BU5026 Assignment 2010
BU5026 Assignment 2010
BU5026 Assignment 2010
Assignments
Assignment A Chaste Chocs
Chaste Chocs is a small chocolate manufacturing business (a
chocolatier) which is considering a very significant advertising campaign
to achieve a major shift in its level of sales.
The campaign will cost 5,000,000 and chocolate advertising experts, who
have already been paid 23,000 for their advice, estimate additional sales
to be as follows:
Year
Year
Year
Year
1
2
3
4
2,000,000
1,000,000
750,000
500,000
The chocolate sells for 2.75 per bar and each bar has a variable cost of
1.05. Additional staff will be required when extra demand is more than
600,000 bars per year. Four extra people will be required in year 1, two
people in year 2 and just one in year 3. Each member of staff will be paid
17,500 per annum.
You are advised that you should use a cost of capital of 19% when
assessing this scheme.
Assignment B Aberdrive
Aberdrive will be a new local van and driver company. They aim to buy
ten vans for 12,000 each, which they anticipate selling for 2,000 each
at the end of year 4. There will also need to be a large initial advertising
campaign costing 50,000.
They anticipate a daily hire rate of 110.00 with a daily variable cost of
17.50. In addition, the drivers will be paid 12,500 per year. The table
below shows the expected volume of business (days per year) and the
number of drivers that the company intends to employ each year.
Business (days) Staff required
Year 1
1,600
7
Year 2
1,760
8
Year 3
1,920
9
Year 4
2,250
9
You are advised that you should use a cost of capital of 21% when
assessing this scheme.
Assignment C Beached
Beached is a small travel agency considering the opening of a new
branch. The computer equipment, furniture and fittings are estimated to
cost 109,000. There would also need to be an initial advertising
campaign costing 25,000 followed by further advertising in each
operating year (see below). The annual rental and fixed costs of the
branch are expected to be 22,500 in each of the operating years. For
every holiday sold, Beached anticipates a commission of 65 and to incur
a variable cost of 20.00. Salary costs will be in addition to this with each
employee expected to be paid 10,500 per year the number of
anticipated employees is shown below. The branch will be open for four
years and it is hoped to sell the computers and fittings for 5,000 at the
end of this final year.
Holidays sold
Advertising
Year 1
Year 2
Year 3
Year 4
2,500
2,900
3,200
3,500
Staff required
4
4
5
5
25,000
25,000
20,000
15,000
You are advised that you should use a cost of capital of 22% when
assessing this scheme.
Year
Year
Year
Year
1
2
3
4
Staff required
2
3
3
4
You are advised that you should use a cost of capital of 23% when
assessing this scheme.
1
2
3
4
170
180
210
210
Staff required
2
3
3
3
You are advised that you should use a cost of capital of 21% when
assessing this scheme.
Year 1
Staff required
2
Year 2
Year 3
Year 4
98
98
112
2
2
2
You are advised that you should use a cost of capital of 17% when
assessing this scheme.