TN JPR Krihs Paper 2
TN JPR Krihs Paper 2
TN JPR Krihs Paper 2
Department of Economics & Geography, Hofstra University, Hempstead, New York 11549,
USA. E-mail: Jean-paul.Rodrigue@Hofstra.edu
b
Institute of Transport & Maritime Management, University of Antwerp, Keizerstraat 64, B2000 Antwerp, Belgium. E-mail: theo.notteboom@.ua.ac.be
Abstract
In addition to the complex logistical setting in which maritime shippers and ports are
operating, port hinterlands have received renewed attention. The integration of transport
functions provided by logistics and the re-orientation of maritime networks have redefined the
functional role of ports in value chains and have generated new patterns of freight distribution
and new approaches to port development. Among the notable challenges are attempts to
capture a greater share of added value by favoring the development of logistical zones in the
vicinity of port sites. Further, the development of better hinterland connections in many cases
has become as important as the port facilities themselves to secure additional traffic. Maritime
shippers and inland transport companies have become actively involved in providing more
efficient (capacity, cost and time-wise) hinterland connections. It can thus be argued that the
development of port systems has entered a phase of regionalization. Regionalization
represents a setting where inland distribution becomes of foremost importance in port
competition, favoring the emergence of transport corridors and logistics hubs. The port itself is
not the chief motivator for and instigator of regionalization. Regionalization results from
logistics decisions and subsequent actions of shippers and third party logistics providers.
This paper provides and overview of the developments in the maritime-land interface on the
issues of port hinterlands. First, a review of the traditional concept of maritime hinterland is
covered and to what extent it is being challenged. Second, the hinterland concept is
expanded to include contemporary changes in logistics and inland freight distribution. Finally,
port regionalization is discussed as a paradigm to understand the fundamental changes in
port hinterlands.
Keywords: Maritime
Regionalization.
Transportation,
Seaport,
Maritime-Land
Interface,
Hinterland,
Introduction
The hinterland remains a fundamental component in the port and maritime shipping
industries. The density and extent of hinterland shapes inland freight distribution and port
operations. Regionalization represents a new phase in the development of port systems,
which has traditionally focused on the port itself. In this phase, inland distribution becomes of
foremost importance in port competition, favoring the emergence of transport corridors and
logistics poles. The port itself is not the chief motivator for and instigator of regionalization.
Regionalization results from logistics decisions and subsequent actions of shippers and third
party logistics providers. Port authorities are invited to embrace and enhance the
regionalization process in view of addressing current port-related challenges, mainly
congestion, growing costs, limited handling capacity and the generation of additional traffic
while being able to answer the requirements of modern freight distribution. With a more
efficient access to the hinterland, mainly through modal shift, port competitiveness is thus
increased. This also leads to questions with respect to the limits of port regionalization in
terms of capacity and cost efficiency.
Part 1
The port hinterland
and its challenges
1. Port hinterlands
Since transport terminals are points of transshipment, the nature and extent of the traffic they
handle is directly related to the markets they service. For ports, like most terminals, the level
of activity corresponds to the dynamics of the land they are connected to, which is subject to
changes in the nature of its activities and in the level of accessibility. Any change implies
either new opportunities to generate additional port traffic, a decline or a change in the nature
and composition of the traffic. As ports are the nexus of maritime and land transport systems,
port hinterlands are strongly shaped by port dynamics and location. Location is particularly
relevant as it integrates maritime and land transport systems in a level of functionality which
can be viewed as a pole or as a node. From the perspective of a pole, a port organizes its
foreland and hinterland by acting as a point of convergence. From the perspective of a node,
ports are articulating networks of trade taking place at different scales.
Island
Competition Margin
Client
B
A
Terminal
Main Hinterland
Bulk products (minerals, chemicals, raw materials, wood, grain, etc.). In this case
distance is one of the most important factors shaping hinterlands. Due to the nature of the
products and the high transport costs involved, hinterlands tend to be small and serviced
by high capacity corridors to the direct location of extraction or production.
Hinterland
Foreland
Main hinterland
Competition margin
Country 1
A
Pendulum Service
E
Cabotage
F
Country 2
Pendulum Route A
Pendulum Route B
Offshore Hub
Short Sea
Shipping
5
2.6
Port Klang
Dubai
Piraeus
25
Transshipment share
Volume (M TEU)
55%
0.6
57%
57%
0.9
1.4
70%
1.6
Colombo
20
50%
5.3
Sharjah
15
50%
3.2
Kaohsiung
Las Palmas
10
Panama
72%
81%
1.9
2.5
Algeciras
85%
Taranto
0.7
86%
Kingston
86%
Damietta
Cagliari
Port Said
87%
90%
1.4
Malta
0.5
90%
0.7
90%
2.1
Salalah
95%
96%
3.3
Tanjung Pelepas
30%
95%
3.1
Gioia Tauro
Freeport
91%
19.4
Singapore
1.1
98%
40%
50%
60%
70%
80%
90%
100%
The worlds leading offshore hub is the port of Singapore, where about 91% of its 19.1 million
TEU volume was transshipped in 2004 (Figure 5; Drewry Shipping Consultants). Its large
volume is mainly attributable to its strategic location at the outlet of the Strait of Malacca, the
worlds most heavily used shipping route that transits about 30% of the world trade. Other
major offshore hubs are Freeport (Bahamas), Salalah (Oman), Tanjung Pelepas (Malaysia) or
Gioia Tauro (Italy), Algeciras (Spain), Malta, Taranto (Italy) and Cagliari (Italy).
Physical
Logistical
Concept
Transport demand
Transport supply
Flows
Elements
Logistical sites
(production and
consumption) as part of
GPNs
Mode, Timing,
punctuality and
frequency of services
Attributes
Challenge
International division of
production and
consumption
Supply chain
management
Additional capacity
(modal and intermodal)
of hinterlands as it links the global access of the port (through its intermodal facilities) with
regional customers.
Port hinterland is physically articulated by port ranges and gateways. Ranges can be
conceived as lateral corridors of port competition in which gateways provide access to inland
freight corridors. The growing amount of containers handled by ports has been a significant
indication of globalization. From a physical standpoint, the imbalances are associated with a
new geography of container ports. It is clear that the balance of economic power, in terms of
production, has shifted, which is illustrated by the preponderance of the container ports of
Asian export-oriented economies. This can also be seen as a sign of over-investment in
production and export capacities underlining Asians (Chinas) dependency on exports. This
surge in export has created pressures for container ports worldwide to provide physical
capacities at the terminals, but also at the hinterland.
3.
In recent years the relevance of the hinterland concept has been questioned, especially in the
context of contemporary containerization (Slack, 1993). The mobility provided by the
container has greatly facilitated hinterland penetration, so that many ports compete over the
same market areas. The notion of discrete hinterlands with well defined boundaries is
questionable since many hinterlands have become discontinuous, a process facilitated by the
development of corridors and inland intermodal terminals (Figure 6, see also Notteboom &
Rodrigue, 2005). Nevertheless, the concept is still widely employed, and port authorities
continue to emphasize their port's centrality to hinterland areas in their promotional literature.
From a context where port hinterlands were considered as rather fixed, contemporary
hinterlands are much more flexible.
10
Port A
Discontinuous
hinterland Port A
'Island' formation
Discontinuous
hinterland Port B
Port B
Continuous hinterland
Port B
Main hinterland
Competition margin
Maritime load centre
Inland terminal
The growth of freight being carried both in tons and tons-km has placed additional
demands on the capacity of modes and terminals to handle them; and
11
The case of China is by itself impressive; just 10 years ago it would have been difficult to
forecast the current and still growing role of China in the global geography of production, not
just for low costs and labor intensive goods but increasingly for technological products. In the
last decade alone, China accounted for about 25% of the global growth of GDP imposing a
major shift in global freight flows. Comparative advantages are shifting rapidly, leading to deindustrialization in North America and Europe and a re-industrialization of Pacific Asia.
While this global shift has been taking place trade flows have become dislocated, creating an
array of challenges for the freight transport industry such as empty travel and inbound delays
at gateways. Under normal circumstances, this imbalanced situation would have corrected
itself with a recession in the United States, leading to a new equilibrium as consumers would
have curbed their consumption of foreign goods. However, an intricate game of financial
leverage came into play between the indebted United States government and consumer and
its creditors; Asian central banks (Japan, South Korea and China dominantly). This has
created a unique situation that conventional international trade theories do not grasp
effectively. To simplify the situation, Asian capital gained from export based development was
recycled in American securities (T-bills, bonds and equities), which in conjunction with an
accommodative interest rate policy of the Federal Reserve led to an inflation of American
assets, especially real estate. Consumers, because of cheap capital and a growth of the
paper value of their residential assets, indulged in debt financed spending on imported goods.
Commodities flow dominantly in one direction while capital flows on the other.
11.8
2004
2003
10.2
2002
8.8
3.9
5.6
3.3
1998
5.2
3.3
4.0
0
3.5
5
3.5
4.9
6.1
4.2
5.9
4.5
5.6
7.3
3.9
2000
1995
8.4
4.1
7.2
2001
4.3
3.6
4.0
1.8 3.0
1.7 2.9
Asia-USA
USA-Asia
Asia-Europe
Europe-Asia
USA-Europe
Europe-USA
1.5 2.6
2.7
3.6
2.2 2.9
2.7 1.31.7
15
20
25
30
35
Figure 7 Containerized Cargo Flows along Major Trade Routes, 1995-2004 (in millions of TEUs)
Container flows are quite representative of global trade imbalances, which have steadily been
growing since the 1990s. For instance there are 2.5 times as much containers moving from
Asia to the United States (11.8 million TEUs in 2004) than there are from the United States to
Asia. This implied an imbalance of 8.68 million TEU with Asia and Europe. By 2005, about
70% of the slots of containerships leaving the United States were empty. Thus production and
trade imbalances in the global economy are clearly reflected in imbalances in physical flows
and transport rates. It costs more per TEU for westbound flows than for eastbound flows,
making freight planning a complex task for container shipping companies. Thus, production
and trade imbalances in the global economy result in imbalances in physical flows and
transport rates. Eastbound trans-Pacific rates are lower than westbound trans-Pacific rates,
substantiating the argument of the lack of competitiveness of the American economy and its
inability to take advantage of this benefit.
12
13
Part 2
Port regionalization
14
Inland distribution has become a core dimension of global supply chains. Structural changes
in logistics have generated new patterns of freight distribution and necessitated new
approaches to port operations. Customers are calculating the total logistic cost of transporting
containerized goods. While the maritime segment of those costs is a fairly well known entity
because reliable services between the worlds major container ports and a high level of
competition between maritime carriers, the inland segment of those costs is subject to a wide
variety of costs and levels of reliability. Thus, current efficiency improvements in logistics,
namely for container transportation, are derived for a large part from inland distribution. The
development of global supply chains increased the pressure on the maritime haul, on port
operations, and last but not least on inland freight distribution. Inland accessibility as such has
become a cornerstone in port competitiveness. It thus appears that the battle over port
forelands will be decided over the hinterland, a segment of the distribution chain over which
port players and port authorities could play a more significant role. A conceptual approach to
port / hinterland relationships in a changing market environment is thus required. A
regionalization phase in port system development is introduced and further substantiated.
15
addition, their sites often have land for future expansion, labor costs tend to be lower (no
unions), limited inland investments are required since most of the cargo is transshipped, and
terminals are owned, in whole or in part, by carriers which are efficiently using these facilities.
In an initial phase these terminals solely focus on accommodating transshipment flows. As
the transshipment business remains a highly volatile business, offshore hubs might sooner or
later show ambition to develop services that add value to the cargo instead of simply moving
boxes between vessels. These ambitions could trigger the creation of logistics zones within or
in the vicinity of the port area, in many cases connected to the status of Free Trade Zone. The
insertion of offshore hubs does not make the mainland load centers redundant. The terminals
in the port system all have their role to play within the rich blend of liner service networks. In
referring to the Asian hub/feeder restructuring, Robinson (1998) argues that a system of hub
ports as main articulation points between mainline and feeder nets is being replaced by a
hierarchical set of networks reflecting differing cost/efficiency levels in the market. High-order
service networks will have fewer ports of call and bigger vessels than lower order networks.
Increasing volumes as such can lead to an increasing segmentation in liner service networks
and a hierarchy in hubs (both offshore and mainland).
Phase 2: Penetration and hinterland capture
LAND
SEA
Phase 3: Interconnection & concentration
Phase 4: Centralization
Phase 6: Regionalization
Load center
Interior centre
Freight corridor
Deepsea liner services
Shortsea/feeder services
Local constraints. Ports, especially large gateways, are facing a wide array of local
constraints that impair their growth and efficiency. The lack of available land for
expansion is among one of the most acute problem, an issue exacerbated by the
deepwater requirements for handling larger ships. Increased port traffic may also lead
to diseconomies as local road and rail systems are heavily burdened. Environmental
16
constraints and local opposition to port development are also of significance. Port
regionalization thus enables to partially circumscribe local constraints by externalizing
them.
In this new development phase the port system consequently adapts to the imperatives of
distribution systems and global production networks while mitigating local constraints.
17
improving its efficiency, enhancing logistics integration and reducing distribution costs.
Globally, inland access costs account for 18% of the total logistics costs, and could be
reduced by one third with appropriate regionalization strategies. On the crucial China-US
trade link, bringing a container from inland China to a gateway port such as Shanghai alone
accounts for more than 60% of the total transport costs. Inland container logistics thus
constitutes an important field of action.
The liner shipping industry is a prime example of an increased focus on logistics integration.
More economical ships and alliance co-operation have lowered ship system costs, but at the
same time intermodal costs share an increasing part of the total cost. The portion of inland
costs in the total costs of container shipping would range from 40% to 80%. Many shipping
lines therefore consider inland logistics as the most vital area still left to cut costs. Some
shipping lines have gone rather far in door-to-door services and integrated logistic packages,
managing the container terminal operation and inland transport and bypassing the freight
forwarder by developing direct relationships with the shipper. Other shipping lines stick to the
shipping business and try to enhance network integration through structural or ad hoc coordination with independent inland transport operators and logistics service providers. A last
group of shipping lines combines a strategy of selective investments in key supporting
activities (for example agency services or distribution centers) with sub-contracting of less
critical services. Shipping lines generally do not own inland transport equipment. Instead they
attempt to use trustworthy independent inland operators services on a (long-term) contract
base. The formation of global alliances has taken inter-carrier co-operation to new heights,
with members sharing inland logistics information, techniques and resources as well as
negotiating collectively with suppliers (terminals, rail operators, feeders, barge operators,
etc.). Lines that are successful in achieving cost gains from smarter management of inland
container logistics can secure an important cost savings advantage and deliver extra value to
the customers. Moreover, because this is difficult to achieve, it is likely to be a sustainable
way of differentiating business from rivals.
Logistics integration thus requires responses and the formulation of strategies concerning
inland freight circulation. The responses to these challenges go beyond the traditional
perspectives centered on the port itself. Port regionalization thus represents the next stage in
port development (imposed on ports by market dynamics), where efficiency is derived with
higher levels of integration with inland freight distribution systems. Containerization,
intermodality and ICT enhance the spatial and functional reconfiguration among logistics
nodes. In discussing the functional development of the port of Rotterdam in the Netherlands,
Van Klink (1995) used the term borderless mainport to describe the functional development
from port city to port network. Many ports are reaching a stage of regionalization in which
market forces and political influences gradually shape regional load centre networks with
varying degrees of formal linkages between the nodes of the observed networks.
18
strong orientation on short transit times. Logistics platforms incorporate additional functions
such as back-office activities, e.g. the management of goods and information flows, inventory
management, tracking and tracing of goods and the fulfillment of customs and other
formalities. While setting up their logistics platforms, logistics service providers favor locations
that combine a central location (i.e. proximity to the consumers market) with an intermodal
gateway function. Seaports and sites along hinterland corridors typically meet these
requirements.
Corridor development enhances the polarization and zoning of logistics sites in transport
nodes (seaports and inland ports) and along the axes between seaports and inland ports.
Logistics poles exert a location pull on logistics sites by combining a strong intermodal
orientation with cluster advantages. This tendency is depicted in figure 9. Conventional
location theories support the tendency towards polarization (e.g. the growth pole theory).
Logistics companies frequently set up close to one another, since they are attracted by the
same location factors such as the proximity of markets and the availability of intermodal
transport and support facilities. The geographical concentration of logistics companies in turn
creates synergies and economies of scale which make the chosen location even more
attractive and further encourages concentration of distribution companies in a particular area.
Geographical differences in labor costs, land costs, availability of land, level of congestion,
the location vis--vis the service markets, labor mentality and productivity and government
policy are among the many factors determining observed (de)polarization of logistics sites,
see e.g.
.
PHASE 2: Multiplication of logistics zones in hinterland and
growing maritime polarization
Secondary
logistics zone
port
Trans
ors
corrid
Primary
logistics zone
Logistics Pole
LAND
SEA
LAND
Com
pan
y
-sp
e c if
ic lo
gis
tics
net
wor
k
SEA
LAND
LAND
SEA
SEA
PHASE 4: Dezoning in primary logistics zones and the
functional bundling of logistics zones to form large logistics
poles
19
Phase 4 in the model introduces the regionalization of port activity. The concept of a logistics
pole is the logistical equivalent of the concept regional load centre network, being that the
latter is defined out of a cargo-flow perspective. A logistics pole can only perform well if an
efficient regional load centre network is in place to guarantee the cargo linkages in and
between logistics zones. In the regionalization phase, the interaction between seaports and
inland ports and terminals leads to the development of a large logistics pole consisting of
several logistics zones. A virtuous cycle is created, producing scale effects, which ensures
high productivity from intermodal synchronization and the compatibility of goods flows with the
logistics of shippers. Seaports are the central nodes driving the dynamics in a large logistics
pole. But at the same time seaports rely heavily on inland ports to preserve their
attractiveness.
The process described in figure 9 is highly dynamic. An unbalanced development of inland
terminals and corridors might simply move bottlenecks from the load centre ports to corridors
and inland centers. Given this constraint, companies might consider relocating their logistics
sites from the saturated areas to nearby locations or even to locations far from the saturated
logistics zone. Spatial relocation patterns might change the relative importance and internal
spatial configuration of logistics poles.
The trend towards spatial (de)concentration of logistics sites in many cases occurs
spontaneously as the result of a slow, market-driven process. But also national, regional
and/or local authorities try to direct this process by means of offering financial incentives or by
reserving land for future logistics development.
Slow start. The development of a regional load centre network can take place over a
long period of time. Even in the case that the benefits of port regionalization are quite
obvious, it often demands years of efforts of port authorities and market players to
gradually build the network.
Port-related activities. Concerns also exist with respect to the spatial distribution of
logistics activities in the load centre network. As the hinterland becomes a competitive
location, the question remains as to which logistics activities are truly port-related. The
chances for distribution centers in the traditional processing industries to locate in
seaports may be good, because of the existence of large industrial clusters in seaports.
Next, seaports may be attractive alternative locations for the relocation of distribution
centers focusing on sea-sea operations.
The distribution of costs and benefits. The (re)distribution of wealth among the players
and nodes in the network is a major governance concern when developing regional load
centre networks. The external spill-over effects of ports are expanding from the local port
system towards a much larger international economic system. As such, the
20
regionalization phase enhances a situation where port benefits are likely to leak to users
in inland locations. But unfortunately at the same time, many of the negative externalities
remain spatially concentrated in the seaports. This kind of situations potentially brings
about major socio-economic conflicts related to seaport development and raises issues
about optimal port location for a given region. For example, the local community might
wonder whether it is getting a fair input payback for the scarce local resources used by
ports. In the regionalization phase ports should no longer be taxed on their direct
economic effects generated within the port perimeter, but on their contribution to wealth
creation in the larger logistics pole and economic system. This implies that an appropriate
toolbox should be in place to make the direct and indirect socio-economic payback of port
activities (as part of a larger system) more transparent both to port users and community
groups.
Free riders. Another concern relates to the free rider phenomenon in the regionalization
phase. Ports might develop strong ties with inland terminals in the hope that this will bind
cargo to the seaport. However, cargo flows follow the most convenient route controlled by
the freight forwarder, so a seaport cannot make cargo generated by an inland terminal
captive to the port, even if inland terminal and seaport belong to the same load centre
network. Investments of one load centre in setting up inland terminals might thus have
positive cargo impacts on adjacent rival load centers that just benefit from the new inland
terminals without having invested in them. Port authorities are generally aware of the fact
that cargo flows cannot be forced to follow a specific route, and that free rider problems
do exist. This might make port authorities less eager to embark on direct formal strategic
partnerships with a selected number of inland terminals. Instead, port authorities typically
favor forms of indirect co-operation, for example through joint marketing and promotion,
which are less binding and require less financial means.
21
List of references
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Bird, J., 1980, Seaports and seaport terminals (London, Hutchinson University Library).
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Addressing Locally a Global Problem. TRB Annual Meeting, Washington, DC. Paper # 062147.
Hayuth, Y., 1988, Rationalization and deconcentration of the US container port system, The
Professional Geographer, 40 (3), 279-288
Hayuth, Y., 1981, Containerization and the load center concept, Economic Geography, 57(2),
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Heaver, T., Meersman, H., Moglia, F., Van de Voorde, E., 2000, Do mergers and alliances
influence European shipping and port competition?, Maritime Policy and Management, 27,
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Kuby, M., Reid, N., 1992, Technological change and the concentration of the U.S. General
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McCalla, R., 1999, From St. Johns to Miami: containerisation at Eastern Seaboard ports,
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Notteboom, T., 1997, Concentration and load centre development in the European container
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authorities face the challenge ?, Maritime Policy and Management, 28, 71-89.
Notteboom, T. 2002, Consolidation and contestability in the European container handling
industry, Maritime Policy and Management, 29:257-269
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port terminals, ICLSP2004, International Conference on Logistics Strategy for Ports, Dalian
(China), 22-26 September 2004.
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Development, Maritime Policy and Management, 32 (3), 297-313.
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UNCTAD (2002-2005), Review of Maritime Transport, Geneva
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Yap, W.Y., Lam, J.S.L. and Notteboom, T. (2003), Developments in container port
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23
Conclusions and
Policy Recommendations
Related to the papers
Challenges in the Maritime-Land Interface:
Maritime Freight and Logistics
by
Theo Notteboom and Jean-Paul Rodrigue
And
Challenges in the Maritime-Land Interface:
Port Hinterlands and Regionalization
by
Jean-Paul Rodrigue and Theo Notteboom
24
25
7. A large part of the community takes the port and maritime industry for granted and is
unaware of how the industry is organized and operated and to what extent it contributes
to the global trade and local economies. Environmental and safety considerations are
very prominent in community groups strategy.
The challenges described above invite to re-assess existing organization and management
structures in seaports and port strategy:
The traditional concept of a 'sea port' being a landlord or a total organization with single
and/or multiple facilities in a single location is no longer straightforward. The modern port
concept leads to a comprehensive organization taking care of multiple services across
multiple locations. The introduction of the container and the concept of inter-modality
revolutionized modern shipping as well as hinterland transportation so deeply, that there
is definitely a need to re-assess the role and functions of (container) ports.
The competitive position of a seaport is not depending solely upon its administrative
structure. It is more a matter of commercial attitude and mentality. Port economics has
indeed become more a matter of management style. Port management objectives
nowadays are much more directed toward efficiency than to distributional equity. In theory
port authorities operating in highly competitive markets follow modern more or less
technocratic insights. In practice however, the commercialized and/or corporatized ports
might find difficulties in avoiding politicization of the so-called technocratic port
organizations, as they often rely on external political decisions, especially in case of
government-funded port investments. Even full privatization schemes do not completely
exclude the danger for politicization. Hence, the establishment of an appropriate
legislative framework that guarantees an efficiency-oriented approach is one of the main
challenges to port policy makers.
Port authorities and terminal operators must play a vital role in the creation of core
competencies and economies of scope by an active engagement in the development of
port-related VAL activities, efficient information systems and an expanding inter-modality.
The creation of port networking constitutes probably the most important new role for ports
in the next millennium. Forming strategic alliances in the port sector itself could lead to
secure the port own efforts and investments. The pressures port authorities and operators
are facing are in fact the same as those faced by the shipping lines. However, most of the
port and terminal activities are rather location-bound, which is not at all the case for their
customers, i.e. ship owners and shipping activities.
Modern ports must be capable to accommodate larger port clients, who possess strong
bargaining power vis--vis terminal and inland transport operators. As such ports must
not expect to attract cargo simply because they are natural gateways to rich hinterlands.
Major port clients concentrate their service packages not on the ports sea-to-land
interface but on the quality and reliability of the entire transport chain. Capturing and
keeping important footloose clients on a sustainable basis require services including
plenty of qualitative market conditions such as reliability, flexibility, short time-to-market
and large product varieties, as well as non-market conditions such as transparency within
good (corporate) governance structures.
Ports need to secure their basic investments. Given the present fierce port competition
many ports are forced to make investment decisions of a rather speculative nature. Ports
also need to deal with possible drawbacks of load centering, because the load centering
strategy of shipping lines are creating major drawbacks for port authorities. On the one
hand the fear for under-utilization of terminal facilities puts a strong downward pressure
on the levels of port dues and container handling rates. On the other hand this downward
pressure on market prices triggers an increase in the supply of terminal capacity.
Gradually the port system will be confronted by diseconomies of scale under the form of
lack of space for further expansion and/or congestion due to limited maritime or inland
accessibility.
26
Only by paying attention toward creating economies of scope the port industry will get
and maintain a sustainable port competitive framework. Indeed, on the one side shipping
lines demand consistently higher quality service at each port of call, whereas on the other
side the constraints to growth of load centers encourage smaller ports to get carriers
diverted from these load centers. Hence, port service providers on a global scale are
wanted as well.
Last but not least port operators should pay attention to broaden their social basis, e.g. by
achieving a clear balance between the interests of the port (actors) and their principal
stakeholders (employees, trade unions, customers, environmental pressure groups,
etc.). Stakeholder relation management today is to be considered as part of modern port
administration. In other words port managers should elaborate on market situations and
conditions both from a shareholders and stakeholders point of view. Increasingly one
can ascertain that the success of the port no longer depends on its own performance,
because other (f)actors and geo-political situations determine the ports final success.
The extra-ordinary length of administrative and legal procedures for instance requires
well-balanced time planning in order to get stakeholders participation in port development
processes secured and as such avoiding severe delays in port capacity (extensions).
In relation to port development, governments should adopt the role of facilitator, e.g. via
the harmonization of port working conditions, via incentives to stimulate accountability
and autonomy of port authorities and via investment programs directed towards the
provision of public goods. The efficiency-oriented market environment indeed brings
about new challenges to seaports all over the world. The continuing process of
consolidation in the cargo handling shifts competition from port authorities to private
terminal operators and may lead to intra-port monopolies. The desirability of such
monopolies are to be analyzed on a case by case basis, thereby taking into account the
impact on port innovation and expansion schemes, the level of external competition, the
value-added of possible port network strategies and the level of market contestability.
The more international the maritime industry becomes, the more energy will have to be
put in embedding ports in their local communities by means of following the rules of a
sound customer and stakeholder relations management. This will influence positively both
the port competitiveness and the creation of port specific competitive advantages.
Relations management within ports implies a new approach vis--vis port
competitiveness: once the basic resources of ports - such as land and water - are
becoming scarcer while the social and environmental functions are permanently
jeopardizing the economic functions of the seaport, port competition no longer depends
solely upon market conditions. From that moment on also on non-market conditions
such as good relationships with government and community - are to be taken into
account and by doing so this will create new specific competitive advantages. So, ports
and port companies must demonstrate a high level of environmental performance in order
to ensure community support. However, environmental aspects also play an increasing
role in attracting trading partners and potential investors. A port with a strong
environmental record and a high level of community support is likely to be favored.
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