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    Solar Energy Case

    Uploaded by

    Yash Gupta
    1) Ramakrishna Mission Lokasiksha Parishad is implementing a project to provide solar energy systems to remote villages in Sundarbans, India that lack grid connectivity. 2) The project will install solar home systems for lighting and charging in 300 homes across 3 villages as well as systems for community centers. 3) To support the project, 13 village workers were trained on maintenance and a sales center was established to sell systems and provide after-sales service through a multi-tier network. Revenue from sales and services will make the network self-sustaining.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Solar Energy Case

    Uploaded by

    Yash Gupta
    63 views4 pages
    1) Ramakrishna Mission Lokasiksha Parishad is implementing a project to provide solar energy systems to remote villages in Sundarbans, India that lack grid connectivity. 2) The project will install solar home systems for lighting and charging in 300 homes across 3 villages as well as systems for community centers. 3) To support the project, 13 village workers were trained on maintenance and a sales center was established to sell systems and provide after-sales service through a multi-tier network. Revenue from sales and services will make the network self-sustaining.

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    1) Ramakrishna Mission Lokasiksha Parishad is implementing a project to provide solar energy systems to remote villages in Sundarbans, India that lack grid connectivity. 2) The project will install solar home systems for lighting and charging in 300 homes across 3 villages as well as systems for community centers. 3) To support the project, 13 village workers were trained on maintenance and a sales center was established to sell systems and provide after-sales service through a multi-tier network. Revenue from sales and services will make the network self-sustaining.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    63 views4 pages

    Solar Energy Case

    Uploaded by

    Yash Gupta
    1) Ramakrishna Mission Lokasiksha Parishad is implementing a project to provide solar energy systems to remote villages in Sundarbans, India that lack grid connectivity. 2) The project will install solar home systems for lighting and charging in 300 homes across 3 villages as well as systems for community centers. 3) To support the project, 13 village workers were trained on maintenance and a sales center was established to sell systems and provide after-sales service through a multi-tier network. Revenue from sales and services will make the network self-sustaining.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    CASE

    3 Promotion of Solar
    Energy Use

    Renewable energy programme is now considered very important. Apart from environmental aspect, by
    using renewable energy systems basic energy services can be provided economically allowing
    improvements in the quality of life and economic productivity for the people of remote isolated backward
    areas. Hence,Lokasiksha Parishad started motivating the people long back to adopt renewable energy
    systems such as fuel saving improved chullah, biogas plant, etc.
    THE CRUSADER

    Ramakrishna Mission Ashrama, Narendrapur, is a branch centre of Ramakrishna Mission having its
    headquarters at Belur Math,in Howrah, West Bengal. Through its integrated development wing, i.e., the
    Ramakrishna Mission Lokasiksha Parishad, this Ashrama is actively engaged in various rural as well as
    urban development programmes for the last few decades. Presently, Ramakrishna Mission Lokasiksha
    Parishad is working, with about 40 affiliated cluster organisations and 1,500 youth clubs spread over 4,000
    villages in 12 districts of West Bengal.

    THE PROJECT
    e indo-US Renewable Energy Project in the Sundarbans is being implemented in collaboration with the
    nstry of Non-Conventional Energy Sources (MNES), Government of India, West Bengal Renewable
    Development Agency (WBREDA), Government of West Bengal and National Renewable Energy
    a o r y (NREL), Government of USA, for providing some basic energy services through solar
    v t a i c systems to some isolated remote villages of Sundarbans where grid connection is a distant
    possibility.
    neproject will install domestic lights in 300 homes spread over 3 villages of 3 different islands @100
    pe
    threee Each home will have two 9W compact fluorescent lights (CFLs) and one wall socket. Besides
    three hundred homes,
    nes, solar photovoltaic systems will also be installed in some of the village institutions
    like health centre, women training-cum-production centres, youth clubs etc. There is also provision for
    in

    112 Cases in Rural Marketing

    installation of vaccine preservator, street lights, institutional lighting facilities, fan


    battery charging unit. Surtace p
    IMPLEMENTATION
    The implementation involves two major activities.

    and placement of field staff


    Training
    Sales-cum-service network formation

    Training and Placement of Field Staff


    Availability of trained maintenance staff at the grass-root level in rural areas is one of the most ime
    aspects for successful implementation of non-conventional energy projects in India. Well bel
    launching of the project, 13 village and cluster level personnel have been trained on the maintena
    solar thermal and solar PV systems, taking resource persons from Jadavpur University and
    institutions and placed in the respective rural areas. Besides this pre-service training, a higher leveltri
    on installation and maintenance of solar thermal and solar PV systems had also been organise
    Supervisory staff to be posted at both cluster unit and project headquarters taking resource persons
    U.S.A. Apart from these trainings, in-service trainings will be organised at regular intervals.

    Sales-cum-service Network
    An extensive sales-cum-service network is set up in the un-and under electrified villages. Lokasi
    Parishad has set up a solar sales-cum-service-cum-exhibition centre entitled ADITYA (THE SOL
    SHOP) at Narendrapur with the following objectives:

    Sale of solar energy systems according to customers' choice.


    Direct disbursement of subsidy for the Government approved items.
    Extension of maintenance and repair facilities to the buyer.
    Sale of other fuel saving and non-conventional energy using items such as improved chullahs,
    biogas oven and lamps, highly efficient electric lamps etc.
    Permanent display on the use of Solar systems and related information.

    From The Solar Shop "Aditya' solar lanterms, solar PV modules, solar energy operated fan, batery i
    solar energy storage, solar pumps, solar cooker, solar water heater, solar water distillator and various othe
    allied products will be sold to the prospective customers coming here regularly from diferent parts ofWs
    Bengal. This centre will also sell spare-parts and attend to the after sale services, All these envisag
    functions of the centre will be pertormed by a team or well qualified and experienced technical suf
    through its three-tier network i.e., sales-cum-service centre at Narendrapur, sub-centres at cluster lev
    organisations 'and the village level youth clubs. The custer level sub-centre headed by a well train

    technician will:

    Act as a bridge between the youth clubs and village workers on one end and the sales-cum-servi
    .
    centre on the other end.
    CF lamps, electronic circuits, etc., and
    Sell system components like batteries,
    on by the village
    workers.
    Undertake repair works passed
    3.
    Promotion of Solar Energy Use 113
    varker will be engaged at each and
    village worker
    every youth club. He will be
    Already 13
    such village workers
    work have been trained a resident of that
    One rage. and placed in the
    village
    uTICularfunctions of vi
    workers will be: respective villages.
    ofdemand through motivation and awareness generation,
    e mai

    erean installation of the systems,


    helpit
    Ilection of service charges and loan instalments from the beneficiaries,

    hiring of
    solar lanterns given to them under
    arrangin

    repairing works,
    Entrepreneurship Development Programme
    to min
    aftending

    defcctive equipments requiring complicated repairs to the cluster-level sub-centres and


    sendingthe
    constant contact with the sub-centres.
    keeping

    SUSTAINABILITY
    aaST
    RECOVERY AND
    sion
    ission Lokasiksha Parishad
    Lokasiksha . had already thought of a
    methodology for making the sales-
    unakTentre
    cum-servi
    and its constituent tyres self-reliant. The maintenance and personnel cost of the centre at
    will be met from he income of
    Narendrapur

    Sales margins and


    1.
    1Service charge for repairing works at 'Aditya'.

    The personnel and other costs of sub-centres will be given from the share of

    Service charges (maintenance charges on contract basis),


    2 Part of interest on loan to the beneficiaries and
    3. Incentives on sales promotion (pro-rata basis) to be provided by 'Aditya'.
    Remuneration on commission basis will be provided the
    to village workers from the income of

    Incentive on sales promotion be


    to provided by 'Aditya
    Share of service
    charges,
    Share of
    interest on loan to the beneficiaries and
    Hiring charges of solar lanterns.
    project will financially and otherwise support the installation of various PV systems in the village
    utions, but in cas
    1est throughn o f domestic units it envisages partial cost recovery-partly as down payment and
    l ments spread over 5 years. The fund thus created will be utilised for the upkeep
    willstems as
    also be
    well as
    replicating
    ng the same even after the end of the project tenure. Nominal service
    ub, and the colhe rom the end users which will be equally shared among the vilage worker, the
    cluster org
    organisation.
    114 Cases in Rural Marketing

    FUTURE PLAN
    Ramakrishna Mission Lokasiksha Parishad is negotiating with various other
    organisations for sof
    be provided to the people towards different solar thermal, solar PV and other renewable energy sySt
    materialized, the present operational area may be expanded to other areas of Sundarbans as as well
    well
    number of backward villages of other districts.

    QUESTIONS

    1. Successful implementation of projects of this kind need marketing approach-Examine whet.


    nethe
    such approach is followed in case of this project?
    and sustainability'-Appraise the project based on
    2 The key success factors are cost recovery
    two criteria.

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