Senior Lecturer in English Studies. Facultat de Filologia, Traducció i Comunicació. Universitat de València, Spain.
BA in English Studies (1989). Ph.D. in English Philology (1996). University of Valencia, Spain. Phone: 34+963864262 Address: Facultat de Filologia, Traducció i Comunicació.
Av. Blasco Ibáñez, 32
Valencia 46010
Spain
En la promoción de los establecimientos de alojamiento turístico y de los destinos en general, en... more En la promoción de los establecimientos de alojamiento turístico y de los destinos en general, en la actualidad resulta esencial el conocimiento de las estrategias discursivas que ofrece la web 2.0. En este sentido, las anotaciones que se indican en estas páginas deben tomarse como meras recomendaciones lingüísticas a modo de buenas prácticas discursivas con el objeto de mejorar el dominio de las diferentes estrategias que van a permitir posicionar destinos y alojamientos de un modo más certero en la web y conseguir una reputación en línea positiva. Se trataría de una herramienta destinada a orientar a los profesionales del sector durante el proceso de redacción o traducción de una página web de promoción turística.
The discursive construction of identity is often under the control of the dominant forces in soci... more The discursive construction of identity is often under the control of the dominant forces in society and frequently results in forms of manipulation and abuse. This awareness led to the celebration of the First International Conference on CDA (València 2004), where over three-hundred academics working in the field of Critical Discourse Analysis became actively engaged in this important issue.
The seven studies included in this volume have been selected as representative of those areas of human experience that have been given most intellectual attention and considered to be in fact in need for critical unravelling. Ethnic categorization in multicultural classrooms, patriotic discourse construction in Chinese readers, the denial of Palestinian identity in schoolbooks, the diverse constructions of European identities, Arabs constructing themselves on the worldwide web, identity construction in sexual assault trials, the representations of a dangerous ‘other’ in cases of PLWHAs, are the contextual perspectives embraced in this book to account for forms of power abuse in the discursive construction of identities.
Revista Española de Lingüística Aplicada/Spanish Journal of Applied Linguistics
This study compares two seminal speeches given by Boris Johnson in the context of Brexit. The fir... more This study compares two seminal speeches given by Boris Johnson in the context of Brexit. The first is from 2018 during his tenure as Foreign Secretary, and the second from 2020, by which time he had become Prime Minister. The transcripts of the two complete speeches together constitute a corpus of 7,270 words. The current study applies Hunston’s (2000, 2008, 2011) model of evaluation as a means of testing Johnson’s attitude towards the propositions he develops through his political oratory. Using the concepts of evaluation of status and value, this model allows us to identify Johnson’s degree of alignment with his representation of the world, and to perceive an ideological component in his choices here. It is hypothesized that the changes which took place in the political landscape in the time that separated the two speeches, a period of two years in which Johnson became Prime Minister and Britain left the European Union, may have had an effect on his use of evaluative language. Th...
The present study seeks to offer an understanding of how high-end hotel websites produce privileg... more The present study seeks to offer an understanding of how high-end hotel websites produce privilege, creating a sense of belonging and entitlement for their 4/5-star guests. The experience of tourism is intrinsically linked to embracing otherness, and as a reflection of this, hotel websites offer a characterization of cultural otherness in an attempt to make it resonate with the potential expectations of a socioeconomically privileged client. The study considers the question of what elements of experience of otherness the website will address, relying on a Critical Discourse Analysis perspective and drawing on Bourdieu's notion of habitus as related to lifestyle, difference and distinction. Specifically, the words different and distinct are addressed in this study as markers of otherness and privilege. Based on Fairclough's sociocultural approach, and specifically on Halliday's transitivity system, the use of these words in clause construction patterns yields an understan...
Información del artículo El análisis del discurso como modelo lingüístico para la enseñanza/apren... more Información del artículo El análisis del discurso como modelo lingüístico para la enseñanza/aprendizaje del IFE: el inglés empresarial a través de los actos de habla.
International journal of english studies, Vol, 2020
This study analyses Theresa May’s three seminal Brexit speeches. These describe the kind of desir... more This study analyses Theresa May’s three seminal Brexit speeches. These describe the kind of desirable post-Brexit EU-UK relationship that she envisioned, and together constitute a corpus of 18,532 words. The speeches can be considered as landmarks on a timeline that was initially meant to lead to the delivery of Brexit. It is hypothesized that there may be meaningful differences between the speeches, and that these affect the representation of reality. These in turn would have a bearing on May’s discursive self-representation as either an individualized or a collectivized social actor. To account for such representational values, the study draws on Halliday’s Transitivity System (1994), starting from the clause and its potential to express ideational meanings. With the aim of uncovering more convincing and interesting findings, a statistical analysis is applied.
Starting from a context of controversial urban planning, which conveys the transformation of a re... more Starting from a context of controversial urban planning, which conveys the transformation of a residential area in Valencia (Spain) into a leisure area, -a project which meets the residents’ opposition-, the discourse practice here focuses on the dialectics encouraged between the two parties: on the one hand, the supporters of the urban plan and, on the other hand, the residents’ defensive attitude of exclusion avoidance. We look into identity construction and exclusion as related to a discourse practice of resistance. Our research will allow us to highlight the ways in which the different social actors are represented, to witness the dialectics of conflicting discourse practices, and reveal its underlying mechanisms. Historical background The interior reform plan for the Carmen Quarter around the Arab wall, which was submitted in 2002 and affected 200 people (40% of the population of the area), anticipated the demolition of 16 buildings and the reuse of 17 construction sites. The p...
This study analyses Theresa May"s three seminal Brexit speeches. These describe the kind of desir... more This study analyses Theresa May"s three seminal Brexit speeches. These describe the kind of desirable post-Brexit EU-UK relationship that she envisioned, and together constitute a corpus of 18,532 words. The speeches can be considered as landmarks on a timeline that was initially meant to lead to the delivery of Brexit. It is hypothesized that there may be meaningful differences between the speeches, and that these affect the representation of reality. These in turn would have a bearing on May"s discursive self-representation as either an individualized or a collectivized social actor. To account for such representational values, the study draws on Halliday"s Transitivity System (1994), starting from the clause and its potential to express ideational meanings. With the aim of uncovering more convincing and interesting findings, a statistical analysis is applied.
En la promoción de los establecimientos de alojamiento turístico y de los destinos en general, en... more En la promoción de los establecimientos de alojamiento turístico y de los destinos en general, en la actualidad resulta esencial el conocimiento de las estrategias discursivas que ofrece la web 2.0. En este sentido, las anotaciones que se indican en estas páginas deben tomarse como meras recomendaciones lingüísticas a modo de buenas prácticas discursivas con el objeto de mejorar el dominio de las diferentes estrategias que van a permitir posicionar destinos y alojamientos de un modo más certero en la web y conseguir una reputación en línea positiva. Se trataría de una herramienta destinada a orientar a los profesionales del sector durante el proceso de redacción o traducción de una página web de promoción turística.
The discursive construction of identity is often under the control of the dominant forces in soci... more The discursive construction of identity is often under the control of the dominant forces in society and frequently results in forms of manipulation and abuse. This awareness led to the celebration of the First International Conference on CDA (València 2004), where over three-hundred academics working in the field of Critical Discourse Analysis became actively engaged in this important issue.
The seven studies included in this volume have been selected as representative of those areas of human experience that have been given most intellectual attention and considered to be in fact in need for critical unravelling. Ethnic categorization in multicultural classrooms, patriotic discourse construction in Chinese readers, the denial of Palestinian identity in schoolbooks, the diverse constructions of European identities, Arabs constructing themselves on the worldwide web, identity construction in sexual assault trials, the representations of a dangerous ‘other’ in cases of PLWHAs, are the contextual perspectives embraced in this book to account for forms of power abuse in the discursive construction of identities.
Revista Española de Lingüística Aplicada/Spanish Journal of Applied Linguistics
This study compares two seminal speeches given by Boris Johnson in the context of Brexit. The fir... more This study compares two seminal speeches given by Boris Johnson in the context of Brexit. The first is from 2018 during his tenure as Foreign Secretary, and the second from 2020, by which time he had become Prime Minister. The transcripts of the two complete speeches together constitute a corpus of 7,270 words. The current study applies Hunston’s (2000, 2008, 2011) model of evaluation as a means of testing Johnson’s attitude towards the propositions he develops through his political oratory. Using the concepts of evaluation of status and value, this model allows us to identify Johnson’s degree of alignment with his representation of the world, and to perceive an ideological component in his choices here. It is hypothesized that the changes which took place in the political landscape in the time that separated the two speeches, a period of two years in which Johnson became Prime Minister and Britain left the European Union, may have had an effect on his use of evaluative language. Th...
The present study seeks to offer an understanding of how high-end hotel websites produce privileg... more The present study seeks to offer an understanding of how high-end hotel websites produce privilege, creating a sense of belonging and entitlement for their 4/5-star guests. The experience of tourism is intrinsically linked to embracing otherness, and as a reflection of this, hotel websites offer a characterization of cultural otherness in an attempt to make it resonate with the potential expectations of a socioeconomically privileged client. The study considers the question of what elements of experience of otherness the website will address, relying on a Critical Discourse Analysis perspective and drawing on Bourdieu's notion of habitus as related to lifestyle, difference and distinction. Specifically, the words different and distinct are addressed in this study as markers of otherness and privilege. Based on Fairclough's sociocultural approach, and specifically on Halliday's transitivity system, the use of these words in clause construction patterns yields an understan...
Información del artículo El análisis del discurso como modelo lingüístico para la enseñanza/apren... more Información del artículo El análisis del discurso como modelo lingüístico para la enseñanza/aprendizaje del IFE: el inglés empresarial a través de los actos de habla.
International journal of english studies, Vol, 2020
This study analyses Theresa May’s three seminal Brexit speeches. These describe the kind of desir... more This study analyses Theresa May’s three seminal Brexit speeches. These describe the kind of desirable post-Brexit EU-UK relationship that she envisioned, and together constitute a corpus of 18,532 words. The speeches can be considered as landmarks on a timeline that was initially meant to lead to the delivery of Brexit. It is hypothesized that there may be meaningful differences between the speeches, and that these affect the representation of reality. These in turn would have a bearing on May’s discursive self-representation as either an individualized or a collectivized social actor. To account for such representational values, the study draws on Halliday’s Transitivity System (1994), starting from the clause and its potential to express ideational meanings. With the aim of uncovering more convincing and interesting findings, a statistical analysis is applied.
Starting from a context of controversial urban planning, which conveys the transformation of a re... more Starting from a context of controversial urban planning, which conveys the transformation of a residential area in Valencia (Spain) into a leisure area, -a project which meets the residents’ opposition-, the discourse practice here focuses on the dialectics encouraged between the two parties: on the one hand, the supporters of the urban plan and, on the other hand, the residents’ defensive attitude of exclusion avoidance. We look into identity construction and exclusion as related to a discourse practice of resistance. Our research will allow us to highlight the ways in which the different social actors are represented, to witness the dialectics of conflicting discourse practices, and reveal its underlying mechanisms. Historical background The interior reform plan for the Carmen Quarter around the Arab wall, which was submitted in 2002 and affected 200 people (40% of the population of the area), anticipated the demolition of 16 buildings and the reuse of 17 construction sites. The p...
This study analyses Theresa May"s three seminal Brexit speeches. These describe the kind of desir... more This study analyses Theresa May"s three seminal Brexit speeches. These describe the kind of desirable post-Brexit EU-UK relationship that she envisioned, and together constitute a corpus of 18,532 words. The speeches can be considered as landmarks on a timeline that was initially meant to lead to the delivery of Brexit. It is hypothesized that there may be meaningful differences between the speeches, and that these affect the representation of reality. These in turn would have a bearing on May"s discursive self-representation as either an individualized or a collectivized social actor. To account for such representational values, the study draws on Halliday"s Transitivity System (1994), starting from the clause and its potential to express ideational meanings. With the aim of uncovering more convincing and interesting findings, a statistical analysis is applied.
This study compares two seminal speeches given by Boris Johnson in the context of Brexit. The fir... more This study compares two seminal speeches given by Boris Johnson in the context of Brexit. The first is from 2018 during his tenure as Foreign Secretary, and the second from 2020, by which time he had become Prime Minister. The transcripts of the two complete speeches together constitute a corpus of 7,270 words. The current study applies Hunston’s ( 2000 , 2008 , 2011 ) model of evaluation as a means of testing Johnson’s attitude towards the propositions he develops through his political oratory. Using the concepts of evaluation of status and value, this model allows us to identify Johnson’s degree of alignment with his representation of the world, and to perceive an ideological component in his choices here. It is hypothesized that the changes which took place in the political landscape in the time that separated the two speeches, a period of two years in which Johnson became Prime Minister and Britain left the European Union, may have had an effect on his use of evaluative language. The study reveals statistically significant findings. Johnson is found to have changed from contributing primarily world-creating propositional content in his 2018 speech to a more significant use of world-reflecting statements in his 2020 speech, and to rely in both speeches most importantly on himself as the source of information. The study also reveals a reluctance to display any hypothetical speech behaviour, and a strong preference for truth driven statements.
The letter of application can be referred to as a genre, inasmuch as it “can only be realized in ... more The letter of application can be referred to as a genre, inasmuch as it “can only be realized in completed texts or texts that can be projected as complete, for it (...) specifies conditions for beginning, continuing and ending a text”. (Couture, 1986: 82). It being a genre we can, therefore, think of the letter of application as displaying recurrent features, which correspond to an underlying pattern that is usually maintained, though features of the register may vary (McCarthy & Carter, 1994: 26). Letters of application belong to a specific discourse community, and are used by its members, since these share both the communicative purposes and the discursive expectations of the genre, that is, appropriate use of topics, form, function, and the role this and related subgenres play. The concept of discourse community can in fact be mapped onto Hymes’s concept of speech community. Letters of application play a specific role within the institutional setting, more precisely belonging to...
espanolEl presente estudio pretende dar a conocer como las webs de los hoteles de alto nivel (4 y... more espanolEl presente estudio pretende dar a conocer como las webs de los hoteles de alto nivel (4 y 5 estrellas) crean privilegio entre sus huespedes, construyendo un sentido de pertenencia a la elite y de derecho a recibir dicho privilegio. La experiencia del turismo esta intrinsecamente unida a abrazar la otredad, y como tal reflejo, las webs hoteleras ofrecen una caracterizacion de otredad cultural en un intento de hallar un eco en las expectativas de un cliente socioeconomicamente privilegiado. Este estudio toma en consideracion que elementos de la experiencia de otredad recoge la web, basandose en una perspectiva del Analisis Critico del Discurso y, en concreto, en la nocion de Bourdieu de habito, relacionado con estilo de vida, diferencia y distincion. Especificamente, los terminos diferente y distinto son tratados como marcadores de otredad y privilegio. A partir de la aproximacion sociocultural de Fairclough, y, mas concretamente, del sistema de transitividad de Halliday, el u...
Resumen Este artículo examina cómo la página web hotelera mercantiliza valores simbólicos abstrac... more Resumen Este artículo examina cómo la página web hotelera mercantiliza valores simbólicos abstractos, y de qué manera ello incide en la construcción discursiva de un actor social 'turista'. Para ello se propone un análisis cualitativo desde el marco del Análisis Crítico del Discurso, concretamente desde la vertiente socio-cultural de Fairclough (2002), que a su vez parte del sistema de transitividad de Halliday (1985). Considerar la mercantilización de los valores abstractos resulta interesante en este contexto, pues se podría pensar que los hoteles ofrecen ante todo valores de tipo concreto y material, y no abstracto. Sin embargo, la representación mental de lo placentero y deseable en el turista, de lo que se le ofrece en calidad de consumidor, se revela en principio como concepto abierto, no delimitado. Se ha analizado un corpus de 189 muestras de páginas web hoteleras en inglés, de hoteles de cuatro y cinco estrellas. Los resultados confirman que la oferta de lo abstract...
The present study seeks to offer an understanding of how high-end hotel websites produce privileg... more The present study seeks to offer an understanding of how high-end hotel websites produce privilege, creating a sense of belonging and entitlement for their 4/5-star guests. The experience of tourism is intrinsically linked to embracing otherness, and as a reflection of this, hotel websites offer a characterization of cultural otherness in an attempt to make it resonate with the potential expectations of a socioeconomically privileged client. The study considers the question of what elements of experience of otherness the website will address, relying on a Critical Discourse Analysis perspective and drawing on Bourdieu's notion of habitus as related to lifestyle, difference and distinction. Specifically, the words different and distinct are addressed in this study as markers of otherness and privilege. Based on Fairclough's sociocultural approach, and specifically on Halliday's transitivity system, the use of these words in clause construction patterns yields an understanding of how specific representations of reality revolving around the idea of otherness are built up. The research is corpus-driven and qualitative, its conclusions also offering some insight as to how hotel websites recreate forms of in-group similarity.
Círculo de Lingüística Aplicada a la Comunicación (CLAC), 2017
Este artículo examina cómo la página web hotelera mercantiliza valores simbólicos abstractos, y d... more Este artículo examina cómo la página web hotelera mercantiliza valores simbólicos abstractos, y de qué manera ello incide en la construcción discursiva de un actor social 'turista'. Para ello se propone un análisis cualitativo desde el marco del Análisis Crítico del Discurso, concretamente desde la vertiente socio-cultural de Fairclough (2002), que a su vez parte del sistema de transitividad de Halliday (1985). Considerar la mercantilización de los valores abstractos resulta interesante en este contexto, pues se podría pensar que los hoteles ofrecen ante todo bienes/servicios concretos y no valores abstractos. Sin embargo, la representación mental de lo placentero y deseable en el turista, de lo que se le ofrece en calidad de consumidor, se revela en principio como concepto abierto, no delimitado. Se ha analizado un corpus de 189 muestras de páginas web hoteleras en inglés, de hoteles de cuatro y cinco estrellas. Los resultados confirman que la oferta de lo abstracto y su semiótica van ligados a la categoría turística en la que se inscriben. Igualmente apuntan a una interesante dialéctica entre la construcción discursiva del hotel y la representación discursiva del actor social turista. Este trabajo hace aportaciones de orden discursivo, metodológico y socio-cultural al estudio de la identidad en el contexto del turismo. Palabras clave: página web hotelera, construcción de identidad, discurso turístico, mercantilización del espacio, análisis crítico del discurso [en] Social and discursive identity of the tourist: its construction through the offer of abstract values Abstract. This article examines how hotel webpages commodify abstract symbolic values, and how this representation affects the discursive construction of the tourist as a social actor. To this end, a qualitative analysis is applied, following the framework of Critical Discourse Analysis, specifically Fairclough's (2002) socio-cultural approach that relies on Halliday's (1985) transitivity system. One would tend to think that hotels mostly offer material values. This is why it is of special interest to consider the commodification of the abstract precisely in this context: the mental representation of what counts as pleasurable and desirable for the tourist, of what they are being offered as consumers, reveals itself as an open concept, not as a delimited one. A corpus of 189 samples of hotel webpages in English was analyzed, covering four and five star hotels. The results confirm that the offer of the abstract and its semiotics is linked to the touristic category to which it belongs. They also point at an interesting dialectic between the discursive construction of the hotel and its consequent discursive
IBÉRICA, vol.31-32. Special Issue. “DISCOURSE, LEXICAL ASPECTS AND TRANSLATION IN TOURISM 2.0: NEW GENRES AND NEW MODES OF COMMUNICATION”, 2016
Tourism is a global cultural industry and one of the world’s largest international trades (Thurlo... more Tourism is a global cultural industry and one of the world’s largest international trades (Thurlow & Jaworski, 2011). Understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate tourism from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, and consider how these may influence the discursive construction of the social actor tourist. Using Critical Discourse Analysis (see e.g. Fairclough, 1999; 2002) as a framework, I will also draw on Halliday’s (1985) transitivity system to identify the representational choices underlying the semantic encoding of the services the hotel offers made by the promoter of the hotel on its website. Using the concordancing tool Antconc3.4.2, I will trace patterns of use, allowing for a further qualitative analysis of the data. The study is also of interest to the tourist industry inasmuch as it offers an insight into the social construction of a tourist identity, shaped according to prevailing symbols and codes in modern society.
Theory and Practice in Language Studies, Vol. 4, No.10, pp.1984-1993., Oct 1, 2014
This paper studies how parental social actors and co-parental relationships are interactively con... more This paper studies how parental social actors and co-parental relationships are interactively constructed in traveller forums, analysing a corpus obtained from the London for Kids Trip Advisor forum, and carrying out a qualitative study of the interactants' uses of kids in their choice of transitivity patterns.
Diccionario de promoción turística hostelera en español, inglés y francés. Proyecto COMETVAL (Cor... more Diccionario de promoción turística hostelera en español, inglés y francés. Proyecto COMETVAL (Corpus Multilingüe de Turismo de la Universitat de València).
En la promoción de los establecimientos de alojamiento turístico y de los destinos en general, en... more En la promoción de los establecimientos de alojamiento turístico y de los destinos en general, en la actualidad resulta esencial el conocimiento de las estrategias discursivas que ofrece la web 2.0. En este sentido, las anotaciones que se indican en estas páginas deben tomarse como meras recomendaciones lingüísticas a modo de buenas prácticas discursivas con el objeto de mejorar el dominio de las diferentes estrategias que van a permitir posicionar destinos y alojamientos de un modo más certero en la web y conseguir una reputación en línea positiva. Se trataría de una herramienta destinada a orientar a los profesionales del sector durante el proceso de redacción o traducción de una página web de promoción turística.
Uploads
Books by Rosana Dolón
The seven studies included in this volume have been selected as representative of those areas of human experience that have been given most intellectual attention and considered to be in fact in need for critical unravelling. Ethnic categorization in multicultural classrooms, patriotic discourse construction in Chinese readers, the denial of Palestinian identity in schoolbooks, the diverse constructions of European identities, Arabs constructing themselves on the worldwide web, identity construction in sexual assault trials, the representations of a dangerous ‘other’ in cases of PLWHAs, are the contextual perspectives embraced in this book to account for forms of power abuse in the discursive construction of identities.
Book Chapters by Rosana Dolón
Conference Presentations by Rosana Dolón
Papers by Rosana Dolón
The seven studies included in this volume have been selected as representative of those areas of human experience that have been given most intellectual attention and considered to be in fact in need for critical unravelling. Ethnic categorization in multicultural classrooms, patriotic discourse construction in Chinese readers, the denial of Palestinian identity in schoolbooks, the diverse constructions of European identities, Arabs constructing themselves on the worldwide web, identity construction in sexual assault trials, the representations of a dangerous ‘other’ in cases of PLWHAs, are the contextual perspectives embraced in this book to account for forms of power abuse in the discursive construction of identities.