Written Communication

This book presents the story of a unique collection of 140 manuscripts of ‘learned magic’ that was sold for a fantastic sum within the clandestine channels of the German book trade in the early eighteenth century. The book will interpret this collection from two angles – as an artefact of the early modern book market as well as the longue-durée tradition of Western learned magic –, thus taking a new stance towards scribal texts that are often regarded as eccentric, peripheral, or marginal. The study is structured by the apparent exceptionality, scarcity, and illegality of the collection, and provides chapters on clandestine activities in European book markets, questions of censorship regimes and efficiency, the use manuscripts in an age of print, and the history of learned magic in early modern Europe. As the collection has survived till this day in Leipzig University Library, the book provides a critical edition of the 1710 selling catalogue, which includes a brief content analysis of all extant manuscripts. The study will be of interest to scholars and students from a variety of fields, such as early modern book history, the history of magic, cultural history, the sociology of religion, or the study of Western esotericism.

http://www.springer.com/de/book/9783319595245
http://www.palgrave.com/de/book/9783319595245

“This is a tremendously valuable contribution to the study of a pivotal period in the development of modern magic. Undoubtedly, it will become a standard point of reference not only in understanding Enlightenment magic, but also the transmission and transformation of medieval and renaissance traditions. It is also a highly useful bibliographic tool. On that ground alone, no library of modern magic traditions should be without it.” (Frank Klaassen, Associate Professor of History, University of Saskatchewan, Canada, and President of Societas Magica)

“This book will provide a valuable resource for the increasing number of scholars working in the field of post-medieval literary magic.” (Owen Davies, Professor of History, University of Hertfordshire, UK)

The need to investigate the communication skills of specific participants usually arises upon demand from the stakeholders, including the employers, passengers, clients and others. The common reasons for stakeholders to consult course developers or language practitioners regarding developing a specific purpose course include poor language proficiency and lack of professional communication skills amongst personnel whose jobs require efficient communication. The needs analysis (NA) method is often used to explore the necessary communication skills at the workplace, including business, medical and aviation. In aviation, the aviation English program content is based on the stakeholders" communication requirements. Having said that, there are two main objectives of this study. Firstly, this study aims to investigate the importance of English as a medium for communication amongst AVM personnel serving in local and foreign-based companies within Malaysia. Secondly, it aims to determine the spoken and written communication activities that aviation management personnel are frequently involved in the aviation industry. Based on the findings, the NA revealed that the English language is vital in developing professional communication skills among AVM trainees as they require English proficiency for speaking and writing activities.