Fashion Advertisements

As we see a rise in the conversation regarding diversity across social media, the fashion industry is simultaneously driving a discourse around inclusion and the preconceived ideas of the " ideal " and body diversity. What has been a predominantly Western Eu-ropean and American response will be examined via current advertising campaigns and runway shows hosted by established fashion companies, (e.g. Gucci, Max Mara, Bottega Veneta, Aerie, Rio Uribe, and others) providing context for the socio-cultural evolution within the fashion industry.

Fashion brands are strictly homogenized when it comes to advertising. Either products, models or setting are used to express brand identity. With Japan-based luxury fashion brand Comme des Garçons, however, such practices are found very rarely, but instead the brand offers a broad experience of its personality by usage of graphics which at first glance seem inadequate to do so. Brand identity is indicated by a soft-sell approach, typical of Japanese advertising style. Also, Japanese aesthetic elements have influenced the brand’s ad design, whether this was planned or not. This study’s aim is to find patterns of Japanese influence on Comme des Garçons communication style by using a content analysis method for the overview of the brand’s print ads from 1980 to 2012.

Since its beginnings in the middle of the 19th century, fashion has been narrated through multiple media, both visual and verbal, and for such different purposes as marketing and advertising, art, costume history, social research and cultural dissemination. In this light, fashion has represented an important piece of material culture in modern industrial urban societies and in postcolonial and non-western contexts. Today, we are witnessing a turn in this imaginary as issues related to social, environmental and cultural sustainability come to predominate in many areas of human activity.
The book addresses this challenge. By facilitating encounters between disciplines and cultures, it explores a multitude of fashion issues, practices and views that feed the contemporary fashion imaginary: local cultures, linguistic codes, TV series, movies, magazines, ads, blogs, bodily practices. The book deals with a paramount issue for fashion studies: how do the production and circulation of fashion imaginary come about in the 21st century?

This study examines how men who are interested in fashion interpret fashion advertisements. Data are garnered from interviews with adult men who regularly read fashion magazines and buy fashion clothing. Findings reveal that men process fashion advertisements through the same five modes as women. The current study also demonstrates that men's responses to fashion advertisements can be categorized through the Fashion Engagement Grid which examines men's characterizations of and motivations for fashion behavior. This study expands theoretical understandings of gender in advertising research and recommends advertising elements to attract male consumers.

Media literacy classes are a problem for almost all students! Roland Barthes' Semiological system! The campaign photos in this post have been selected as a random search result, not deliberately. So ; I wanted to show that this analysis can be done in every print advertisement content. With this analysis, I prepared a text that will allow the advertising posters to be viewed

Abstract: Advertised objects (e.g. texts, images, signs) have multidimensional meanings. Within the modern mechanisms of fashion advertising clients are being encountered by numerous adverts through walking, shopping, and overall each and every movement they do.  In the light of semiotics advertisements are not solely images or written words, it has subtle meanings. Meaning may be too discontinuous and ambiguous that every time and every person will decipher those in a bunch of different forms. The term here seems much compatible with the characteristics of advertised images is Polysemy, an image entitles to
many meanings at a time. Thus advertisements (e.g. rhetoric of image) create dynasty of myths over human imagination. This research will focus how consumers interpret and perceive advertisements disseminated by photographers and image designers for promoting their online products acceptance (i.e. marketing). Four advertisements will be studied based
on Roland Barthes Semiotic Analysis method. Also this study integrates other semioticians’ commentaries on semiotic analysis as the study of signs including words, pictures, and non-verbal expressions as well as their interrelationships to figure out how advertisements are mostly interpreted as the ends of encouraging vulgar consumerism, sexist mindset, and  overall dehumanization of our society.

The Mayor of London’s #BehindEveryGreatCity campaign is focused on tackling gender inequality in and around London. Earlier this year, UCL was commissioned to carry out a study, exploring how women experience gender in London’s out-of-home advertising.
‘The Women We See’ research collected the stories of 16 women (aged 21-65) and 22 teen girls (14-16) from a range of backgrounds to explore how they experience advertising content that they see in London’s public spaces. A quantitative survey also captured the views of 2,012 women and men on gender and diversity in London’s advertising.
While there have been some important positive changes in advertising content, the research found that gender equality and diversity in advertising remains a problem for all media channels across London. The Women We See report focuses specifically on the impact of out-of-home advertising and provides recommendations for advertisers on how to tackle this issue.
The Women We See report recommends that advertisers tackle this issue by considering
the intersecting issues of age, ability, culture, religious, ethnicity, gender and sexuality shaping Londoners’ identities and experiences.

"Fashion in Fiction examines the ways in which dress 'performs' in a wide range of contemporary and historical literary texts. Essays by North American, European and Australian scholars explore the function of clothing within fictional narratives, including those of film, television and advertising.

The book provides a groundbreaking examination of the interconnected worlds of fashion and words, providing perspectives from socio-cultural, historical and theoretical readings of fashion and text-based communication. Covering a variety of genres and periods, Fashion in Fiction analyses fashion's role within a range of creative media, exploring the many ways that dress communicates, disrupts and modulates meaning across different cultures and contexts."

This chapter was first presented as a paper at the Fashion in Fiction conference at University of Technology, Sydney, in 2007. It was subsequently presented at the Art Historians 'Contestations' conference, Belfast (2007); the National College of Art and Design 'Love Objects' Design Research conference, Dublin (2007); the Design History Research Centre, University of Brighton (2008) and at the Fashion and Emotion Public Lecture Series, London College of Fashion (2008).

This article presents the results of the case study of six beauty and fashion brands that operate in Spain and have supported the Pink Ribbon cause, which is dedicated to support breast cancer research, prevention and treatment. The support of these brands are socially committed but that the management of their corporate social initiatives does not seem to be consolidated and lacks a long-term strategic plan. | Se presentan los resultados del estudio de caso de seis firmas españolas de belleza y moda con acciones “lazo rosa”. Las acciones de lazo rosa son aquellas vinculadas con la investigación, prevención y tratamiento del cáncer de mama. Están enmarcadas dentro de la política de responsabilidad social (RS) de las empresas. Los resultados demuestran el compromiso social de dichas empresas pero evidencian que tanto el tipo de gestión como la comunicación de estas iniciativas no parecen consolidados y carecen de un planteamiento estratégico a largo plazo.

Fashion brands are strictly homogenized when it comes to advertising. Either products, models or setting are used to express brand identity. With Japan-based luxury fashion brand Comme des Garçons, however, such practices are found very rarely, but instead the brand offers a broad experience of its personality by usage of graphics which at first glance seem inadequate to do so. Brand identity is indicated by a soft-sell approach, typical of Japanese advertising style. Also, Japanese aesthetic elements have influenced the brand’s ad design, whether this was planned or not. This study’s aim is to find patterns of Japanese influence on Comme des Garçons communication style by using a content analysis method for the overview of the brand’s print ads from 1980 to 2012.

This chapter aims to focus on the impacts of some particular fashion adverts which are breaking the prevalent ideas regarding 'the representation of men' on Bangladeshi youths of different ages and areas by making a survey on the youths studying at different Bangladeshi universities. The media of the western countries are acquainted with these types of representation of men while the Bangladeshi media has let its viewers know about this lately through different advertisements specially fashion adverts. This new type of representation of men and "masculinity" or the emergence of "Metrosexual men" in the Bangladeshi media has its own impacts on the youths of Bangladesh whether it is about creating a new concept or it is only about dealing with the consumer culture. However, this chapter points to highlight on the fact that to what extent the concepts of the urban Bangladeshi youths (both male and female of different ages and areas) are molded by the emergence of this type of adverts in Bangladeshi media.