Consumer Behaviour Analysis of Spices (Curry Powders) in Kottaym District of Kerala State

Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319-5614
Volume 4, No.6, June 2015
Consumer Behaviour Analysis Of Spices(Curry Powders)In

Kottaym District Of Kerala State
Dr Sreeekumar D Menon, Sub Divisional Engineer (E4) ,BSNL,Pampady ,Kottayam, Kerala
Abstract
Spices and aromatic vegetables products were used as a flavouring substance or condiment normally refer to the deriva-
tives from certain herbs like seed, Leaves, Bark, root etc. They were used mainly for enhancing taste of the food. The word
spice is derived from the word spices which were applied to groups of exotic foodstuffs in the middle ages.Spice term was
formerly applied also to pungent or aromatic food, as ingredient of incense or perfume and to embalming agent.
The precise selection of spices for each dish is a matter of national or regional cultural tradition, religious practice and to
some extent, family preference .such dishes are called by specific names that refer to their ingredients ,spicing and cooking
methods.
Curry powder ,a commercially prepared mixture of spices is largely a western notion ,dating to the 18th century.
Dishes called ‘curry’ may contain meet, poultry, fish or shellfish, either alone or in combination with vegetables .Curries
may be either wet or dry .Wet curries contain significant amount of sauce or gravy. Dry curries are cooked with very little
liquid which is allowed to evaporate, leaving the other ingredients coated with the spice mixture.
Keywords: curry powder,masaala,spices.dishes etc
Introduction reliance on food water due to lack of knowledge

of irrigation. Summer bad trade links with the Indus val-
The main spices found in most south Asian curry pow- ley via Hindu Kush by3000 BC and by sea from 2500
ders are turmeric, coriander and cumin .A wide range of BC thus thinking the Harappa’s with both Sumerians and
additional spices may be included depending upon the Egyptian, where cumin, anise and cinnamon were used
geographic region and the foods being included (white for embalming by 2500 BC. By 1750 BC Harappa civili-
/red meat,fish,lentils,rice and vegetables) . zation had disappeared probably due to flood and tec-
tonic shift were replaced by the Aryans who invaded via
‘Malayali’ curries of Kerala typically contain shredded Hindu Kush by 1500 BC. The Aryans had considerable
coconut paste or coconut milk, curry leafs ,and various contact with Babylon from whence the original flood
spices. Mustard seeds are used in almost every dish, legend arose o be adopted by both the Aryans and the
along, sliced red chillies fried in hot oil. with onions, Hebrews and several other civilization.
curry leaves .Most of the non vegetarian dishes are
heavily spiced. In Britain the term “curry” has come to mean almost any
Indian dish whilst most from the sub-continent would
Kerala is known for its traditional “sadya”,a vegetarian say it is not a world they use but if they did it would
meal served with boiled rice and a host of side dishes mean a meat, vegetable or fish dish with spicy sauce and
such as parripu (green gram),papadum, aviyal,kaalan, rice or bread.
kichadi, pachadi, injipuli, kootukari, pickles
(mango/lime),thoran,one to four types of pa- Seasoning blends are mixtures of spices and herbs.
yasam,boli,pulissery,moru(butter milk),upperi,banana Check spice companies for exact mixtures. Some exam-
chips,etc.The sadya is customarily served in a banana ples of seasoning blends are-Chilli powder (red
leaf. pepper, cumin, oregano, salt and garlic powder), Curry
powder (coriander, turmeric, cumin, fenugreek seed,
In India more than 80% of Indian recipes were prepared white pepper, allspice, yellow mustard, red pepper and
with onions, ginger and capsicums and 76% called for ginger), Poultry seasoning (white pepper, sage, thyme,
garlic . Curry is a collective term for a mixture of spices marjoram, savory, ginger, allspice and nutmeg),
in Indian ,south east asian and middle eastern countries Pumpkin pie spice (cinnamon, ginger, nutmeg,
allspice and cloves).
In 3000 B.C, turmeric, cardamom, pepper and mustard
were cultivated in Harappa and Mohenjo- The earliest literary record in India on spice is the Rig
Daro, in the Indus valley, were of occupied mixed stock Veda. (BC1500). Spices and herbs are good not only for
somewhat larger in structure than either the Sumerians of our taste buds but also for our health. They supply cal-
those communities. The bad club wheat barely sheep and cium, iron, vitamin B, vitamin C, carotene and other
goats from the Iranian plateau and cotton from Southern antioxidants. Besides herbs and spices have very low fat,
Arabia or North East Africa but were held back by their so you can eat them to your hearts pleased. Rajasthan, a
©The Author © Blue Ocean Research Journals

www.borjournals.com Open Access Journals Blue Ocean Research Journals 456
state of India is an important producer of spices includ- lion's share of the spices production in Kerala is from
ing seed spices such as fenugreek, cumin and coriander Idukki and Wayanad districts. As regards cardamom,
among others. The Rajasthani chilly varieties, especially Idukki district has almost monopoly while in the case
from the State's Jodhpur regions are popular not only in of pepper there are Wayanad and Kannur districts
the country but also appeal to the taste buds of the Indian contributing a sizeable share. Idukki district has domi-
Diaspora abroad. The special quality and special flavour nation both in the area of pepper cultivation and the
of Rajasthani spices are usually accredited to the favour- quantity of production, followed by Wayanad and
able climatic conditions and natural methods being used Kannur districts.
here for ages. Rajasthan has the distinction of producing
17 of the total 60 varieties of Indian spices.
Objectives of the study:
India produces 2.5 million tons to 3 million tons of a) To conduct a market research for instant curry powders
spices annually. India produces spices of different cate- in Kottayam district.
gories worth around US$ 3 billion. In terms of volume b) To compare the attitude of customers with competitors
and value, India accounted for 48 percent and 23 percent products.
in value of global spice trade. (Source: Spices Board c) To compare the brand preference of the customers to-
India) India accounts for 25-30 percent of world’s pep- wards different brands of instant curry powders.
per production, 35 percent of ginger and about 90 per d) To understand the customers’ buying habits and factors
cent of turmeric production. influencing the buying.
e) To understand the market concentration level.
Among the Indian Federal states, Kerala tops in pepper
(96 percent), Cardamom (53 percent), Ginger (25 per Scope Of The Study
cent) production in the country. Andhra Pradesh leads in Market is more competitive nowadays. Customers look out
Chilly and Turmeric production in the country with 49 for products that are more advanced in technology and qual-
percent and 57 percent. In coriander, cumin and fenu- ity. The study enables to know the market conditions and
greek production in the country, Rajasthan emerges as buying habits of customers to instant curry powders. This
the largest producer with 63 percent, 56 percent and 87 also helps to know about the customer choices and can
percent. The world spice trade is estimated at US$ 7.5-8 market products accordingly. Certain new suggestions and
billion in terms of value and 500,000tonnes in terms of strategies are adopted for the marketing of a newly branded
quantity. product.
There are many countries producing these spices but Research Methodology
the 'little Kerala' is considered as the only source of The study is based on both primary and secondary data.
top quality pepper and cardamom, which are the Response of the customers who are coming to shops for
most important spices aptly, called the 'Royal Couples' purchasing masaalas, spices etc are taken as the primary
of spices. Kerala contributes the lion's share of total
data. Simple statistical tools like percentage analysis & chi-
spices production of India. 2,69,178 hectares of land in square test are used for the analysis. The sources of secon-
Kerala is used for spices cultivation producing more dary data are company website and referring textbooks,
than 1,60,000 tonnes of spices annually. Pepper alone magazines of the company, booklet and annual report, and
is cultivated in 1,85,000 hectares, producing on an aver- profile of the company. The data is collected from the cus-
age more than 50,000 tonnes of black pepper. It has tomers/house holders/shop keepers etc of the Kottayam
been estimated that more than 90 percent of Indian district of Kerala state.
pepper is produced in Kerala '' Similarly, about 40.000
hectares of land in Kerala is under cardamom cultiva-
tion. Producing more than 5,000 tonnes of cardamom Hypotheses:
annually. This is about 60 percent of the total carda- 1) There is no significances on consumer buying behav-
mom cultivation in India. More than 70 percent of the iour on age of the customers.
cardamom produced in India is the contribution of 2) There is no significances on consumer buying behav-
Kerala. Along with pepper and cardamom Kerala has iour on income of the family.
remarkable contributions of ginger, Clove, turmeric, 3) There is no significance on locality of the consumer on
nutmeg etc. From the above statistics it is clear that purchasing of the curry powders.
the name 'spices land of India' is suitable to the state 4) There is no significances on brand name of the spices
of Kerala. It is equally important that a large number on consumer purchasing behaviour.
of families in Kerala resort to the spices sector for
their livelihood. Another notable factor is that the
Analysis :

1 Classification of the respondents according to age
Age in Less 20 21-30 31-40 41-50 51-60 Above 60 total

years
No of re- nil 17 48 20 7 8 100
spondents
Majority of the customers coming to the shops for purchasing is in the age group of 31-40 yrs(48%),followed by 41-50
yrs(20%) &21-30 yrs(17%).
2 Gender/sex of customer:
Sex male female total

No of respondents. 30 70 100
Majority of the respondents are female .This means that ladies are coming to the front to purchase their day to day house
hold items from the shop.
3 Classification of the customers based on educational qualifications:
Educational Up to class X Up to class X11 Degree Above degree total

qualifications
No of respon- 14 10 50 26 100
dents
The survey shows that majority of the respondents coming to shops are degree and higher degrees holders.This shows that
customers who comes to the shop qualified and having capability to know which one is good and which one is bad.
4 Marital status of the respondents:
Status single married divorced Window/er total

No of respon- 38 60 1 1 100
dents
Majority of the respondents (customers) are married.
5 .Occupation of the respondents/customers:
Occupation/status House wives salaried student Self em- Retired/others total

ployed
No of respon- 30 50 4 9 7 100
dents
Majority (50%) of the respondents are salaried class followed by house wives(30%)
6 Number of dependent members in the family:
Dependents Up to 4 5-6 Above 6 total

No of respondents 10 70 20 100
Majority of the families having 5-6 members
7 Monthly income in the family:
Income in Rs Up to 10001-20000 20001-35000 35001-50000 Above 50001 total

10000.00

No of respon- 8 65 5 10 12 100
dents
Majority of the respondents are in the in come range of 10001-20000 rupees.
8 Locality of the respondents:
Locality village Small town Big town city total

No of respon- 78 14 7 1 100
dent
Majority of the respondents are (78%) are from the village areas .
9 Opinion about usage of the curry powders(spices/masalas) :
Usage Never use occasionally Sometimes often always total

No of respon- nil 8 7 60 25 100
dents
Majority of the respondents are often/always use curry powders.
10 Frequency of purchase:
Frequency Daily weekly Fort nightly monthly Once in two total

months
No of respon- nil 30 12 55 3 100
dents
Majority of the respondents purchasing curry powders once in a months(55%).
11 Quantity of purchase:
Quantity 100 gms pkt 200 gms pkt 250 gms pkt 500 gms pkt I Kg pkt total
No of respon- 92 2 8 nil nil 100
dents
92% of the respondents purchasing 100 gms spices packets.
12 Which prompted you to purchase your preferred brand?
Prompting fea- Low price affordability quality All the above total
tures
No of respon- 3 5 90 3 100
dents
90% of the respondents purchasing the items based on quality of the product.
13.Brand choosing reason:
Reason Availability discounts advertisements Shop keepers Attractive Brand total

recommendations packing awareness
No of re- 6 nil 8 4 1 81 100
spondents
Majority of the respondents choosing the items due to the band awareness of the items.

14 Customers opinion about different brands:
a) About quality of the brand
Name of Eastern Nirapara saras Double koula Sabari total

the brand horse
No of re- 36 34 10 8 5 7 100
spondents
Majority of the respondents (customers) eastern brand followed by nirapara brand.
b) Based on taste and freshness.
Brand eastern nirapra Double saras sabari samis koula total

house
No of re- 35 36 8 3 7 6 5 100
spondents
Majority of the respondents preferring spices based on taste and freshness is nirpara brand followed by eastern brand.
c) Based on brand image:
brand Nirapara eastern sabari Double horse total

No of respon- 38 39 7 16 100
dents
Majority of the respondents opted that Eastern and Nirapara brand have more brand image than any other brand
d)Based on cost-beneficial brand:
Brand nirapara eastern sabari Double horse Total

No of respon- 34 36 20 10 100
dents
Majority of the respondents have the opinion that eastern and Nirapara spices items are cost beneficial brand followed by
sabari and double horse .
e) Based on availability of the brand:
Brand Nirapara Eastern sabari saras Total

No of respon- 37 36 17 10 100
dents
Majority of the respondents have the opinion that in brand availability Nirapara comes first followed by eastern .
f) Opinion on quality and standard of the company:
Brand sabari nirapara saras eastern total

No of respon- 35 30 20 15 100
dents
Regarding quality of the product & standard of the company majority are preferring Sabari followed by nirapara,saras and
eastern.
g)Opinion about promotion through advertisement:
Brand Eastern Nirapara saras Koula total

No of re- 33 31 26 10 100
spondent
Majority of the respondent have the opinion that promotion is doing by eastern more ,followed by nirapara, saras and
koula.
h)Opinion about attraction in packing:
Brand eastern Nirapara Double horse saras Sabari total

No of respon- 35 33 14 10 8 100
dent
Majority have the opinion that attractive packaging is for eastern first ,followed by nirapara,Double horse,saras and sabari.
Findings Bibliography
a) Majority of the customers visiting the shop is in the [1] Md. Abbas Ali, Venkat Ram Raj Thumiki and
age group og 31-40 years and majority are ladies Naseer Khan, Factors Influencing Purchase of
coming to purchase. FMCG by Rural Consumers in South India: An Em-
b) Majority who comes to shop are married and having pirical Study, International Journal of Busi-
qualification degree. ness Research and Development, Vol. 1, No. 1,
c) majority of the customers are salaried class and hav- page. 48‐57 (2012).
ing 5-6 members in their family.
d) Majority of the customers monthly income is be- [2] Wahida Shahan Tinne, Factors Affecting Impulse
tween Rs 10001 to 20000 and 78% are coming from Buying Behavior of Consumers at Superstores in
village areas. Bangladesh, ASA University Review, Vol. 5 No. 1,
e) Majority of the customers are purchasing curry January–June, page 209-220 (2011).
powder monthly basis and using often and majority
purchasing 100 gms packet., based on quality of the [3] Irshad Ahmad Bhat, Sajad Ahmad Bhat, Nafees
product. Ahmad Rather, A Perceptual Study On Consumer
f) Majority of the customers choosing brand due to Buying Behavior In Local Markets, International
brand awareness about the brand ,preferring eastern Journal of Innovative Research & Development,
,followed by Nirapara Vol. 2, Issue 3, page 164-178, March, 2013.
g) Based on taste and freshness ,customers preferring
Nirapara followed by Eastern brand.Based on brand [4] Jyoti Pradhan, Dr. Devi Prasad Misra, An Empirical
image and cost benefit, majority preferring eastern Study on the Behaviour of Rural Consumers To-
curry powder first followed by nirapara wards FMCGs, International Journal of Research in
h) Based on availability of the brand nirapara comes Commerce & Management, Volume No. 3, Issue
first followed by eastern,about quality and standard No. 9 (September 2012).
of the company Sabari comes first followed by
nirapara. [5] Arora,J.S & Arora Pooman “New Rural Mar-
i) Promotion of the product through advertisement keting Strategies of FMCG Companies in India:
first comes eastern brand,followed by nirapara,saras A Study of Selected Rural Markets of Punjab
and koula.Atraction of the package eastern comes and Madhya Pradesh” International Journal of
first ,followed by nirapara. Research In Commerce & Management, Volume
No. 3, issue no. 9, page 85-90, 2012.
Limitations
a) As data are collected through interviews, the in- [6] M. Kanyenga And J.H. Mangisoni, Assessing Mar-
formation is subject to the bias of the individu- ket Concentration in the Tobacco Industry of Ma-
als. lawi, University of Malawi, 2008.
b) The time available was a major limitation.
c) Difficult to get some details because of its con- [7] William M. Lankford, Benchmarking: Understand-
fidentiality. ing the Basics, The Coastal Business Journal, Vol.
d) The questionnaire is prepared on the basis of 1, No.1, State University of West Georgia, page 57-
customer’s viewpoint 65, 2009.

[8] M.S. Rathore and N.S. Shekhawat, Incredible Spices [12] Kothari, C.R., Research Methodology-Methods
of India: from Traditions to Cuisine, American- & Techniques, New Delhi, New Age Interna-
Eurasian Journal of Botany, Vol.1, Issue 3, page 85- tional (P) Ltd., Second Edition, 2004.
89, 2008.
[13] Gupta, S.P., Statistical Methods, New Delhi,
[9] Amirreza Rohani, Impact of Dynamic Pricing Sultan Chand & Sons Publishers, Thirty Fourth
Strategies on Consumer Behaviour, Journal of Man- Editions, 2005
agement Research, Vol. 4, No. 4, page 143-159,
2012. [14] Philip Kotler, Kevin Lane Keller, Abraham
Koshy, Marketing Management, New Delhi,
[10] Stan Lipovetsky, Shon Magman, Andrea Twelfth Edition, 2006.
Zanetti Polzi, Pricing Models in Market Research,
Intelligent Information Management Journal, Vol.1, [15] Oz Shy, How to Price: A Guide to Pricing
page 167-174, 2011. Techniques and Yield Management, Cambridge
University Press, page 89-98, 2008.
[11] Matthew Harrison, Julia Cupman, Using Mar-
ket Intelligence & Competitive Intelligence To Add [16] www.marketingteacher.com
Value To Your Business, Market Research with In-
telligence, A white paper from B2B International, [17] en.wikipedia.org
2009.
[18] www.lieb.com

APPENDIX
QUESTIONNAIRE FOR MARKET SURVEY
PART I
1. Name & Address:
2. Gender: Male Female
3. Age : Less than or equal to 25 26-35 36-45 46-55
Above 55
4. Occupation: House wife Salaried Student Self employed
Retired/others
5. Monthly family income:
Less than Rs.10, 000
Rs.10, 001- Rs.20, 000
Rs.20, 001- Rs.35, 000
Rs.35, 001- Rs.50, 000
Above 50, 000
6. Locality: Village Small town Big town City
7. Are you a regular user of instant curry powders? (Sambar Masala, Chicken Masala, Meat Masala etc.)
Never Occasionally Sometimes Often Always
8. How often do you purchase instant curry powders?
Daily Weekly Fortnightly Monthly Bimonthly
9. How much quantity you purchase frequently?
100g 200g 250g 500g 1kg
PART II
RATE THE FOLLOWING FACTORS AFFECTING YOUR PURCHASE
1. PRODUCT FACTOR

10. Quality of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
11. Features of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
12. Taste and freshness of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
13. Quantity of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
14. Previous experience with the same product
Highly important
Important
Neutral
Unimportant
Highly unimportant

2. VALUE FACTOR
15. Low price of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
16. Need of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
17. Affordability of the product with your income
Highly important
Important
Neutral
Unimportant
Highly unimportant
18. Intended benefits of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
19. Cost beneficial product
Highly important
Important

Neutral
Unimportant
Highly unimportant
3. PROMOTION FACTOR
20. Advertisement to the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
21. Discount sales/offers to the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
22. Shelf display of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
23. Relationship marketing/ direct marketing of the product
Highly important
Important
Neutral
Unimportant

Highly unimportant
24. Product education
Highly important
Important
Neutral
Unimportant
Highly unimportant
4. TRUST FACTOR
25. Friend’s recommendation to the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
26. Availability of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
27. Brand loyalty to the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
28. Government promotion to the product

Highly important
Important
Neutral
Unimportant
Highly unimportant
29. Shopkeeper’s recommendation to the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
5. LIFESTYLE FACTOR
30. Brand awareness of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
31. Packaging of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
32. Dignity of the product
Highly important
Important

Neutral
Unimportant
Highly unimportant
33. Brand visibility of the product
Highly important
Important
Neutral
Unimportant
Highly unimportant
34. If your lifestyle affecting the purchase of curry powders
Highly important
Important
Neutral
Unimportant
Highly unimportant
35. According to you, which of the following brands are having high taste and freshness?
Eastern
Nirapara
Saras
Double Horse
Melam
36. According to you, which of the following brand is having high product /brand image?
Eastern
Nirapara
Saras
Double Horse
Melam
37. According to you, which of the following brand is highly cost beneficial?

Eastern
Nirapara
Saras
Double Horse
Melam
38. According to you, which of the following brand is easily available in the retail stores?
Eastern
Nirapara
Saras
Double Horse
Melam
39. According to you, which of the following brand is easily meeting the quality standards?
Eastern
Nirapara
Saras
Double Horse
Melam
40. According to you, which of the following brand is having promotional offers/advertisement?
Eastern
Nirapara
Saras
Double Horse
Melam
41. According to you, which of the following brand is attractive in packaging?
Eastern
Nirapara
Saras
Double Horse
Melam
42. Please tick the brand of your choice from those given below

Eastern
Nirapara
Saras
Double Horse
Melam
Priyom
Sevana
Promise
Vincos
Others


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Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319-5614

Volume 4, No.6, June 2015

Consumer Behaviour Analysis Of Spices(Curry Powders)In

Keywords: curry powder,masaala,spices.dishes etc

Introduction reliance on food water due to lack of knowledge

©The Author © Blue Ocean Research Journals

©The Author © Blue Ocean Research Journals

1 Classification of the respondents according to age

Age in Less 20 21-30 31-40 41-50 51-60 Above 60 total

Sex male female total

3 Classification of the customers based on educational qualifications:

Educational Up to class X Up to class X11 Degree Above degree total

4 Marital status of the respondents:

Status single married divorced Window/er total

Majority of the respondents (customers) are married.

5 .Occupation of the respondents/customers:

Occupation/status House wives salaried student Self em- Retired/others total

6 Number of dependent members in the family:

Dependents Up to 4 5-6 Above 6 total

Majority of the families having 5-6 members

7 Monthly income in the family:

Income in Rs Up to 10001-20000 20001-35000 35001-50000 Above 50001 total

©The Author © Blue Ocean Research Journals

Majority of the respondents are in the in come range of 10001-20000 rupees.

8 Locality of the respondents:

Locality village Small town Big town city total

9 Opinion about usage of the curry powders(spices/masalas) :

Usage Never use occasionally Sometimes often always total

Majority of the respondents are often/always use curry powders.

Frequency Daily weekly Fort nightly monthly Once in two total

Majority of the respondents purchasing curry powders once in a months(55%).

92% of the respondents purchasing 100 gms spices packets.

12 Which prompted you to purchase your preferred brand?

13.Brand choosing reason:

Reason Availability discounts advertisements Shop keepers Attractive Brand total

©The Author © Blue Ocean Research Journals

14 Customers opinion about different brands:

a) About quality of the brand

Name of Eastern Nirapara saras Double koula Sabari total

Majority of the respondents (customers) eastern brand followed by nirapara brand.

b) Based on taste and freshness.

Brand eastern nirapra Double saras sabari samis koula total

c) Based on brand image:

brand Nirapara eastern sabari Double horse total

d)Based on cost-beneficial brand:

Brand nirapara eastern sabari Double horse Total

e) Based on availability of the brand:

Brand Nirapara Eastern sabari saras Total

f) Opinion on quality and standard of the company:

Brand sabari nirapara saras eastern total

g)Opinion about promotion through advertisement:

Brand Eastern Nirapara saras Koula total

©The Author © Blue Ocean Research Journals

Brand eastern Nirapara Double horse saras Sabari total

©The Author © Blue Ocean Research Journals

©The Author © Blue Ocean Research Journals

QUESTIONNAIRE FOR MARKET SURVEY

1. Name & Address:

2. Gender: Male Female