In an attempt to provide a framework that can help firms find optimum bundling product categories and pricing strategies that maximize their profits, this study develops a profit-maximization model. The results indicate that optimum... more
In an attempt to provide a framework that can help firms find optimum bundling product categories and pricing strategies that maximize their profits, this study develops a profit-maximization model. The results indicate that optimum bundles and price strategies exist; specifically, if a firm uses a bundling strategy to sell its products, it should combine highly complementary products and charge a relatively lower price. The value of a bundling strategy always increases with the size of market and price sensitivity. Managers can use the provided model framework and related advice and examples to plan their bundling strategies.
In this paper we are proposing an Android mobile application. The main idea behind this system is to make use of localisation techniques together with information extraction techniques in order to develop a localised mobile price... more
In this paper we are proposing an Android mobile application. The main idea behind this system is to make use of localisation techniques together with information extraction techniques in order to develop a localised mobile price comparison application. This system extracts information from the web given a particular location and a source and provides price-comparison information to the end user on the mobile device. This paper briefly shows the background, methodology and evaluation of this decision support system for shoppers.
In this paper we are proposing an Android mobile application. The main idea behind this system is to make use of localisation techniques together with information extraction techniques in order to develop a localised mobile price... more
In this paper we are proposing an Android mobile application. The main idea behind this system is to make use of localisation techniques together with information extraction techniques in order to develop a localised mobile price comparison application. This system extracts information from the web given a particular location and a source and provides price-comparison information to the end user on the mobile device. This paper briefly shows the background, methodology and evaluation of this decision support system for shoppers.
YouTellMe is a Price Comparison and Product Discovery website that allows Smart Shopping Online in India. Youtellme.com is your smart assistant for online comparison shopping in India.
We present an analysis of markets with many asymmetrically positioned retailers that compete for the business of both informed and uninformed customers for a homogenous good, such as software, music, book or a brand-name appliance. We... more
We present an analysis of markets with many asymmetrically positioned retailers that compete for the business of both informed and uninformed customers for a homogenous good, such as software, music, book or a brand-name appliance. We show that two forms of asymmetry, one related to loyal segment sizes of retailers and one related to the positioning of firms, completely explain the observed price dispersion in such markets and the multitude of asymmetrical strategies adopted by retailers. The stochastic dominance of empirical mixed strategy measures is used to test the theory with data on 968 books from 10 online retailers.
