Teresa Fayos

Within the European Space for Higher Education, Universities have become a highly competitive market, where Erasmus students are highly involved in their choices, where they trade off benefits and costs. This paper aims to understand the factors that influence Erasmus student’s value perception as a trade-off between costs and benefits in their choices of this academic experience. Results on a sample of 200 students from 20 Universities show the role of functional, social and emotional values along with costs of time and effort in the formation of the value of an Erasmus experience. In particular, the results show that social and emotional are the aspects that students valued most, and they consider that the Erasmus experience enriches their studies and enables them to boost their self-confidence, while also including some functional aspects such as the fact that doing an international program in Higher Education Institutions (HEIs) makes it possible for them to find a job in the fu...

The main objective of this paper is the study of the volunteer as an essential agent in the success of any event, and to offer recommendations to improve the management of mega events. To achieve this goal we propose a structural model that analyzes the multidimensionality of the value like antecedent of perceived value, satisfaction and loyalty. The sample of the study consisted of the volunteers who participated in the World Youth Day held in 2011 in Madrid, obtaining a total number of 1427 cases. The results support all the hypotheses presented in the proposed model. Thus, it confirms that the multidimensionality of the value (spirituality, social value, entertainment and efficiency) is antecedent of perceived value while confirming the value chain of consequences satisfaction-loyalty. The most important background is entertainment which shows that volunteering is understood as entertainment, not as a job.

... las opiniones de los diferentes agentes implicados Dr. David Servera Dra. Martina G.Gallarza Dra. Teresa Fayos Dr. Francisco Arteaga Facultad de Estudios de la Empresa Universidad Católica de Valencia. San Vicente Mártir Datos de Contacto: ...

Among Fair Trade studies, those based on consumer feature analysis are some of the richest and most interesting ones. The objective of the present work Is to contribute contribute to knowledge in this field, particularly In response to the question about the motivations leading consumers to fair trade product purchase. To attain this, both the fair trade concept and the dimensions involved in Its motivations are theoretically analyzed. In practice, a fair trade product purchase motivation index is developed in order to explore the contrasting sociodemographic profiles of consumers. This was attained from purchase Incentive scores obtained at the shops in question. Thus, consumer behavior differences are described in terms of sex, age, and education and income levels, leading to conclude that this trading mode is well known among the public and that consumers are driven by social and functional purchase motivations.

ABSTRACT The phenomenon of volunteering can be analysed as a consumer experience through the concept of value as a trade-off between benefits and costs. In event volunteering, both the expected value (pre-experienced) and the perceived value (post-experienced) of volunteering can be assessed. With this purpose, an online quantitative survey is conducted with a sample of 711 volunteers in a religious mega event, with questions related to five dimensions of their experience: efficiency, social value, play, spirituality and time spent. These five scales, properly tested are used for building a multidimensional index of both the expected and perceived value of the volunteer experience. ANOVAs test show significant differences on the index in both moments upon the socio-demographic profiles: negative expectations/experience balance by age, contrasted results by sex, and more experienced volunteers being more critical with the value experienced. Implications for event managers are proposed, in line with the motivation of volunteers.

Firm export success has been a recurrent research topic in the last two decades. The explanatory variables and the models linking them have changed over time, adapting to the reality of the world. This paper is based on the idea that the process of internationalisation has a direct influence on a firm’s export success. It also considers that the variable cooperation with agencies involved in the marketing process has a direct impact on firm export performance and that this determinant factor has not been analysed previously. We develop a model that, as well as taking into account traditional explanatory variables, considers the process of internationalisation and cooperation as a basis for firm export success. We then apply the model to a large sample of Spanish exporters.