and culture represent the identity of a specific community. Culture is a way of living of the people of any community. The culture of Pakistani is pure Islamic culture and Islam is official religion of Pakistan. The present study is conducted to explore the influence of Indian culture on Pakistani society in Layyah because Indian entertainment channels are most popular in Pakistani society. Main aim of this study was to explore the impact of Indian TV dramas and movies on the Pakistani cultural norms and values. Using multistage sampling technique 120 viewers were selected from Layyah city. Findings of this study show that Indian dramas and movies are directly influencing the Pakistani culture. In this way cable TV network is main source to promote the Indian culture in Pakistan.

The paper examines the concept of sex counselling and its significance in the contemporary society. It also dissects the misconceptions upheld by adolescents and their implications on their moral development. The paper further addresses the reasons why adolescents engage in non-marital sex and its consequences. The counselling methods and approaches for tackling this are discussed. The paper concludes by giving the implications of the approaches on the moral development of adolescents.

Because of the widespread adoption of internet technology, online learning has emerged as a cutting-edge approach that extensively utilized by academic institutions worldwide. The primary goal of the current research survey was to investigate how students' academic performance, particularly their CGPA, was affected by online learning. A purposive sample technique was used in the research design, which involved recruiting 100 undergraduate and 100 postgraduate students from the social science and pure science departments of 5 public universities in Islamabad. The participants in the survey ranged in age from 18 up to 34. For data collection, the researcher employed closed-ended questionnaire. The empirical results showed that the number of students using online learning is statistically considerably larger than the number of students using traditional learning methods. Furthermore, the findings indicated that the average level of student happiness with traditional in-person lectures was 5.21, whereas the average level of student satisfaction with online learning was 8.91. The study's main conclusions highlight a notable difference in learning outcomes as well as favorable views between online and traditional learners, suggesting that the online learning is a good option for higher education in academia. This research study will also add to the body of knowledge already available on online versus traditional learning modes.

ABSTRACT: The purpose of this study is to look into how voters' intentions are affected by political advertisements from Pakistan's major political parties, such as the Pakistan Peoples Party PPP, Pakistan Muslim League Nawaz, PML-N, and Pakistan TehreekInsaf, PTI. This study used a quantitative methodology, and 1,000 people were surveyed. Data was collected from five main divisions of Pakistan. The study's findings demonstrated that favorable attitudes towards PPP, PML-N, and PTI commercials positively impacted attitudes towards these political parties. The findings showed that favorable perceptions of the PPP, PML-N, It was also discovered that voters' intentions were influenced to support PML-N and PTI by positive attitudes towards their commercials, but not the PPP by positive attitudes towards its advertisements. Positive cognition regarding the PML-N and PTI advertising was found to influence voters' intentions in favor of these parties, whereas positive cognition regarding the PPP advertisements did not influence voters' intentions in favor of the PPP. The findings additionally indicated that voters' intentions were surveyed in favor of PML-N and PTI by favorable perceptions of these parties, but not in favor of PPP from positive perceptions. The results of this study show that political commercials are effective instruments for forming opinions and have a big influence on voters' intentions.
Keywords: Social Media, Influence, Political, Advertising, Voter, Intention.

The primary goal of this systematic review is to synthesize the empirical proof on how the Internet and social media may represent different dimensions of political Propaganda. In this systematic scientific review, the literature is carried from internet sources and the tenure of selected literature is between 2010-2022. Reference management system and text mining software used to select data for analysis. The researcher systematically examines 1251 research articles. All research studies portrayed the role of internet in shaping political propaganda. This research study also includes both research approaches quantitative and qualitative approaches, 408 research studies selected because all these research studies fulfill criteria of systematic review. Although, 202 research had been eligible for inclusion, with consideration to empirical research with qualitative and quantitative method. In this systematic review, 192 research studies screened while 112 researched studies selected on basis keyword "propaganda" used in name of article, abstract, and full text of article. 31 research studies data is added through Snowball technique. The methodological barriers of the reviewed research discussed, and suggestions made for destiny studies. The internet changes the manners of political use of propaganda and it helps in spreading political propaganda. The empirical findings illustrate that political propaganda in not new in political communication activities and it has a significance increase over time. This improvement requires and defines the functions of propaganda with the aid of using political tactics. Public Relations at this point stops and deliberate propaganda begins.