Female immigrant entrepreneurship: Exploring international entrepreneurship through the status of Indian women entrepreneurs in Japan Soniya Billore Article information:
This study examines the impact of culture on consumer behavior in two Caribbean countries namely Trinidad & Tobago, and Jamaica. A set of hypotheses are developed based on the literature review to understand the impact of culture on... more
This study examines the impact of culture on consumer behavior in two Caribbean countries namely Trinidad & Tobago, and Jamaica. A set of hypotheses are developed based on the literature review to understand the impact of culture on consumer behavior. Data is collected by surveying consumers from both countries.The findings of the research indicate that there is a relationship between family structure,language (local dialect),values and beliefs on consumer behavior in both Trinidad & Tobago and Jamaica.
Consumers are known to use the country-of-origin (COO) of a product to infer the quality of products. Products of technologically advanced countries such as the US and Germany are known to enjoy positive country-of-origin effects.... more
Consumers are known to use the country-of-origin (COO) of a product to infer the quality of products. Products of technologically advanced countries such as the US and Germany are known to enjoy positive country-of-origin effects. Conversely, products made in the developing countries typically suffer from negative COO effect. While this influence of COO is widely recognized for products, the same cannot be said about services. Only a handful of studies have empirically investigated the relationship between COO and perceived service quality. Additionally, most of these studies in this research paradigm, are undertaken in developed markets; hence their findings cannot be extrapolated to the newly industrialized countries (NIC) that offer tremendous market potential for global services. It has, therefore, become imperative for multinational companies to understand if and how consumers in the major NICs use COO and other cues to infer service quality. This insight is critical in developing effective pricing and promotion strategies for these markets. Using data collected from consumers in Beijing in the Peoples Republic of China, we demonstrate significant COO effect on two service categories: hotels and restaurants. We also highlight how these research findings will help managerial decisions about pricing and promotion.
Key words: Cross-cultural consumer behavior; Chinese consumers; Country-of-origin effects; Perceived service quality.
The main purpose of this article is to present and explore potential applications in marketing administration related to pricingstrategyusingfuzzylogic. Considering the new trends in consumer behavior in Brazil's economy and the... more
The main purpose of this article is to present and explore potential applications in marketing administration related to pricingstrategyusingfuzzylogic. Considering the new trends in consumer behavior in Brazil's economy and the consistent growth of C and D social classes an application was developed by the authors to better understand and adjust pricing strategies: The Think Fuzzy System that combines fuzzy logic (COPPE Cosenza Model), and some other related strategic concepts, supported by mathematical microeconomic modeling, utility factor, indifference curves and an experiential hierarchic clustering model.
A global marketer is preparing to launch a marketing communications campaign across numerous countries. Should they run the same campaign across culturally or ethnically distinct customer segments, or capitalize on economies of scale by... more
A global marketer is preparing to launch a marketing communications campaign across numerous countries. Should they run the same campaign across culturally or ethnically distinct customer segments, or capitalize on economies of scale by running the same campaign globally? The question at the heart of this business decision: Do consumers who have different cultural values respond to ad messages in similar ways? In the last several years, culture has emerged as a central focus of research in consumer behavior. A large body of social psychological research on culture has provided a strong theoretical foundation for this work. Thus, we now have extensive research to help marketers to resolve the globalization versus localization debate and make informed decisions about attitudes and persuasion across cultures.
