Running head: STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
This is a PRE-PRINT version of the manuscript and may contain errors of omissions. The final version ONLINE FIRST
version can be accessed at:
http://pwq.sagepub.com/content/early/2015/09/04/0361684315603657.full.pdf+html
DOI: 10.1177/0361684315603657
Stigma Resistance in Online Childfree Communities: The Limitations of Choice
Rhetoric
Tracy Morison
Human Sciences Research Council and Rhodes University
Catriona Macleod
Rhodes University
Ingrid Lynch
Human Sciences Research Council and Rhodes University
Magda Mijas
Jagiellonian University
Seemanthini Tumkur Shivakumar
Mangalore University
Correspondence concerning this article should be addressed to Tracy Morison,
Human Sciences Research Council, 134 Pretorius Street, Pretoria, Gauteng 0001, South
Africa. Email: TMorison@hsrc.ac.za
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Abstract
People who are voluntarily childless, or “childfree”, face considerable stigma. Researchers
have begun to explore how these individuals respond to stigma, usually focusing on
interpersonal stigma management strategies. We explored participants’ responses to stigma in
a way that is cognisant of broader social norms and gender power relations. Using a feminist
discursive psychology framework, we analysed women’s and men’s computer-assisted
communication about their childfree status. Our analysis draws attention to “identity work” in
the context of stigma. We show how the strategic use of “choice” rhetoric allowed
participants to avoid stigmatised identities, and was used in two contradictory ways. On the
one hand, participants drew on a “childfree-by-choice script”, which enabled them to hold a
positive identity of themselves as autonomous, rational, and responsible decision-makers. On
the other hand, they mobilised a “disavowal of choice script” that allowed a person who is
unable to choose childlessness (for various reasons) to hold a blameless identity regarding
deviation from the norm of parenthood. We demonstrate how choice rhetoric allowed
participants to resist stigma and challenge pronatalism to some extent; we discuss the
political potential of these scripts for reproductive freedom.
Keywords: childfree, choice, online, pronatalism, stigma resistance, voluntary
childlessness
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Voluntary Childlessness, Stigma, and Resistance: The Use and Limitations of
Choice Rhetoric in Online Communities
Research in a range of contexts has drawn attention to the stigmatisation of voluntary
childlessness as a non-normative social identity, especially for women (Blackstone &
Stewart, 2012; Shapiro, 2014). A few qualitative studies have explored childfree people’s
own perspectives and experiences of stigma. These studies draw largely on Erving Goffman’s
(1963) stigma theory, in which “stigma management” is held to be a general feature of social
interactions occurring in relation to identity norms. For the most part, these studies have
explored accounts of the behavioural and communication strategies used by childfree people
in order to manage their identities when interacting with others. The findings show how
childfree people reflexively or pre-emptively avoid or reject “spoiled identities” (in
Goffman’s terms) and attempt to preserve a “good self” through considered self-presentation,
impression management, and strategic disclosures concerning their reproductive status
(Durham, 2008; Park, 2002; Riessman, 2000; Veevers, 1973). The focus work using stigma
theory is largely on the micro-politics of interpersonal interactions within local settings.
In the current study we expand on previous work to consider also the broader social
norms and power relations that surround reproduction. Using a feminist discursive
psychology approach, we explored the relationship among the rhetorical organisation of talk,
the discursive purpose of particular rhetorical strategies, and power relations (Bamberg,
2004). Our data were generated from childfree-specific websites and email interviews. We
sought to understand how childfree individuals construct and manage their online identities,
and identify the rhetorical strategies they employ in resisting pronatalist discourses when
accounting for their decision to remain childfree.
Our feminist discursive theoretical approach allowed us to conceptualise voluntary
childlessness as a struggle against dominant, regulatory norms that promote procreation
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(Butler, 1993). We theorise responses to stigma as discursive practices that either reinforce or
resist dominant norms, and in so doing shape the reproductive possibilities available to
women and men. We chose to conduct an online qualitative study utilising childfree-specific
websites, because these websites, with the aid of social networking, have helped develop a
growing international “childfree” movement comprised of virtual communities. The websites
offer support and allow childfree people to connect with like-others. The internet allows
people to construct identities in ways that might not otherwise be possible, given both the
relative uncommonness of voluntary childlessness, and the marginalising effect of the
normative expectation of parenthood (Moore, 2014). Online childfree communities allow
spaces for information-sharing, legitimation, and solidarity, and also potentially for the
formulation of strategies of resistance (Basten, 2009; Blackstone & Stewart, 2013; Moore,
2011, 2014).
In our online study we noted that participants attempted to address stigma in a range
of ways, using a number of rhetorical strategies. Our initial reading of the data highlighted
the use of “choice” as one such strategy. In this paper, we focus on the ways that participants
in several online settings attempted to avoid stigmatised identity positions by drawing on the
rhetoric of choice in their identity work. “Choice” is a central concept in contemporary
Western understandings of selfhood, that emphasise autonomy, individual agency, personal
freedom, and empowerment (Gill, 2008).
Choice and related ideas are suggested by the commonly used terms—such as
voluntarily childless, childfree, or, more explicitly, childfree-by-choice—which are intended
to reject associations with absence or lack (Gillespie, 2003). These terms are, however,
contested in some instances precisely because of their over-emphasis on choice (as well as,
inter alia, the preference to identify with different terms or not be named at all. For a full
discussion on terminology see Moore, 2014). In this paper, we use the terms “childfree” and
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
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“voluntarily childless” interchangeably, simultaneously acknowledging their contested nature
and deploying them in light of the aims of our paper and our use of data from sites
specifically identified as childfree.
As we shall show, choice rhetoric was central to two contradictory scripts that
participants’ drew on in their identity work. Sometimes participants drew on a “childfree-bychoice script,” which foregrounds the idea of individual choice and allowed for selfpositioning as rational decision-makers. At other times, they drew on an opposing discursive
resource, the “disavowal of choice script,” to reject the understanding that a particular action
is freely decided upon. Instead, participants located their actions within biological processes
or self-discovery of one’s “true” nature (similar to the rhetorical strategy in “coming-out-thecloset” narratives of sexual identity, such as those reported by Gibson and Macleod, 2014).
Each of these scripts represents broad overarching discursive resources, which were
mobilised in particular rhetorical strategies to address stigma in different ways, by repairing
troubled identities and, to varying degrees, challenging the normative status of parenthood.
In the following, we provide a contextual discussion of the stigma associated with
voluntary childlessness. We first explicate the significance of pronatalism as the broad
discursive backdrop against which reproductive decisions occur, particularly the relationship
between pronatalism and social stigma. Second, we discuss the research on stigma
management in relation to voluntary childlessness. We then outline our own feminist
discursive psychology approach to the topic, within which we understand people’s responses
to stigma. Finally, we present the results and practical implications of our investigation.
Pronatalism and the Social Stigma of Voluntary Childlessness
The normative expectation of parenthood, together with negative social evaluations of
the childfree, has been understood by researchers as being related to pronatalism (Moore &
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Geist-Martin, 2013). Pronatalism encapsulates a number of key assumptions. First, having
children is seen as natural and fundamentally located in human instincts and biology. Second,
childbearing is viewed as a significant developmental milestone in the normal progression
through heterosexual adulthood and as a significant marker of normal gender development.i
Finally, parenting is seen as personally fulfilling, and as essential for a happy and meaningful
life (Morison & Macleod, 2015).
Pronatalism intersects with, and is supported by, a number of culturally-specific
discourses (such as nationalism or religious rhetoric) that manifest differently in various
contexts. For example, depending on the contextual and political factors of a particular
country, procreation might be constructed by the state as the patriotic duty of certain
individuals (Moore & Geist-Martin, 2013). The strategy of “coercive pronatalism”
(Heitlinger, 1991, p. 345), for instance, utilised in apartheid South Africa and more recently
in India, mobilises ideas of ethnic purity and nationalism. Coercive pronatalism involves both
encouraging procreation among socially privileged women—who have consequently
struggled to gain the right to forgo motherhood by avoiding or terminating pregnancies—and,
reducing procreation among less privileged women— who have had the right to motherhood
undermined through disproportional and non-consensual sterilisation (Gillespie, 2003;
Shapiro, 2014). Religious and cultural discourses also may buttress pronatalism. In many
African contexts, for example, full adult status is not granted to people who are unmarried
and childless (Dyer, Abrahams, Mokoena, & van der Spuy, 2004), while in Poland,
pronatalist discourses and traditional multigenerational family patterns are reinforced by the
strong influence of Catholicism (Garncarek, 2010).
Although there are various cultural inflections, pronatalist discourses tend to work
together to support common assumptions underpinning pronatalism. Pronatalist assumptions
ultimately uphold the social “norm of parenthood and convictions of its ‘naturalness’,
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‘rightness’, and ‘selflessness’” (Park, 2002, p. 25), even among those women targeted for
restrictions on the number of children that they bear. At the same time, pronatalism maintains
a “hostile discursive environment” (Meyers, 2001, p. 764) for many people who do not
reproduce. These norms are further maintained when a scenario of “procreative heterosexual
bliss” (Meyers, 2001, p. 762)—premised on an idealised or glorified view of parenthood and
children’s value—is contrasted with exceedingly negative constructions of childlessness
(Meyers, 2001). When juxtaposed in this way, the possibility of not having children is
dismissed as a viable alternative; purposeful deviation from the “normal,” acceptable life
course is regulated.
Indeed, it is precisely because their reproductive status is interpreted as a wilful
deviation from the norm, that childfree people are open to stigma—especially for those who
are considered “fit to reproduce” (i.e., married, White, middle-class, able-bodied,
heterosexual persons) (Park, 2002, 2005). Voluntarily forgoing childbearing is seen as
promoting individualism and family breakdown, and undermining personal, familial, and
social well-being (Heitlinger, 1991; Park, 2005). Consequently, most negative social
evaluations of childfree people are related to the intentional character of their reproductive
status, such as being selfish, cold, irresponsible, immature, materialistic, or too careeroriented (Gillespie, 2000; Graham & Rich, 2012; Letherby, 2002).
Voluntarily childless women are particularly susceptible to stigma because they
disrupt dominant constructions of female identity to which maternity is central (Hird &
Abshoff, 2003; Shapiro, 2014). Men’s experiences (other than as women’s partners) have
been far less documented. However, research with involuntarily childless men does suggest
that the stigma these men encounter also is often informed by assumptions about gendered
normality (e.g., Hadley & Hanley, 2011; Throsby & Gill, 2004; cf. Terry & Braun, 2011).
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There is also some suggestion of such assumptions in the emerging research on stigma and
voluntary childlessness that includes men (Shapiro, 2014; Terry & Braun, 2011).
Negative evaluations of childfree people in general tend to cohere around three
common constructions, namely: (a) deficiency (i.e., as lacking in various ways for missing
out on having children, leading to loneliness, meaninglessness, and ultimately to regret), (b)
psychological damage or deviance (i.e., interpreting voluntary childlessness as related to
emotional trauma or the lack of “normal” desires), and (c) selfishness (i.e., focusing on one’s
own needs and desires rather than the interests of society or the would-be child) (Morison &
Macleod, 2015). These negative ascriptions serve to position childfree people outside the
realm of normality as “Other” and to maintain the norm of parenthood. Childfree people’s
experiences of this stigma, including the ways that they respond to or “manage” stigma, have
begun to be documented in research, as we discuss next.
Research on Stigma and Voluntary Childlessness
Researchers “have only recently begun examining the different approaches taken by
the voluntarily childless to preserve a positive self-identity in the face of prejudice and
discrimination” (Shapiro, 2014, p. 9). This has mostly involved qualitative studies of
women’s and heterosexual couple’s accounts of the behavioural or communicative strategies
that they make use of in order to avoid, diminish, or challenge social stigma. In these studies
(DeOllos & Kapinus, 2002; Durham, 2008; Park, 2002; Riessman, 2000; Veevers, 1973),
three common ways of responding to stigma have been identified from participants' accounts.
These responses also resonate with our own findings, as we shall demonstrate later. The three
common responses include: avoiding, minimising, or challenging stigma.
Avoidant responses are centred on forestalling others’ adverse reactions or lack of
understanding by strategically concealing what Goffman (1963) refers to as a discreditable
(not easily visible) stigma. Childfree people report that they conceal their reproductive status
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when they anticipate being questioned, criticised, or asked to explain themselves. Others
report avoiding situations altogether where questioning might occur (Durham, 2008;
Riessman, 2000). When childfree people do encounter negative responses, some have
described how they privately reframe and/or ignore the responses (e.g., by attributing them to
ignorance or not taking them “seriously”) (Riessman, 2000).
A second common strategy involves using explanations or justifications that minimise
personal responsibility and difference from the norm. Such explanations may include, for
instance, misrepresenting childlessness as related to infertility, complications, or
postponement of parenthood (DeOllos & Kapinus, 2002; Park, 2002; Riessman, 2000;
Veevers, 1973). The implication that one would like to, or still will, have children, downplays
childfree people’s difference from parents or individuals anticipating having children
(Veevers, 1973).
The third common strategy directly challenges stigma, especially the ascriptions of
Otherness (as deficient, damaged, deviant, or selfish) discussed above (Park, 2002; Terry &
Braun, 2011; Veevers, 1973, 1975). Contrary to the previous strategies, people who challenge
stigma emphasise and reconfigure their difference from normative identities; they reframe
their status as desirable and even as indicative of superiority. They invert the usual positive
positioning of parents and negative positioning of the childfree (Taylor, 2003; Veevers,
1973), in such a way that they “condemn the condemner” (Park, 2002, p. 39) and negotiate
alternative, socially desirable, identities.
The Utility of a Feminist Discursive Psychology Framework
The research reviewed above has largely drawn on Goffman’s (1963) stigma theory to
understand how childfree people manage stigma. Like other research that has used stigma
theory, this research has shown how “individuals strategically manage information about
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themselves in interactions [and] …control what others know about them by selective
disclosure or concealment” (Riessman, 2000, p. 112). Yet, when considering the findings of
this research, it is possible to see that people do more than just manage stigma through
avoidance, concealment, and selective disclosure. They may sometimes also actively resist or
reject stigma. As Terry and Braun (2011) reported in their study about pre-emptive
vasectomies, participants were able to challenge or resist pronatalist discourse by articulating
a “counter-normative” script.
Riessman (2000) argued that work on stigma management often has failed to consider
how strategies that respond to stigma relate to the wider context, especially structural factors
and broader social identities. She suggests that some of these problems can be remedied by
drawing on “the feminist language of resistance … [which] represents the complexity of the
process better than stigma theory's language of interpersonal management strategies” (p.
122). Accordingly, our work is informed by a feminist discursive psychology approach and,
like Riessman (2000), we attempt to explicitly connect people’s responses, in which they
avoid, minimise, or challenge stigma, to broader power relations. Our concern is with the
ways that responses to stigmatizing in local contexts may also be understood as forms of
resistance to social norms that reinforce the powerful imperative for people to procreate.
Discursive psychologists have developed Goffman’s (1963) concept of “face-work,”
the micro-politics of self-presentation and impression management. From a discursive
psychology perspective, social identities are constructed and performed in people’s talk
through “relational manoeuvring” (Bamberg, 2004, p. 221) or rhetorical work, known as
“identity work” (Taylor, 2006, p. 95). A significant part of this identity work is the
re/fashioning of social identities in relation to socially undesirable identities or “identity
trouble” (Taylor, 2006). Identity work is done in order to attain or retain “a positive social
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value” (Bamberg, 2004, p. 221). This work is both enabled and restricted by broader social
meanings that speakers actively take up, negotiate, and contest (Taylor, 2006).
Approaching the topic of voluntary childlessness, from the perspective of identity
work enables us to extend the focus beyond interpersonal management strategies, and to
consider people’s active agency in relation to the wider regulatory norms surrounding
reproduction (Butler, 1993; Riessman, 2000). Our aim is to consider how the various
strategies that are used to repair troubled identities potentially challenge the procreation
imperative, and in so doing, broaden the range of reproductive possibilities available to
people. We discuss our methods further below, after providing the background to our study.
The Current Study
Online communities—as spaces where people argue, debate, and construct their
identities—have been identified as a suitable and useful source of data for discursive studies.
Online spaces function as sites for the cultural contestation of meaning, the construction of
social phenomena through language, and for the re/production and resistance of discourses
(Jowett, 2015). Online childfree communities in particular have been identified as a
significant resource for childfree people as a stigmatised group. These online groups can be
thought of as “‘common condition communities’ where individuals who share a certain
characteristic come together to communicate” (Moore, 2011, p. 12). There is variation in
terms of the stance groups take (e.g., irreverent “child-haters” versus moderate groups), their
openness to outsiders, and their identification with the label childfree (Moore, 2014).
However, such groups have been noted as significant for providing spaces for resistance and
support, especially in contexts where voluntary childlessness is less readily accepted (Basten,
2009).
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Using online methods to do research with voluntarily childless people not only allows
researchers to access a diverse range of participants, but also allow research to occur in a
setting where participants feel relatively secure, have greater control over the level of their
participation, and can maintain their anonymity (Markham, 2011). In keeping with these
values, we, as researchers, did not attempt to control the flow of conversations once the initial
prompts (see below) were posted by us. At times we asked questions to encourage further
discussion when there were lulls, to clarify points, and sometimes to probe particular topics.
Data generation proceeded until saturation was reached and the final data set comprised 288
discussion forum posts and eight email interviews. We provide a detailed description of the
data that were generated in the following section.
Method
Data Generation and Procedures
The discussion posts were made by 98 individuals; some participants were more
active in discussions than others and made multiple posts. Participants were engaged via
group discussions in forums on three childfree websites. Two of the websites were preexisting moderate childfree websites; a third website was started for the purposes of this
study. Although websites are accessible to people from all over the world, the two preexisting sites tended to attract European and North American participants. We set up the third
website in order to draw participants from other parts of the world who might not know of or
visit the other websites.
We publicised our website on social media platforms (e.g., Twitter) to increase
visibility of the study and encourage participation. Visitors to our site were invited to take
part in discussions on any of the three sites. Our website also contained more detailed
information about the study than the pre-existing sites. In addition to discussion pages, we
created separate pages that described the study and outlined ethical issues; introduced the
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researchers (with our photographs, biographies, and links to our institutional websites); and
provided information about voluntary childlessness. We posted the URL for our website on
the other two pre-existing sites, so that people could locate the same information. The sites
were inter-linked, allowing some uniformity in the information provided and giving
participants greater choice in terms of the spaces within which they felt comfortable
interacting.
On each website we had several dedicated threads. Each thread, listed below,
addressed one of the following specific questions (with probes), which also featured as the
post subject heading.
1.
Can you tell me your story of how you came to identify as childfree? How
important is your childfree identity in relation to other aspects of your life?
2.
Can you tell me about joining this online group? What does this group mean to
you?
3.
How do you describe yourself to others (e.g., colleagues, family, friends, online,
partners, strangers)?
4.
What sources of support and/or challenges do you encounter in your country?
How have you managed/dealt with challenges?
The questions were posted on separate threads in the order listed above; however, the online
setting allowed people to visit whichever thread caught their attention, at whatever point in
the discussion, and as many times, as they wished.
In addition to invitations posted on the above sites to participate in online discussions,
we also provided the option (on all sites) to anyone who wished to take part in email
interviews. Our rationale for including email interviews was to include people who might not
be comfortable on the websites and/or required greater privacy than the online environment
provided. In the end, email interviews were only conducted with four participants who
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elected to be interviewed rather than participate online (see discussion below for their
demographic particulars). The four participants were each given an initial interview and a
follow-up interview, for a total of eight email interviews. The initial interview questions were
based on the same four discussion prompts used in the forum discussions. After receiving
responses to these questions, we sent a follow-up email with questions for clarity and probing
certain issues (e.g., what role their sexuality or culture played in their decision-making).
The data generated through the email interviews and the data from the forum
discussions occurred asynchronously, which minimised researcher control and allowed
participants to reflect on their responses at their own pace (Jowett, Peel, & Shaw, 2011).
However, the interview method allowed for more focused probing of responses (in the
follow-up email) than in discussion forums, which participants might not see or could ignore
more easily if they wished. In addition, since their responses would not be public, participants
who were interviewed might have felt able to disclose more personal information. However,
this did not appear to be the case in practice. Email responses were sometimes longer than
discussion posts and were also addressed more personally to the researcher, than online
discussion posts which were addressed to a more general group. Otherwise, we did not
identify a substantive difference in the type or quality of information provided when
comparing the two sources of data.
Participants
In addition to describing the sites of data generation, we also tried to capture
participants’ nationality and, especially, gender, as important contextual factors that shape
how the participants construct and negotiate their childfree identities. We asked those who
elected to do email interviews about their nationality and gender, but it was more difficult to
gain this information for data generated in online communities. The demographic details of
website participants were not readily available, unless they volunteered this information or, it
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could be inferred by the researchers. Gender was recorded where possible based on stated
self-identification or inferred from identifying details (e.g., names or family relationships)
and grammar used (e.g., gendered pronouns). In instances where this was not possible we
recorded gender as “indeterminate.” Information about gender is summarised in Table 1.
Table 2 summarises information about the participants who are quoted in the analysis. Given
the large number of participants, it is not viable, or useful, to do this for all of those who
responded to our questions. Table 2 shows each participant’s assigned pseudonym, gender,
the country from which the participant wrote, and the data source; if the information was
available, it is so noted.
Online Ethics
Online research presents qualitative researchers with a different range of ethical issues
from those encountered in offline research (Roberts, 2015). Given that childfree people face
potential stigma both online and offline, we were mindful of respecting groups’ boundaries
and privacy. We endeavoured to grant the same ethical considerations regarding privacy and
anonymity as we would in offline research, including informed consent (See Markham &
Buchanan, 2012.). There is, however, a limit to these considerations on open sites (such as
those used for this study), because non-members are allowed to access all content (except
locked threads). Forum discussions therefore occur more or less in the public domain. This is
highlighted by the forum rules (which were prominently displayed on each website, usually
on the login page) and would be known to those participating in discussions. Nevertheless,
we took a number of steps to ensure that we respected members’ privacy and that they were
fully informed about the nature of their participation in discussions: (a) We registered and
obtained consent from administrators of the sites to start the discussion threads; (b) all
researchers fully disclosed their online presence, affiliations, and intentions to online
community members before the research started and while it was underwayii; (c) no materials
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
16
posted prior to the research commencing, or in online contexts other than those initiated as a
part of this study, were included in the analysis; and (d) to protect participants’ identities as
far as possible we omitted website names, nicknames, avatars or other identifying details, and
assigned pseudonyms in writing about the studyiii.
In order to be clear about our identities as researchers and our research agenda,
especially since some of the groups were open websites, we posted our threads only in spaces
specifically designated for research. In addition, each thread was accompanied by a statement
reminding users that the poster was a researcher, a summary of our research aims, and a link
to our weblog for additional information about the study and the researchers. Part of the
information supplied on the weblog was a profile of each researcher in which her own
reproductive background was disclosed. The researchers identified themselves as follows:
Tracy as childfree; Catriona and Ingrid as parents; Magda as “not necessarily childfree, but
strongly supportive of sexual and reproductive rights;” and Seemanthini as wanting to “learn
more about being childfree.” The researchers involved in data generation (Tracy, Magda, and
Seemanthini) openly disclosed this information in forum discussions and email interviews.
This disclosure of our own identities was also part of a feminist ethical stance and our overall
view of research as a collaborative two-way process of data generation, rather than data
collection or appropriation (Moore, 2014).
Data Analysis
The data generated in online discussions were analysed using the narrative-discursive
approach (as presented by Reynolds & Taylor, 2005; Taylor, 2006; Taylor & Littleton, 2006).
Growing out of critical discursive psychology, researchers using the narrative-discursive
approach concentrate on language usage in interactions and how such usage is orientated
toward the performance of identities and toward achieving specific discursive purposes (e.g.,
blaming, justifying). In addition to attending to situated identity performances, narrative-
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17
discursive analysts also examine how the wider socio-cultural environment enables and
restricts identity construction, as the context makes particular discursive resources available
to narrators. Narrative-discursive analysts examine how the broader context may also be
transformed by such performances as norms are gradually altered (Edley, 2001; Morison &
Macleod, 2013).
According to Taylor and Littleton (2006), the narrative-discursive method allows
researchers to identify commonalities in participants’ accounts, which occur as a result of
shared, available meanings (or discursive resources) present within speakers’ contexts.
Researchers explore how these “meanings are taken up or resisted and (re-)negotiated thereby
resourcing the construction of a personal identity” (p. 23). The mobilising of discursive
resources to construct particular kinds of identities is known as “identity work.” Identity
work is often done in order to avoid negatively valued or “troubled” identities (Taylor &
Littleton, 2006). The key analytic concepts which were important for our analysis are further
explained below.
First, discursive resources can be defined as sets “of meanings that exist prior to an
instance of talk and [are] detectable within it” (Reynolds, Wetherell, & Taylor, 2007, p. 335).
Discursive resources represent “relatively coherent way[s] ... of talking about objects and
events in the world” (Edley, 2001, p. 198). One particular kind of discursive resource is the
interpretative repertoire (e.g., Edley, 2001), also known as a script (e.g., Morison & Macleod,
2015). An example would be the repertoire (or script) that of singleness as a personal deficit
(Reynolds, Wetherell, & Taylor, 2007).
Another kind of discursive resource is the canonical narrative (e.g., Bruner, 1987).
An example is the well-known “coupledom” narrative in which a life moves sequentially
through stages associated with the heterosexual family, including love, marriage, and
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parenthood (Reynolds & Taylor, 2005). The analysts search for patterns in the use of these
discursive resources within individual accounts and across the data set.
The second significant analytical concept relevant to our analysis is that of troubled
identities. Troubled identities are “negatively valued and [require] ‘repair’ by a speaker in the
course of ordinary talk” (Reynolds & Taylor, 2005, p. 210). Trouble and repair are explored
through positioning analysis, which involves examining the ways that speakers make use of
available discursive resources to reject particular social identities or to fashion others (Taylor
& Littleton, 2006). Thus, “trouble” is evident in an account when speakers occupy
undesirable, negatively valued positions (Taylor, 2006), such as those we alluded to earlier
that label voluntarily childless people as deficient, damaged, or self-centered.
Repair of troubled identities is achieved through various rhetorical strategies used to
negotiate negative positions, by rejecting these and/or creating alternate, positive positions.
For example, we shall show how participants constructed a voluntary childless person as
selfless instead of selfish. Such repair work signifies the mobilisation of particular discursive
resources, in this case choice scripts, in order to re/construct socially desirable, nonstigmatised identities within particular contexts and interactions. Repair work can be
achieved in such a way as to leave dominant norms intact, or to resist and even transform
them, as a speaker either aligns with or rejects accepted ideologies (Morison & Macleod,
2013).
In terms of the analytical procedure, this method involves two main iterative tasks.
The first involves identifying discursive resources (e.g., scripts) within and across accounts.
Researchers inductively search for and code patterns that occur across interviews and within
the same interview. This process may be guided by previous findings, researchers’ awareness
as cultural insiders, and similarities to culturally dominant ways of understanding (e.g.,
psychological, legal, or institutional ways of speaking) (Reynolds & Taylor, 2005).
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
19
Researchers next explore the operation and negotiation of the discursive resources within
particular contextual constraints, including attention to positioning and the rhetorical work (in
the form of particular rhetorical strategies) associated with trouble and repair. To do so, the
researcher considers each discursive resource in the context of its usage (i.e., a particular
utterance and a specific time in an account). This helps the researcher to identify the
discursive work that is accomplished by employing a particular resource (e.g., blaming,
justifying), and also the possible trouble to which it may give rise (Morison & Macleod,
2013).
Results
Our analysis highlights two central scripts that cohere around the broader discursive
resource of choice. We attend to the ways that scripts were used to counter the negative
associations of an identity as a childfree woman or man, through their identity work. We
show how each script was mobilised in particular discursive rhetorical strategies that respond
to stigma.
Choice as a Central Discursive Resource
Choice was an overarching discursive resource for repairing troubled identities and
ultimately countering pronatalism. In this section, we explore the participants’ use of choice
rhetoric as a means of resisting stigma. We quote from the data for illustration. As mentioned
earlier, choice rhetoric was evident in two contradictory scripts: (a) the “childfree-by-choice
script” and (b) the “disavowal of choice script”. In the first script, choice is used to actively
claim the positive identity of a rights-bearing, rational, responsible, and reflective subject
who makes wise lifestyle choices. In the second script, choice is actively disavowed and
voluntary childlessness is seen as a non-choice, owing either to a childfree person’s intrinsic
characteristics or to the untenable costs associated with parenthood. The latter claim (non-
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
20
choice) serves to reduce participants’ culpability for their status as non-reproductive social
subjects.
The “Childfree-by-choice Script”
In this first section of our analysis, we focus on participants’ use of the “childfree-bychoice script” to actively claim a positive social identity. Participants capitalised on the
power afforded by choice as a sanctioned cultural discursive resource, as well as the
opportunities it provides to resist stigma. They do so first by negotiating alternative positive
positions for themselves, and, second, by calling into question the social desirability of
parenthood, through repositioning those who procreate in various less desirable ways. Many
of the participants’ accounts emphasised rationality, reasonableness, reflexivity, and
responsibility as they positioned themselves as active, reflexive choosers. This was evident in
two common rhetorical strategies. First was the construction of non/procreation as a
legitimate lifestyle option or preference. Second was the positive self-positioning through the
inversion of stigmatising attributions, including childfree people as rational, active decisionmakers. We shall discuss each of these rhetorical strategies, using the above extract and other
quotes to illuminate the analytical points.
Strategy 1: Non/reproduction as an individual lifestyle choice. Taylor (2003)
asserted that, “Utilizing this rhetoric of choice, the childfree argue that their choice not to
have children, as well as the other choices they make, ought to be just as respected as the
choice to have children” (p. 56). This is evident in the appeals to neutrality, as illustrated in
the excerpts below.
Extract 1: The counsellor was the turning-point for me to stop feeling guilty for what
was my life's choice- she told me I had a made a wise decision for my personality
type. No one around me saw the wisdom of 'my' not having a child; and that caused
me to second-guess myself. The stress came from fighting with my own self; Instead
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
21
of telling them that it was my right to choose … As it turned out, consulting the
psychologist was probably the best decision we made under the circumstances. There
was nothing wrong with my choice nor there was anything wrong with the ppl
[people] who choose to be parents; it was simply a matter of one's individual
preference. No one can/should influence you in either case; no one knows it better
than you yourself if this is what you want. (Sumaya, India, female)
Extract 2: I don't owe anyone an explanation about why I don't want kids any more
than I owe the person an explanation about why I play tennis. It's just what I want out
of life, nothing more nothing less. (C, U.S., gender indeterminate)
In extract 1 Sumaya recounts the story of how she and her male partner sought
professional help from a psychologist in making a choice not to have children. In this extract
being childfree and parenthood are rendered equally legitimate options, based on “individual
preference,” “personality type,” and “what you want.” Each is construed as an equally viable
alternative that can be weighed against the other in order to ascertain what is best (“wise”) for
the individual.
A similar appeal to neutrality is evident in C’s response, which is a reply to a question
about how childfree people “explain” their reproductive status to others. This answer
illustrates the way in which reproductive status was ascribed to a lifestyle choice. The
response was often evident in participants’ equating their reproductive status with just
another aspect of their lives, usually in order to reject childlessness as a defining or important
feature of their identity. This claim, and others like it, can be read as a refusal to be rendered
curious or positioned as “Other.” The strategy is to deny difference (Veevers, 1973).
Furthermore, this strategy also invokes the notion of individual rights, as in Sumaya’s overt
reference above to her “right to choose.” Such rights talk “allows each person to be left alone
in an autonomous exercise of personal values, in a pursuit of the good–whether that good is a
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
22
child or a boat” (Taylor, 2003, p. 65). Constructing parenthood and non-parenthood as
equally viable choices, to some extent undermines the cultural privilege and status granted to
reproduction.
Strategy 2: Inverting stigmatising attributions. Choice rhetoric also offered a
resource for resistance that allowed participants to rework their difference in positive ways
(Veevers, 1973) or, as Terry and Braun (2011) put it, “to put a positive spin on these features
using neoliberal discourses of choice and personal responsibility” (p. 1). This often enabled
speakers to construct “a superior moral identity as reflective decision makers” (Park, 2005, p.
382). Speakers positioned themselves as making rational, active, decisions based on good
information. For example, at the centre of Sumaya’s story above is a rational actor who
makes informed and healthy choices with careful thought and professional guidance.
Consulting a psychologist is in itself described as “the best decision we made" since this
allowed her to see the “wisdom” of her choice. This self-positioning as a responsible, careful,
and active decision-maker is elaborated on in the following extract.
Extract 3: I was trying v[ery] hard to see the "stupidity" in my unwillingness to
conceive a baby, and when I couldn't see it i began to doubt my own wisdom and
sanity. … however much i tried, I just couldn't bring myself to commit to an innocent
human-being (the unwanted child) for next 18 years … If you are unsure of yourself it
is always better to first figure it out with a little help from a professionally qualified
psychologist and then take any decision. Choosing to give birth or not are both lifealtering decisions in one way or other they have some impact over how you'd live the
rest of your life. You and the child are the only stakeholders here who directly face
the long-term consequences of your choice; for the sake of both, you owe it to
yourself to choose wisely. (Sumaya, India, female)
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
23
This extract demonstrates how the social desirability of the position of active
decision-maker was reinforced by articulating the choice not to have children in a childcentred way. This rhetorical strategy capitalises on contemporary understandings of
childhood and the powerful discursive resource of “children’s needs,” which holds so much
cultural sway, that it has been described as an “unchallengeable discourse” (Adenæs, 2005, p.
219). This child-centred rhetoric is implied by the positioning of the future “unwanted child”
as an “innocent human-being” who should be considered in decision-making, as supported by
the moral of her story (“for the sake of both, you owe it to yourself to choose wisely”).
Several other participants also described voluntary childlessness as a sacrifice made in the
interests of children and broader society.
It is possible to see, therefore, how self-positioning as a rational, reflexive, active,
decision-maker, who makes a wise lifestyle choice, also dovetails with a morally superior
self-positioning. This morally superior positioning also allowed for the inversion of
attributions of selfishness. Resisting being positioned as selfish themselves, participants
instead ascribed self-serving motives to those who want/have children, sometimes describing
them as interested only in their own offspring, rather than society at large. Participants
employed “the same discursive resources as statements typically used to ‘vilify’ the
childfree” (Terry & Braun, 2011, p. 10) and thereby inverted these discourses.
This “condemning the condemners” tactic (Park, 2002) was also evident in other less
desirable depictions of parents, notably the derogatory term “breeders,” widely used on
childfree sites. Participants frequently depicted parenthood as a “non-meaningful traditional
action undertaken to fulfil norms and without serious consideration” (Park, 2005, p. 382).
Terry and Braun (2011) referred to this as a “rhetoric of rebellion” (p. 16) that relies “heavily
on a neoliberal (individualized) discourse of choice” (p. 14); voluntary childlessness is
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
24
construed as enabled by choices that the majority of people are unable to make themselves or
even to understand.
This rhetoric allowed for the positioning of parents as unreflexive and ultimately
selfish. We saw it in renditions of parents as dupes who are “brainwashed” (Rajesh, male,
India) into having children or uncritically following the idealised heteronormative “life
script” (Rajesh) set out by society—what Natasha (South Africa, female) referred to as “a
kind of ‘automatic pilot’ state.” The participants thus invoke the norm of automatic
childbearing: the common view that having children is a natural progression of the adult lifecourse and thus an inevitable “next step” within heterosexual unions (Morison & Macleod,
2015). This norm is promoted by pronatalist discourse and discourages reflection and
communication about procreation. It is supported by an array of alternative, potentially
conflicting, socio-cultural values centred on emotion and spontaneity, which the participants
in the current study actively opposed (See also, Fennell, 2006).
In contradistinction to these negative portrayals, participants were able to negotiate
positive positions for themselves as childfree people and to lend force to their arguments.
Negative descriptions of parents as “breeders” were juxtaposed with those of childfree people
as enlightened, selfless, open-minded, evolved, active, choosers. Participants depicted
themselves as defying “centuries of saccharine propaganda” (M, unknown location, female)
or able to “‘call bullshit’ on commonly held beliefs of my society” (Sally, U.S., female).
This sort of talk was often referred to as “ranting” and has been identified as a critical part of
identity work. Ranting allows “childfree people to continually re-inscribe themselves against
parents and children” (Moore, 2011, p. 51).
Thus far we have reviewed how the “childfree-by-choice script” was drawn on to
emphasise agency, rationality, and autonomy, constructing being childfree as a legitimate
lifestyle option that should be respected as a personal preference or as a wise decision. These
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
25
rhetorical strategies are also used by the broader childfree movement, as Taylor (2003) noted.
It is interesting that participants also often drew on a “disavowal of choice script”, as we
discuss in the next analysis section.
The “Disavowal of Choice Script”
The “disavowal of choice script” can be understood as a means of countering the
stigma associated with the voluntary character of being childfree (Park, 2005). The script
resources two major rhetorical strategies, outlined below. In the first strategy, participants
positioned themselves as naturally childfree (either by virtue of biology or personality), and
in the second, the untenable costs of parenthood rendered parenting a non-choice.
Strategy 1: “Naturally childfree”. The first rhetorical strategy co-opts the
naturalising argument ordinarily used to support pronatalist arguments, especially in relation
to motherhood. Voluntary childlessness was constructed as fixed at birth, immutable, and, for
the most part, biologically-determined. Like Park’s (2002) participants, the participants in the
current study connected voluntary childlessness to inherent factors. The participants often
described themselves as “always” having been childfree and as never having desired or felt
the urge to procreate. Some, especially women, attributed voluntary childlessness to
biological factors; for instance they claimed they lacked a “maternal instinct” (Jade, South
African, female), the correct “hormones” (Adrianna, Poland, female), or a “parental
predisposition” (Julita, Poland, female). They also described child-freedom as “a natural
state” (Kaja, Poland, female) that is fixed at birth; they positioned themselves as “naturally
childfree” (Kaja, Poland, female) and as having been “born like this [i.e., childfree]” (Lidia,
Poland, female). Others cited their psychological make-up as a reason for their choice,
making reference to their “temperament” (Julita, Poland, female), “personality” (Sumaya,
India, female), or “disposition” (G, unknown country, gender indeterminate). The use of
these naturalising arguments is illustrated in the following quotes.
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
26
Extract 4: I've always been childfree. I have never liked children […] I have the right
to have children or not, but I do not consider my child-freedom to be a choice. Not
liking kids is just the way I am. If I did have children, I'd just be going against my
nature. I would say it affects every aspect of my life because it's not simply something
I identify with. It's a core aspect of who I am. (D, USA, gender indeterminate)
Extract 5: From the statements here it seems that very different people, brought up in
various conditions, with different views on a number of matters, have however, some
IDENTICAL construction concerning children and reproduction. … it starts to look as
though we are not childfree "by choice" but naturally childfree . . . (Kaja, Poland,
female)
The explicit rejection of choice is clearly illustrated in the extracts from posts by D
(extract 4) and Kaja (extract 5). D’s response shows how respondents naturalised their
childfree status. As we see in Kaja’s statement, social or contextual factors (like upbringing)
were dismissed in favour of being “naturally childfree.” Further reinforcing this construction
of being “childfree by nature” was the common trope of “self-discovery.” For instance
Sumaya (India, female) maintained that one “reach[es] an awareness” that one is childfree, as
opposed to a realisation that one does not want to have children. This trope echoes the
established “born that way” narrative used to counter the view of homosexuality as merely a
lifestyle choice (Sullivan-Blum, 2006). Such arguments represent aspects of human life as
outside choice and control and thus minimise personal responsibility and deflect blame or
condemnation for deviating from the prescribed norm (Park, 2002; Veevers, 1973).
Naturalising arguments may serve a further function for childfree people—such
arguments may enable them to contradict others’ dismissive and disbelieving responses that
are based on the common idea that people will inevitably change their minds about not
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
27
having children (Gillespie, 2000). Many participants reported that this was worse for those
who are female and/or younger heterosexuals, especially after marriage.
Extract 6: As the one who will "change" "feel the instinct" and other rubbish. For
most of us it was obvious - and the purest instinct suggested it - that no, it won't
change. That this is our nature. That childlessness "by choice" is only a symbolic
term. We are childfree by nature … from the beginning … we had no choice. (Kaja,
Poland, female)
Extract 7: I just never felt the need, the urge or anything. […]I kind of assumed that I
will be [a mother] because that’s the norm. And I waited and waited and I wanted to
want it, but it never came. (Kate, United Kingdom, female)
The quotes from Kate’s and Kaja’s posts demonstrate the contestation of others’
disbelieving or dismissive responses. They show how biological arguments, which render
motherhood as an inevitable desire at a certain point in life, were subverted in order to justify
their childlessness. Locating the lack of desire to procreate in the realm of biology (instincts
and bodily urges) renders non-procreation as natural as parenthood and, it is important to
note, beyond personal control. Childfree people, therefore, cannot be required to change, and
cannot be held accountable for their “deviance.” For example, Kate’s passive self-positioning
as someone who “wants to want” children, but for whom the desire never materialised, serves
to minimise difference through normative self-presentation (Veevers, 1973) and repairs
troubled positioning since she cannot be held to account or maligned for something beyond
her control. A similar strategy of minimising culpability and potential criticism is also evident
in the next rhetorical strategy in which participants construed their “choice” not to have
children as a non-choice.
Strategy 2: The untenable costs of parenthood. The second rhetorical strategy
involved presenting child-freedom as a non-choice based upon the untenable costs and
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
28
burdens associated with parenthood. Talk about the costs of parenthood often took the form
of ranting (as mentioned earlier). A central feature of this rhetorical strategy is inverting the
glorification of parenthood (Veevers, 1975). The glorification of parenthood, as discussed
earlier, involves the juxtaposition of idealised renditions of parenthood with the horrors of
childlessness (Meyers, 2001). Instead, participants reversed this and, as the following extracts
illustrate, often presented the costs involved in having children as untenable.
Extract 8: Having a child …is an enormous time commitment and you spend many
years doing things that sound highly unpleasant to me… I can’t think of any rewards
from having children that would make this worth it. You basically give up you[r] life
to raise a child that may or may not turn out to be a decent, likeable human being, and
that may or may not end up caring about you. I think many people have children
because of this romanticized idea and then end up regretting it hugely. And then there
is no turning back!! (Selby, South Africa, female)
Extract 9: My disgust against possible motherhood/pregnancy/delivery is so strong
that I would be able to end my life if I was to choose, pregnancy/delivery-death. If I
said this among bumpkins I live with -it's not difficult to imagine the reaction. . . .
Having a child with my approach would be as death during life. And that's how I
define this choice. It is like a choice between beautiful life, full of warmth, love and
colors and cold, foul-smelling, dark tomb . . . There is no more important choice . . .
(Adrianna, Poland, female)
Selby’s and Adrianna’s comments show how the emotional value of having children
is central to the glorification of parenthood (Zelizer, 1985). These quotes show how
participants challenged the construction of parenthood as blissful and rewarding. They
emphasised the costs involved in childrearing and questioned the rewards (emotional and
material) that children ostensibly bring parents.
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
29
This rhetorical strategy was frequently supported by extreme case formulations
(Pomerantz, 1986), as seen in Adrianna’s assertion, and echoed by several others, that death
would be preferable to having children. Such claims not only reinforce how extremely
unpleasant and undesirable parenthood is to the speaker, but also rule out having children as a
viable option, as illustrated by equating a decision of whether or not to have children with a
choice between life and death. Based on the lack of a truly viable alternative, participants
asserted that there was not a real “choice” at all, and remaining childfree was rendered as a
non-choice.
The inversion of pronatalist arguments, through depicting the horrors of parenthood,
reverses the cultural tendency to denigrate non-reproduction by denigrating procreation
instead. This was reinforced by the juxtaposition of extremely negative portrayals of
parenthood with positive constructions of remaining childfree. Rather than a calculated
weighing of costs versus rewards, such claims work to emphasise the intolerable and
insupportable possibility of parenthood. Drawing on a neoliberal discourse of choice,
resistance is expressed “almost exclusively in terms of individual agency and the limits
children place on that agency” (Terry & Braun, 2011, p. 15).
Discussion
In order to extend the investigation of stigma resistance beyond interpersonal
management strategies, we have examined constructions of childfree identities using
computer-mediated communication and discussions on moderate childfree online
communities. Our 98 participants were childfree and from diverse locations. We adopted a
feminist discursive psychology approach, which allowed us to identify ways in which active
resistance to stigma enables those claiming identities outside of the norm not only to
normalise such identities or minimise stigmatising attributions, but also potentially to effect
changes in broader power relations that surround normative notions of reproduction.
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
30
We identified two central scripts that were underpinned by choice rhetoric.
Participants used this rhetoric in contradictory ways in order to manage or resist stigma,
namely, the “childfree-by-choice script” and the “disavowal of choice script”. Choice rhetoric
is also highlighted in Taylor’s (2003) analysis of childfree arguments against state and
workplace support of parenting. She shows how the notion of “choice” is foundational to
childfree people’s public dissent. Our participants deployed the notion of choice to repair
troubled positions associated with deficiency, damage, or selfishness. They drew on the
“childfree-by-choice script” to negotiate alternative positive positions as a rights-bearing,
rational, responsible, and morally superior social subject who makes wise lifestyle choices.
This was achieved through a strategy of counter-positioning, in which parents and childanticipating people were depicted as unreflexive, non-rational dupes. The “childfree-bychoice script”, combined with rights talk, allows childfree people to position themselves as
the ultimate autonomous and responsible subject. Not only are such subjects ideally expected
to take responsibility for their lives through self-surveillance, but they are also expected to be
“entrepreneurial actors who are rational, calculating and self-regulating” (Gill, 2008, p. 436).
However, we also found, that dissent or resistance was not exclusively premised on
choice; the notion of non-choice was drawn on in strategies of resistance in complex and
contradictory ways. This was evident in discursive strategies in which being childfree was
presented as predetermined by individual characteristics (nature or biology) or as a nonchoice owing to the untenable costs associated with parenthood. The “disavowal of choice
script” may allow self-positioning that functions to diminish or eliminate accountability for
one’s spoiled identity, and consequently, diminish the stigma associated with voluntary
childlessness.
There are strategic advantages to the deployment of choice rhetoric in both of these
contradictory scripts. Both scripts allowed participants to minimise stigmatising attributions
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
31
and to some extent to normalise childfree identities. The question of their transformative
potential—their capacity to effect changes in the power relations surrounding normative
notions of reproduction—is more complex.
Resistance to the normative character of parenthood proceeds along a number of interrelated lines, which challenge broader power relations to varying degrees. In the first
instance, the spoiled identities accorded to people who are childfree (e.g., as deficient,
damaged, selfish) may be actively inverted to reverse attributions of Otherness. This was seen
in participants’ use of the “childfree-by-choice script” to advance positive descriptions of the
childfree, juxtaposed with descriptions of parents as selfish and unreflexive. In this manner,
the normalisation of parenthood is inverted and denigrated, and refusing procreation is
valorised.
In the second instance, the norm of procreation (that childbearing is a natural,
desirable, expected stage of normal heterosexual adult development) may be subverted. This
was evident in participants' accounts where, through appealing to a “disavowal of choice
script”, participants attributed child-freedom to an innate biological imperative. This script
inverts the notion of procreation as normal and natural, and instead posits that not procreating
is biologically predetermined and therefore “natural.”
By inverting pronatalist assumptions and challenging the supremacy of parenthood,
participants fashioned identities that are premised on a different set of values than those that
proceed from the procreation imperative. In some cases, this was consciously expressed as a
response to cultural imperatives: “propaganda,” social “expectations,” and even in two
instances explicitly naming this as “pronatalism.” The rhetorical strategies that we have
highlighted show how participants improvised on existing scripts (about the naturalness of
reproduction, for example, or the altruism of those who reproduce), in order to create dissent
and contradiction. These improvisations or variations, according to contemporary feminist
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
32
understandings of agency, constitute resistance to dominant regulatory norms, such as those
that surround reproduction (Butler, 1993; McNay, 2013). Such resistance represents the slow
bending of norms, so that resistance is not figured as a straightforward act, but a complex,
incremental process that capitalises on the weaknesses and gaps within norms (Morison &
Macleod, 2013). Following Riessman’s (2000) definition of resistance to stigma as allowing
people to “press their own claims in relation to others who discriminate against them” (p.
113), it could be said that drawing on choice rhetoric in the ways that the participants in this
study have, might very well allow participants to “press their own claims” at particular times
and in particular spaces.
It is important to note the political limitations of these rhetorical strategies, and their
unintended effects, particularly in terms of expanding available reproductive possibilities.
The first limitation is in relation to the use of essentialist discourses, as evident in the nonchoice script. Claims that the desire to remain childfree is just as natural as the wish to have
children serves to naturalise childfree identities, but may allow for the normative character of
parenthood to continue to dominate. Further, the challenge posed by rhetorical strategies that
disavow choice and individual agency may easily be discounted and allow for different kinds
of stigma to emerge. These strategies allow childfree people to reject the troubled position of
social miscreant, but they may well still be construed as objects of pity (in much the same
way as the involuntarily childless), or as inherently deviant, and even pathologised.
The second limitation pertains to the rhetorical strategies that are underpinned by
discourses of neoliberal choice. These rhetorical strategies may at times acknowledge the
pressure to procreate in social forces and politics, beyond interpersonal pressures. However,
the strategies also potentially gloss over the particularities of how pronatalism comes to bear
on specific people under certain conditions. For example, strategies of coercive pronatalism
have been predicated along heteronormative, classed, and racialized lines, limiting the
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
33
reproductive options available to particular people, including the choice to have children
(Shapiro, 2014). Likewise, women’s ability to make active choices may be compromised by
gender inequities, which intersect with other forms of inequity, and underpin intimate partner
violence, coercive sex, lack of partner support for contraceptive usage, and so on (Black,
Gupta, Rassi, & Kubba, 2010).
Finally, while the inversion of pronatalist discourse, and especially of negative
attributions of the childfree, may be strategically useful, this rhetorical strategy also has the
effect of pitting parents and “non-parents” against one another. It may reinforce the very
stereotypes of parents, and especially mothers, that feminists have worked against. Taylor
(2003) made a similar point, that choice rhetoric by childfree advocates may be used to argue
against state and workplace support of parenting. She argued that choice rhetoric is
unhelpful—and potentially detrimental even to feminist gains in the workplace (e.g., day
care, leave policies, flexible schedules)—because it fails in “mitigating the effects of cultural
prescriptions to procreate and forging equity in the workplace and in the broader national
arena” (p. 49).
In order to address the limitations of the rhetorical strategies employed by
participants, it is necessary to utilise rhetorical strategies that move beyond the parameters of
individual choice, which often is expressed in binary terms as either individual freedom and
agency or individual makeup (related to biology or personality). This requires rhetoric that
draws attention to the fundamental, multiple, and complex gendered and racialised issues that
underpin reproduction, the normative expectation of parenthood (expressed in pronatalist
arguments), and the very assumption itself of uncomplicated agency in exercising choice.
In envisaging such a strategy, Taylor (2003) pointed to potential symmetries between
feminist arguments and childfree people’s indictments of pronatalist culture. We propose that
the feminist language of reproductive freedom and justice might be fruitful. The notion of
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
34
reproductive justice was originally developed as a “fresh framework that gives context and
perspective to the underlying social injustices and daily obstacles preventing low-income
women, women of color, youth, immigrant women, and women with disabilities from
seeking necessary reproductive health care” (Gillam, Neustadt, & Gordon, 2009, pp. 244245). Such a framework expands upon the notions of choice and rights by illuminating
contextual constraints. Potentially, a strategy of resistance may emerge that involves digging
below the surface of “spoiled” identities and the norm of parenthood to relate them to wider
structural, gendered, class- and race-based inequities. Placing arguments within such a social
framework, prevents non-adherence to the procreation imperative from being located in
individual deviance or pathology; it allows for a critical view of the ways that pronatalist
discourses impact on people in different ways, and it potentially helps to spotlight common
causes and injustice. Hence, rather than pitting parents and childfree people against one
another on the basis of their choices, it would be possible to show how pronatalist discourses
constrain the reproductive freedom of a range of people. This would require “explicitly
bringing the voices of the childfree into feminism” (Taylor, 2003, p. 72), through engagement
and further research that takes advantage of the commonalities between feminist and
childfree critiques of pronatalist cultural discourse and commitments to equality (Taylor,
2003).
Research Strengths and Limitations
The feminist discursive approach that we have taken in this study moves beyond a
focus on interpersonal stigma management by connecting the ways that people respond to
stigma with wider, intersecting relations of power; our results show how such responses may
challenge and resist pronatalist social norms. Our study shows how participants exercise
agency in fashioning positive social identities as childfree individuals, but also how choice
rhetoric can potentially allow for other kinds of stigma, obscure the conditions that delimit
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
35
personal choice, and pit various reproductive “choices” (to procreate or refrain from doing
so) against one another.
Conducting the study online allowed for a diverse group of participants, albeit those
who feel the need to join or participate in online childfree communities and who might be
more outspoken than those who do not participate. In this study the voices of men were
included. This is significant because men have usually only been included in research on
voluntary childlessness as women’s partners (Parr, 2010). Contributions could also be made
by persons who identify as other than heterosexual. However, the nature of online spaces, and
the ethics of confidentiality and privacy, meant that it was difficult to capture the
demographics of participants, including their gender or sexual identities. Nevertheless, it does
appear that the majority of the participants were women. There remains a need for research
that more directly addresses the gaps in the existing literature by explicitly recruiting and
focussing on childfree men, as well as sexual minorities. People from both of these groups
may be subject to different kinds of hetero-gendered norms, shaping their experiences in
different ways to those of heterosexual women. It is worth considering conducting such
research in a range of settings, not only in online childfree communities, since queer people
and other men may not seek out the same spaces of support or solidarity as childfree women
do, if at all.
Practice Implications
Reproductive freedom requires social conditions that support parenthood, but do not
make it mandatory (Morell, 2000). The stigma directed at voluntarily childless people is a
significant aspect of pronatalism and an impediment to reproductive freedom. Based on our
findings, we contend that stigmatisation ought to be addressed at the broad structural level, as
well as at the micro-political, interpersonal levels. To do so, non-reproduction needs to be
granted legitimacy as a viable option, alongside parenthood. Using the language of justice, in
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
36
conjunction with that of “rights” and “choice”, advocacy efforts should highlight the ways
that pronatalism shapes social and institutional practices and constrains the reproductive
freedom of a range of people. The voices and experiences of the childfree, which are
marginal both socially and in research, need to be included in research and policy-making in
order to promote inclusive institutional practices.
Researchers working in the areas of families and reproduction should critically assess
the implicit assumptions upon which their work is based to ensure that they do not
inadvertently reiterate pronatalist norms. Existing frameworks of human development and
social policies related to families and reproduction need to incorporate the notion of
reproductive diversity, founded upon reproductive justice principles. (See Gillam et al. (2009)
for an overview of these principles.)
Conclusion
In conclusion, the scripts that we have discussed perform important work in terms of
resisting the stigma that attaches to voluntary childlessness. Nevertheless, we have argued
that a rhetoric of choice (whether in the form of active choice or the disavowal of choice) is
limited in its transformative value. We have suggested that these rhetorical strategies need to
be supplemented with those strategies that expose how troubled identities and the norm of
parenthood are imbricated in wider structural, gendered, class- and race-based inequities.
These inequities underpin both intended and unintended reproduction and nonreproduction—power relations that are frequently masked by appeals to unfettered choice as
well as disavowals of choice. Such appeals not only potentially restrict possibilities for
reproductive diversity, but may also perpetuate particular gendered power relations.
The notion of reproductive justice—which emerged from grassroots movements and
may well have traction among a range of childfree advocates—illuminates what is so
threatening about deliberately remaining childfree, namely: challenging a particular hetero-
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
37
gendered order of which the procreation imperative is a central component. The language of
justice shifts accountability from individuals as it points to broader structural arrangements,
relations of power, and norms that coalesce around pronatalism. A reproductive justice
framework also allows for coalitional politics among a range of groups (e.g., queer parents,
people of colour, indigenous peoples, married heterosexuals)—whose reproductive freedom
is constrained in various ways—that can make headway toward creating real choices in
relation to reproduction, including the possibility of not having children.
STIGMA RESISTANCE IN ONLINE CHILDFREE COMMUNITIES
38
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Table 1: Gender of participants
Data source
Online forum discussions (288 posts)
Email interviews (8)
Total
Female
62
3
65
Male
10
1
11
Indeterminate
27
0
27
Table 2: Pseudonym, gender, and location of participants quoted in analysis
Pseudonym
Sumaya
Selby
C
Rajesh
Natasha
M
Jade
Julita
Kaja
Adrianna
Kate
D
G
Sally
i
Location
India
South Africa
United States
India
South Africa
Unknown
South Africa
Poland
Poland
Poland
United Kingdom
United States
Unknown
United States
Gender
Female
Female
Indeterminate
Male
Female
Female
Female
Female
Female
Female
Female
Indeterminate
Indeterminate
Female
Data source
Discussion forum
Email interview
Discussion forum
Discussion forum
Email interview
Discussion forum
Discussion forum
Discussion forum
Discussion forum
Discussion forum
Discussion forum
Discussion forum
Discussion forum
Discussion forum
Although, in many contexts, parenthood is increasingly legitimised, the long-standing belief that
homosexuality is synonymous with childlessness or non-reproduction generally remains (Murphy, 2013). In
addition, there is still wide-spread antipathy toward gay and lesbian parenthood among the general public in
most contexts, which frequently dissuades queer people from having children (Rabun & Oswald, 2009).
ii
For the purpose of informed consent, every thread on every site was accompanied by a footnote identifying the
researcher and explaining the purpose of the thread. For example: “I am a childfree South African researcher,
part of a team doing a study about The Childfree Choice, focusing on online communities. (Please have a look at
our research blog http://thechildfreechoice.wordpress.com/about/ for some more background on the project as
well as ethical issues (confidentiality etc.).) Feel free to contact me via the blog or post here, if you have any
questions. ”
iii
In order to protect anonymity as far as possible, we assigned pseudonyms to match the gender and nationality
of the participant and only initials for participants of unknown gender and/or nationality. Although quotes from
publicly accessible communities would still be traceable, we believe that disguising screen names made it more
difficult to identify participants. This meant that we lost something of the “character” of the sites and identity
construction (e.g., perversely self-identifying as selfish) but this was offset by our ethical responsibility to the
participants.
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