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  • The descriptive history of my educational and professional experiences are as follows: All the way through my educati... moreedit
In today’s world, the interconnection and globalization has become so much increased which led to the concerns regarding the ethical, environmental, social and sustainable issues where consumers are become aware that there should be a... more
In today’s world, the interconnection and globalization has become so much increased which led to the concerns regarding the ethical, environmental, social and sustainable issues where consumers are become aware that there should be a balance in the relationship between business and society. It is not the case that now business can only make unprecedented profits by exploiting the resources of mother earth without contributing positively to the society in return. Due to the immense pressure from mainstream media, governmental regulations and campaigns from NGOs, it is now become mandatory for corporate sectors to consider environmental and social consequences of their actions and processes as well as deliver better solutions which can contribute to the community and environment in an ethical and constructive way.
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Due to the increase in business competition, firms are now working hard to design and implement such strategies that can provide them competitive advantage over others and fulfill all international and local standards that can satisfy the... more
Due to the increase in business competition, firms are now working hard to design and implement such strategies that can provide them competitive advantage over others and fulfill all international and local standards that can satisfy the customers. In this context, Total Quality Management (TQM) is a management framework which is being adopted by many companies to help them in achieving business excellence. It is the way of improving and managing the efficiency, usefulness, flexibility, cohesiveness and competitiveness of the company as a whole. As TQM facilitates build a culture of trust, contribution, collaboration, quality excellence, passion for continuous improvement, constant learning and an environment where every stakeholder participates toward company’s prosperity, existence and success (Yusof, & Aspinwall, 2000). Quality control usually being merged quality assurance, but both of them reflect different processes, where quality control inspects the manufactured good regarding its functions and specification, while quality assurance tries to determine the defect free manufacturing process and also eliminates the defected good from the production line. In Snowball Engineering, the quality of automotive parts should be considered as one of the most important aspect in order to become a market leader amongst the automotive parts manufacturers. The quality can only be maintained and improved if the Snowball Engineering emphasizes on key elements of TQM which are mentioned further.
This is a pilot study using semi structured interviews to observe the students view, and to supplement this with pilot ethnographic observation through which it build-ups picture of the determinants of recycling and littering conduct... more
This is a pilot study using semi structured interviews to observe the students view, and to supplement this with pilot ethnographic observation through which it build-ups picture of the determinants of recycling and littering conduct among the students in a public area of Stirling university campus.
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According to World Health Organization’s report upon household air pollution and health (2018), it has been estimated that globally around 3 billion of population uses kerosene and solid fuels (i.e. cow dung, charcoal, wood, coal and crop... more
According to World Health Organization’s report upon household air pollution and health (2018), it has been estimated that globally around 3 billion of population uses kerosene and solid fuels (i.e. cow dung, charcoal, wood, coal and crop waste) for cooking food in ineffectual stoves and in open fires. However, the majority of the population lives in rural areas and has low income. As the process of such type of cooking is inefficient which results in producing high level of toxic compounds and gases within the surroundings of household, these gases then directly penetrates into the lungs causing health diseases. Such gases and compound fall into household air pollution or indoor air pollution categories.
This report examined the impact of household air pollution upon the health of household members and the minimizing this impact through usage of efficient cookstoves (i.e. Jaan Pakistan Supreme Stove). The survey was conducted upon the respondents residing in some of the off-grid districts of Pakistan by asking questions regarding their own understandings of danger of household air pollution and feasibility of using efficient biomass fuel combustion technology and its impact upon their lives.
This report will examine the impact of Just Eat upon the UK’s food market. As takeaway restaurants are situated everywhere in UK which are also termed as the engine of economic growth. Hence these takeaways are embracing digital... more
This report will examine the impact of Just Eat upon the UK’s food market. As takeaway restaurants are situated everywhere in UK which are also termed as the engine of economic growth. Hence these takeaways are embracing digital technology for the growth of their business and to satisfy the appetite of their customers through online ordering.
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When building-up and handling products for tourism, knowing the travel choices and preferences of subtle markets, just like international students can produce a viable benefit for tourism products. The aim of this study was to discover... more
When building-up and handling products for tourism, knowing the travel choices and preferences of subtle markets, just like international students can produce a viable benefit for tourism products. The aim of this study was to discover the travel behavior of international students (Chinese and Indian sub-continental) studying in UK. The study utilized the mixed method approach comprising both quantitative and qualitative research to examine the travel behaviour of international students and to identify the perceived constraints which limits the students’ decision making process for acquiring leisure activity during their studies. With limited time and resources, the survey was conducted on 150 Chinese and Indian Sub-continental students from three major universities and the quantitative data was obtained by using self-administered questionnaire distributed among the students through e-surveys and on-site surveys.
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Every start-up begins with an idea which comes into the mind of a person or a group of people to put forward a new or improved product. But the success or collapse of any business heavily depends upon the ability of the owner, resources,... more
Every start-up begins with an idea which comes into the mind of a person or a group of people to put forward a new or improved product. But the success or collapse of any business heavily depends upon the ability of the owner, resources, decision-making skills, initiatives and innovations. The element of innovation only performs its function if the decision-maker has an immense knowledge of market and its dynamics. This sense of innovation then design a business concept which includes information of value of goods, services, core business activities, target market and the means of distributing or providing goods and services into the market segment. In this report, considering all these points, we have put forward an idea to launch an Online Travel Agency which has an aim to target mostly international students in Australia, who are keen to spend their leisure time in travelling without facing any hurdles in arranging these trips.
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The evolution in the travel agency business with respect to technology is creating a major impact in both advantageous and disadvantageous manner. These kind of small businesses that shape travel agency industry are now facing pressure... more
The evolution in the travel agency business with respect to technology is creating a major impact in both advantageous and disadvantageous manner. These kind of small businesses that shape travel agency industry are now facing pressure from the development of technological advancement through the usage of internet by customers for acquiring travel services and the transactions involved between the service providers and consumers. From this point of view, travel agencies in this era should be in the position to embrace adaptation with market requirement for its existence. This report provides the hypothetical view and observations with empirical support of the role of technology and e-services in the business of traditional travel agencies of Pakistan and suggests the optimum solution for the usage of technology in the development of travel agency business. Lahore is selected as a reference city for this research.
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The Walt Disney Company has been entertaining people around the world for many decades and it is considered to be one of the most dominant companies of the 21st century. It is famous for providing quality products and services to its... more
The Walt Disney Company has been entertaining people around the world for many decades and it is considered to be one of the most dominant companies of the 21st century. It is famous for providing quality products and services to its customers in the form of theme parks, themed merchandise, cruise lines, animated films, television shows and live films, while merging successfully with some big entertainment businesses and media networks such as ESPN, Pixar Studios, ABC, National Geographic, Lucasfilm, Marvel and recently, 21st Century Fox.  The company has some most prominent and famous franchises such as Mickey Mouse, Snow White and the Seven Dwarfs, Finding Nemo, Toy Story, Cinderalla and many more. Freshly, the company has jumped into the streaming service business with a new brand of Disney+ (Disney, 2020). In this report, we will discuss marketing strategies of Disney+ that how it is planning to penetrate into the crowded business of streaming service and how it will convert its marketing assets into its strengths and opportunities in order to give fierce competition to its competition. If utilizing its prestige and brand recognition more carefully, Disney+ could become a most successful online video streaming platform.
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This paper seeks to provide the stance of China, ASEAN and USA over South China Sea and how this region is strategically and economically significant in terms of revenue, defense and trade for the countries in the surroundings. This paper... more
This paper seeks to provide the stance of China, ASEAN and USA over South China Sea and how this region is strategically and economically significant in terms of revenue, defense and trade for the countries in the surroundings. This paper will also enlighten the major consequences of the dispute if provocation occurs from any of the sides. Furthermore, the Chinese strategic plan and its narrative upon this dispute will also be discussed.
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From the introduction of commercialized cars till date, the technology used in the cars have given edge to the companies who can provide better solutions and efficient systems that can provide fuel efficiency and better performance. In... more
From the introduction of commercialized cars till date, the technology used in the cars have given edge to the companies who can provide better solutions and efficient systems that can provide fuel efficiency and better performance. In modern world, it has become difficult to survive for those companies who still practicing traditional management tactics and not commencing technological advancements in their designs and manufacturing.  The change management concept consists of modification in the actions of the company as well as technologies and methods to obtain the desired goal of the company just as changing the business environment of the company from inside and outside in order to attain high profitability. These changes are associated with the adaptation change, control change and effecting change. In this report, we will examine the business model of Tesla Motors, the journey of the company in terms of introducing novel concept in traditional automotive industry and the change management concept.
The term “Operations” can be defined as the transformation or conversion of inputs into outputs, and the term “management” means to plan, coordinate, organize and control the resources. Combining both these terms, we come to know that... more
The term “Operations” can be defined as the transformation or conversion of inputs into outputs, and the term “management” means to plan, coordinate, organize and control the resources. Combining both these terms, we come to know that Operations Management is the phenomena of planning, coordinating, organizing and controlling the conversion of inputs into output (Slack et al., 2004). In this report, we will examine the operations management of Starbucks and how its whole supply chains works in synchronous manner so that the product can be delivered to the customers and demand can be met.
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Dilemmas in decision-making in terms of consumer behavior can arise due to the presence of time and money. However, some decisions can be affected when deciding too soon or too late in order to purchase goods or acquire services, where... more
Dilemmas in decision-making in terms of consumer behavior can arise due to the presence of time and money. However, some decisions can be affected when deciding too soon or too late in order to purchase goods or acquire services, where time factor plays an important role in it. Most consumers fail to interpret the implicit information and neglect the opportunity cost linked with the product. But, some cues and explicit information can create impact upon the decision-making process of consumer by forcing them to consider opportunity cost in the product. This paper will investigate the impact of opportunity cost prompting signal in terms of time domain upon tightwads and spendthrift consumers and how these both consumers act differently with the situation.
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This paper will investigate the impact of unemployment during last five years and main source of household income upon the subjective well-being. In order to find relationship between subjective well-being and financial crisis in terms of... more
This paper will investigate the impact of unemployment during last five years and main source of household income upon the subjective well-being. In order to find relationship between subjective well-being and financial crisis in terms of income and unemployment, the European Social Survey Round 8 (2016) dataset was used in this research. ESS is the result of 5-year programme of work which was started in 1995 and supported by European Science Foundation as a pump-priming drill. The research paper will include data methods, description of variables, description of statistical methods, results from descriptive and regression analysis, discussion and summary.
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This experimental design highlights the importance of pictographs which can be used as a source for providing awareness and knowledge of different subjects. In today's world, the cyber security is a major concern for many users and... more
This experimental design highlights the importance of pictographs which can be used as a source for providing awareness and knowledge of different subjects. In today's world, the cyber security is a major concern for many users and companies as privacy and security threats through different malwares are advancing in terms of quality and quantity. In order to enhance security, many types of authentication processes are being implemented, in which Single-Factor Authentication (1FA) and Two-Factor Authentication (2FA) are the most common types. However, many people face difficulty while utilizing 2FA in their verification process for accessing online bank accounts. In this paper, we examine that how much people prefers 2FA over 1FA in their day to day activity and how we can manipulate them through presenting them benefits of 2FA with the help of pictographs so that they can give more preference to 2FA. In this research, the Independent Variable (IV) is the pictographs and Dependent Variable (DV) is preference on type of authentication processes. Additionally, age is the moderator that defines the level of burden for using 2FA as this requires more effort than 1FA.
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Events can be differentiated into many types based on the category, size and domain such as public events which has a big number of audience and participants or private events which revolve around the primary interest of individuals,... more
Events can be differentiated into many types based on the category, size and domain such as public events which has a big number of audience and participants or private events which revolve around the primary interest of individuals, small or miniature private groups. Such types of event can be considered as mega events which are organized in a large scale and can cater a huge cluster of people gathered in a single place. Carnivals are fall under the category of cultural celebrations. Although there are many carnivals celebrated in different locations of the globe, including different locations in Brazil as well as many other catholic countries but Rio de Janeiro’s carnival is extremely popular all over the globe due to its gargantuan size and flamboyant performances. In this report, we will discuss the complexities involved in organizing Rio de Janeiro’s Carnival in 2014, its SWOT analysis, risk management and services available in the carnival.
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The concept of manager is quite imprecise. This notion is very extensive in terms of organizational and management sciences. The large amount of diversity in administrative workers intensifies the complexity of this notion, in result... more
The concept of manager is quite imprecise. This notion is very extensive in terms of organizational and management sciences. The large amount of diversity in administrative workers intensifies the complexity of this notion, in result there is no commonly accepted and universal definition of manager in the texts. However, many researchers have presented their own perspective over the definition of manager such as, manager as an individual who is firstly accountable for the comprehension of management process. In this report, Starbuck's is taken as an example for a sample organization to further elaborate the major significance of Leadership and Management skills.
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This report will describe the key factors which create hurdles in marketing operations of Qatar Airways (QTR), which is the national airline of the State of Qatar and also considered to be one of the youngest top airlines of the world.... more
This report will describe the key factors which create hurdles in marketing operations of Qatar Airways (QTR), which is the national airline of the State of Qatar and also considered to be one of the youngest top airlines of the world. This report will further discuss the role of GCC crisis which intensified the challenges for QTR’s growth and also discuss the major opportunities for QTR in form of FIFA World cup (2022) which can give the airline a chance to grow exponentially. Being the national carrier of Qatar, QTR has always been in the centre of extremities of geopolitical conflicts, whether it is related to the sanctions imposed by its dominant neighbors or aggressive international competition who always seek reasons to criticize it. Furthermore, this report will appraise the current marketing strategies of QTR and also provide reasonable and unbiased recommendations to the airline for further growth and prosperity.
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The preferences of customers are rapidly changing with the changes in trends. Similar situation is also faced by restaurant sector which forces them to stay in the process of adaptation in relation with the changes in customers’ demands... more
The preferences of customers are rapidly changing with the changes in trends. Similar situation is also faced by restaurant sector which forces them to stay in the process of adaptation in relation with the changes in customers’ demands and needs. Some of the challenges which the restaurant sector is facing are; customers’ preferences over healthier food, advancement in technology over delivery of food and dining experience, new entrants, environmental sustainability, marketing strategies, heightened expectations of customers and food processing methods. The businesses can cope up with these challenges through innovation, which is a tool that can provide competitive advantage in order to survive in the rapidly changing and cutthroat environment. This report will elaborate the notions "Innovation" and "Commercialization" in depth which can be beneficial for entrepreneurs to boost their businesses.
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With the advent of industrialization, many distinguished personalities took steps by putting forward new ideas that revolutionized the world. They are known as famous entrepreneurs of their time such as Thomas Edition, John D. Rockefeller... more
With the advent of industrialization, many distinguished personalities took steps by putting forward new ideas that revolutionized the world. They are known as famous entrepreneurs of their time such as Thomas Edition, John D. Rockefeller and Henry Ford who gave birth to huge companies that were designed to create enormous value and better opportunities to the communities. Since 1980, the term “Entrepreneurship” has become an interested topic among many social scientists and scholars related to management. We will examine the entrepreneur category on the basis on economics development put forward by Clarence H. Denhof.
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A brief report on McDonald's which includes its Pestle analysis, organizational structure, business category and analysis of its external business environment.
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