E-commerce has changed conventional sale of goods through global access in an online marketplace. The borderless online marketplace provides a worldwide platform for sale of goods to consumers. A new group of tech-savvy consumers, also...
moreE-commerce has changed conventional sale of goods through global access in an online marketplace. The borderless online marketplace provides a worldwide platform for sale of goods to consumers. A new group of tech-savvy consumers, also known as e-consumers has emerged and grown rapidly in recent years because e-commerce goods are cheaper, more accessible and convenient and offer greater variety and quality. E-commerce transactions for sale of goods involve many parties, among others the platform provider, the seller (either manufacturer, intermediary, wholesaler or retailer), the internet provider, the financial service provider that provides the transfer of money using data, the website, the logistics provider, the shipping company, the delivering company and the consumer as buyer at the end of the transaction. In some circumstances, consumers can even be the seller in e-commerce. It is essential to determine the rights and liabilities of the contracting parties in an e-commerce contract which raises the issue of privacy of contract and other related contract law issues. The nature and the complexity of e-commerce consumer contracts for sale of goods trigger many legal issues; from forming of the contract to the conclusion of the contract. This paper focuses on the emerging issue of e-commerce contract contractual rights and obligations for sale of goods. As pure doctrinal legal research which employs the content analysis method, this paper aims to map out the connection among the parties both directly and indirectly involved in the contract. This paper also seeks to identify and analyse the relationship of various parties involved in e-commerce consumer contracts for sale of goods. The relationship between the parties in an e-commerce contract, with regard to their rights and liabilities in the sale of goods, was examined and reviewed with the aim to ascertain coherence with the privacy of contract doctrine.