Level 7 Assessment Specification
Level 7 Assessment Specification
Level 7 Assessment Specification
Programme: MBA
Academic Academic honesty is required. In the main body of your submission you must
honesty / give credit to authors on whose research and ideas your work is based.
referencing: Append to your submission a reference list that indicates the books, articles,
etc. that you have used, cited or quoted in order to complete this assessment.
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Module Learning Outcomes
(from module syllabus)
Critically analyse, evaluate, define and discuss market research methodologies,
applications and environmental influence and strategic value in relation to marketing in
International, regional, national and global marketing contexts
Critically comprehend, analyse, and evaluate the strategic and operational factors which
impact upon marketing scenarios; identification and resolution; success and failure in
relation to international marketing contexts, competitive positioning, market entry and
international development
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TASK DESCRIPTION
BACKGROUND / INTRODUCTION
As an International Marketing Consultant, you have been approached by a client organisation requesting
your advice before they enter an international market.
You have met with this client and briefly discussed the differences they might face in this international
market, but you have assured them that the Marketing Management principles they are practising
domestically will basically be the same, but will need to be adapted in the international market.
Following this brief meeting, the client has asked you to prepare a report detailing and illustrating the
approaches you recommend that they should undertake in the international market, in the following areas
of International Marketing Management:
TASKS
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Assignment Component Two:
Critically examine how and why they should strategically plan and undertake Mode of Entry in the
international market.
Points to address:
In terms of `how`, you need to conduct a critical examination of the strategic planning approach to
conducting international marketing mode of entry that covers:
Relevant international marketing research planning models should be used as to illustrate this
planning process, and be used as your basis of your critical examination.
The key approaches and principles you identify should be critically examined and illustrated in the
context of the agreed client organisation.
In terms of `why` you must conduct a critical examination of the potential benefits of strategically
planning market research in international markets.
Critically examine these potential benefits in comparison to alternative planning approaches.
The recommendations you make must be critically examined in the context of your agreed client
organisation.
Base your report on a client organisation and international market of your own choice as agreed
with your Lecturer
LENGTH REQUIRED
3000 words +/- 10%. Any deviation from this will be penalised.
The use of a range of information sources is expected – academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles, reliable statistics, company
annual reports and other company information. All referencing should be in Harvard style.
Guidelines:
1. All assignments should be presented in the form of a report, NOT an essay, and should be written in
the 3rd person.
2. Assignments will be graded on the basis of:
i) research done
ii) analysis of the facts collated
iii) position taken and
iv) the justification of the position
3. All research must be referenced. A Reference List and a Bibliography MUST be attached. Harvard
system of referencing MUST be followed.
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The Marking Criteria detailed overleaf, apply to both of the Assignment Components. Students must
therefore aim to cover the requirements of these marking criteria in the context of the International
Marketing scenarios created in both of the assignment components (the weighting/mark allocation
of these five marking criteria is the same for both of the assignment components):
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GUIDANCE FOR STUDENTS IN THE COMPLETION OF
TASKS
NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf.
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4. Practical Skills
At level 7, you should be able to demonstrate originality in the application of knowledge, together with a
practical understanding of how established techniques of research and enquiry are used to create and
interpret knowledge in the discipline. This includes acting autonomously in planning and implementing tasks
at a professional or equivalent level, originality in tackling and solving problems, and decision-making in
complex and unpredictable contexts or situations.
You should be able to demonstrate mastery of the leading edge subject-related concepts and ideas as they
relate to real world situations and/or particular contexts. How do they work in practice? You will deploy
models, methods, techniques, and/or theories, in those contexts or circumstances, to assess current
situations, perhaps to formulate plans or plausible, justifiable recommendations to solve problems, or to
propose new models, or to create artefacts, which may be innovative and creative, thereby demonstrating
your understanding of how the boundaries of knowledge are advanced through research and/or application.
This is likely to involve, for instance, the use of real world artefacts, examples and cases, the application of
a model within an organisation and/or benchmarking one theory or organisation against others.
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STUDENT FEEDBACK FORM
This section details the extent to which the assessment criteria are demonstrated by you, which in turn determines
your mark. The marks available for each category of skill are shown. Lecturers will use the space provided to
comment on the achievement of the task(s), including those areas in which you have performed well and areas that
would benefit from development/improvement.
awardedMarks
available
Marks
Generic Assessment Criteria
Evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and
evidence. Employing the above academic knowledge and understandings to gain theoretical insights, in
line with the international marketing management concepts in both of the assignment component parts.
4. Practical Skills 30
Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative
solutions to solve problems, Applying the above academic concepts, and demonstrating the value of doing so, in the
context of the chosen organisation and its International Development Planning.
Applying the above international marketing management concepts, and demonstrating the value of doing
so in the context of the chosen organisation and its International Development Planning.
Construction of the assignment components A and B in report format, written in the context of
the reporting setting created in the assignment.
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GENERIC ASSESSMENT CRITERIA
Level 7
In accordance with the Framework for Higher Education Qualifications, at the end of Level 7 students should be able to demonstrate: a systematic
understanding of knowledge, and a critical awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of their
academic discipline or area of professional practice; a comprehensive understanding of techniques applicable to their own research or advanced
scholarship; originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are
used to create and interpret knowledge in the discipline; conceptual understanding that enables the student to evaluate critically current research and
advanced scholarship in the discipline to evaluate methodologies and develop critiques of them and, where appropriate, to propose new hypotheses. They
will be able to deal with complex issues both systematically and creatively, make sound judgements in the absence of complete data, and communicate their
conclusions clearly to specialist and non-specialist audiences. They will demonstrate self-direction and originality in tackling and solving problems, and act
autonomously in planning and implementing tasks at a professional or equivalent level to continue to advance their knowledge and understanding, and to
develop new skills to a high level. They the qualities and transferable skills necessary for employment requiring the exercise of initiative and personal
responsibility; decision-making in complex and unpredictable situations/professional environments; and the independent learning ability required for
continuing professional development.