PROJECT REPORT ON Media Marketing For Dainik Jagran Cityplus

By:
Surajit Nandi

Roll No. 323 Project submitted in partial fulfillment for the award of the Degree of Post Graduate Diploma in Management New Delhi Institute of Management, New Delhi 110 062

CONTENT PREFACE ACKNOWLEDGEMENT DECLARATION OBJECTIVE EXECUTIVE SUMMARY ABOUT DAINIK JAGRAN CITYPLUS ADVERTISING FEATURES BRAND PROPERTIES MAJOR FOLLOW UP CLIENTS SUCCESSFUL CLIENTS

BIBILOGRAPHY ACKNOWLEDGEMENT
It is my proud privilege to express my profound debt of gratitude and a sense of deep indebtedness from the core of my heart to Mr. Rahul Chakraverti (Asst. Manager -Marketing) who was kind to allow me get training in a sophisticated environment. I would also like to thank staff of DAINIK JAGRAN CITYPLUS for their learned guidance, rich experience and influential advice. They supported me a lot throughout the project. I gratefully acknowledge and record my sincere appreciation to Mr. Vikash Chander, who gave me the responsibilities to work with the newspaper, which was a big challenge for me. All staff of Cityplus also helped me a lot throughout my Project. I sincerely thank to my coordinator Dr. D.J.Patil for his wholehearted effort and guidance.

DECLARATION
I do hereby declare that this Training Report is original and has been carried out independently at Dainik Jagran Cityplus, under the able supervision of Mr. Rahul Chakraverti (Asst. Manager Marketing), in fulfilment for the PGDM course, New Delhi Institute of Managment, New Delhi. This is exclusively prepared and conceptualized by me and has not been submitted to any other institution and published anywhere before.

..

OBJECTIVE
1. To sell the space for the newspaper. 2. To formulate and implement strategies for the newspaper. 3. To approach the client for advertising campaign. 4. Prepare a Database of clients. 5. To provide our clients customer delight with our after sale Services. 6. To do a competitive analysis and find out the major clients.

EXECUTIVE SUMMARY
On the Job Training is the first stage of a management student in corporate life, where he is made to follow and face the real corporate worlds working life. A management student after his Studies waits for his training, to step into this world and acquire the professional skill required to be best fitted his field of work and also utilising his knowledge learnt from books into practically as a media marketing trainee or marketing executive, working with a growing newspaper like Cityplus, has been a great exposure to the work field. Media marketing person focuses on space selling along with increasing the market share of the publication. I have been assigned to sell the space for the newspaper. First day of the training they gave me little bit brief about the newspaper and also told the rates of different pages as well as sizes. As it is the sub brand of Dainik Jagran and is an English weekly tabloid so I had to start from the beginning. Product and me both were new for the market so it was the little bit tough task for me to prove myself within the given time period but I had confidence due to my 2 months summer training, which I did in the learning environment. In other words I can say that I had to marketing and selling, both for the product. I have been told to approach at least 12-15 client everyday and had to make the daily report at evening. That report checked by my sales manager on next morning. I had to answer about my report to the sales manager. I have learnt a lot in this organisation. Whenever I felt any problem at that time senior persons were always there to help me. It was really a great opportunity for me to work with this organisation. It has taught me how to work with any organisation. I am really grateful to this organisation and its employees, who gave me an opportunity to prove myself.

Dainik Jagran Cityplus

Jagran city plus is a new venture of Jagran prakashan ltd, publisher of worlds largest read newspaper Dainik Jagran. The concept has been formed with the need of bringing in an ad-mag, which has the real zeal of making a strong community of its readers, and associates. Jagran City plus is all set to inform, entertain and empower its readers and business partners alike.

Jagran city plus is marking a new beginning with its first edition from Noida, keeping a promise to all our audience in bringing out more editions soon and make. The paper will have all the information and entertainment in it, which will meet all the requirements of the readers. Soft features and helpful articles on fitness, technology, food, entertainment, property, etc.

CITYPLUS is not just another free sheet but is for the classe riche and not for the La Ordinaire, with a taste for good reading, meaningful and worthy, during the lazy hours of their weekends. We have designed the product in a way to break the monotony and to provide the reader a whole new dimension to explore. It engulfs the age group of 18-40, the age group of high flyers and go-getters.

As we distribute it for free in the prime locations of the towns, we intend to associate with the major brands & specialty outlets that also serve as weekend lounge for many who belong to the creamy layer. CITYPLUS can always serve as a launch-pad for the new

product/brands, offers/schemes being run by the elite brands at regular intervals. This could be done in form of in-store activities with a precursor in the early morning hours through CITYPLUS, which in turn will give you accelerated footfalls on weekends.

The proposition is simple: "Reach out to the desired audience in the most profitable manner" In this process we would like to invite you to provide us with allthat-you-think would help us make this venture, an initiative with a vision. . One can visit at :- www.jagrancityplus.com

Editions
Noida Ghaziabad Faridabad

Day of Distribution
Sunday Saturday Saturday

Gurgaon East Delhi +New Ghaziabad South Delhi-I South Delhi-II Central Delhi

Sunday Friday Saturday Friday Friday

Distribution (Approximate number of copies per edition: 40,000 copies*) East Delhi +New Ghaziabad: Preet Vihar, Vikas Marg, I.P. Extn., Indirapuram, Vaishali, Kushmabi, Vasundhara Noida: Sectors: 12, 14, 14A, 15A, 17, 19, 20, 21, 23, 25, 26, 27, 28, 29, 30, 31, 33, 34, 36, 37, 39, 40, 41, 49, 50, 51, 52, 53, 55, 56, 60, 61, 62,15, 16, 18, 26, 27, 29, 30, 50, 58 and all existing and up-coming Malls, Multiplexes, Cafs, Institutes, Hospitals, Clubs, Gyms, and Parks etc. Ghaziabad: Kavi Nagar, Raj Nagar, Mohan Nagar, Patel Nagar, Ambedkar Nagar, Pratap Vihar, Nandgram Shipra Sun city, Indirapuram, Vasundhra & Eastend Aptts.

South Delhi- I: Lajpat Nagar-I, II, III, IV, GK-I, II, C.R-Park, Kalka Ji, East of Kailash, N.D.S.E. I & II South Delhi- II: Saket, Malviya Nagar, Green Park, Hauz Khas

Gurgaon: Maruti Vihar, Garden State, Business Globe, DLF Phase-I,II, III, IV, Silver Oak, ITC House, Wazirabad, Shushant Lok-A,B,C, Shushant Lok-Sec-27,28, South city-1. Faridabad: Sec-14,10,11, 8, 9 19, 17, 15 , 30,31, 37, 16, No-1 market, Nehru ground, Ashoka 11, Tanishka, SRS, Crown Plaza, Bata to Neelam Chowk, Ashoka road. Central Delhi: Karol Bagh, Connaught Place, East and West Patel Nagar, Bengali Market, Rajender Nagar, Ramjash Road, Rohtak Road, Jhandewalan, Old and New Rajender Nagar.

Visit at www.jagrancityplus.com

Rate Card Of Dainik Jagran Cityplus

Dainik Jagran CITYPLUS: Color Display Rates (Rs. Per Sq. Cms)

EDITIONS Noida Ghaziabad Faridabad Gurgaon East Delhi+New Ghaziabad South Delhi-I 90 South Delhi-II 85 Central Delhi 85 Bangalore 75 (Indiranagar) Bangalore 85 (Kormangla) NCR 248 Delhi 280 Delhi+NCR 495 All Edition 615 All rates in Rs. Per Sq.Cm.

Front Page 80 75 75 80 90

Back Page 73 67 67 73 78 78 73 73 60 70 224 240 437 530

Page 3 67 61 61 67 73 73 67 67 55 65 204 225 403 495

Inside 58 58 58 58 67 67 62 62 50 60 186 207 368 450

Relevant Details Of The Page

Mechanical Details: Height of the page Width of the page Printable Area Frequency

34 cm 25 cm 850 sq.cm Weekly

FRONT PAGE AD SPECS Below Mast Head Box (Semi Solus) Other page :- 4cms*25cms (H*W) :- 12cms*12cms :- Minimum: 40 scm, Maximum: 850 scm

ADVERTISING FEATURES

Reaches ALL HOUSES in selected areas.

 Only affluent areas selected for distribution. Neighbourhood retail advertising. Over 1000 retail advertisers every week. Over 80% advertisers have been regular. Flexibility to choose focus areas. Support for creative designing.

BRAND(JAGRAN JOURNEY)
Jagran Prakashan Ltd. has Different Products apart from Cityplus. This group has many sub-brands, Which are as follows:-

Dainik Jagran - From Movement to Business

The movement began in 1940 when Sh. Puranchand Gupta started his printing business Yugantar Press setup in Dhankutti. Sh. Puranchand along with few of his close friends than began a Hindi weekly journal called Sawtantra from Kanpur but due to the presence of other bigger & influential papers it was a difficult task to sustain the paper. Then it was decided to move the base Sawtantra from Kanpur to Jhansi and make if the voice of the Bundelkhand region. Mr. Gurudev Gupta then joined Mr. Puranchand Gupta and together on 1.4.1940 and joined the independence movement with one mouthpiece Sawtantra. The awareness about the publication increased due to its impartial editorial and ideas. Within a span of 1 year Sawtantra had made its presence felt all over the nation including places like Bombay, Kolkata, Madras, Delhi etc. and was also available at the book stalls in the railway stations. Sawtantra was growing day by day even at the places in south. This was the time when Sawtantra also began with its share of difficulties. Mr. Jagdish Narayan (the co-founder) who was suffering from tuberculosis departed, it seemed impossible to continue the venture without his presence. In the year 1941, in the midst of political turmoil, the movement began in all the places of Bundelkhand and there was a demand from the people for a daily paper, since it was the call of the hour Sh. Puranchand Ji began a small but full of independent ideas daily called Jagran in the year 1942. It was just a few months, since Jagran came into being, when Mahatama Gandhi pronounced the closure of the publications. The newspaper resumed after a hiatus when other publications also started publishing.

After printing for 3-4 years from Jhansi, it was realized that the working area for Jagran is limited and it cannot be transformed into a mass movement, as the printing facilities were also minimal, therefore, in 1947 it was decided to publish Dainik Jagran from Lucknow, at this time there was no other hindi publication published from Lucknow, everything was ready but at the same time lucknow based National Herald and Pioneer both began with their Hindi dailies Navjivan and Swatantra Bharat respectively. There were only two alternatives left either to stop the movement or fight the competition with the other newspapers in Lucknow or Kanpur. So finally it was decided to publish Dainik Jagran from Kanpur, although it was delayed from 15.08.1947 to 21.09.1947. The publication was inaugurated by Ex. P.M. Lal Bahadur Shastri who was then the Police Ministers of Uttar Pradesh.

JAGRAN PRAKASHAN LTD. - THE BUSINESS

Overview Dainik Jagran is Indias largest read and highest circulated daily newspaper, Dainik Jagran. (Sources: IRS 2007, Round 1 and ABC

certified figures for July-December 2006.) Dainik Jagran, a Hindi daily newspaper, has a total readership of approximately 17.1 million readers per day as per IRS 2007, Round 1, which is believed to be the highest readership of any publication in the history of IRS, and a total readership of 21.2 million per day as per NRS 2005. Net paid sales of Dainik Jagran were approximately 2.1 million copies per day for July-Dec 2006 as per ABC certified figures.

Num bers
J a g ra nis th eN o .1D a ilyo f In d ia
Readers (Millions) 1 9 . 1 1 4 .6 1 0 .2 9 . 9 9 . 7 9 .4

8 . 1

7 . 9

7 . 6 Mathrubhumi

7 .1

Hindustan

Manorama

Times of

Bhaskar

Thanthi

Eenadu

A Ujala

Lokmat

Jagran

S o u r c e: IR S

Jagran The Journey towards growth (1950-2000)

Jagran, as discussed earlier, started as a movement and moved to a full fledged business entity. Started in the year 1942 as a movement, which also marked the beginning of the Quit India movement. After Independence Jagran began its growth journey,

India

lets have a look at the Journey of Jagran from movement to growth.

1940-1950
The first Edition launched was from Jhansi, Uttar Pradesh in 1942. In 1947, it shifted its headquarters to Kanpur, Uttar Pradesh, and thus launched its second edition the Kanpur Edition

1950-1960
Rewa edition of Dainik Jagran was launched in 1953 followed by the Bhopal edition in 1956. Jagran in a span of time had 4 editions with limited resources it grew from a single edition to four editions

1970-1980
Jagran began with its Gorakhpur edition in 1975 and now had five editions but this was not the end to its growth it had just began and with in no time Jagran came up with its Varanasi, Allahabad and Lucknow editions in 1979, thus becoming the strongest newspaper in the region.

1980-1990
Jagran had a glorious decade foraying itself into western part of Uttar Pradesh beginning with its Meerut edition in 1984, Agra edition followed in 1986 and Bareilly in 1989. All these editions helped Jagran setting up its footprints in western UP.

1990-2000
Jagran for the first time began publishing from Delhi in 1990 in order to make its presence felt in markets other than UP. Delhi at that time was a very potent market and also had a huge consumer base so in order to capture the same and also to increase its presence, since Delhi being the National capital is also the center

of Political and economical activities. In 1997 Jagran began with its Dehradun edition and Jalandhar followed in 1999. With the launch of Jalandhar edition Jagran entered into the market that was very new and unlike the existing. Today in a short span Jagran is the highest read Hindi daily of Punjab.

2000 The millennium of oppurtunities

Dainik Jagran not only was on to expanding into other major markets but also forayed into various other media windows to offer a bouquet of media solutions to the clients. Jagran forayed into other markets namely Haryana (Hissar), Bihar (Patna), in 2000 Moradabad in 2001, Aligarh in 2002, followed by Jharkhand (Ranchi, Jamshedpur, Dhanbad) in 2003 Bhagalpur in 2003, Panipat in 2003, followed by Ludhiana and Haldwani in 2004. Dharamshala, Jammu and Muzzafarpur in 2005, Indore and Siliguri in 2006. Today with over 30 editions Jagran is an undisputed N0.1 newspaper in the country having it footprints in entire Northern India. Sakhi- premium Magazine for women was launched in 2001. The new millennium saw a sea change in the media industry from fragmentation of various other mediums to convergence, Joint ventures, Public offerings and alliances. Jagran also grew from its expansion to consolidation of various media spaces in order to be present at all the windows through which advertising process was taking place. This was also the call of the hour to make footprints in other mediums to provide the advertisers and readers with something extra. Jagran consolidated into the following media spaces to meet the business demands and also to become a complete media entity. Jagran Research Cell (Research on various states and their media habits)

Jagran.com (worlds largest Hindi portal and e-paper editions of Dainik Jagran) Jagran Sakhi (Premier magazine for women) Rave Entertainment (Multiplex division) Jagran Solutions (Below The line division BTL) IBN-7 (News channel in alliance with Global Broadcasting News) Jagran International (International marketing division) Pehal (Social initiative and Corporate Social Responsibility CSR) Jagran Engage (Outdoor marketing) Cityplus (Weekly free sheet) I-Next (Bilingual daily tabloid) Radio Mantra (FM radio station) J-9 Venture (Mobile and value added services division, 7272 Short code)

JRC (Jagran Research Center)

Jagran Research Center came into existence on 1st May 1996. It was created by Jagran Prakashan Limited for the purpose to procure, store, produce and disseminate information related to socio-economic sector. Jagran Research Center has a mission to be the state level nodal resource and institutional base for materials in socio-economic studies.

Objective
To undertake evaluation and analyses of planning and development activities at the state, national, sectoral, regional, corporate and

individual firm levels touching any avenue of socio-economic sector. To assist, promote, monitor, organize and coordinate socioeconomic and developmental activities. To promote education and health awareness programmes, selfemployment and other ventures for up gradation of society. To conduct and coordinate various surveys and studies. To improve knowledge enhancement through dissemination of information by way of publications, audio-visual presentations and services on the Internet. To act as an Nodal Agency for various NGOs, International organizations, Funding agencies, Govt, Semi-Govt, voluntary organizations and corporate bodies in Uttar Pradesh. Jagran Research Center looks for the research work conducted by Jagran Prakashan Ltd. It has brought out various publications in the past including India at a glance, 1998, Jagran Varshiki, U.P at a glance and for various other states also a handbook was released. Jagran.com Jagran.com was established in 1997. The portal was develop to meet the need of the people and to make Dainik Jagran content available over the net so that people who could not get the physical copy of the newspaper could also have access over the news. Providing the best of online services including news, features, matrimonial, shopping, e-paper editions, greetings & other interactive links. Jagran.com recently got into strategic alliance with Yahoo! India and will soon reshape the online Hindi news and current affairs landscape. This exciting and strategic partnership will soon re-brand, re-scale and re-build Jagran.com to

reach an unprecedented scale. It will soon redefine the Hindi online portal space. Today Jagran.com has more than 70 lacs hits per day and 10 lacs+ page views and at an average a person spends 18 minutes on the website. The search is available in major search engines like yahoo and google. The main essence of jagran.com is the content that is refreshed very quickly and the news related to people over the globe Their Internet portal (www.jagran.com) contains a channel where they post all editorial and advertising content of the days Dainik Jagran in electronic form. Their portal also has channel where they update the latest news in Hindi more than 30 times a day. In addition to news, they have more than 30 other channels on their portal including: jagranpost (Hindi and English e-mail service); matrimonial; classifieds; Junior Jagran; and Jagran Shopping (our online shopping site). Content on their portal is mainly in Hindi but they also have some content in English, including Junior Jagran and Jagran Shopping. With more than 2.8 million hits per day, 5.8 million page views per day and 50,000 plus visitors to the site per day in the week ended October 23, 2005 (source: WebLog Expert Report, October 2005), their Internet portal is the worlds most visited site in all Hindi categories. (Source: Alexa.com, November 11, 2005.) They have launched an edition of Dainik Jagran an as e-paper on a trial basis in October 2005. They plan to launch all 31 editions of Dainik Jagran as e-papers on the website within the next few months. Access to the e-paper editions shall initially be free but

they will consider making it available as a paid service only after some time. If the readership of the e-paper editions is sufficient for them to justify the commercial case to their advertisers, they will also introduce advertisement fees for the e-paper editions. They will also consider charging for other services being provided on our website. The Internet portal is maintained by Jagran Infotech Limited, a company in which they own 45.96% of the equity shares and the remaining shares are owned by the Promoters, certain Directors and their relatives. Until November 2005, Jagran Infotech Limited maintained the website pursuant to an unwritten agreement under which it received Rs. 2.4 million per year and the right to sell advertising on their website and retain all such proceeds. They agreed to allow Jagran Infotech Limited to sell advertising on their website in lieu of increasing its fees, which remained unchanged for three years and because they intended to use the web site for brand building purposes. Companies that have advertised on their portal include Yahoo India, Direct TV and Shaadi.com.

Short Code Service 7272

IVR/ASR Service In January 2005, they launched their IVR (integrated voice recording)/ASR (automatic speech recognition) service on short code 7272. The IVR/ASR service enables mobile phone owners to call a short code (which is 7272 for their services) and state the name of the service they want and then receive the information via a pre-recorded voice message. Their IVR/ASR services include news, jokes, cricket scores, contests, interviews with Bollywood stars, horoscopes and Jagran "SAMPARK", which is where the caller can share his or her views with them about Dainik Jagran.

Some of these services are in both Hindi and English and some services are in English only. They have launched IVR/ASR services on the following mobile phone operators in India: Airtel; Hutch; Orange; Idea; and Spice. Jagran 7272 is currently the only ASR/ISR service on these operators across the country. They earn revenue from their IVR/ASR service on a revenue sharing basis, the terms of which vary from operator to operator. Their agreements with these operators have an initial term ranging from one year to two years. Their competition for the IVR/ASR services includes IndiaTimes.com. They compete on the basis of the quality of our IVR/ASR services, including the timely update of news, and price. SMS Service In March 2005, they launched their SMS service on short code 7272. The SMS short code service enables mobile phone owners to send a SMS requesting a service and receive the service via SMS. Our SMS services include news, share prices, examination results, contests, cricket scores, railway inquiries, jokes, ring tones, wallpaper, picture messages, polls and horoscopes. Some of these services are in both Hindi and English and some services are in English only. They have launched the SMS service on short code 7272 with the following mobile phone operators in India: BSNL; Airtel; MTNL; Hutch; Orange; Spice; Reliance and Idea. They earn revenue from the SMS service on a per SMS and/or revenue sharing basis, the terms of which vary from operator to operator. Their agreements with these operators have an initial term ranging from one year to two years. The competition for their SMS services includes Yahoo.com,

rdiff.com, Aajtak, Indiatimes.com, NDTV.com and ZeeTV. They compete on the basis of the quality of their SMS services including the timely update of news, and price.

Jagran Sakhi
With the launch of Sakhi, Jagran entered into the premium magazine section for women. Sakhi. The target being women those who are upwardly mobile and outgoing belonging to the upper segment of the socio-economic class. Sakhi is a monthly magazine in Hindi targeted at women. Its current cover price is Rs. 30. Sakhi had circulation revenue of Rs. 6.85 million and Rs. 3.39 million in fiscal 2005 and the six months ended September 30, 2005, respectively.

Jagran Solutions
Jagran Solutions, a division of the Company established in fiscal 2004, offers outdoor advertising and below the line marketing services including promotional marketing services, such as loyalty and incentive programs, school and college contact programs and road shows, and event management services, such as product launches, presentations, dealer conferences, and internal sales team events. BTL or experiencial marketing is increasingly becoming a strong marketing tool which brands are using more than ever to enable consumer communication. Jagran solution has offices across the key towns and metros. A pan India coverage of 5000 cities & towns. Established infrastructure and networks.Host of Integrated services under one umbrella. Convergance is the essence for Jagran solutions as well. Jagran Solutions is into retail activation, conferences, conventions and audio-visuals.

Clients come from all the fields viz. automobile, IT & Banking, Media, FMCG, Telecom, Tobacco & Liquor, Government, Consumer Durable & Others. Jagran Solutions have won laurels like PMAA2006 for the wackiest promotion & best product launch.

Promotional Marketing and Event Management

They believe that the established media network of Dainik Jagran provides Jagran Solutions with a unique opportunity to provide its clients with complete below the line marketing solutions and their pan-India infrastructure will allow Jagran Solutions to target a much larger market share of the below the line marketing industry than its competitors. Since the beginning of fiscal 2006, they have hired six professionals dedicated to expanding their promotional marketing and event management business. These professionals are based in Delhi and they are supported by executives and other staff in various offices and printing centres, who assist on local client liaison and the execution of marketing programs and event management. Jagran Solutions promotional marketing and event management clients have included Hutch, TVS Motors, Gillette, LML, Asian Paints, Zydus, Cadilla, GPI and HLL. Due to the relatively new emergence of the below the line marketing industry in India, the industry is highly fragmented and largely unorganized. The main competitors are Wizcraft, Encompass, Percept, DNA and Kidstuff. However, all of the competitors only offer below the line marketing services without any kind of media support or pan-India infrastructure.

Outdoor Advertising/Fixed Outdoor Advertising

They have been offering outdoor advertising sites for lease since fiscal 2004. These sites are leased from third parties, generally for a one year period, and are then on-leased by them to their clients at a higher rate, generally for three-month periods. They currently have approximately 1,500 fixed outdoor advertising sites located throughout the 12 states in which Dainik Jagran is published. Following recent legal and political developments including orders issued by the Supreme Court and various High Courts pursuant to public interest litigations initiated in this regard, outdoor advertising sites have either been restricted or banned in certain areas including the states of Punjab and Haryana and in the cities of Delhi, Mumbai and Allahabad since these tend to be hazardous to the safe movement of traffic and also pose environmental concerns. As a result of these developments, they have investigated alternative means of providing the outdoor advertising to their clients, which do not have the same environmental and aesthetic concerns that have been associated with the fixed outdoor sites.

Mobile Outdoor Advertising

They believe that mobile hoarding vans provide an innovative, flexible and effective solution to restrictions on fixed outdoor advertising. In contrast to the fixed outdoor sites, the mobile hoarding vans will be available to be booked on a short-term basis, allowing them to be used for short-term promotions, such as event marketing and new product launches, as well as longer advertising campaigns. The technology incorporated in the vans also allows the height of the hoarding to be adjusted, which is designed to ensure that optimum visibility is obtained in each location. They currently

have two mobile hoarding vans, which they have used to trial their service. They plan to purchase approximately 250 vans for use in mobile advertising within the next two years. It is their intention to position these mobile hoarding vans in hubs within more than 60 major towns located throughout the states in which Dainik Jagran is published, providing the clients with increased marketing penetration.

Jagran Engage
Engage is another business division of JPL. Jagran Engage offers comprehensive OOH solutions to prospects and customers through its bouquet of offerings of hoardings and billboards, unique street furniture, transmit and mobile media besides innovative and ambient to suit specific client requirements. Jagran Engage houses a team of hard core OOH professionals who bring them tremendous years of experience and expertise. They provide Endto-End OOH solutions, creative inputs for for the OOH campaigns which are not mere adaptations of the print /TV ad-campaigns. First in the industry 24x7 tollfree numbers for prompt assistance to customers, provide CRM & simulations tools online for checking the efficacy of on going campaigns.

Pehel : An Introduction
Dainik Jagran has created a special platform called Pehel, a planned initiative against all major human development crises. Pehel- Dainik Jagran's social initiative has been conceived with the thought that there are large numbers of governmental, semigovernmental and social organizations working towards various developmental and social causes who have not optimized the benefit their cause can derive from media. Jagran feels that by extending their support to these civil societies, funding agencies and government agencies, they will be able to benefit by penetrative, innovative and optimized usages of media.

It is an initiated commitment towards changing mindset and assisting organization/individuals through social marketing. The goal is to improve the quality of human life by designing and implementing strategies that achieve high levels of community education, self-efficiency and beneficial behavioral change. We believe in the importance of the issue we choose to work on and in the strength of our client partnership. Earlier Initiatives of PEHEL Heros Project Campaign on HIV/AIDS: Campaign was aimed at to create awareness and generate discussion among readers, specifically targeted to women of UP and Uttranchal belt. The message was more focused on whether an open discussion on HIV/AIDS is required or not and how important it is to discuss the issue on a common platform and at same time demystifying the misconceptions and addressing the queries of the target group. Breakthrough Campaign on the Rights of women with HIV/AIDS: Keeping in view a majority of women infected by HIV/AIDS get it transmitted through their husbands, face consequences like ostracism and neglect from their family and society. A negative perception toward such women makes them more vulnerable in terms of violation of human rights. Campaign was focused on sensitizing readers to acknowledge and respect the rights of women suffering from HIV/AIDS. Condom Bindas Bol campaign with PSP One and USAID: The basic idea behind this campaign to motivate readers to ask for condom without any hesitation and to accept condoms as any other product which they use in their day to day life. The unmet need of contraceptive is also very much attributed to taboo associated with such products. It was an attempt to break such taboos on the part of service providers as well as people availing such services and

products. Campaign with Indian Cancer Society on Cancer detection: Most of the cases due to late detection of cancer results into fatal consequences. Whereas an early detection can save several lives. It was intended to aware and persuade readers to avoid fatal consequences by adopting early detection methods offered by ICS. Campaign on water borne diseases: In association with Jharkhand Health society ,Pehel launched a series of columns to educate readers about how water borne diseases like malaria and dengue spreads and what precautions should be adopted to prevent them. The columns with illustrations of life cycle of mosquitoes gave an idea why it is important to maintain proper hygiene and avoid any kind of water stagnation around habitations. A campaign against Domestic Violence with HLL: Campaign was an attempt to break the culture of silence among women facing any kind of domestic violence. The idea was to cultivate a positive and optimistic attitude among women and resist any of such incidences of mental and physical abuse. Campaign on WHO-ORS health run: As an exclusive media partner of the event , Pehel mobilized parents to participate in a health run organized by WHO. The effort was to communicate to patents for adopting ORS at an early stage of diarrhea. Campaign against trafficking, allied issues and promoting HIV/AIDS help line number: It has been observed that trafficking of women and child has remained a challenging issue for actors working on women and child development. Promoting a help line number could help in preventing cases of trafficking by detecting the source and destination. Campaign on Pulse Polio with Rotary International: The

campaign was specifically targeted to minority population to eradicate the misconception regarding polio drops and to motivate them to be a part of pulse polio campaign and eradicate polio cases from the country. DMPA project with PSP One/USAID: To enhance choices of contraceptives among women, inject able contraceptive DMPA can be an alternative. Campaign targeted both doctors and women in their productive age to adopt new method of contraception based on their compatibility and feasibility. UNICEF Polio campaign: The campaign was specifically targeted to minority to eradicate the misconception regarding polio drops and to motivate them to be a part of pulse polio campaign and eradicate polio cases from the country. Campaign with Bureau of Energy Efficiency: The campaign was targeted to masses to make them aware and educate them towards the usage of energy in efficient manner. The idea was to communicate society that what are the different sources of energy and the pivotal role it plays in our day to day life and why it is necessary to conserve energy so in long run we dont get out of resources. Health Supplement with Guardian Life Care: Its a partnership between Pehel and Guardian Life Care Pvt. Ltd. The idea was to come out with 4 page health supplement on fortnightly basis. The supplement contains all sort of important information on various health issues covering all the age groups. Its an attempt to address various health issues and directly interact with masses by using supplements platform. Population Day Feature- in partnership with Delhi state govt. and Hindustan Latex Ltd.- The feature was published to attract

the attention of different stakeholders ranging from policy makers to common mass towards issue related to population stabilization including family planning . The feature highlighted the direct relationship between development and population. Exclusive media partnership with World Bank for IDM 2007World Bank has identified Pehel as their media partner for creating awareness on IDM 2007 among different potential organizations to be considered for the Grant support. Pehels In house Initiatives- Apart from partnership campaigns, Pehel taken up several issues of social concern to aware the common mass. Advertisements and features on issues like female foeticide, environment, and health for all; national integration, literacy, population etc. were published. FOREIGN DIRECT INVESTMENT- INMIL In June 2005, Independent News & Media PLC, through its wholly-owned subsidiary Independent News & Media Investments Limited (INMIL) became JPLs strategic partner, acquiring 26% of their pre-Issue Equity Shares for Rs. 1,500 million. Independent News & Media PLC is a leading international newspaper and communications group, with interests in Australia, India, Ireland, New Zealand, South Africa and the United Kingdom. INMILs current representatives on their Board of Directors are Sir Anthony OReilly, Chief Executive of Independent News & Media PLC, and his son Mr. Gavin K. OReilly, Chief Operating Officer of Independent News & Media PLC. Independent News and Media PLC, a Leading International Media and Communications Group, is our Strategic Partner

through its Wholly-Owned Subsidiary INMIL Independent News & Media PLC, a company based in Ireland and listed on both the London and Dublin Stock Exchanges, through its wholly owned subsidiary INMIL, holds 26% of JPL pre-Issue Equity Shares and is their strategic partner. According to Independent News & Media PLC Annual Report 2004, its indirect acquisition of a stake in JPL is considered by it to be a very important strategic transaction. Independent News & Media PLC along with its affiliates is a leading international newspaper and communications group, with interests in Australia, India, Ireland, New Zealand, South Africa and the United Kingdom. Spanning four continents and nine individual countries, Independent News & Media PLC owns or has investments in companies with marketleading newspaper positions in Australia (regional), India, Ireland, New Zealand and South Africa. In the United Kingdom, it publishes the flagship national title, The Independent, which is the largest newspaper group in Northern Ireland and the group is the largest outdoor advertising operator in South Africa. (Source: Independent News & Media PLC Annual Report 2004) Independent News & Media PLC owns 39.7% of its affiliate APN News and Media Limited, which is the largest radio and outdoor advertising operator in Australasia and has leading outdoor advertising positions in Hong Kong, Malaysia and Indonesia. (Source: APN News and Media Limited Annual Report 2004). In 1973, Sir Anthony OReilly, currently the Chief Executive of Independent News & Media PLC, invested in what was a relatively small Irish local newspaper business. This business has now grown such that for the 12 months ended December 31, 2004, Independent News & Media PLC had revenue of over 1.8 billion (approximately Rs. 96.2 billion) on a consolidated basis. As of

December 31, 2004, Independent News & Media PLC had gross assets of 4.0 billion (approximately Rs. 213.8 billion) and employed approximately 11,000 people worldwide on a consolidated basis. (Source: Independent News & Media PLC Annual Report 2004.) The conversion of Euros to Rupees in this paragraph is at the rate of 1 = Rs. 53.45, which was the interbank rate on November 16, 2005. According to its 2004 Annual Report, Independent News and Media PLC operates as a de facto support structure/facilitator for its region-by-region operations, assisting in strategy formulation and implementation. In addition, it is able to leverage its global scale and reach, specifically in areas of procurement, editorial copy-sharing and digital convergence. JPL have been in discussions with Independent News and Media PLC about jointly procuring newsprint, which should enable them to negotiate lower prices from suppliers.

JPL- Competitive Strengths JPL believes that the following are the principal competitive strengths, which differentiate them from other Indian print media companies: Dainik Jagran is the Number One Newspaper in India in Terms of both Total Circulation and Readership Dainik Jagran is the number one newspaper in India in terms of circulation (source: ABC certified figures for January-June 2005).

Dainik Jagran is the number one newspaper in India in terms of total readership (sources: NRS 2005 and IRS 2007, Round 1) and has been number one for seven successive IRS rounds in a row. With a readership of 21.1 million as per NRS 2006, Dainik Jagran was the first publication in India to cross the 20 million reader threshold. Approximately every third Hindi daily newspaper reader in India reads Dainik Jagran and every ninth reader of any daily newspaper in India reads Dainik Jagran. In addition, Dainik Jagrans readership is greater than the readership of all English daily newspapers combined. (Source: IRS 2007, Round 1.)

H indi has the highest num ber of readers in India : 81 m n

8 1

N ew s paper R eader s h ip by L an gu age in In dia (m i llion )

3 2 2 2 2 1 Malayalam 1 9 1 6 G ujarati 1 5 Bengali 1 5 T elugu 1 3 Kannada 4 O riya

Marathi

Englis h

Hindi

S ou r ce : IR S

Not only is Dainik Jagran the number one newspaper in terms of readership, the gap between it and its nearest rival has increased each time in the past IRS surveys, from a lead of 0.6 million readers as per IRS 2002, Round 2 to a lead of 4.1 million readers as per IRS 2005, Round 2. Dainik Jagran is the also the Number One Newspaper in India in Terms of Readership in Almost All IRS Categories Considered to be Important by Advertisers

T amil

In addition to being the number one newspaper by total readership, Dainik Jagran is the number one newspaper in India in terms of readership in almost all IRS categories considered to be important by advertisers, including readership by: Graduates and above Dainik Jagrans readership is 4.3 million compared with the second ranked The Times of Indias readership of 4.2 million. SEC B1 and B2 Dainik Jagrans readership is 1.5 million and 1.5 million, respectively, compared with the second ranked Dainik Bhaskars readership of 1.3 million and 1.1 million, respectively. SEC C Dainik Jagrans readership is 2.4 million compared with the second ranked Dainik Bhaskars readership of 2.1 million. Females Dainik Jagrans readership is 3.63 million compared with the second ranked newspaper Malayalam Manoramas readership of 3.59 million and is also more than the readership of the top two womens Hindi magazines combined. Urban readers Dainik Jagrans readership is 9.8 million compared with the second ranked Dainik Bhaskars readership of 8.9 million. Persons earning more than Rs. 5,000 per month Dainik Jagrans readership is 5.9 million compared with the second ranked The Times of Indias readership of 5.6 million. Persons 20-39 years of age Dainik Jagrans readership is 9.1 million compared with the second ranked Dainik Bhaskars readership of 7.4 million. Students Dainik Jagrans readership is 5.1 million compared with the second ranked Dainik Bhaskars readership of 3.9 million. (Source: IRS 2005, Round 2.)

P r o file
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Ja g r a nd e l i v e r st h eh i g h e s ta c r o s s e a c ho ft h e s e3 K e yP a r a m e t e r s

Dainik Jagran is one of the Fastest Growing Daily Newspapers in India JPL has launched 17 new editions of Dainik Jagran since the beginning of fiscal 2000. Readership of Dainik Jagran increased by 120.8% from 9.6 million as per NRS 2000 to 21.2 million as per NRS 2005 and by 104.3% from 9.4 million as per IRS 2000, Round 2 to 19.2 million as per IRS 2005, Round 2. This increase in readership was more than the combined growth of readership in the next four of the top five newspapers and was more than three times the growth in readership of the top six English daily newspapers combined. (Source: IRS 2000, Round 2 and IRS 2005, Round 2)

READERSHIP GROWTH PATTERN: IRS AND NRS

NRS
Readership has grown by 120.8% over the past years
25

IRS
Readership has grown by 125% over the past years

25

21.1
20

Readership (mn)

20

19.1

15

Readership (mn)

15

10

9.6

10

8.5

0 NRS 2000 NRS 2005

0 IRS 2000 R1 IRS 2005 R2

Source : NRS 2006

Source : IRS 2006 R2

Strong National Brand The Dainik Jagran brand is nearly 65 years old. The brand commands respect and credibility and offers a competitive advantage when entering new markets. JPL continues to invest in building the Dainik Jagran brand through various promotional activities, including advertising in leading trade and general interest magazines, advertising on television, advertising on approximately 1,000 outdoor sites throughout their markets and direct mailing advertising throughout their markets on a regular basis. Editorial Excellence With nearly 65 years of history, it is believed that Dainik Jagran is recognized for its superior editorial content and for its unbiased and independent reporting. Dainik Jagran is the first newspaper in India to have two editorials in each edition. Its journalists and editorial teams have won numerous media industry awards and are well known for their excellence. Pan-India Infrastructure and Large-Scale Operations As of October 31, 2005, in addition to the head office, it has 30 business offices, 249 district offices, 25 printing centres and a

network of over 20,000 kilometres of dedicated leased lines. As of September 30, 2005, JPL had 2,902 employees and had 817 retainers working for them. JPLs pan-India infrastructure and the large scale of operations provide with numerous advantages, including: Localised and timely news A large network of district offices and large number of ground reporters enables them to gather information whenever and wherever newsworthy events occur in their footprint, including small towns and villages that may be overlooked by other newspapers. Their IT infrastructure enables reports to be sent to the editors in a timely fashion and their 25 different printing centres enable them to print and distribute copies of Dainik Jagran in their footprint in a timely manner. The Hindi dialect in India changes approximately every 25 kilometres. By publishing over 200 sub editions, they are able to use the dialect in each market and customise the content of the newspaper to reflect the interests of readers in each market. Increased ability to attract advertisement revenue 30 business offices gives them the ability to leverage their advertising relationships across geographies and to leverage these relationships when expanding into new markets and new businesses. Economies of scale Due to the large size of the print media business, they are able to benefit from economies of scale, which includes:

the nationwide coverage of its marketing team; favorable newsprint supply contracts; and a scalable IT infrastructure.

Because of the scale of their operations, they were able to develop their own online information system on a distributed database model. Most of JPL offices and printing centres can access the system via their 20,000-kilometre dedicated network of leased lines, through the ISDN network and via dial-up connections. Experience in Successfully Launching Newspapers in New Markets Since January 1, 2000, JPL has successfully launched Dainik Jagran in 17 new cities, out of which 11 cities were in states in which Dainik Jagran was not published at that time, quickly gaining strong market shares in these areas. For example, Dainik Jagrans readership in Bihar went from being insignificant on the Patna editions launch in April 2000 to 2.3 million readers as per IRS 2005, Round 2, and its readership in Jharkhand went from being insignificant on the launch of the Ranchi, Dhanbad and Jamshedpur editions in February 2003 to 0.9 million readers as per IRS 2005, Round 2. As a result of their entry into new markets, it has gained valuable insights into the factors that are critical to developing and executing a strategy to enter new geographies and building newspaper circulation and readership as well as attracting advertising revenue. Strong Growth Potential in their Areas of Operation According to the 2001 Census, the literacy rate in India was 65.2%. However, in four of the 10 states where they publish a total of 18 editions of Dainik Jagran, the literacy rate was significantly below the national average. The literacy rate in the following states was as follows:

Bihar 47.53%; Jammu and Kashmir 54.46%; Jharkhand 54.13%; and Uttar Pradesh 57.36%. The top two markets for English newspapers are Delhi and Mumbai (which is in the state of Maharashtra). Delhi had a literacy rate of 81.82% and Maharashtra had a literacy rate of 77.27%. As can be seen by these comparisons, they operate in markets with strong growth potential in terms of circulation and readership.

Market Innovator They are constantly looking at ways to increase Dainik Jagrans circulation and readership by increasing its appeal to readers. Dainik Jagran pioneered a number of firsts in the Indian newspaper industry, including the following: First to use colour on a regular basis in the main part of the newspaper; First to introduce a daily feature on a different topic for each day of the week in the main part of the newspaper; First Hindi newspaper to launch a dedicated pullout on appointments/career on a weekly basis; First Hindi newspaper to launch a tourism supplement on a monthly basis; and First Hindi newspaper to launch a daily commerce page in the main part of the newspaper.

Jagrans Strategy
Following the acquisition in 2000 of four businesses that published a total of eight editions of Dainik Jagran, their strategy has been to expand Dainik Jagrans footprint so as to increase its circulation and readership and to establish a dominant position in the Hindi newspaper segment. They have successfully implemented this strategy, launching 17 new editions and more than doubling Dainik Jagrans readership, whilst increasing Dainik Jagrans lead

as the most read newspaper in India in each of the past IRS surveys. Having established Dainik Jagrans dominant position, their goals are to: consolidate Dainik Jagrans position as the most read and most widely circulated newspaper in India and for Dainik Jagran to become the market leader in all of its current markets; increase the advertising revenue from Dainik Jagran; increase the market share in markets where Dainik Jagran is a strong number one by launching a second newspaper brand; acquire and invest in other newspapers, magazines, journals and other media related businesses in India to expand their business and improve their competitive position; leverage their strong newspaper business and pan-India infrastructure as a foundation for growth in other allied areas, including outdoor advertising and promotional marketing and event management services; generate revenue from the Internet portal to a level commensurate with its ranking as the worlds most visited website in all Hindi categories (source: Alexa.com, November 11, 2005); and increase the printing capacity, particularly colour printing capacity; and modernise and upgrade their existing printing centres, which will reduce operating costs by increasing productivity, reducing staff costs for mailroom, handling and other allied operations and decreasing newsprint waste.

To achieve these goals their business strategy emphasises the following elements: Consolidate Dainik Jagrans Leadership Position as the Number One Newspaper in India in Terms of Total Readership and Circulation Although Dainik Jagran has increased its lead as the most read newspaper in India in each of the last IRS surveys, it does not intend to rest on their laurels. In order to consolidate Dainik Jagrans number one position, they plan to invest in sales, marketing and promotion activities in order to improve Dainik Jagrans readership and circulation in its current markets, especially in those markets where it is not currently the market leader. To strengthen further their position in the current footprint, they plan to launch wholly-owned editions of Dainik Jagran in Chandigarh, the capital of Punjab and Haryana, and in Shimla in Himachal Pradesh within the next few years. In addition, an Indore edition of Dainik Jagran is already being launched in April 2006. This edition and any other new editions of Dainik Jagran in the States of Madhya Pradesh and Chattis garh are published by a newly formed company, Jagran Prakashan (MPC) Private Limited, in which JPL has a 50% equity interest.
7.1
M at hrubhumi

12.7

10.7 7.6 14.2 7.9 8.1 9.7 9.4 9.9 13.1

Lokmat

20.4 22.3 25.4 19.1 29.6 19.1

M alayala M anorama

Daily T hant hi

10.2 14.6

47.8

Dainik J agran

C laimed Reader A vg. Issue Reader

Circulation growth
3 2.5 2 1.5 1 0.5 0 J -J 2001 J -J 2002

irc ula tion g ro wth of 107% > C over the p a st few yea rs

2.4 1.9 1.3 1.5

Circulation (mn)

1.2

J -J 2003

J -J 2004

J -J 2005

Sourc e : A BC

Increase the Advertisement Revenue from Dainik Jagran Their advertisement rates are based in part on Dainik Jagrans readership and circulation. The launching of each new edition of Dainik Jagran has resulted in both increases in its circulation and readership. However, there is a lag between increases in circulation and readership and receiving the full benefits of the same in terms of increased advertisement revenue. Their ability to increase the advertisement rates is dependent to a major extent on receiving figures for readership and circulation, which are generally published twice a year. In addition to increasing advertisement revenue based on increased circulation and readership, it also plan to increase their advertisement revenue by: increasing focus on regional and local advertisers, which pay higher average rates than national advertisers; increasing the sale of colour advertisement space, which are charged at higher rates than black & white, by increasing the colour printing capacity and

encouraging their advertising customers to buy more colour space; providing multiple advertising solutions (outdoor advertising, promotional marketing and event management and online advertising) to its customers under one roof; and using innovative marketing techniques.

Launched a Newspaper Brand in Some of their Existing Markets Where Dainik Jagran is already a strong number one in a market, it would be difficult to significantly increase the share of the newspaper advertisement market. Therefore, they have launched a new newspaper brand which is targeted at a different readership segment in certain of their markets in order to capture a greater share of the advertising market. The launch of the new brand in a market will also have the added strategic advantage of creating barriers to entry for any potential competitors. The new brand has been designed to compete with the number two and three Hindi newspapers in each market. In order to help avoid cannibalizing Dainik Jagrans market share, this new brand is a completely different product from Dainik Jagran, with different editorial content, a different brand position and a lower cover price. Reflecting the lower cover price, the new brand contains less pages compared with Dainik Jagran. By setting the cover price at a low level, it is believed that the new brand will also expand the overall circulation and readership in these markets, leading to an increase in the total size of the newspaper advertising market. Because they have launched the new brand in their existing

markets, except for the purchase of additional printing presses, they have been able to utilize their existing infrastructure to publish and distribute the new brand. The new brand will utilize their existing printing workforce, reporters, marketing personnel and administrative staff. Except for the hiring of additional editorial staff, they did not incur any significant additional staff costs for the new brand. Acquire and Invest in Print and other Media-Related Businesses in India They may acquire and invest in other newspapers in their existing markets in order to increase their market share. In markets where Dainik Jagran is not the leading newspaper, they look at opportunities to acquire and/or invest in the leading newspaper in such markets. In markets where Dainik Jagran is the leading newspaper, they look at opportunities to acquire and/or invest in the number two or three newspapers in such markets. They plan at expanding their geographical footprint by acquiring and/or investing in non-Hindi newspapers outside their current markets. This would allow them to offer a wider advertising footprint to their customers and extend their reach. If the right opportunities arise they may acquire and invest in magazines, journals and other media related businesses in India, including outdoor advertising companies and advertising agencies. JPL has an internal evaluation system for all acquisition or investment opportunities based on identified parameters of financial performance, operating parameters and infrastructure. They intend to acquire or invest in profitable companies only. Each opportunity will be evaluated by a cross functional team of senior management, before being referred to The Board for further evaluation and approval.

Expand their Promotional Marketing and Event Management Business Since the beginning of fiscal 2006, they have hired six professionals dedicated to expanding their promotional marketing and event management business. These professionals are collectively responsible for strategic planning and procuring business. These professionals are based in Delhi and they are supported by executives and other staff in various offices and printing centres, who assist on local client liaison and the execution of marketing programs and event management. As this business utilizes their existing infrastructure, they do not incur much additional expense to earn the revenue from this business.

Expand the Outdoor Advertising Businesses They are in the mode to expand their outdoor advertising business by entering into the mobile outdoor media business. They currently have two mobile hoarding vans, which they have used to trial their service. They plan to purchase approximately 250 vans for use in mobile advertising within the next two years. It is their intention to position these mobile hoarding vans in hubs in over 60 major towns located throughout the states in which Dainik Jagran is published. They will be able to leverage their existing infrastructure to expand and run this business at significantly lower cost than a Greenfield operation.

QUICK RECAP- DAINIK JAGRAN GROUP

DAINIK JAGRAN, as on today, is the highest read National Daily

across all languages (including English) in India with a phenomenal readership of 19.2 million readers (As per IRS 2005 R2). An undisputed National leader, Dainik Jagran has been more than just a newspaper to its readers. It has been a friend, a philosopher, a harbinger of socio economic reforms. In short, it has been the voice of India. A believer in the power of truthful communication, this publication is currently running its 62nd successful year. Communicating faith in the language of the nation, Hindi, a media plan in the Northern belt minus Dainik Jagran is considered to be incomplete. With the phenomenal growth in its newspaper business Jagran Group also forayed itself into other ventures to become a One-Stop media solution to all needs including Print- Newspapers, Magazine, OOH (Out of home media), BTL (Below the line), Internet, VAS (Value added services) 7272, Radio, Social Initiatives, International marketing etc. Within a short span of time Jagran has become a one-stop solution for all media needs. The Venture of Jagran Prakashan Ltd has the following 1. Jagran Solutions services) 2. Jagran Engage 3. Cityplus 4. I-next 5. Radio Mantra 6. Pehal 7. Jagran.com 8. J9 9. Jagran International division) (Event management and BTL (OOH- Out of home media) (Weekly Free sheet) (Indias First bilingual daily) (FM radio division) (Social initiative and CSR) (Worlds most visited Hindi portal) (MVASD) (The international marketing

10. Jagran Sakhi female)

(Magazine for the upwardly

1. Jagran Solutions The BTL (Below the line) division of Jagran group has already redefined the spheres of the industry. They provide solutions for events, promotions, exhibitions and converging into retail activation, conferences, conventions and audio-visuals etc. Apart from the regular BTL activities Solutions also offers an exquisite integration of print, electronic, digital and outdoor providing better returns. Jagran Solutions has recently been awarded with Brand Equity All India Promo Awards in 2006 for best product launch and wackiest promotion. And also with the Promotion Marketing Awards Asia 2006. Jagran Solutions has its Head office in Delhi.

2. Jagran Engage Engage is another business division of JPL. Jagran Engage offers comprehensive OOH solutions to prospects and customers through its bouquet of offerings of hoardings and billboards, unique street furniture, transmit and mobile media besides innovative and ambient to suit specific client requirements. Jagran Engage houses a team of hard core OOH professionals who bring them tremendous years of experience and expertise. They provide Endto-End OOH solutions, creative inputs for for the OOH campaigns which are not mere adaptations of the print /TV ad-campaigns. First in the industry 24x7 tollfree numbers for prompt assistance to customers, provide CRM & simulations tools online for checking the efficacy of on going campaigns.

3. Cityplus
Cityplus is the free weekly tabloid from the Jagran group, which takes care of all the infotainment needs of the local reader. Cityplus is an aesthetically designed all colour paper giving readers the latest on lifestyle, food, gadgets, fashion, music, astrology etc. Apart from the regular features it includes the readers interactively through contests, gift coupons, crosswords, polls and suggestions. Cityplus targets to the suburban areas of major metros that have witnessed a huge retail, real estate and BPO boom. Targeted to the age group of 18-35 this is circulated to the upwardly areas of Noida, Ghaziabad, Faridabad and Gurgaon and to places like coffee shops, restaurants, hotels, clubs, malls gyms etc. with an initial print run of 50000 copies in each center. A dedicated distribution chain distributes it separately. The company plans to extend Cityplus to other markets across the country soon.

4. i-next
i-next is Indias first compact Hindi daily in bilingual format. The publication targets people young at heart in the mini metros of the country. i-next relates to the changing facets of life for the said generation. The content is trendy and youthful for the people who are informed, intellectual, interactive and open to innovations. The content has a major focus is on the local news, while national and international is in a quick browsing format also gives the latest information on lifestyle, technology, career, education, sports and city life. i-next is currently published from Kanpur and Lucknow and would soon be taken to the other mini metros.

5. Radio Mantra
With the launch of Radio Mantra Jagran Group forayed in the FM segment. Radio Mantra 91.9 FM has one station at present in Hissar (Haryana). The main focus of the station is on giving great music with some great utility segments and also infotainment. Soon Radio Mantra plans to venture into Karnal, Jalandhar, Agra,

Varanasi, Bareilly, Gorakhpur and Ranchi

6. Pehal
Pehal is the social initiative of the Jagran Group. Pehal works in partnership with various NGOs and companies to create awareness about a cause. Pehal has been in partnership with various projects like the Heroes Project for the HIV awareness, Breakthrough- HIV awareness among females, HLL for the domestic violence, Indian Cancer Society and various other projects.

7. Jagran.com
Jagran.com is the worlds largest Hindi portal providing the best of online services including news, features, matrimonial, shopping, epaper editions, greetings & other interactive links. Jagran.com recently got into strategic alliance with Yahoo! India and will soon reshape the online Hindi news and current affairs landscape. This exciting and strategic partnership will soon re-brand, re-scale and re-build Jagran.com to reach an unprecedented scale. It will soon redefine the Hindi online portal space.

8. J-9 venture MVASD (Mobile and value added services division)

J-9 is the newest of the venture from the Jagran group that concentrates on mobile as a medium. It deals with the Mobile and value added services including our short code service 7272. It provides ringtones, wallpapers, news and other contents for the mobile.

9. Jagran International
Jagran International is the initiative to cover the international markets in accordance with their vision of expanding to the markets, which are yet to be explored. The main aim is to issue

special reports on various countries and give a special and different kind of platform to the advertisers and reach the classes.

10. Jagran Sakhi

Sakhi is a premium womens magazine targeted at upwardly mobile and outgoing women in the upper segment of the socioeconomic class. The Sakhi reader retains her cultural values but is contemporary and modern in her outlook. The magazine also highlights the role of women in modern times and helps them in coping with outside world

DAINIK JAGRAN - THE COMPLETE MEDIA ENTITY

MAKING

OF

Dainik Jagran today has a huge geographical spread having its network in the whole of north India through its various mediums. With the kind of growth the media industry has registered over the last few years and with fragmentation in the media industry has seen in the past few years it was the call of the hour to foray into various other mediums to provide the clients with one stop media solution. Dainik Jagran has not only successfully launched its editions in various places but also has forayed into the stock market going public in a commendable manner. The IPO was oversubscribed by 14 times that surely does signify the faith of the public and credibility of the company. In a nutshell, the achievements of Jagran group could well be summed up as below:

Top Developments in the past year

Awarded by the World Association of Newspapers as the Worlds Largest newspaper in terms of Readership. This recognition has been validated by WAN in the light of the National Readership Survey, June 2005. Dainik Jagran is the largest read daily in India for the 8th consecutive time in a row as per the Indian Readership Survey (IRS 2007 R1). This is again a record for any daily newspaper in India. Dainik Jagran has added 3 new editions (Indore, Siliguri and Amritsar) in the year 2006 alone and is now with 31 editions, 204 sub editions, spread across 12 states, spanning 250+ districts. Jagran forayed in the Outdoor Media space with the launch of Jagran Engage in Feb 2006. Jagran has launched an event, the first Jagran Forum, which was aimed at bringing together people from different walks of life to discuss issues of public policy in a non-partisan manner. The first Jagran forum was on Democracy, Development & Social Inclusion. The Prime Minister of India, Dr. Manmohan Singh inaugurated the Forum. A poll conducted by a premier business publication voted the CEO and CMD of JPL amongst the 50 most powerful people in the country. Jagran awarded as the most credible Source of news in Press Media in India as per BBCReuters poll

 Dainik Jagran has been termed a Superbrand, by the Superbrand Team and the council both. The developments stated as above is a testimony of a never ending pursuit of excellence and a clear indication of their focus towards growing and becoming a name to reckon with in the times to come.

APPENDIX
The Products and Services Dainik Jagran Dainik Jagran covers international, national and local news,

politics, business, entertainment, education, health sports and also contains other articles/views of interest to various segments of society. It also has two different editorials, one with a focus on major issues and the other with a State specific focus, which presents readers opinions and also the newspaper's views on various issues. It also has opinion pieces by eminent columnists. Dainik Jagran contains feature pages on a different topic for each day of the week e.g., Jharokha (entertainment) on Sundays, Shree (economics) on Mondays, etc.). It is believed that Dainik Jagran was the first newspaper in India to have two editorials in each edition and was also the first newspaper in India to have feature pages on a different topic for each day of the week. They publish supplements to the main newspaper. Supplements form an integral part of their product base as they address specific reader needs, while offering advertisers a focused reach to a target audience. It is believed that Dainik Jagran was the first newspaper in India to publish colour supplements. Set out below is a summary of the supplements of Dainik Jagran as on November 15, 2005: Supplement Frequency Positioning Tarang Thursdays Film/ TV Kasauti Fridays Debates / Discussions Shehnai Sundays Matrimonial Jagran City Fridays Local City Edition Khet Khaliahaan once a month Agriculture Josh Wednesdays Education/Career Yaatra Monthly(last Sunday) Travel Jhankaar Sundays Lifestyle Sangini Saturdays Womens Junior Jagran Weekly Teenagers (a Bi-

Lingual supplement)

Editions
Dainik Jagran is published in a total of 31 editions. Dainik Jagran has 28 editions, one of their associated companies publishes two editions of Dainik Jagran (Bhopal and Rewa editions) and an unrelated firm publishes one edition of Dainik Jagran (Jhansi edition). The table below shows total readership for Dainik Jagran (including readership for the Bhopal, Rewa and Jhansi editions) as per the past IRS Round 2 surveys (there was no IRS 2004 Round 2 survey): 2000 2001 2002 11,516 2003 14,106 2005 16,403 2006

Readership ('000s) 9,356 19,174 19,124

These figures are exclusive of readership of certain areas which, though catered to by these editions, are not reported by IRS. The table below shows Dainik Jagrans ABC certified net paid sales (including the Bhopal and Jhansi editions but not including the Rewa edition, which is not a member of ABC), which is referred to herein as circulation, for the period January to June for

each of the past five years: 2001 2002 2003 2004 2005 Jan. - June Jan. - June Jan. June Jan. - June Jan. - June Circulation ('000s) 1,150 1,290 1,460(1)(2) 1,910(2) 2,410 (1) Does not include net paid sales for the Meerut and Dehradun editions. As a result of intense competition between Dainik Jagran and Amar Ujala in Meerut and Dehradun, they gave trade discounts to their agents in excess of that allowed as per ABC rules. As a result, the Meerut and Dehradun editions of Dainik Jagran did not receive an ABC certificate for their circulation for the periods January-June 2003 and July-December 2003. (2) Does not include net paid sales for the Ranchi, Jamshedpur and Dhanbad editions. The Ranchi, Jamshedpur and Dhanbad editions, which were launched in February 2003, only became ABC members for the first time for the January-June 2005 period.

DAINIK JAGRAN The Edition Network

06

06

06

Amritsar Siliguri
42 47 53 56 75 79 79 79 84 86 89

Indore

J hansi Kanpur Rewa Bhopal Gorakhpur Varanasi Allahabad Lucknow Meerut Agra Bareilly

Dainik J agran Network

Dharamshala J ammu Muzaffarpur Haldwani Ludhiana Panipat Bhagalpur Dhanbad J amshedpur Ranchi Aligarh Moradabad

05 05 05 04 04 03 03 03 03 03 02 01 00

Delhi
90

Dehradun
97

J alandhar
99

Hissar
00

Patna

Other Editions
Their associate, Jagran Publications Private Limited, publishes the Bhopal and Rewa editions of Dainik Jagran and Daily Jagran Jhansi, a firm owned by the family of one of the brothers of the late Mr. P.C. Gupta, the founder of Dainik Jagran, publishes the Jhansi edition of Dainik Jagran. Both of these entities have the right to publish Dainik Jagran only from the existing locations and nowhere else. These entities rely upon JPL for editorial content and marketing of advertisement space at the national level. They also provide technical and managerial support from time to time. JPL has a 40% shareholding, with 50% voting rights, in Jagran Publications Private Limited along with the right to nominate their representatives (who shall always be from the family of the founder of Dainik Jagran, the late Mr. P.C. Gupta) as its Chairman and directors on its board of directors in the same proportion as the other group of shareholders (Bhopal family) has the right to

nominate. In the event a vote by its board of directors is tied, the Chairman nominated by them shall have casting vote. In addition, they have the right to nominate their representative as the Managing/Chief Editor of these editions. An Indore edition of Dainik Jagran has begun publication in April 2006. This edition and any other new editions of Dainik Jagran in the States of Madhya Pradesh and Chattisgarh will be published by a newly formed company, Jagran Prakashan (MPC) Private Limited, in which JPL and the members of the Bhopal family have 50:50 interest, with JPL enjoying the same rights as they do in the case of Jagran Publications Private Limited. They benefit from the association with these entities in terms of additional circulation, readership and geographical coverage, which are used by them to command higher advertisement rates for national and other multi-edition advertising. In addition, they also recover service charges from their share of billing of these advertisements.

The Editions
JPL publishes Dainik Jagran in 31 editions in 12 states: Kanpur; Gorakhpur; Lucknow; Meerut; Agra; Aligarh; Bareilly; Moradabad; Varanasi; Allahabad; Ghaziabad and Noida; Gurgaon and faridabad; Dehradun; Haldwani; Patna; Muzaffarpur; Bhagalpur; Ranchi; Jamshedpur; Dhanbad; Delhi; Hisar; Panipat; Jalandhar; Ludhiana; Jammu; Dharamshala; Amritsar; Siliguri and Indore. Set forth below is information on each of the editions of Dainik Jagran.

Kanpur The Kanpur edition of Dainik Jagran was launched in 1947. The Kanpur edition has 12 sub editions and is printed in Kanpur and distributed in Kanpur and its surrounding areas. Its average current cover price is of Rs. 2.50. Gorakhpur The Gorakhpur edition of Dainik Jagran was launched in 1975. The Gorakhpur edition has four sub editions and is printed in Gorakhpur and distributed in Gorakhpur and its surrounding areas, the current cover price is Rs. 3.00. Lucknow The Lucknow edition of Dainik Jagran was launched in 1979. The Lucknow edition has four sub editions and is printed in Lucknow and distributed in Lucknow and its surrounding areas. Its current cover price is Rs. 3.00. Meerut The Meerut edition of Dainik Jagran was launched in 1984. The Meerut edition has seven sub editions and is printed in Meerut and distributed in Meerut and its surrounding areas. Its current average cover price is Rs. 2.43. Agra The Agra edition of Dainik Jagran was launched in 1986. The Agra edition has six sub editions and is printed in Agra and distributed in Agra and its surrounding areas. Its current average cover price is Rs. 2.71. Aligarh

The Aligarh edition of Dainik Jagran was launched in 2001. The Aligarh edition has four sub editions and is printed in Aligarh and distributed in Aligarh and its surrounding areas. Its current average cover price is Rs. 2.71. Bareilly The Bareilly edition of Dainik Jagran was launched in 1989. The Bareilly edition has six sub editions and is printed in Bareilly and distributed in Bareilly and its surrounding areas. Its current average cover price is Rs. 3.21.

Moradabad The Moradabad edition of Dainik Jagran was launched in 2000. The Moradabad edition has four sub editions and is printed in Moradabad and distributed in Moradabad and its surrounding areas. Its current average cover price is Rs. 3.01. Varanasi The Varanasi edition of Dainik Jagran was launched in 1979. The Varanasi edition has nine sub editions and is printed in Varanasi and distributed in Varanasi and its surrounding areas. Its current average cover price is Rs. 3.38. Allahabad The Allahabad edition of Dainik Jagran was launched in 1979. The Allahabad edition has five sub editions and is printed in Allahabad and distributed in Allahabad and its surrounding areas. Its current cover price is Rs. 3.50. Dehradun The Dehradun edition of Dainik Jagran was launched in 1997. The

Dehradun edition has four sub editions and is printed in Dehradun and distributed in Dehradun and its surrounding areas. Its average current cover price is Rs. 2.69. Haldwani The Haldwani edition of Dainik Jagran was launched in 2004. The Haldwani edition has three sub editions and is printed in Haldwani and distributed in Haldwani and its surrounding areas. Its current cover price is Rs. 3.50. Patna The Patna edition of Dainik Jagran was launched in April 2000. The Patna edition has 12 sub editions and is printed in Patna and distributed in Patna and its surrounding areas. Its current cover price is Rs. 3.50.

Muzaffarpur The Muzaffarpur edition of Dainik Jagran was launched in April 2005. The Muzaffarpur edition has eight sub editions and is printed in Muzaffarpur and distributed in Muzaffarpur and its surrounding areas. Its current cover price is Rs. 3.50. Bhagalpur The Bhagalpur edition of Dainik Jagran was launched in July 2003. The Bhagalpur edition has 13 sub editions and is printed in Bhagalpur and distributed in Bhagalpur and its surrounding areas including part of West Bengal. Its average current cover price is Rs. 3.00. Ranchi The Ranchi edition of Dainik Jagran was launched in February 2003. The Ranchi edition has six sub editions and is printed in Ranchi and distributed in Ranchi and its surrounding areas. Its

average current cover price is Rs. 3.42. Jamshedpur The Jamshedpur edition of Dainik Jagran was launched in February 2003. The Jamshedpur edition has seven sub editions and is printed in Jamshedpur and distributed in Jamshedpur and its surrounding areas including part of West Bengal. Its average current cover price is Rs. 2.85. Dhanbad The Dhanbad edition of Dainik Jagran was launched in February 2003. The Dhanbad edition has seven sub editions and is printed in Dhanbad and distributed in Dhanbad and its surrounding areas including part of West Bengal. Its average current cover price is Rs. 3.23.

Delhi The Delhi edition of Dainik Jagran was launched in 1990. The Delhi edition has 16 sub editions and is printed in Delhi and distributed mainly in Delhi and its surrounding areas. Its current average cover price is Rs. 2.36. Hisar The Hisar edition of Dainik Jagran was launched in May 2000. The Hisar edition has eight sub editions and is printed in Hisar and distributed in Hisar and its surrounding areas. Its average current cover price is Rs.2.20. Panipat The Panipat edition of Dainik Jagran was launched in July 2003. The Panipat edition has six sub editions and is printed in Panipat and distributed in Panipat and its surrounding areas. Its current average cover price is Rs. 2.07.

Jalandhar The Jalandhar edition of Dainik Jagran was launched in 1999. The Jalandhar edition has nine sub editions and is printed in Jalandhar and distributed in Jalandhar and its surrounding areas. Its average current cover price is Rs. 2.31.

Ludhiana The Ludhiana edition of Dainik Jagran was launched in January 2004. The Ludhiana edition has nine sub editions and is printed in Ludhiana and distributed in Ludhiana and its surrounding areas. Its current average cover price is Rs. 2.28.

Jammu The Jammu edition of Dainik Jagran was launched in August 2005. The Jammu edition has five sub editions and is printed in Jammu and distributed in Jammu and its surrounding areas. Its current average cover price is Rs. 2.57. Dharamshala The Dharamshala edition of Dainik Jagran was launched on October 24, 2005. The Dharamshala edition has seven sub editions and is printed in Dharamshala and distributed in seven of the 12 districts in Himachal Pradesh: Kangra, Kullu, Chamba, Mandi, Bilaspur, Hamirpur and Una. Its current average cover price is Rs.2.57. The Dharamshala edition of Dainik Jagran is the first national Hindi daily to be printed and published from Himachal Pradesh.

R E A D E R S H IP G R O W T HP A T T E R N : IR SA N DN R S

N R S
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IR S
R eader s h ip h asgr ow n by 1 2 5 % ov erth e las t 6y ear s

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Readers hip (mn)

Readers hip (mn)

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0 IR S2 0 0 0R 1 IR S2 0 0 5R 2

S ou r ce : N R S

S ou r ce : IR S

Dainik Jagrans Competition

The Indian newspaper industry is competitive and the extent to which each of the editions of Dainik Jagran faces competition varies from market to market. In each of their major markets, they face competition from other newspapers for circulation, readership and advertising. They do not use a uniform competition strategy but adopt their strategy depending upon the intensity of the competition and the strength of their competitors. Dainik Jagrans positioning in a particular market is a strong influence on its strategy. However, the commonly used strategies include reducing or not increasing the cover price, launching readership schemes and maintaining the same amount of trade discount to the distribution agents even if they reduce the cover price. They also strive to constantly improve Dainik Jagrans appeal to newspaper readers by keeping abreast of the changing needs of their readers through personal contact campaigns, readers forums, and conducting research on their markets through Jagran Research Centre, their in-house research centre.

In addition, they face competition from other forms of media including, but not limited to, television broadcasters, magazines, radio broadcasters, and websites. These other forms of media compete with newspapers for advertisers and also for the time and attention of their readers.

PROPERTIES
Cityplus has some properties like Life style, Education & property supplement. Which gives us Knowledge about fashion, life style,

health, education & properties etc. Its a very good platform for those clients who want to communicate their message in South Delhi, Central Delhi, East Delhi, Ghaziabad, Faridabad, Gurgaon & Noida about life style, health, education & property.

Major Follow-Up Clients

Woodland Lakhani Pushpawati Singhania Research & Clinical Institute IIFT Watershed

Greenways Sarees Zenith Dance Classes VIP T T India Ltd. GT Hardware & Computer Institute VSVL Institute

Agency Follow-Up
Lintas R K Swamy BBDO Rastriya Enn Enn K R Advertising Devraha Communication Sun Leading Parichay Mantra Media Beautex Chandel Advertising & so on.

Successful Clients

Salasar Mega Store Morning Walker Usha Aquatronics Toy Association Of India

Hi-Tech Power Product & Batteries R. K. Film & Television Institute

BIBILOGRAPHY
www.Jagrancityplus.com www.jagran.com Internal Sources at JPL