This study examines Radio Nigeria, Abuja, assessing its social responsibility to rural audiences. The study conceived social responsibility has programs designed and packaged to meet the needs of the rural audiences. The study adopted a descriptive survey method. The scope of this study is Edo State University, Uzairue. The University is located in the village, making it appropriate to study the staff of the University who then fit into rural audiences. However, the sample was drawn from the staff of the Faculty of Arts, Management, and Social Sciences. The Faculty has 43 members of staff and five who were randomly selected. The reason for this sample size is because a descriptive study that uses interviews as a data collection instrument does not require a large sample size if the transcription of the interview is to be done. Three research questions were formulated to guide the study. The findings showed that FRCN has a poor social responsibility towards its rural audiences. The findings also showed that problems that hinder rural audience enjoyment of FRCN programs are boring news, programs, language barrier, illiteracy, income level of the audiences, and power problem. The study recommends that FRCN should design its news frames, programs, examines its philosophy, and carefully plans for its rural audiences. Finally, FRCN should use more local languages or Pidgin English to disseminate messages as well as improve on their program contents to make it more appealing to the rural consumers.

The objective of this research was to determine the predictive value of media exposure on the political knowledge and behaviour of undergraduates in South-West Nigeria. It also sought to discover which medium is the dominant or preferred source of political information for respondents and which of the media would have greater influence on their political knowledge and behaviour. The research platform was survey. Through a combination of stratified and multi-stage sampling, a comprehensive sample frame of 4,700 respondents was generated from a cluster of faculties/colleges from six universities. From the 4,228 copies of questionnaire returned and analysed, findings showed that contrary to earlier-held notions, exposure to the electronic media (Radio, Television and Internet) predicted higher political knowledge and behaviour among respondents than the print media. The results also showed that there was a significant influence of exposure to media on respondents political behaviour (t4226 = 2.365; p<.05_. The calculated t value of 2.365 was found to be significantly higher than the critical t value of 1.960 at 4226 degrees of freedom at 0.05 level of significance. The study also revealed that television was the most dominant source of political information among the respondents. Based on these findings, it was suggested, among others, that Government and media proprietors should synergise efforts to curb the incidence of poor reading culture among youths through reduced costs and richer contents of the print media. Keywords: Media Use, Political Knowledge, Media Exposure, Political Behaviour.

This study examines the influence of Western Television Programmes on the dress code of Imo State University undergraduates and the resultant effects of such exposure on the life styles of Imo State University undergraduates particularly as it concerns their mode of dressing. The survey and observation method were employed and instruments of the questionnaire was used for collecting data. Findings revealed that Imo State University undergraduates prefer foreign media and mode of dressing and this preference is largely attributable to the exposure to foreign cultural values through the mass media. It was therefore recommended among others that: the protagonist and custodians of traditional culture and heritage should co-opt the mass media in their campaign. Also, regulating agencies in Nigeria should ensure that mass media organizations comply with the mandatory local programme quota as contained in the Nigeria Broadcasting Corporation (NBC) code, and that producers of Nigerian movie...

The study is on the perception of listeners of newspapers` headlines review on Quest FM 93.1 radio located in Ughelli, Delta State, and how they view the relationship between headlines and story content. The objectives of this study are to find out radio listeners` perception of the relationship between newspapers` headlines and story content; to find out if radio listeners of newspapers` headlines review are moved to read the stories of headlines they are exposed to during reviews;, and to ascertain if newspapers` headlines review satisfies the information need of radio listeners. Survey research method was used to investigate the issues of concern to the researcher. Three hundred and eighty four respondents were purposively selected from six local government areas (two from each) in the three Senatorial districts that make up Delta State. Three hundred and eighty four copies of questionnaire were distributed but only three hundred were returned and found useable. Data obtained were analysed using simple percentages tables while the hypotheses were tested with Likert scale. Summary of the results showed that respondents information need are not met by newspapers` headlines review on radio, among others findings. The researcher recommends that the review should also include the headlines of some inside page stories and not just limited to headlines on the front and back pages alone.

The media has brought to focus the activities of terrorist groups.Terrorism which is ravaging some countries in the world including Nigeria,is an issue which has drawn the attention of policy makers,citizens and organizations,in Nigeria by various media networks.The media report information capable of effecting change especially in curbing the recent menace of terrorist attacks by the Boko-Haram terrorist grouping Nigeria.The role,constraints and influence of the media is analyzed to the benefit of political analysts, citizens and media organizations.Scholars have tried to analyze the media ability but not with emphasis on curbing terrorism.The twostep theory is used in this study. Qualitative method of inquiry was used in this study and the study discovered that the media has had some success in curbing terrorism in Nigeria.The media if granted their right to freedom of expression be more effective. The paper suggest that the ethics of journalism should be embraced by all media hou...

The process of public opinion formation in Nigeria has taken a new dimension since the coming of web 2.0 that made the internet an interactive medium of communication. The realization that the various social media platforms that came with web 2.0 can be put to varieties of purpose, led to its adoption for electioneering campaigns and for other political activities. The youths were the early adopters of this technology which has shaped how opinions are formed in the Nigeria. This paper tries to x-ray the power play that ensue between different groups of elites referred to as influencers on social media while trying to win the views of the majority on issues of national concerns. The paper established that the influence of this new crop of opinion leaders extends beyond the social media shores as their followers, government and mass media rely on their activities for informed political analysis before taking major political decisions. The study was anchored on the Elite Pluralism theory which explains that despite the democratic nature of the social media, not the views of every Nigerian on social media that counts. There is a knowledge gap between the elites called social media influencers and their numerous followers that are mostly individuals with little knowledge of political issues. The paper equally contends that most times, the opinions emanating from the social media are not necessarily borne out of patriotism but for the perpetuation of political interests of a particular group who often engage the services of the social media influencers. The situation has resulted in majority of Nigerians on social media becoming inconsequential observers.

Abstract: The process of public opinion formation in Nigeria has taken a new dimension since the coming of web 2.0 that made the internet an interactive medium of communication. The realization that the various social media platforms that came with web 2.0 can be put to varieties of purpose, led to its adoption for electioneering campaigns and for other political activities. The youths were the early adopters of this technology which has shaped how opinions are formed in the Nigeria. This paper tries to x-ray the power play that ensue between different groups of elites referred to as influencers on social media while trying to win the views of the majority on issues of national concerns. The paper established that the influence of this new crop of opinion leaders extends beyond the social media shores as their followers, government and mass media rely on their activities for informed political analysis before taking major political decisions. The study was anchored on the Elite Pluralism theory which explains that despite the democratic nature of the social media, not the views of every Nigerian on social media that counts. There is a knowledge gap between the elites called social media influencers and their numerous followers that are mostly individuals with little knowledge on political issues. The paper equally contends that most times, the opinions emanating from the social media are not necessarily borne out of patriotism but for the perpetuation of political interests of a particular group who often engage the services of the social media influencers. Keywords: Social Media, Social Media Influencers, Public opinion, Opinion Formation

This study is about “ICTs’ Application and Radio News Reporting in Nigeria: A Study of Bauchi Radio Corporation (BRC) FM, Bauchi”. The research aimed at finding out the influence of the application of ICTs in Radio news broadcasting in Nigeria, using BRC FM as case study. The work made attempt to assess the application of ICTs, the extent and influence of such application as well as the challenges faced in the application wh. The survey research method was used. The questionnaire served as instrument of data collection. A total of 112 respondents were administered the questionnaires, out of which 105 were returned. The data were analyzed using simple descriptive and statistical tools such as simple percentages, tabular presentations and frequency distributions. The study was anchored on the Diffusion of Innovation and Technological Determinism Theories. At the end of the study, the findings revealed that, BRC Bauchi has since adopted the new ICTs and the extent of application and use is high as about 70% of the respondents responded in the affirmative. The findings also discovered that ICTs have great influence on journalists’ responsibilities by ensuring speed, accuracy, efficiency, reliability and qualitative news packages. It also found out that despite the application of ICTs to a very large extent, there are still challenges being faced which hamper utilising them to the fullest such as lack of trained personnel to operate the tools, epileptic power supply, lack of political/ideological will on the part of management etc. Based on these findings, recommendations were made some of which include: rekindling the political will of policy makers on ICTs, curtailing power outages, training and retraining of staff on computer literacy, taking this research on a larger scale etc.

Abstract This study examined the Audience participation in and perception of ABU FM’s Current Affairs Programme with a specific focus on the programme “Tattaunawa Da ABU FM”. The objectives of this paper are to determine the extent to which members of the audience participate in interactive programmes, as well as how they perceive the programmes they participate in. Survey research method was employed, with questionnaire as the major data generating instrument. A sample of 248 respondents were used for the study based on simple random sampling selection procedure. 244 questionnaires were retrieved validated and used for the analysis using SPSS 21.0. The study found that while, the programme has sufficiently provided the opportunity for meaningful discourse, the participants are yet to leverage on the opportunity created for audience in the current affairs programme “Tattaunawa Da ABU FM”. The findings also revealed that the timing of programming is convenient for the audience. Majority of the respondents also perceive the programme as apolitical in concept and content, considering the station’s status as campus/community radio. The paper recommended that there should be more audience enlightenment for better participation. Keywords: Active participants, Audience, Current Affairs, Feedback, Tattaunawa Da ABU FM, Participation, Perception, Programmes.