Qualitative Research and Its Importance in Daily Life: Cs - Rs11-Iiib-1 Describes Characteristics, Strengths

Module 6
Qualitative Research and Its

Importance in Daily Life
Content: Qualitative Research and Its Importance in Daily Life
Content Standard: The learner demonstrates understanding of:
1. The value of qualitative research; its kinds,
characteristics, uses, strengths, and weaknesses
2. The importance of qualitative research across fields of
inquiry
Performance Standard: The learner is able to decide on suitable research in different
areas of interest.
Learning Competencies: The learner:
CS_RS11-IIIb-1 describes characteristics, strengths,
weaknesses, and kinds of qualitative research
Nazarene Madapin-Pihet
Nazarene M. P. Developing critical thinking and problem-solving skills through qualitative research (Practical Research 1) Page 1
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i Lesson 1 – Qualitative Research and Its Importance in Daily Life
Introduction
Understanding the research framework will guide you in choosing the research design, research
method and data treatment as you begin conceptualizing your own research study. Your thorough
understanding of the characteristics, kinds, and uses of qualitative research will make you appreciate its
relevance to real life. After this lesson, you are expected to demonstrate this learning competency:

CS_RS11-IIIb-1 describes characteristics, strengths, weaknesses, and kinds of
qualitative research
YOUR INITIAL TASKS

Activity 1. Activate your prior knowledge by evaluating the truthfulness of each statement. Write TRUE
1.
2.
3.
4.
5.
if the statement is correct and FALSE if incorrect. For FALSE statements, write the correction/s
above the wrong word/ phrase in the sentence.
1. Qualitative research uses numerical data.
2. Personal involvement of the researcher is tolerated in qualitative research.
3. In qualitative research, things are studied in natural setting.
4. Qualitatve research uses words to express results of the investigation.
5. Qualitative research deals with people’s thoughts, feelings, views, and lifestyles.
Activity 2. Directions: List some of the techniques or ways you use to know about people, places, things,
events, and situations?.
Activity 3. Directions: Fill in the concept map with key words that define or describe quality.
 READ AND DISCOVER
Lesson 1.1. Characteristics of Qualitative Research (Guinsiman, 2019)
1. It is an inquiry process of understanding social or human problem using words to

explain and interpret meaning.
2. It can be written using the first person point of view. It implies the accountability of
the researcher.
3. The data are expressed in record symblos and are not in numerical form.
4. The environment of the study is a natural setting. It involves field work.
5. It is a multi-method research.
 YOUR DISCOVERY TASKS

Activity 4. Directions: Fill in the concept map with key words that define or describe qualitative
research.
Lesson 1.2. Kinds of Qualitative Research
1. Case Study- involves a long-time study of a person, group, organization or situation in

order to find answers to why such thing occurs to the subject.
2. Ethnography- the study of a particular cultural group to get clear understanding of its
organizational set-up, internal operations, and lifestyles.
3. Phenomenology- the study of how people find their experiences meaningful.
Lesson 1.2. Kinds of Qualitative Research
4. Content and Discourse Analysis- the study of language structures used in the medium
of communication to discover the effects of sociological, cultural, institutional, and
ideological factors
5. Historical Analysis- the examination of primary documents to find out the connection
between past events and the present time.
6. Grounded Theory- the researcher discovers a new theory to underly the study at the
time of data collection and analysis
Activity 4. Directions: Complete the table below by filling in the information asked by each column.
Kind Purpose Specific Discipline Data Collection Method
Activity 4. Directions: Provide the mode of communication used by a person, group, organization, or any
institution in communicating.
1. 6.
2. 7.
3. 8.
4. 9.
5. 10.
Lesson 1.3. Advantages or Strengths of Qualitative Research
1. It adopts a naturalistic approach.
2. It promotes full understanding of human behavior or personality traits in their natural
setting.
3. It is instrumental for positive societal change.
4. It engenders respect for people’s individuality.
5. It is a way understanding and interpreting social interactions.
6. It increseas the researcher’s interest in the study as it includes the researcher’s experience
or backgound in interpreting verbal and visual data.
7. It offers multiple ways of acquiring and examining knowledge about something.
Activity 5. Directions: Explain the statement in the box by providing supporting facts and examples.
Search for relevant facts and examples.
Qualitative research is instrumental for positive societal change
Lesson 1.4. Disadvantages or Weaknesses of Qualitative Research
1. It allows a lot of researcher’s subjectivity in data analysis.
2. It is hard to know the validity or reliability of the data.
3. Its open-ended questions yield “data overload” that requires long-time analysis.
4. It is time-consuming.
5. It involves several processes, which results greatly depend on the researcher’s views or
interpretations.
Activity 5. Directions: Differentiate subjectivity from objectivity
Subjectivity Objectivity
 YOUR FINAL TASKS
Activity 6. Directions: Answer the question comprehensively.
Question: Is the researcher himself the data gathering instrument? Why? Why not?
_____________________________________________________________________________________
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Activity 7. Directions: Name the type of qualitative research best suited for the following topics
1. The Kalanguya’s Burial Practices

2. Relatives of Typhoon Victims
3. Favorite restaurants in town
4. Families of Gamblers during
the 2019 national election
5. Satisfaction rating of President
Rodrigo Roa Duterte
6. Student Activism Since the
Marcos Era
7. War on Drugs of Duterte
8. Philippine Political Party
System: Ten and Now
9. Teenage Pregnancy in the
Classroom
10. Plight of Filipinos Abroad

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Module 6

Qualitative Research and Its

YOUR INITIAL TASKS

1. It is an inquiry process of understanding social or human problem using words to

 YOUR DISCOVERY TASKS

Lesson 1.2. Kinds of Qualitative Research

1. Case Study- involves a long-time study of a person, group, organization or situation in

Kind Purpose Specific Discipline Data Collection Method

Qualitative research is instrumental for positive societal change

Activity 5. Directions: Differentiate subjectivity from objectivity

1. The Kalanguya’s Burial Practices

10. Plight of Filipinos Abroad

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