Qatar Airways

This report will describe the key factors which create hurdles in marketing operations of Qatar Airways (QTR), which is the national airline of the State of Qatar and also considered to be one of the youngest top airlines of the world. This report will further discuss the role of GCC crisis which intensified the challenges for QTR’s growth and also discuss the major opportunities for QTR in form of FIFA World cup (2022) which can give the airline a chance to grow exponentially. Being the national carrier of Qatar, QTR has always been in the centre of extremities of geopolitical conflicts, whether it is related to the sanctions imposed by its dominant neighbors or aggressive international competition who always seek reasons to criticize it. Furthermore, this report will appraise the current marketing strategies of QTR and also provide reasonable and unbiased recommendations to the airline for further growth and prosperity.

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The Gulf Crisis, also known as the GCC Crisis, and Qatar Crisis, began when several countries – Saudi Arabia, the United Arab Emirates (UAE), Bahrain, and Egypt (henceforth ‘the quartet’) – abruptly severed ties with Qatar during June of 2017. This paper aims to analyse the GCC Crisis from a public diplomacy perspective, and will subsequently focus on four major themes. The first one consists of exploring the projects and initiatives implemented by Qatar, including its reliance on public diplomacy to build a more favourable image. The second theme will discuss the political warfare that unfolded after the start of the Gulf Crisis (24 May 2017). Thirdly, Qatar’s response to the subsequent blockade imposed by the quartet will be investigated. Last, and stemming from the previous theme, this paper will also examine the international broadcasting aspect of the crisis, including Al Jazeera’s (AJ’s) reporting during the same period. Through the Gulf Crisis case study, this paper aspires to uncover the contours and limitations of public diplomacy in the context of inter-state political dynamics.

In just 100 years, aviation has grown and progressed to be today the driving force of the global economy. In 2013, the airline industry made a profit of $12.9 billion on revenues of $708 billion, which is 1.8% net profit margin.

This report qualitatively analyses the strategies and operations of all-business class North Atlantic airlines, by assessing the business model and characteristics of the service offering. The pragmatic research objective of this report is to conclude whether premium-only flights can succeed over the North Atlantic or not. In detail, the following key research objectives are addressed:

1. Review past failures of all-business class North Atlantic airlines: Silverjet, EOS Airlines and MAXjet Airways.
2. Assess the likelihood of success of the proposed airlines: Qatar Airways, SAS Group, Odyssey Airlines and Dreamjet.
a. Why would the proposed airlines succeed when others have failed?
b. What changes have taken place in the market to suggest that premium-only flights can be economically viable?
c. What challenges will the new operators face?

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The Gulf Crisis, also known as the GCC Crisis, and Qatar Crisis, began when several countries – Saudi Arabia, the United Arab Emirates (UAE), Bahrain, and Egypt (henceforth ‘the quartet’) – abruptly severed ties with Qatar during June of 2017. This paper aims to analyse the GCC Crisis from a public diplomacy perspective, and will subsequently focus on four major themes. The first one consists of exploring the projects and initiatives implemented by Qatar, including its reliance on public diplomacy to build a more favourable image. The second theme will discuss the political warfare that unfolded after the start of the Gulf Crisis (24 May 2017). Thirdly, Qatar’s response to the subsequent blockade imposed by the quartet will be investigated. Last, and stemming from the previous theme, this paper will also examine the international broadcasting aspect of the crisis, including Al Jazeera’s (AJ’s) reporting during the same period. Through the Gulf Crisis case study, this paper aspires to uncover the contours and limitations of public diplomacy in the context of inter-state political dynamics.