Strategic alliances and networking

The paper has a two fold purpose-examine the impact of bar service operation practices (BSOP) on organizational performance (OP) and study the relationship between organizational performance and demographic variables. Based on a survey of 362 bar manager's perceptions on the impact of bar service operation practices on organisational performance were assessed by 59 practices and 6 demographic variables. Bivariate test and ANOVA were employed to test the working hypothesis in the study. Results indicated that 'there is a positive relationship between the bar service operation practices and organisational performance. Further, the results indicate some practical and managerial implications to improve organisational overall performance.

E-service quality has become an essential input for achieving the customer's satisfaction in online environment. This study aims to develop research model to assess the quality of e-tourism services and tourist's satisfaction toward the websites of the Egyptian travel agencies. Additionally, it seeks to identify the dimensions of e-tourism service quality and its impact on tourists' e-satisfaction of such travel agents. Collecting 170 online questionnaire forms from tourists in Egypt, the findings revealed that the dimensions of e-tourism service quality are positively affecting tourists' e-satisfaction. Particularly, interactivity and reliability have the greatest contribution to e-satisfaction, versus customer service and privacy having the lowest. The demographic characteristics have influenced the customers' perception of e-tourism service quality and e-satisfaction of travel agents' websites.

Employee safety and health is considered to be one of the major important human resource functions for any hotel organization. The current paper focuses on the application of occupational safety and health of laundry employees looking at the nature of the tasks performed in day to day operations. OSH is one of the significant factors responsible for employees' inspiration and moreover retention in a hotel organization. Health, safety and performance of the employees are dependent on understanding and application of ergonomic practices followed during laundry operations. The paper explores laundry employee protection against various critical factors such as injuries, accidents, work postures, chemical exposure, heat, fire, noise, etc. A questionnaire was used to perpetuate perception of laundry employees in regard to protection from factors concerning safety and health issues from hotels of India. The results reveal that some of the OSH practices are been followed in hotels, while some were missing from hotels such as training, periodical audit and protection against chemical hazards. The present study suggests need for adopting OSH practices and enforcing periodical check for the same in every hotel besides of its categorization.

This work evaluated the influence of interior of decoration on customer perception of hotel in Uyo Akwa Ibom State. Specifically the study identified the various interior decoration used in hotel in the study area, determined the interior decoration used in hotels that appeal to the customer more, ascertained the influence of interior decoration on the level of patronage in the hotel in the study area and suggested ways of improving the interior decoration of hotels in the study area for sustainability. The study was guided by four research questions and two hypotheses. It adopted survey research design; structure questionnaire was used for data collection. The samples for the study were four hundred (400) staff and managers from the various hotels in the study area. Data generated were analyzed using mean and standard deviation analyses of variance (ANOVA) derived from regression analyses to test the hypotheses. The result of the finding showed that satisfactory interior decoration has positive influence on the sustainability of the hospitality establishments in Uyo. The hypothesis showed that there was a significant relationship between the gender perception on the influence of interior decoration in the hotel and significant relationship between the gender perceptions on the influence of interior decoration in the hotels. From the finding it was recommended that the hotels should design interior decorative service delivery system which has an impact on customer satisfaction in hospitality industry and practiced healthy decorative environment and increased customer satisfaction.

The purpose of this study is to examine the relationship between the customer engagement and customer loyalty in ensuring sustainable development in the Indian hospitality sector. As hospitality sector have widely adopted customer engagement strategies for managing sustainable customer relationships, further understanding of this concept is essential. A probability sampling technique with a simple random approach has been used in this study. A questionnaire derived from the literature review was completed by 240 customers from four star hotels, (70% customers) and five star hotels, (30% customers) in Jammu and Kashmir, India. Exploratory factor analysis and regression analysis were used to test the constructs. The findings suggest that customer engagement make a significant contribution to the prediction of customer loyalty in ensuring sustainable development. The results suggest that hotel marketers should actively embrace strategies to foster customer engagement which ultimately builds a sustainable loyal customer relationship. The results can prove helpful to practitioners in engaging customers while branding and marketing their goods and services so as to build a sustainable loyal customer base.

The Today, tourism has been appreciated and recognized as an economic giant, globally. In, fact, it has become livelihood for more than three dozen countries especially, developing nations. According to WTTC (2015) tourism contributes 10 percent of global GDP, 7.0 percent of the total world exports, 30 percent of services exports and 9.09 percent of global employment while in India the contribution of tourism in GDP has been 4.90 per cent and accounting for 6.78 per cent of total employment in the country. Tourist behaviour has become more complex and complecated regarding the choosing tourist destinations / servcies. Therefore, most of the academicians have turned their interest towards evaluating tourist behaviour. Keeping in view the importance of tourist behaviour and tourist satisfaction, the present research paper is aimed to find out the association between tourist satisfaction dimensions and nationality of the tourists.

Although a very large number of Indian tourists travel around the country for purposes of fun and work, this market has been marginalized and almost forgotten. The present study examines the travel behavior of Indian tourists whose primary purpose of trip is either hedonic or for work. Using trip pattern and trip motivation as the two factors, the tourists were divided into four types: single destination/ hedonic, single destination/work, multi-destination/hedonic and multi-destination/work. The four groups were found to be statistically different in tripographics and some socio-demographic characteristics. Several important recommendations have been provided for the marketers for pursuing Indian travelers as a niche market based on the understanding of their travel behavior.