McDonald's

COMMUNICATE THROUGH COLOUR
Use of colours in marketing strategy for the fast-moving consumer goods industry

In this dissertation, I shall determine how a conscious use of colours can increase the effectiveness of communication and marketing strategies. Furthermore, I shall endeavour to build up a theoretical bridge to merge the most relevant studies about colours, in all its aspects, and the impact on communication strategies.
Primarily, I shall attempt to identify the most important theories that relate to colour and communication. I shall also consider the perception of colour as a physical, physiological and psychological phenomenon, in order to demonstrate its capability to gather symbolic properties. These properties can affect the individual behaviour on a subconscious level, breaking through the consumers' awareness, and making colour an essential tool in the world of communication.
In the second part, I shall explore how colours reinforces the communication and marketing strategy from a business perspective, focusing in particular on the fast-moving consumer goods industry. In addition, I shall examine carefully how colours are used in branding and packaging design, understanding the dynamics of the visual impact on the purchase decision-making process.
Finally, I shall analyse a rebrand case study for McDonald's company, which has always paid particular attention to the use of colours and how to benefit from it. Throughout the case, I shall highlight some of the most relevant marketing campaigns that lead McDonald's to be the global leader for the hamburger fast food industry, emphasising particularly on the branding and rebranding colours strategies applied.

"Supersize Me" is Morgan Spurlock’s amazing documented film. It presents a case study in American fast food and how it affects one person’s health.  The United States is among the deadliest countries in the world for obesity and other related health problems. United States' fast food is bad for your body and bad for your health which is a generally accepted opinion. This documentary is focused on McDonald's because it is a global leader in fast food diet, which contains high levels of saturated fat. Despite all the information available and the facts that excessive fast food is unhealthy, McDonald's Corporation was the defendant in a case lodged by two teenagers, who claimed that they're eating McDonald’s, caused them to become overweight and unhealthy. In this case, McDonald's was victorious is this suit where it was successfully concluded in the Bill of Congress that they were not at fault. This court determination brought about the question, “Should we really blame the fast food companies for the obesity we see in today's age? Should they be responsible for our choices of eating unhealthy food?” Spurlock explains it briefly in his documentary which explains that Spurlock lives with his vegan girlfriend and decides to eat McDonald's for every meal for 30 days. At the same time, he reduces the amount of exercise and rotates to meet the 'average' American person.

More than twenty years ago, sociologist George Ritzer started to use the term "McDonaldization" for describing and analyzing contemporary western societies. This contribution serves as an introduction to Ritzer’s concept. The author analyzes basic principles of McDonaldization (i.e. efficiency, calculability, predictability and control), searches for its roots and uncovers various areas of the social life affected by this process. Then he pays attention to positive and negative aspects related to the expansion of McDonaldized systems and institutions. Final part of this contribution offers several ideas for teachers how to apply this topic in civic education courses.

Již před více než dvěma desítkami let začal americký sociolog George Ritzer používat pro popis a analýzu soudobých západních společností termín "mcdonaldizace". Cílem tohoto příspěvku je přiblížit, o jaké principy se proces mcdonaldizace opírá, kde hledat jeho kořeny, a které oblasti života společnosti zasahuje. Autor si klade otázku, proč je vlastně model restaurací McDonald's tak úspěšný, a snaží se o promýšlení důsledků působení mcdonaldizovaných systémů a institucí. Závěrečná část příspěvku nabízí několik námětů, jak s tématem mcdonaldizace pracovat v kurzech výchovy k občanství a občanského a společenskovědního základu.

O presente artigo faz uma breve retrospectiva histórica sobre a publicidade televisual difundida pela empresa McDonald’s com vistas a analisar os traços históricos contextuais que marcam o discurso publicitário da empresa em relação à temática da família e às formações familiares contemporâneas à luz da sexualidade. Para tanto, além do breve restabelecimento das marcas discursivas mais recorrentes, que fizeram parte dos comerciais televisivos da empresa nos últimos anos, emprega a teoria Semiótica Discursiva para analisar uma peça, em especial, que se considerou diferenciada nesta trajetória discursiva da empresa.

While the sonic logo for McDonald’s i’m lovin’ it campaign has been widely distributed and highly praised, little is known about the actual characteristics and meaning potentials of this particular musical discourse. From the perspective of multimodal discourse analysis, this paper seeks to unravel the discourse of the sonic logo as it appears in a collection of 475 commercials from the first fifteen years of the campaign. By adopting an otherwise rarely found diachronic perspective, the examination reveals how the sonic logo changes over time and thereby produces alternating meaning potentials. To account for these changes, the paper offers the concepts of alteration and adaptation. Based on these concepts, the paper reveals novel insights into how music can perform a determinative role in the multimodal discourse. In addition to the traditional functions of sonic logos, the music serves to engage viewers in appropriating the slogan of the campaign. This process is specified as the production of an emotive, which imply an instigation of an emotional engagement – related to current values and ideologies – beyond the more familiar capacities of music to express and induce emotions.

2007. Atenta contra la salud pública, impone estereotipos culturales y daña el patrimonio arquitectónico. Es un monopolio que explota a los jóvenes y mueve miles de millones de dólares por año. Se la acusa de todo esto y de mucho más. Pero ¿tiene fundamento nuestro odio al fast food?

McDonald’s is one of the biggest multinational companies in the food sector and also the biggest hamburger fast food restaurants chain in the world. It operates in 120 countries and it almost serves 70 million customers every day across the world. McDonald’s was mainly marketing on different kinds of burgers, breakfast menu, fries, drinks, and dessert kinds and it has also added new tastes like fish, salad, et cetera in response to different customer tastes and different country demands. In this article, I will try to analyze McDonald’s company objectively from the different perspectives of organizational theories and I hope it will be useful to understand what are its goals, values, and objectives, how it is structured and organized, what constitutes its environment, and how it can increase its chances of survival in the future.

Bu makale "İletişim Tarihi Doktora Dersi" Final Sınavı yerine geçen McDonaldlaşma üzerine derlenmiş bir makaledir.

Makalede Sosyolog George Ritzer’ın “McDonaldlaşma” tezi üzerinden McDonaldlaşma’nın ne olduğu, geçmişi ve temel unsurları incelenerek, McDonaldlaşma’yla toplumsal ve bireysel olarak nasıl başa çıkılabileceği ile ilgili cevaplar araştırılacaktır.

The report has been generated after the consultation from the managers of ABC Company who is the franchisees of McDonald's in London. The ABC Company employs a large number of ground level staff from the immigrant community mainly from the Asian and African countries. But most of the supervisors and higher-level managers of the McDonald's franchisee are from the United Kingdom and there have been difficulties in managing, motivating and developing the employee satisfaction at their stores. The analysis is conducted based on the cultural differences between the individuals of the United Kingdom and the individuals from the Asian and African countries (taking India as a reference). It has been analysed that due to the differences in the cultural dimensions developed by Hofstede such as the power distance index, individualism and long-term orientation between the supervisors and the employees (who are from the United Kingdom and Asian and African countries respectively) contribute to the difficulties in the management. The solution to the problem is an increased awareness about the expectations and the perceptions of the two groups of employees. The recommendation is that cross-cultural training be provided initially to the supervisors in a broad-based manner so that they are able to manage their employees from the different social and cultural backgrounds. Further training can be provided to the employees from the Asian and African cultures so that they are aware of the expectations from the supervisors and management. This can contribute to better service quality at the stores and increased customer satisfaction.

I am a Freelancer, offering Essay, Dissertation & Assignment Writing Service for MBA, Business & Management Students

I am an MBA with professional managerial work experience, was lecturer for MBA students and worked as a management consultant. I have been working with students for the past 8 years. I help students with assignment and essay writing in Business Management.
Have a look at http://www.assignmentwriters.co.uk/.
Contact me - info@assignmentwriters.co.uk

The fast-food industry began in the early ninetieth century when the industrial age began. During this period, workers in factories worked for more than twelve hours every day and did not have long breaks for eating. As a result, food kiosks and snack bars emerged in front of factory gates where workers could buy quick snacks and bites. Today, quick meals or what is commonly known as quick meals in cities and towns have become an important part of lifestyle. It is estimated that the fast food industry is today multibillion because it has grown significantly in the last couple of years. Companies operating fast-food business today prepare high processed fast foods using standard ingredients, production methods, and methodical cooking. Today there are several categories of fast food businesses including the self-service restaurant such as Burger King, Pizza Hut, the take out restaurants which sell both ready to eat and drink meals and beverages and the on the street corner hotdog stands and snack stands where customers can grab a fast meal on the counter.

In today’s world, the interconnection and globalization has become so much increased which led to the concerns regarding the ethical, environmental, social and sustainable issues where consumers are become aware that there should be a balance in the relationship between business and society. It is not the case that now business can only make unprecedented profits by exploiting the resources of mother earth without contributing positively to the society in return. Due to the immense pressure from mainstream media, governmental regulations and campaigns from NGOs, it is now become mandatory for corporate sectors to consider environmental and social consequences of their actions and processes as well as deliver better solutions which can contribute to the community and environment in an ethical and constructive way.

La eficacia de la escena enunciativa de las leyendas urbanas, englobadas en lo que se llama “folklore post-industrial” y “folklore digital”, a pesar de sus diferencias, está supeditada a un juego de significados y contra-significados en constante movimiento. No es el recurso elíptico quien hace a esta clase de narraciones, sino el socavamiento de los significados aceptados de las marcas de productos de consumo masivo. Los productos de estas corporaciones poseen un sentido social definido aunque en constante transformación; el sentido es móvil, variable, está sometido a la interacción (como podría entenderlo Eliseo Verón) y a un juego de posiciones objetivas (como podría entenderlo Pierre Bourdieu), pero de todos modos tiene un campo de desempeño y significación acotado en determinado tiempo y espacio (como podría entenderlo Charles Peirce: una convención o acuerdo, el momento que detiene, transitoriamente, el proceso infinito de significación social). La tensión se produce entre el significado aceptado y el contra-significado, pues, en última instancia, lo que prevalece es la negociación permanente y no el desplazamiento de uno por el otro.

Las leyendas urbanas en torno a Coca Cola o McDonald’s recomponen un sistema de significados específico, cierran el círculo (lo expanden, lo perfeccionan), y le otorgan a las marcas elementos de apropiación y no de imposición. Si es verdad que estas mercancías irrumpen, como si fuesen una versión de los proyectos de Robert Moses en el plano del consumo cultural, como si en lugar de enderezar calles pretendieran enderezar el modo de alimentarse, el único rechazo posible sería a través de la negociación, o bien “silvestre” (discurso), o bien a través del mito académico tan caro a De Certeau (metadiscurso): sabemos que las cosas no son como parecen, sabemos que este producto no es tan noble como se nos dice, conocemos todos los secretos que encierra, pero así y todo decidimos no prescindir de él. Reconvertido el consumo de estas mercancías/ marcas en necesidad de época, las leyendas urbanas humanizan este consumo, “barrializan” su imposición y mantienen la ilusión democrática del libre albedrío. Por último, aunque no menos importante, recomponen los secretos de medianoche en nuestras almas sedientas de admiración, magia y heroísmo.

The 21st century brings together a number of changes in all fields. The market evolved continuously
and it is becoming more and more difficult for businesses to differentiate from their competitors and to
gain and maintain a leader position in their industry. When it comes to business strategies and market
approach, how some foreign typical brands in fast food industry have conducted in terms of global and
multinational approach, in particular, customization and standardization Factors. The purpose of this paper is to study, demonstrate to some critical strategies of foreign businesses such as Mc. Donald’s brand as one of the most successful fast food chain in the world. This paper is organized as follows: in the first section, I will give brief introduction to the first step of it into Vietnam market parallel with some results of analyzing particular strategies used by Mc. Donald’s and how these strategies are effective. Then, in comparison with other typical brands like KFC and Lotteria is to illustrate and contrast clearly. Finally, the paper will debate about positive efficiencies as well as corporate social responsibilities.

Human resources are the most important thing in the establishment of a business. Human resources can make the wheels of the company's life spin and achieve its goals. Training and development for employees is something that should be done by all companies if they want to get quality human resources and good performance. In this paper, in order to know the life of doing culinary business, especially fast food during the COVID-19 pandemic like this, it is recommended to be able to improve the performance of employees, especially in the fast food culinary sub-sector in Indonesia. Fast food companies are a sector that is very popular with the people. Before the pandemic, these companies were among the largest contributors to state revenue. Fast food companies are a sector that is very popular with the people. Before the pandemic, these companies were among the largest contributors to state revenue. Besides having to have a competitive advantage strategy, in order to survive and compete with other companies, of course the company must have good human resources.This has been done by McDonalds, the world's leading fast food company. Therefore, this study focuses on the discussion of training and development for employees.

Keywords : HR, Training, Development, Performance, Performance Appraisal, Fast Food Restaurant

Purpose of the article: The analysis of the attitudes of Polish customers towards McDonald's based on the identification of opposite social attitudes towards globalisation processes and perception of cultural brands.
Methodology/methods: The qualitative analysis of the record of Internet users' discussion has been conducted. The record of the discussion shall be regarded as an expression of opinion by an incidental group of respondents. For the purposes of the conducted research programmes weftQDA 1.0.1 and QSR NVIVO 10 have been used.
Scientific aim: Utilization of postmodern interpretation of the socio-cultural context of running business for purposes of strategic management. 
Findings: The main differences between the supporters of the attitudes towards McDonald's were related to two problems. Firstly, the discussion concerns what McDonald’s really is (how its service should be classified). Secondly, the thread of the discourse concerns the quality of McDonald's offer. Further discussion involved the issues of impact of McDonald's on the domestic business, and lifestyle of contemporary Poles and their dining habits.
Conclusions: The landscape of attitudes of Polish customers towards McDonald's is the issue of uncertainty in the strategic management within this company. It seems there is a need for paying attention to national cultural features of Poles and different attitudes of contemporary society expressed as a postmodern response to globalisation. Each group of problems mentioned may become an opportunity or a threat for McDonald's business activity in Poland.

This paper examines the multiple roles that globalised, branded spaces of hospitality can play in tourists’ experiences in destinations. It is argued that previous studies have not considered adequately how such commercial hospitality services and spaces interact with and influence tourists’ experiences of places. Drawing on a netnographic analysis of online discussions of McDonald’s, this study explores how tourists perceive these hospitality venues, and how they use them to engage with foreign destinations and negotiate the ‘work of tourism.’ The data show how tourists (re)construct their identities through reflections on consuming McDonald’s. The data also demonstrate that tourists critically evaluate discourses of authenticity and the (in)authenticity of consuming McDonald’s. The paper concludes by discussing the implications for the marketing and management of McDonald’s and similar branded commercial hospitality venues, the marketing and management of destinations, and it outlines avenues for further research.

As the name suggests, McDonald’s and Imperialism are two words that is unusual to be paired with. The relationship between them is quite incomprehensible, but is a real possibility. Before we tackle on the relationship itself, we must first have a little background and knowledge on the two subjects in order to easily grasp the connection between the two.

Bu çalışmada ayırt edicilik unsurunun markanın koruma kapsamına etkisi incelenmekte, özellikle ayırt ediciliği yüksek olan “tanınmış markalar” ile ayırt ediciliği düşük olan “zayıf markalar”ın durumu ortaya konulmaktadır. Ayrıca, tanınmış markalar ile zayıf işaretlerin aynı markada bir arada bulunması ihtimalinde, markanın koruma kapsamının bundan nasıl etkileneceği sorusuna cevap aranmaktadır. Bu noktada Yargıtay ve Avrupa Birliği Adalet Divanı’nın, McDonald’s davasındaki farklı yaklaşımları değerlendirilmektedir. Zira anılan mahkemeler, tanınmış markanın (“McDonald’s”) zayıf unsurunun (“Mc”) koruma kapsamına dâhil olup olmadığı konusunda farklı kararlar vermiştir.

En proposant vingt-six portraits de nourritures d'aujourd'hui, Du monde à l'assiette. Mythologies alimentaires invite à regarder différemment la modernité alimentaire. Cassoulet, couscous, paella, poule au pot, hamburger, dinde, filet de saumon, kebab, foie gras, sushi… les grands classiques de nos paysages alimentaires contemporains y trouvent bien sûr une place. Quelques plats dont les noms sonneront plus exotiques aux oreilles de nombreux gourmands, ainsi le talo ou la birria de chivo, viennent eux aussi y donner matière à penser. Des empanadas aux crêpes en passant par les pibales et le steak-frites, chacun des mets réunis dans ce livre est là, en effet, pour nous dire quelque chose sur le fonctionnement de nos sociétés. A travers son histoire ou son actualité, l'un nous parle du métissage ou de la mode, l'autre des dynamiques identitaires ou de la mondialisation…
Tels de délicats massepains, les essais concis et les photographies qui composent Du monde à l'assiette sont autant d'invitations au grignotage. Ici le pain de maïs peut se déguster à la suite de la Sachertorte et avant quatre têtes de bœuf… sans risquer l'indigestion. Néanmoins, il est fort possible après la lecture de cet ouvrage que vous regardiez les jambons et les poulets autrement ou que vous éprouviez le désir soudain de manger des tamales.

Du monde à l'assiette. Mythologies alimentaires
Frédéric Duhart
Serie: Librairie de Montaigne
Dilecta
Paris, France
2007
174 p. & 16 p. (Photographs)
[ISBN: 978-2-916275-28-4].

Livre complet (avec photos) en vente sur amazon et en librairies
https://www.amazon.fr/Du-monde-lassiette-Mythologies-alimentaires/dp/2916275282

I was hurt and heart broken when a very big problem occurred in my marriage seven months ago, between me and my husband . so terrible that he took the case to court for a divorce. he said that he never wanted to stay with me again, and that he didn't love me anymore. So he packed out of the house and made me and my children passed through severe pain. I tried all my possible means to get him back, after much begging, but all to no avail. and he confirmed it that he has made his decision,and he never wanted to see me again. So on one evening, as i was coming back from work, i met an old friend of mine who asked of my husband. So i explained everything to him, so he told me that the only way i can get my husband back, is to visit a Native Doctor called ( Dr IGHUMHIGHU) because it has really worked for her too. So i never believed in spell, but i had no other choice, than to follow his advice. Then he gave me the Email address of the Native Doctor whom she visited. So the next morning,i sent a mail to the address he gave to me, and the Native Doctor assured me that i will get my husband back the next day. What an amazing statement!! I never believed, so he spoke with me, and told me everything that i need to do. Then the next morning, So surprisingly, my husband who didn't call me for the past 7 months, gave me a call to inform me that he was coming back. So Amazing!! So that was how he came back that same day,with lots of love and joy, and he apologized for his mistake, and for the pain he caused me and my children. Then from that day our relationship was now stronger than how it were before by the help of a Native Doctor. So, i will advice you out there if you have any problem contact Dr IGHUMHIGHU, i give you 100% guarantee that he will help you.. Email him at: drighumhighu14demon@gmail.com or whatssapp/Call; +2349087734514

La obra poética de Manuel Vilas (Barbastro, Huesca, 1962) confronta un problema que ha ocupado durante años a algunos sectores de la teoría y de la crítica de arte, así como a gran parte de los estudios culturales: la dificultad de descubrir —y de producir— dentro del terreno de la cultura masiva la posibilidad de un arte cargado de alguna potencialidad política emancipadora. Pero, ¿cómo debemos entender al poeta cuando dice que McDonald’s “es un restaurante comunista” o que “ha hecho más por la erradicación del hambre en el mundo / que toda Europa junta”? ¿Qué puede haber detrás de enunciados como: “Todo cuanto viene de los hombres, la guerra, la enfermedad, la ciencia, el amor, la historia, los cosméticos, los bañadores, yo lo amo”? En el fondo, todas nuestras dudas y desaciertos al momento de leer a Vilas se relacionan con una misma interrogante: ¿cómo leer la poesía?, ¿cómo tomárnosla absolutamente en serio?

Prólogo a la Antología poética de Manuel Vilas publicada por Barco de Piedra, Caracas, 2015

In this research, the authors examine the effects on preschool-aged childhood obesity rates associated with the
direct and moderating influence of fast food restaurant density levels, consumer poverty, and urbanization.
Results show that higher levels of fast food restaurant saturation are associated with increased levels of childhood
obesity in both urban and poor areas,with the largest negative effect of fast food availability on obesity occurring
in more economically disadvantaged, urban areas. Findings highlight why the societal impacts of targeting
vulnerable populations through corporate location selection strategies should be fully considered in social
marketing initiatives, especially given that unhealthy products with long term health risks are increasingly
accessible.

Fast food patronage is a frequent reality for many children and their parents. Although there are increasingly healthier options being offered as alternatives for regular menu items (apple slices instead of French fries), they are seldom selected by the children. We investigated whether either of two priming tactics - the priming of a role model's food choices or the priming of healthy foods - could influence 22 children (ranging in age from 6 to 12 years, with a mean of 8.5) to make healthier fast food choices. When children were asked what various admirable people would eat, 45% of them chose apple slices over French fries, which was significantly higher than the health prime (p<.001) or the control condition (p<.001). Advising a parent to ask their child "What would Batman eat?" might be an easy step to take in what could be a healthier fast food world.

Internationalization deals with expansion across space and time. Researchers have framed internationalization as market growth and expansion through foreign direct investment (FDI). We use narrative theory to frame a bigger, richer picture. Using Mikhail Bakhtin’s typology of nine space–time conceptions and directed observations of McDonald’s Corporation, we show how multinational enterprises (MNEs) create narratives of internationalization to mitigate the risks of FDI. Competing space–time conceptions in consumers’, authors’ and societies’ stories interact with managerial narratives to affect international product and task environments. We increase awareness of MNEs’ storytelling by offering a typology of stakeholders’ stories across space and time.