E-word-of-mouth
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Recent papers in E-word-of-mouth
Este livro é destinado a estudantes, pesquisadores, profissionais e demais interessados em comércio eletrônico (e-commerce), e faz um resgate histórico do surgimento das compras on-line, sua evolução no decorrer dos anos, além de explanar... more
Word of mouth (WOM) is an extraordinary mechanism with which to spread information and disinformation. There is an interaction between WOM and eWOM, creating different channels for the dissemination of information. However, this... more
Word of mouth (WOM) is an extraordinary mechanism with which to spread information and disinformation. There is an interaction between WOM and eWOM, creating different channels for the dissemination of information. However, this... more
E-Commerce companies are implementing a lot of strategies to increase product sales and gauge on customer engagement. In the world of social media and online networking, online reviews have gained much importance. Consumers prefer to... more
In the past few years, social networks have become one of the most popular communication platforms for both individuals and businesses. Generation Y consumers tend to spend a significant amount of their time on social networks. Hence,... more
Di dalam era teknologi 4.0, teknologi sangat diperlukan dalam segala bidang, termasuk dalam proses jual beli melalui digital platform. Tidak dipungkiri belanja secara online mempermudah seseorang untuk mendapatkan suatu barang sesuai... more
The emergence of the internet and its popularity led to a change in the way we conduct business operations, what caused online shopping growth. These operations depend on perceptions and attitudes that make consumers materialize their... more