Differences in socio-economic conditions, demographics and infrastructural variances in the rural markets create substantial variances in the consumption patterns compared with the urban markets. As per a report of the World Bank, about... more
Differences in socio-economic conditions, demographics and infrastructural variances in the rural markets create substantial variances in the consumption patterns compared with the urban markets. As per a report of the World Bank, about 63 percent of the population resides in Bangladesh’s rural areas as it constitutes a bigger market for the consumption of different products. The researchers envision identifying the impact of packaging and labeling elements in the decision-making evaluation for different skincare products. The research exploration comprises of four objectives, i.e., perception and attitude towards packaging and labeling elements for the rural consumers, measuring the relative impact based on the demographical changes, determining the sensitivity towards branding elements and communication portrayed, and the ability in identifying the original skincare products in comparison with the copy products in the rural markets. The researchers conducted surveys in the Mymensingh, Netrokona, Jamalpur, and Sherpur Districts of the greater Mymensingh Division of Bangladesh. A total of 390 responses were selected based on the non-probability sampling frame. The target sample age group was chosen between 13 to 54 years. Researchers developed a questionnaire in combination with close-ended questions along with simple dichotomies. For analyzing the outcomes, the researchers have applied a statistical method of the “Z-test” Technique. The researchers identified that the packaging and labeling of skincare products influence rural consumers’ behavior. Different promotional strategies and trade marketing activities are recommended based on the findings, reinforcing the rural consumers’ acceptance of skincare products.
The Fast Moving Consumer Goods (FMCG) plays a pivotal role in improving the economical status of a country. The FMCG part is empowered nowadays because of improved financial status of people residing in villages. They now have more... more
The Fast Moving Consumer Goods (FMCG) plays a pivotal role in improving the economical status of a country. The FMCG part is empowered nowadays because of improved financial status of people residing in villages. They now have more spending abilities and want to buy products and change their way of living. The scenario opens the door of opportunities for various consumer brands to enter into local village markets and improve their sales. Associations counting Multi National Companies and provincial players began making marketing strategies to pull in this perfect market. While separating the strategies, the advertisers need to deal with the rural consumers exceptionally as opposed to urban consumers since they are fiscally and socially not quite the same as one another. As of late jio mart has been dispatched with Facebook and Whatsapp for web based business market.
The main purpose of this article is to present and explore potential applications in marketing administration related to pricingstrategyusingfuzzylogic. Considering the new trends in consumer behavior in Brazil's economy and the... more
The main purpose of this article is to present and explore potential applications in marketing administration related to pricingstrategyusingfuzzylogic. Considering the new trends in consumer behavior in Brazil's economy and the consistent growth of C and D social classes an application was developed by the authors to better understand and adjust pricing strategies: The Think Fuzzy System that combines fuzzy logic (COPPE Cosenza Model), and some other related strategic concepts, supported by mathematical microeconomic modeling, utility factor, indifference curves and an experiential hierarchic clustering model.
Differences in socio-economic conditions, demographics, and infrastructural variances in the rural markets create substantial variances in the consumption patterns compared with the urban markets. As per a report of the World Bank, about... more
Differences in socio-economic conditions, demographics, and infrastructural variances in the rural markets create substantial variances in the consumption patterns compared with the urban markets. As per a report of the World Bank, about 63 percent of the population resides in Bangladesh’s rural areas as it constitutes a bigger market for the consumption of different products. The researchers envision identifying the impact of packaging and labeling elements in the decision-making evaluation for different skincare products. The research exploration comprises of four objectives, i.e., perception and attitude towards packaging and labeling elements for the rural consumers, measuring the relative impact based on the demographical changes, determining the sensitivity towards branding elements and communication portrayed, and the ability in identifying the original skincare products in comparison with the copy products in the rural markets. The researchers conducted surveys in the Mymens...
The Fast Moving Consumer Goods (FMCG) plays a pivotal role in improving the economical status of a country. The FMCG part is empowered nowadays because of improved financial status of people residing in villages. They now have more... more
The Fast Moving Consumer Goods (FMCG) plays a pivotal role in improving the economical status of a country. The FMCG part is empowered nowadays because of improved financial status of people residing in villages. They now have more spending abilities and want to buy products and change their way of living. The scenario opens the door of opportunities for various consumer brands to enter into local village markets and improve their sales. Associations counting Multi National Companies and provincial players began making marketing strategies to pull in this perfect market. While separating the strategies, the advertisers need to deal with the rural consumers exceptionally as opposed to urban consumers since they are fiscally and socially not quite the same as one another. As of late jio mart has been dispatched with Facebook and Whatsapp for web based business market.
