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INN Product Design and Development

INN Product Design and Development

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85 views

INN Product Design and Development

INN Product Design and Development

Uploaded by

hsvzsd44
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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PRODUCT DESIGN AND

DEVELOPMENT

For use in the INNOVATION AND TECHNOLOGY MANAGEMENT classes of

® Mr. Reynaldo A. Mones, MBA, DBA (ABD)


at the De La Salle University
What is product ?
A product is something sold by an enterprise to its
customers or a product is a set of attributes offered to
customers to fulfil their needs or requirements.

®
What is product ?
A term used to describe all goods, services, and
knowledge sold.

®
What is product development?
Product development is the set of activities beginning
with the perception of a market opportunity and
ending in the production, sale and delivery of a
product.

®
What is product development?

A Product Development Process is the


entire set of activities required to bring a
new product concept to a state of market
readiness.
PD is the organization and management of
people and the information they develop in
the evolution of a product.

®
Design Process

Design Process is the set of


technical activities within a PD
process that work to meet marketing
and business case vision.

®
Successful Product Development
There are five characteristics of successful product
development:
o Product quality
o Product cost
o Development time
o Development cost
o Development capability
®
Successful Product Development
Product quality

Product quality is ultimately reflected in market


share and the price that customers are willing to pay.
Product cost

Product cost determines how much profit accrues to


the firm for a particular sales volume and a particular
sales price.

®
Successful Product Development
Development time

Development time determines how responsive the


firm can be to competitive forces and to
technological developments as well ashow quickly
the firm receives the economic returns from the
team’s efforts.

®
Successful Product Development
Development cost

Development cost is usually a significant


fraction of the investment required to achieve the
profits.
Development capability

Development capability is an asset the firm can use


to develop products more effectively and
economically in the future.
®
Design and Development
Product development is an interdisciplinary
activity requiring contribution from the
following three functions

. Marketing
. Design
. Manufacturing

®
Design and Development
Marketing
The marketing function mediates the
interactions between the firm and its
customers. Marketing also typically arranges for
communication between the firm and its
customers, sets target prices and oversees the
launch and promotion of the product.

®
Design and Development
Design
The design function plays the lead role in
defining the physical form of the product to
best meet customer needs. In this context, the
design function includes engineering design
(mechanical, electrical, software etc) and industrial
design (aesthetics, ergonomics,user interfaces).

®
Design and Development

Manufacturing
The manufacturing function is primarily
responsible for designing and operating the
production system in order to produce the
product. Broadly defined, the manufacturing
function also often includes purchasing,
distribution and installation. This collection of
® activities is sometimes called the supplychain.
Design and Development
Project team
Few products are developed by a single individual. The collection of individuals
developing a product forms the project team. This team usually has a single
team leader who could be drawn from any of functions of the firm. The team
can be thought of asconsisting of a core team andan extended team.
Core team
In order to work together effectively, the core team usually remains small
enough to meet in a conference room.
Extended team
While the extended team may consist of dozens, hundreds or even thousands of
other members.

®
Development Team

The composition of a product development team for an electromechanical product of modest


® complexity.
Development Team

®
®
Challenges
The challenges of product development are given below:
Trade-offs
An airplane can be made lighter, but this action will
probably increase manufacturing cost. One of the most
difficult aspects of product development is recognizing,
understanding and managing such trade-offs in a way that
maximizes the successof the product.

®
Challenges
Dynamics
Technologies improve, customer preferences evolve, and
competitors’ introduce new products and the macroeconomic
environment shifts. Decision making in an environment of
constant change is a formidable task.
Details
The choice between using screws or snap-fits on the enclosure of
a computer can have economic implications of millions of
dollars. Developing a product of even modest complexity may
® require thousands of such decisions.
Challenges

Timepressure

Any one of these difficulties would be easily manageable by


itself given plenty of time, but product development
decisions must usually be made quickly and without
complete information.
Economics
Developing, producing and marketing a new product
require a large investment. To earn a reasonable return on
this investment, the resulting product must be both
appealing to customers and relatively inexpensive to
produce.

®
Challenges
Creation
The product development process begins with an idea and ends with the
production of a physical artifact. When viewed both in its entirety and at the
level of individual activities, the product development process is intensely
creative.
Satisfaction of societal and individualneeds
All products are aimed at satisfying needs of some kind. Individuals
interested in developing new products can almost always find institutional
setting in which they can develop products satisfying what they consider to
be important needs.

®
Challenges
Team diversity
Successful development requires many different skills and talents. As
a result, development teams involve peoplewith a wide range of
different training, experience, perspectives and personalities.
Team spirit
Product development teams are often highly motivated, cooperative
groups. The team members may be collocated so they can focus their
collective energy on creating the product. This situation can result in
lasting camaraderie among teammembers.

®
With materials from:
Md. Wahidul Haque
Iffat Ahamed Chowdhury
Sarah Ismail Chowdhury
Joni Chandra Dhar
Pronob Kumar Biswas
Tufayel Ahamed
Dr. Abdullah F. Al-Dwairi

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