The evolution in the travel agency business with respect to technology is creating a major impact in both advantageous and disadvantageous manner. These kind of small businesses that shape travel agency industry are now facing pressure... more
The evolution in the travel agency business with respect to technology is creating a major impact in both advantageous and disadvantageous manner. These kind of small businesses that shape travel agency industry are now facing pressure from the development of technological advancement through the usage of internet by customers for acquiring travel services and the transactions involved between the service providers and consumers. From this point of view, travel agencies in this era should be in the position to embrace adaptation with market requirement for its existence. This report provides the hypothetical view and observations with empirical support of the role of technology and e-services in the business of traditional travel agencies of Pakistan and suggests the optimum solution for the usage of technology in the development of travel agency business. Lahore is selected as a reference city for this research.
This research report is a thorough analysis of the tourism industry of Pakistan. It shines a light on various aspects of the tourism sector of Pakistan i.e. the history and general introduction of tourism. Moreover, this research report... more
This research report is a thorough analysis of the tourism industry of Pakistan. It shines a light on various aspects of the tourism sector of Pakistan i.e. the history and general introduction of tourism. Moreover, this research report includes a detailed analysis of how the tourism structure is working and the consequences of the errors management authorities of tourism in Pakistan made. There is a brief analysis of the methodology that the tourism sector of Pakistan should opt for followed by a detailed discussion of the demerits of the tourism model and a general point of strategies that the tourism sector of Pakistan can adopt in order to improve their model of tourism.
Keywords: Tourism, Consequences, demerits, Model of Tourism, Methodology
