INTRODUCTION TO MEDIA AND INFORMATION LITERACY

Content Standards: The learners demonstrate an understanding of how representations are

constructed in diverse media types and how they converged.

Performance Standards: The learners shall provide an outline of media convergence in

different areas by identifying the different platforms and the convergence therein.

Learning Competencies
• Identifies the similarities and differences of media literacy, information literacy, and technology
literacy. MIL11/12IMIL-IIIa-2
• Editorializes the value of being literate in media and information. MIL11/12IMIL-IIIa-3

1. Literacy
The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts. Literacy involves a continuum of
learning, wherein individuals are able to achieve their goals, develop their knowledge and
potential, and participate fully in their community and wider society.

2. Media
The physical objects used to communicate with, or the mass communication through physical
objects such as radio, television, computers, film, etc. It also refers to any physical object used to
communicate messages.

MEDIA - physical objects used to communicate including mass media (radio, television,
computers, film, etc.). Traditionally, media are source of credible information in which contents
are provided through an editorial process determined by journalistic values and where editorial
accountability can be attributed to an organization or a legal person. In more recent years the
term ‘media’ is often used to include new online media.

3. Media Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to
empower citizens by providing them with the competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.

4. Information
A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.

5. Information Literacy
The ability to recognize when information is needed, and to locate, evaluate, and effectively
communicate information in its various formats.

INFORMATION LITERACY - includes the competencies to be effective in all stages of the life
cycle of documents of all kinds, the capacity to understand the ethical implications of
these
documents, and the ability to behave in an ethical way throughout these stages.

6. Technology Literacy
The ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools. Using these tools an individual can access,
manage, integrate, evaluate, create and communicate information.

7. Media and Information Literacy

The essential skills and competencies that allow individuals to engage with media and other
information providers effectively, as well as develop critical thinking and life-long learning skills
to socialize and become active citizens.

EVOLUTION OF TRADITIONAL TO NEW MEDIA

A. PREHISTORIC AGE  (before 1700’s)– People discovered fire, developed paper from plants and
forged equipment or weapon through stone, bronze, copper and iron.
FORMS OF MEDIA
a. Cave paintings (35,000 BC) e. Dibao in China (2nd Century)
b. Clay tablets in Mesopotamia (2400 BC) f. Codex in Mayan region (5th Century)
c. Papyrus in Egypt (2500 BC) g. Printing press using wood blocks (220
d. Acta Diurna in Rome (130 BC) AD)

B. INDUSTRIAL AGE (1700s - 1930s) –  People used the power of steam, developed machine
tools, established iron production and manufacturing of various products (including books
through the printing press).
FORMS OF MEDIA:
a) Printing press for mass production e) Motion picture photography/projection
(1900) (1890)
b) Newspaper- The London Gazette f) Commercial motion pictures (1913)
(1740) g) Motion picture with sound
c) Typewriter (1800) (1926)Telegraph - Developed and
d) Telephone (1876) - patented by patented in the 1830s and 1840s by
Alexander Graham Bell Samuel Morse
h) Punch cards

C. ELECTRONIC AGE (1930s - 1980s) – People harnessed the power of electricity that led to
electrical telegraphy, electrical circuits and the early large scale computers (through vacuum
tubes,  transistors and integrated circuits). In this age, long distance communication became
possible.

FORMS OF MEDIA:
a) Transistor Radio d) Mainframe computers - i.e. IBM 704
b) Television (1941) (1960)
c) Large electronic computers- i.e. EDSAC e) Personal computers - i.e.
(1949) and UNIVAC 1 (1951) HewlettPackard 9100A (1968), Apple 1
(1976)

D. Information Age (1900s-2000s) – People advanced the use the microelectronics in the
invention of personal computers, mobile  devices  and wearable technology. In this age, the
Internet paved the way for faster communication and the creation of the social network.
Moreover, voice, image, sound  and data are digitalized.

FORMS OF MEDIA:
a) Web browsers: Mosaic (1993), Internet Explorer (1995)
b) Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
c) Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
d) Microblogs: Twitter (2006), Tumblr (2007)
e) Video: YouTube (2005)
f) Augmented Reality / Virtual Reality
g) Video chat: Skype (2003), Google Hangouts (2013)
h) Search Engines: Google (1996), Yahoo (1995)
i) Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data

References:
Aboga, F. and Agapay, R., (Second printing, 1st edition. Media and Information Literacy:
Transforming Society Through Student Empowerment, TechFactors Inc., 2018

Alagaran, J. R. Q. Media and Information Literacy: Empowering the Discerning Audiences. Quezon
City: Abiva Publishing House, Inc, 2017

Cantor, O.L. Media and Information Literacy. Quezon City: Vibal Group, Inc.,2016

ACITIVITY 1
Multiple Choice. Read each test item carefully. Write the letter corresponding to your answer in
¼ sheet of yellow paper. (20 items, 1 point each)
1. Which of the following covers processed data and knowledge derived from study,
experience, instruction, and signals?
a) Information c) Media
b) Literacy d) Technology

2. Which of the following has the ability to identify, understand, interpret, create,
communicate, and compute using written or non-written materials associated with varying
contexts?
a) Information c) Media
b) Literacy d) Technology

3. Which of the following has s the ability to access, analyze, evaluate, and create media in a
variety of forms?
a) Information Literacy c) Social Media Literacy
b) Media Literacy d) Technology Literacy

4. Which of the following is a set of essential skills and competencies that allow individuals to
engage with media and other information providers effectively, as well as develop critical
thinking and lifelong learning skills.
a)Information Literacy c) Media Literacy
b) Media and Information Literacy d) Technology Literacy

5. What term refers to the processed data or data translated into something meaningful and
significant?
a) Data c) Literacy
b) Information d) Technology

6. What term refers to raw or unprocessed facts, figures, and values?

a) Data c) Technology
b) Information d) Media

7. Which of the following refers to the ability to recognize when information is needed as well
as locate, evaluate, and effectively communicate information in various formats?
a) Information Literacy c) Social Media Literacy
b) Media Literacy d) Technology Literacy

8. Which of the following refers to the ability to use technological tools responsibly,
appropriately, and effectively?
a) Information Literacy c) Social Media Literacy
b) Media Literacy d) Technology Literacy

9. Which of the following is widely known as the ‘new media’ and the most valuable
innovation in the 20th?
a) Bitcoin c) Smartphone
b) Internet d) Tablet

10. Which term pertains to the means and resources being used for creating, delivering,
sharing, and processing information?
a) Information c) Media
b) Literacy d) Technology

11.People discovered fire and developed paper from plants. This is in what age of the
evolution of media?

a) Electronic age c) Information age

b) Industrial age d) Pre-industrial age

12. Which of the following is characterized by internet that paved the way for faster
communication and the creation of social network?

a) Electronic age c) Information age

b) Industrial age d) Pre-industrial age

13.Which period made people use the power of steam, developed machine tools, established
iron-production and the manufacturing of various products?

a) Electronic age c) Information age

b) Industrial age d) Pre-industrial age

14.Electronic age is characterized by the invention of transistor that lasts from which era?
a) 1900s-2000s c) 1700s-1930s
b) 1930s-1980s d) before 1700s

15.Which of the following statements is NOT true about pre-industrial age?

a) China has the oldest newspaper which is the Dibao.

b) Paper is made out of papyrus.

c) People have learned how to make tools out stones.

d) People used typewriter as tool for communication.

16.Which of the following is not used during the pre-industrial age?

a) Acta Diurna c) Metal printing press

b) Cave paintings d) Papyrus

17.Which of the following platforms is not a signal of the information age?

a) Blogs c) Wearable technology

b) Television d) You tube

18.Which of the following statements is TRUE about industrial age?

a) Books were published through printing press.

b) People stored information through cave paintings.

 c) People used portable computer laptops.

d) The means of communication is through the use of electronic devices.

19.Which of the following is not used to share and store information during the industrial age?

a) Mainframe computers such as IBM c) Punch cards

704
d) Telegraph
b) Newspaper- The London Gazette

20.Which of the following medium is used during the electronic age?

a) Clay tablets

b) Cloud and big data

c) LCD projectors

d) Virtual reality
 Media and Information Literacy
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442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section:
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph

MODULE 1 – Introduction to Subject Teacher:

MIL