Customer Satisfaction Level of Amrita Consumer Food Products LTD."

“Customer Satisfaction Level Of Amrita Consumer
Food Products Ltd.”
Submitted to:
Controller of Examination
National University
Gazipur. Bangladesh.
Supervised by:
MD. NASIR UDDIN
Lecturer
Department of Business Administration
Barisal Information Technology College (BITC)
Submitted by:
Name : Md.Mainul Islam
Registration No: 13501000198
Session : 2013-2014
Program : BBA
Major in Marketing

An Institution affiliated with National University, Gazipur.
Date of Submission: 13 September 2018
“Customer Satisfaction Level Of Amrita Consumer

Food Products Ltd.”
Submitted to:
National University
Gazipur. Bangladesh.
Supervised by:
MD. NASIR UDDIN
Lecturer
Submitted by:
Name : Md.Mainul Islam
Session : 2013-2014
Program : BBA
Major in Marketing

An Institution affiliated with National University, Gazipur.
Date of Submission: 13 September 2018
LETTER OF TRANSMITTAL
13 September, 2018
National University
Gazipur, Bangladesh
Subject: Submission of Internship Report.
Dear sir,
With due respect, I would like to draw your kind attention to the fact that, I am a
student of the Department of Marketing of BITC going to complete the BBA
Program. Now, I am submitting my internship report titled “Customer Satisfaction
Level Of Amrita Consumer Food Products Ltd. ”(ACFP)”. I will try my best to
fulfill the objectives of my study and make the report as comprehensive, detailed &
informative as possible with the information I gathered from the organization and
secondary sources and the text under your sincere guidance and supervision. I believe
that it will be a great opportunity to increase my organizational knowledge and at the
same time will enrich my skill and efficiency further.
I can assure you that I have tried to the best of my ability to prepare this internship
report.
I hope you will find it satisfactory and I am looking forward to the defense of my
internship report at any date convenient to you.
Best regards,
Sincerely yours,
__________________________
MD.Mainul Islam
Session: 2013-2014
Program: BBA
Major in Marketing
Student’s Declaration
I, Md. Mainul Islam, hereby declare that report of internship program titled “
Customer Satisfaction Level Of Amrita Consumer Food Products Ltd .” I
uniquely prepared by me after the completion of three month work at Barisal Branch
of Amrita Consumer Food Products Ltd. I confirm that, the report is only prepared for
my academic requirement not for otherwise purpose. I also assure that this report is
not submitted anywhere of Bangladesh before me.
Sincerely
………………………………………………..
Md. Mainul Islam

Session: 2013-2014
Program: BBA
Major in Marketing
ACCEPTANCE LETTER
The Internship report entitled “Customer Satisfaction Level Of Amrita

Consumer Food Products Ltd.” has been submitted to the Department of
Business Administration major in Marketing, Barisal Information Technology
College (BITC) in partial fulfillment of the requirements for the degree of Bachelor of
Business Administration (BBA), under National University. This report has been
submitted by Md.Mainul Islam Reg: 13501000198 during the session 2013-2014. The
report has been accepted and may be presented to the Internship Defense Committee
for evaluation.
(MD. NASIR UDDIN)

Lecturer
Barisal Information Technology College (BITC) Barisal.
CERTIFICATE PAGE
ACKNOWLEDGEMENTS
Successful accomplishment of this report is the outcome of the contribution of

number of people, especially those who provided time to share their thoughtful
guidance and suggestions for me. At the beginning I would like to pay my gratitude to
the Almighty for giving me the ability to work under all circumstances and time
constraints.
It gives me immense pleasure to thank a large number of individuals for their cordial
cooperation and encouragement who have contributed directly or indirectly in
preparing this dissertation. This is a great learning experience for me to prepare this
dissertation under the close supervision by MD. Nasir Uddin, lecturer of Department
of Business Administration, Barisal Information Technology College (BITC), Barisal.
I came to learn so many academic things from his and it is a great pleasure for me to
acknowledge my gratitude to his through this paper.
I would like to thank the authority of “AMRITA CONSUMER FOOD PRODUCTS
LTD (ACFP)” to give me the valued opportunity to do my internship in their

prestigious organization. The experience and knowledge gained at AMRITA
CONSUMER FOOD PRODUCTS LTD (ACFP), helped me immensely to address
and understand all the elements related to my report, which I otherwise would not
have understood so well.
I take immense amount of information from different books, journals and web sites.
Those resources play an important part to prepare this report. I do like to express my
thanks to the authors of those resources.
I hope the dissertation shall be useful and interesting for the readers, supervisors and
teachers.
EXECUTIVE SUMMARY
The Internship report is prepared as partial requirement of BBA program of Barisal

Information Technology College (BITC). This report is on “Customer Satisfaction
Level Of Amrita Consumer Food Products Ltd.” (ACFP). This report is intended
to assist the reader in detailed understanding the “Customer Satisfaction Level Of
Amrita Consumer Food Products Ltd.” (ACFP) .
Now a day’s many competitors are coming and business world becomes more
competitive. If a business fails to fulfill the consumers demand then it is driven out
from the market. And to fulfill this demand, business has to analyze its consumers
demand time to time. This research has done the same job to judgment the consumer
demand to know their expectations to assure their needs.
Objective of this report is to see the customer satisfaction level of the leading local
brand of “Amrita Consumer Food Products Ltd”. At the same time this report is to
talk about the customer’s demographic and geographic situation as well as their
behavior of Amrita Consumer Food Products Ltd and analyze the service of Amrita
Consumer Food Products Ltd for its producers. Simultaneously, it is also inspect on
the basis of this feedback that how Amrita Consumer Food Products Ltd can improve
the efficiency level to make them more organized and to meet their customers
expectation.
The study is based on the data collected by personal interview with the consumers at
three different “Amrita Consumer Food Products Ltd” outlets in Barisal city. An
open-ended question has been designed for that research. The sampling unit covers
300 people combining both male and female those are Amrita Consumer Food
Product’s customers. As the size of population is unknown, convenient sampling is
done.
I believe that this report will help to those people who are willing to prepare a report
on related fields. This will help the people to know about their own expectations and
demands from “Amrita Consumer Food Products Ltd”. The learners will be able to
use this as their reference curriculum. At the same time the result of this study will
help “Amrita Consumer Food Products Ltd”. decision makers to develop their service,
product and quality according to the customer’s expectation. This will help new
businesses or entrepreneurs to launch a new brand in Bangladesh.
Table of Contents
Page
SI. No. PARTICULAR
Number
Chapter-1 : Introduction
1.1 Introduction
1.2 Origin of the Report
1.3 Objectives of the Report
1.4 Scope of the Study
1.5 Methodology of the Research
1.6 Limitations of the Report
Chaptcr-2: Historical Background
2.1 Historical Background

2.2 Strategies of ACFP
2.3 Ownership pattern
2.4 Corporate information
2.5 Vision and mission of the company
2.6 Management Hierarchy of ACFP Ltd.
2.7 Social responsibility of ACFP Ltd.
Chapter-3: Products of ACFP Ltd.

3.1 Products Category
3.2 Price List
Chapter-4: Internship Position & Duties

4.1 Job Description and Responsibilities
4.2 Description of the Jobs
4.3 Specific Responsibilities of the job
4.4 Learning outcome
Chapter-5: Customer Satisfaction Level

5.1 Survey Findings and Analysis
5.2 Respondent Profile
5.3 Respondent Purchase behavior
5.4 SWOT Analysis
Chaptcr-6: Findings and Recommendation

6.1 Findings
6.2 Recommendation
7 Conclusion
8 References
9 Appendix
INTRODUCTION
1.1 INTRODUCTION:
In the last part of the BBA (Bachelor of Business Administration) Program it is

mandatory to do a three month internship from any alleged organization and based on
this we are supposed to submit a report to our particular faculty supervisor of
University. The objective of this internship report is to explore theoretical knowledge
about business administration and practical knowledge. With the bless of Almighty
Allah I got the chance to do my internship program at “Amrita Consumer Food
Products Ltd.”. “Amrita Consumer Food Products Ltd”. is the Firm avowedly
dedicated to produce high quality food products in the greater southern region of the
country. As I actively involved in the Market Research and Product Development
department in “Amrita Consumer Food Products Ltd”. so I have decided to do an
internship report on “Customer Satisfaction Level of “Amrita Consumer Food
Products Ltd”.
1.2 ORIGIN OF THE REPORT:
As I worked at “Amrita Consumer Food Products Ltd.” in Market Research and

Product Development department so the internship report is based on “Customer
Satisfaction level of “Amrita Consumer Food Products Ltd.” This report based on an
internship program which is mandatory by National University for the fulfillment of
BBA degree. Each intern must carry out a specific project which is assigned by the
supervisor. I have selected Amrita consumer Food product Ltd for my internship and
since then I have started my realistic orientation program in Customer Satisfaction
Level of ACFP Ltd.
1.3 OBJECTIVES OF THE REPORT:
The main objectives are as follows and we have divided them into some broad and
specific objectives which are given below -
Broad Objective
The major objective of this internship report is to analyze the customer satisfaction
level of “Amrita Consumer Food Products Ltd.” and to explore their perception about
service.
Specific Objectives
 To find out satisfaction level

 To find out the services which today’s customers are prefer
 To find out the services which customers are not satisfied
 To identify the factors that effect on purchase decision
1.4 SCOPE OF THE STUDY:
The scope of the study is limited within the customers of Barisal outlets ( Dhamura,
Harta and Satla). But the study is wide and valuable. The study deals with the
customer satisfaction towards organized outlets which is very essential for retailing.
1.5 METHODOLOGY OF THE RESEARCH:
Study Area and population
The study was conducted in Barisal city among Dhamura, Harta, Satla outlets. The
survey population was all class of customers who are the regular purchasers and
occasional buyers in the “Amrita Consumer Food Products Ltd.” retail outlets.
Study Approach
Only the quantitative approach was used to conduct the survey. All the respondents are
asked to fill in the questionnaire by themselves.
Sample Size
I distributed the questionnaire to 300 participants in the three outlets (Dhamura-100,

Harta-100, and Satla-100)
Sample Selection Procedure
1. Dhamura, Harta and Satla outlets were considered for this

study.
2. Regular and occasional buyers in the “Amrita Consumer

Food Products Ltd” outlets were in the sampling frame
3. Randomly selected 100 Respondent from each outlets
Sampling Technique
In this study of internship report non-probability sampling has been taken as the
probability of customers in Barisal areas being chosen is unknown. Under the non-
probability sample convenience sampling has been taken for the study.
Period of study
The study was conducted during the period July 18 – August 31 (week of EID) 2018
Research Instrument
A survey questionnaire is prepared for the collection of data from various customers.
The questionnaire is designed in such a way so that the collected information for
study would meet the set of objectives.
Tools:
Microsoft Word, and Microsoft office Excel is used to tabulate and analyze the valid
responses.
1.6 LIMITATION OF THE REPORT:

Managing customers on the Eid week was challenging. Also to manage the survey on
time was a challenge.
I faced some problems during the study which I am mentioning below:
Time bindings:
Learning is the vital part of experience. Experience comes through learning but
learning takes time. So, without adequate time required learning is not completed.
Two months is sufficient to learn as the company’s system is more complex, it
requires more time to learn completely.
Inadequate data:
Some desired information could not be collected due to confidentiality of business.
Limitation of scope:
The company employee doesn’t want to give more valuable data otherwise inbusy
office employees are busy always. So, they don't want to share.
Secrecy problem:
Every organization has their own secrecy: it is very risky to disclose the secret
information to others.
Lack of co-operation:
Few officers sometimes felt disturbed as they were busy in their job, sometime they
did not want to supervise me out of their official work load.
HISTORICAL BACKGROUND
2.1 HISTORICAL BACKGROUND OF ACFP LTD:

The Company believes that the consumers do always have the right to expect safer as
well as tasty foods. It is, therefore, trying to provide them with quality foods in
keeping with everyday changing tastes. The initiative for that was taken by the great
patron and one of the country's biggest charity donors Amrita Lal Dey.
With due respect to him the Company is going to launch Amrita Consumer Food
Products Ltd. under Amrita Oil & Food Products at Amrita Lal Dey Road, Barisal.
The company gets ISO and Health HACCP certificate.
Modern system of production of marketable food materials has set in with the
advancement of economic, social, cultural and agricultural institutions. Food items
production is becoming commercialized day by day. To keep to changing times and
its demands side by side with other competitors in the area Amrita Consumer Food
Products Ltd. has set its foot in the field. But it fosters the firm conviction and
advances certain high standards quite special with it.
Amrita Consumer Food Products Ltd. is the Firm avowedly dedicated to produce high
quality food products in the greater southern region of the country. With days passing
it is obtaining more and more trust and confidence of the customers and also of
associates in its field.
The Company deems to make it clear in unambiguous terms that its firm commitment
was, is and shall be to walk with the ever changing tastes and aspirations of the
consumers and it shall spare no pains to satisfy them with innovative and
unadulterated food materials. The Company is aware of customers' health & hygiene
and hope that all its efforts taken in view of its everlasting attitude towards customers'
welfare shall go a long way to maintain and enhance its glories.
2.2 STRATAGIES OF ACFP LTD :
> Increase direct contact with customers in order to cultivate a closer

relationship between the company and its customers.
> Strive for customers' best satisfaction.
> Update policies, procedures and practices to enhance the
ability to extend better service to customers.
> Manage and operate the company in the most efficient manner.
> Develop and Train all employees and provide them adequate resources so
that customers' needs are reasonably addressed.
> Identify customers' needs and monitor their perception towards meeting
those requirements.
> Promote organizational effectiveness by openly communicating company
plans, policies, practices and procedures to employees in a timely fashion.
> Cultivate a congenial working environment
2.3 OWNERSHIP PATTERN:
ACFP Ltd is the private limited company. Amrita Lai Dey was the planner of the
company and his brother Bejoy Krisna Dey and other family members take initiative
to establish the company. So Amrita Lai Dey family members are the owner of this
company.
2.4 CORPORATE INFORMATION:
Name of the Company : Amrita Consumer food products Ltd
Commencement of Business : 1991

Head Office : 9/l, A.C, Roy Road, Armanitola,
Dhaka-1100
Telephone No. : 880-2-7312213
Fax No. : 880-2-7313833
Website : www.amntaconsumer.com
E-mail : info@amritaconsumer.com
Chairman : Jogomaya Dey
Managing Director : Bejoy krisna Dey
Barisal Office : 19, Amrita Lai Dey Road (Hospital Road)
Barisal-8200
No. of Depot : 7
No. of Employees : Field-325, Office-10
2.5 : VISION AND MISSION OF THE COMPANY
 Increase goodwill of the company by providing high quality products

 Increase customer satisfaction
 Provide high quality products with low price
 Find out the needs of consumers and provide them with the products they
want.
 Place products in the international market.
 expand market globally and set up distribution network so as to make products
available at doorsteps of customers.
2.6 MANAGEMENT HIERARCHY OF ACFP LTD :
Organizational structure of ACFP Limited is given as below:
Chairman
Vice chairman (VC)
Managing Director (MD)
Deputy Managing Director (DMD)
General Manager (GM)
Regional Manager (RM)
Territory Sales Manager (TSM)
Sales Representatives (SR)
Figure: 1 - Management Hierarchy of ACFP Ltd

2.7 SOCIAL RESPONSIBILITY OF ACFP LTD :
ACFP Ltd performs some social activity which helps mainly the poor people. 2007,
15 November, we cannot forget that day because Sidor attracted the south pan of our
country that day. That Sidor damaged our wealth and take many lives. In that situation
ACFP Ltd gave relief foods for affected people. The company gives warm cloth to
poor people in winter also give financial help to the poor students.
PRODUCTS OF ACFP Ltd.
3.1 PRODUCTS CATEGORY:
1. Spices
2. Snacks
3. Chutney
4. Oil
5. Semai / Noodles
6. Rice
7. Flour
8. Fruit Jell & Candy
9. Instant Drinks
1. Spices:
Spices are selected from the different part of the country with selected variety. It is
properly stored, cleaned, dried and crushed to make powder; Core is taken at every
stage of production so that consumer may get original taste and flavor of the spices.
Chili powder:
Chilies provide an excellent seasoning, color, pungency and warmth to any dish. Chili
peppers are spicy because they contain a compound called Capsaicin. which is
entirely unique to the chili pepper.
Turmeric:
Turmeric is a member of the ginger family. It does not add much flavor to dish but its
color can make a dish come alive. Essential to curry blends. Use sparingly as too
much of it can turn the dish bitter, Turmeric needs to be cooked. It is used in most
dishes in India for its healthful qualities.
Coriander:
Organic coriander powder generally known as "Dhania" is cultivated for centauries.
Coriander is considered both an herb and a spice since both its leaves and seeds are
dehydration in your body. Used as seasoning condiment. Amrita coriander powder
will gives you the best aroma in your dish.
Cumin (zera) Powder:

Amrita cumin powder is made from pure cumin seeds. After collection it needs some
hygienic processing steps (like washing, drying) to prepare the final vacuum intact
product.
Pachforan:
This is a special mixture of five main spices. Coriander, Cumin, Sweet soup, Radhuni
and Ginger.
Chatpati Masala:
Chatpati is one of the famous and spicy dishes in this subcontinent, specially in our
country. This is a perfect mixture of those spices which gives a spicy flavor of
chatpati.
Mixture (spice):
This is a mixture of some common spices which are mostly used to prepare meet, fish
and egg.
2. Snacks:
We have several kinds of fried ready to eat snacks which are very popular and tasty
products. We have two types of Chanachur (hot & normal) which are very popular, In
this sub-continent. Our fried peas fried chickpeas and dal bhaja is also popular.
Chanachur:
It quality is a mixture of different fried pulses, peanuts different fried pulses, peanuts
and bason products wide spice mix. It a very popular Product in the sub-continent,
special frying technique and good mixing combination is specialty of our product. We
have super chanachur which is with normal hot and other is hot chanachur for whom,
those who likes more hot.
Fried Peas:
Amrita Fried Peas is a green, pod-shaped vegetable, widely grown as a cool-season
vegetable crop.
Fried Chickpeas:
Amrita Fried Chickpeas is a ready to eat and very tasty food. We add vegetable oil,
salt and some spices to make it tastier.
Dal bhaja:
We have four different dal bhaja for its unique taste and quality. Its slightly different
form the market.
3. Chutneuy:
Chutney is a term append to a variety of spicy relishes and condiments in Bangladesh
cookery. There is an implied understanding that these preparations are also freshly
made from fresh ingredients. Chutneys can be composed of a wide variety of
ingredients and thus represent many types of flavors and textures. In general, chutneys
fall into two distinct categories: freshly-made preparations for immediate
consumption and cooked preparations intended to keep as long as a year, which can
be grouped further according to their saltiness, sweetness, sourness, or spiciness.
Amrita produced five types of chutney: Olive Chutney, Tamarind Chutney, Super
Tamarind Chutney (mini pack), Plum Chutney and Mixed Fruit Chutney.
Olive Chutney:
Green olives blend in well with the pickle masala and along with garlic makes a good
pickle to try. A friend of mine had an extra bottle of olives in hand and came up with
this idea of making instant pickle with green olives.
Tamarind Chutney:
Tamarind chutney, is the ketchup of the east. It is sweet, sour, hot and tangy chutney.
Tamarind is used in Bangladesh in many forms but the tamarind chutney is popular on
most Bangladeshi tables, it is served with almost any dish from rice to breads.
Super Tamarind Chutnev:

Super Tamarind Chutney is the mini pack of Tamarind chutney.
Plum Chutney:
The ideal plum chutney balances sweet, spicy, and savory, and that's what we've done
with this plum version. The mustard seed and currants play off each other for a
condiment that'd dress up anything from grilled chicken to a pan-seared pork chop.
Mixed Fruit Chutnev:

A variety of vegetables are preserved naturally in Bangladeshi pickles. Tender and
meaty, these oil-cured, wonderful vegetables are packed with hot and spicy flavor.
Pickles are like sambals served it’s meals. They can be sweet or savory. This pickle is
hot and savory.
4. Oil:
Mustard oil is another product. t has a traditional taste & unique flavor. Selected
mustard seeds are collected from the experienced farmers and then care is taken at the
every steps of Production.
Mustard Oil:
Journey of Amrita pure mustard oil from till date has been highly eventful and
enriching. Over the years Amrita has earned the trust as confidence of millions of
dlscerni"S housewives and has emerged as the leading Mustard Oil brand in the
country. Besides perfection the art of making delicious and nutrition’s KACHI
GHANI Mustard Oil. Amrita is a proven symbol of purity & quality.
5. Semai/Noodles:
Vermicelli / Semai:
Its another sub-continental popular food, when its cooked with milk and sweet its
taste becomes great. We have both oil fried (Ischa semi) and roosted (Vermicelli
shemai), where no oil is used.
Egg Noodles:
Amrita Egg Noodles made from wheat flour are usually made from salted dough and
therefore do not require the addition of salt to the liquid in which they are boiled.
Amrita noodles also cook very quickly, generally requiring less than 5 minutes.
6. Rich:
Chinigura Chal:
It is flavored rice generally used in Biriani & Pollow. Our rice is collected from
selected fanners to get the best quality rice. It is properly sorted, dried and vacuum
packed so that its quality becomes intact.
7. Flour:
Bhuttar Ata (Maize Flour):

It is very nutritious product made from selected corns. We crushed this corns to
prepare this maize flour in a very hygienic environment. It’s nutritious facts is
equivalent of wheat flour. In a word this is the better alternative of wheat flour.
8. Fruit Jell & Candy:
Four different types of candy, which gives four different taste of fruits and milk
respectively. We have our very popular fruit jell of Lychee flavor, which will give the
taste and flavor of famous Rajshahi lychee.
Lychee:
Amrita Lychee Fruit Jells are fat free, cholesterol free, high in fiber and ready to eat
pasteurized.
Mango Bar:
Amrita Mango Bar is a very tasty and popular fruit jell. Amrita Mango Bar is
produced from mango pulp, sugar and citric acid.
9. Instant Drinks:
Our instant drinks are very popular in the market. Today we have saline, which gives
all the benefits of orlsaline with a great taste. We have also Mango drink, Orange
drink and Isobgul. The specialty of our Isobgul is it's good for diabetic patients too.
Isobgul:
Amrita Isabgul is a natural vegetable product in highly purified form of nature's
highest soluble fiber obtained from "Plantago ovata" seeds. Isabgol is used for
constipation and irritable bowel syndrome. Amrita produced three types of isobgul:
Isobgul Lemon Flavor, Isobgul Orange Flavor and Bhshi (pure isobgul)
Orange Drink:
Amrita Orange Drink is a orange flavored powdered drink. Amrita Orange Drink can
fulfill the daily needs of Vitamin C and glucose.
Mango Drink:
Amrita Mango Drink is a mango flavored powdered drink. Amrita Mango Drink
contains Vitamin C, citric acid, dextrose which can fulfill your daily needs of vitamin
C & glucose.
Amrita Tasty Oral Saline:
Amrita Tasty Oral Saline is a flavored oral saline for recovering any kind of
dehydration in your body.
3.2 AMRITA CONSUMER FOOD PRODUCTS LTD.
PRICE LIST
D.P PRICE TRADE PRICE

MRP
Sl CTN/BAG PERC PER Rate
No PRODUCT NAME SIZE PER
TN/BA
PER
CTN/B
PER
Update
PRICE PRICE PRICE
G AG
SPICE
1. TURMERIC POWDER 1000GM 10 pcs=1 Bag 213.9 2139 230 2300 270 13-Jan-16
3. TURMERIC POWDER 200GM 50 pcs=1 Bag 47.43 2371.5 51 2500 65 18-Jan-16
5. TURMERIC POWDER 50GM 200 pcs=1 Bag 12.555 2511 13.5 2700 18 18-Jan-16
6. TURMERIC POWDER 10GM 720 pcs=1 Bag 3.72 2678.4 4 2880 5 12-Jun-15
7. CHILLI POWDER 1000GM 10pcs =1Bag 232.5 2325 250 2500 290 10-sep-16
8. CHILLI POWDER 1000GM 20 pcs=1 Bag 120.9 2418 130 2600 150 10-sep-16
9. CHILLI POWDER 1000GM 50 pcs=1 Bag 52.08 2604 56 2800 68 10-sep-16
10. CHILLI POWDER 1000GM 100 pcs=1 Bag 26.97 2697 29 2900 35 12-Jun-15
13. CORIANDER POWDER 500GM 20 pcs=1 Bag 151.59 3031.8 163 3260 180 29-Aug-16
14. CORIANDER POWDER 200GM 50 pcs=1 Bag 62.31 3115.5 67 3350 75 29-Aug-17
15. CORIANDER POWDER 100GM 100 pcs=1 Bag 31.62 3162 34 3400 40 29-Aug-17
16. CORIANDER POWDER 50GM 200 pcs=1 Bag 15.81 3162 17 3400 20 29-Aug-17
17. PACHFORON 50GM 200pcs=1Bag 17.67 3534 19 3800 25 18-Nov-17
18. PACHFORON COUTA 50GM 300pcs=1Bag 21.39 6417 23 6900 28 23-Aug-17
19. CUMIN POWDER 50GM 200pcs=1Bag 27.9 5580 30 6000 35 01-Nov-17
20. MISTURE 50GM 6pcs=1Bag 20.46 122.76 22 132 35 01-Nov-17
21. CHATPOTI 50GM 36pcs=1Bag 14.88 89.28 16 96 20 01-Nov-17
22. MEAT CURRY 20GM 288pcs=1 Bag 9.3 2678.4 10 2880 12 01-Nov-17
23. HALEEM MIX 200GM 24 pcs=1Crt 35.34 848.16 38 912 45 01-Nov-17
OIL
24. MUSTARD OIL 5000ML 4pcs=1Crt 825.6 3302.4 860 3440 900 01-Nov-17
28. MUSTARD OIL 250ML 24pcs=1Crt 46.08 1105.92 48 1152 60 11-Jul-17
33. SUN FLOWER OIL 5000ML 4pcs=1Crt 835.2 3340.8 870 3480 1000 12-Mar-18
34. SUN FLOWER OIL 5000ML 6pcs=1Crt 360 2160 375 2250 400 01-Nov-18
35. SUN FLOWER OIL 5000ML 6pcs=1Crt 187.2 1123.2 195 1170 210 01-Nov-18
36. SUN FLOWER OIL 5000ML 12pcs=1Crt 96 1152 100 1200 110 19-Nov-18
SNACKS
37. SUPER CHANACHUR 350GM 25pcs=1Bag 41.850 1046.25 45 1125 50 01-Nov-17
38. SUPER CHANACHUR 300GM 25pcs=1Bag 35.340 883.5 38 950 48 01 Nov-17
39. SUPER CHANACHUR 150GM 50pcs=1Bag 19.530 976.5 21 1050 25 01-Nov-17
40. SUPER CHANACHUR 85GM 100pcs=1Bag 11.150 1116 12 1200 15 01-Nov-17
41. SUPER CHANACHUR 400GM 200pcs=1Bag 5.115 1023 5.5 1100 7 27-Mar-17
42. SUPER CHANACHUR 25GM 300pcs=1Bag 3.720 1116 4 1200 5 27-Mar-17
43. JHAL CHANACHUR 300GM 25pcs=1Bag 35.340 883.5 38 950 48 01-Nov-17
44. JHAL CHANACHUR 150GM 50pcs=1Bag 19.530 976.5 21 1050 25 01-Nov-17
45. JHAL CHANACHUR 85GM 100pcs=1Bag 11.160 1116 12 1200 15 01-Nov-17
46. JHAL CHANACHUR 30GM 300pcs=1Bag 4.185 1225.5 4.5 1350 6 01 Nov-17
Special SUPPER CHANACHUR

47. 200pcs=1Bag 5.115 1023 5.5 1100 7 27-Mar-17
40GM
48. BAR-B-Q CHANACHUR 40GM 200pcs=1Bag 7.520 1504 8 1600 10 07-Sep-17
49. MOTOR BHAJA 30GM 288pcs=1Bag 4.180 1203.84 4.5 1296 6 01-Nov-16
50. MOTOR BHAJA 25GM 288pcs=1Bag 3.720 1071.36 4 1152 5 10-Jul-16
51. MUG DAL BHAJA 30GM 288pcs=1Bag 5.810 1673.28 6.25 1800 8 12-Jun-17
52. BUT BHAJA 35GM 288pcs=1Bag 4.700 1353.6 5 1440 6 01-Nov-16
CHUTNEY.
TAMARIND MINI CHUTNEY

53. 864pcs=1Crt 1.4 1209.6 1.5 1296 2 13-Dec-16
10GM
54. TAMARIND CHUTNEY 20GM 420pcs=1Crt 2.79 1171.8 3 1260 4 01-Nov-16
55. MIXED CHUTNEY 20GM 420pcs=1Crt 2.79 1171.8 3. 1260 4 01-Nov-16

56. BOROI CHUTNEY 20GM 420pcs=1Crt 2.79 1171.8 3. 1260 4 01-Nov-16
57. OLIVE CHUTNEY 20GM 420pcs=1Crt 2.79 1171.8 3. 1260 4 01-Nov-16
58 HOT TOMATO SAUCH 10GM 840pcs=1Crt 1.88 15.79 2 1680 3 26-Mar-16
59. HOT TOMATO SAUCH 340GM 24pcs=1Crt 55.3 13339.2 60 1440 80 04May-16
DRINKS
60. ISOBGUL ORANGE MINI 720pcs=1Bag 3.42 1462.4 3.6 2592 5 01Nov-16
61. ISOBGUL LEMON MINI 720pcs=1Bag 3.42 1462.4 3.6 2592 5 01Nov-17
62. ISOBGUL 50GM 200pcs=1Bag 35.15 7030 37 7400 45 01Nov-17
63. ORANGE DRINK 500GM 24pcs=1Crt 181.5 3876 170 4080 200 22-Jun-17
64. ORANGE DRINK 250GM 48pcs=1Bag 85.5 4104 90 4320 110 22-Jun-17
65. ORANGE DRINK 125GM 48pcs=1Bag 45.6 2188.8 48 23.4 60 22-Jun-17
66. ORANGE DRINK MINI 576pcs=1Bag 3.325 1915.2 3.5 2016 5 01Nov-16
67. MANGO DRINK 500GM 24Pcs=1Crt 161.5 3876 170 4080 200 22-Jun-17
68. MANGO DRINK 250GM 48 Pcs=1Crt 85.5 4104 90 4320 110 22-Jun-17
69. MANGO DRINK 125GM 48 Pcs=1Crt 45.6 2188.8 48 2304 60 22-Jun-17
70. MANGO DRINK MINI 576 Pcs=1Crt 3.325 1915.2 3.5 2016 5 01-Nov-16
71. LEMON DRINK MINI 720 Pcs=1Crt 3.325 2394 3.5 2520 5 02-Apr-17
72. TESTY SALINE 18GM 240 Pcs=1Crt 3.325 798 3.5 840 5 01-Nov-16
LYCHEE
73. LYCHEE POLY 30Pcs=1Crt 19 570 20 600 36 01-Nov-16
74. LYCHEE JAR 6 Pcs=1Crt 137.75 826.5 145 870 200 01-Nov-16
75. MANGO BAR 16GM 720 Pcs=1Crt 4.75 3420 5 3600 7 01-Nov-16
76. MANGO PUDDING 6 Pcs=1Crt 152 912 160 960 200 01-Nov-16
77. ICE POP 6 Pcs=1Crt 110 660 116 696 144 01-Nov-16
SHEMAI
11Dec-
78. LACHCHA SHEMAI 200GM 25Pcs=1Crt 23.75 593.75 25 625 32
17
79. LACHCHA SHEMAI 150GM 25 Pcs=1Crt 20.9 522.5 22 550 28 01-Nov-16
79. VERMICELLI 200GM 48 Pcs=1Crt 20.9 1003.2 22 1056 27 01-Nov-16

AGORBATI
82. AGORBATI CHANDAN 12 Dog=1Crt 55.8 669.6 60 720 72 01-Nov-16
83. AGORBATI TAJMAHAL 1Dog=1Crt 89.28 89.28 96 96 10 29-Mar-17
84. SUPER ZARDA 6Pcs=1Box 5.58 33.48 6 36 8 01-Nov-16
85. PUR ZARDA 6 Pcs=1Box 6.51 39.06 7 42 9 01-Nov-16
86. CHAMON BAHAR BIG 6 Pcs=1Box 25.11 150.66 27 162 35 01-Nov-16
87. CHAMON BAHAR SMALL 12 Pcs=1Box 8.37 100.44 9 108 13 01-Nov-16
88. 101SUROVI ZARDA 6 Pcs=1Box 22.32 133.92 24 144 30 01-Nov-16
8
SPECIAL SUROVI ZARDA 6 Pcs=1Box 18.5 111 20 120 24 01-Nov-16
9
90. TOOTH POWDER 10 Pcs=1Box 7.44 74.4 8 80 10 01-Nov-16
3749.7
91. KARIKAR GUL 252 Pcs=1Box 14.88 16 4032 24 01-Nov-16
6
RICE
92. CHINIGURA RICE 1000GM 40 Pcs=1Bag 76.80 3072 80 3200 110 11-Nov-16
93. BHUTTAATTA 1000GM 25 Pcs=1Bag 25 625 26 650 28 01-Nov-16
9
BHUNA KHICHURI 1000GM 12 Pcs=1Crt 76.8 921.6 80 960 90 01-Nov-16
4
HOSE WATER
9
ROSE WATER 180ML 24 Pcs=1Bag 11.16 267.84 12 288 15 01-Nov-16
5
9
WHITE VINEGAR 600ML 12 Pcs=1Bag 29.78 357.12 32 384 42 01-Nov-16
6
9
WHITE VINEGAR 300ML 24 Pcs=1Bag 18.6 446.4 20 480 30 01-Nov-16
7
BISCUIT
98. TOAST BISCUIT 350GM 6 Pcs=1Crt 38.95 233.7 41 246 50 01-Nov-16
99. TOAST BISCUIT 200GM 12 Pcs=1Crt 23.75 285 25 300 30 01-Nov-16

1
0 01Mar-
0 NOODLES 180GM 24 Pcs=1Crt 13.3 319.2 14 336 17
17
.
1
0 WAFER ROLLL 10 GM BOX 30 Pcs=1Crt 71.25 2137.5 75 2250 90 01-Nov-16
1
1 WAFER ROLL LONG STICK JAR

0 12 Pcs=1Crt 65.8 789.6 70 840 100 01-Nov-16
2 (50)
CANDY
103 CHOCOCHOCO JAR 18 Pcs=1Crt 147.25 2650.5 155 2790 200 01-Nov-16
LOLLY POP ORANGE JAR 100

104 12 Pcs=1Crt 209 2508 220 2640 300 28-Oct-17
PCS
TAMARIND CANDY JAR 150

105 12 Pcs=1Crt 60.25 1083 95 1140 150 01-Nov-16
PCS
106 MANGO CANDY JAR 150PCS 12 Pcs=1Crt 90.25 1083 95 1140 150 01-Nov-16
107 ORANGE CANDY JAR 250PCS 12 Pcs=1Crt 90.25 1083 95 1140 150 01-Nov-16
108 MILK CANDY JAR 250PCS 12 Pcs=1Crt 147.25 1767 155 1860 250 01-Nov-16
109 LYCHEE CANDY JAR 150PCS 12 Pcs=1Crt 90.25 1083 95 1140 150 01-Nov-16
110 HAJOM CANDY JAR 150PCS 12 Pcs=1Crt 90.25 1083 95 1140 150 27-May-16
111 HAJOM CANDY JAR 250PCS 12 Pcs=1Crt 147.25 1767 155 1860 250 19-Nov-17
GREEN MANGO CANDY JAR

112 12 Pcs=1Crt 90.25 1083 95 1140 150 01-Nov-16
150 PCS
(Update as on 30/8/2018)
4.1 JOB DESCRIPTION AND RESPONSIBILITIES:
I worked in the Market Research and Product Development department in the “Amrita
Consumer Food Products Ltd.” as an intern for 3 months time period.
I worked under the supervision of Administration and Executive Director, who guided
me to have the report done. My major responsibility is measure customer satisfaction
level. I also performed numerous activities.
I do believe duty or responsibility and success go together. So always I tried to

perform my duties and responsibilities with professional attitude, sincerity and
cordially.
4.2 DESCRIPTION OF THE JOBS:
In my 3 month work experience I go through different responsibilities, one to one

conversation, team meeting etc. My first task was to do a survey on customer
satisfaction level of “Amrita Consumer Food Products Ltd.”. For this I distributed the
questionnaire in three different outlets of “Amrita Consumer Food Products Ltd”
which are Dhamura, Harta,and Satla,. From here I collect 125 questionnaires from
which I put the collected data in a separate spreadsheet for each of the outlet and then
represent them into a column chart. After that I made a compile spreadsheet for three
of the outlet and also the graphical representation. Then I was involved with sales data
analysis. For this I analyze 29 product departments according to their category. Here I
find out Total annual sales (2013-2017), percentage of sales growth and use Pie as
well as column chart to prepare the report. Base on this two and some previous
analysis I prepared a powerpoint presentation as well. In the next task I prepared the
same sales analysis but according to the event. For this the Event was Eid-2018 wise
sale growths analyze. Also I worked with a facebook survey and with the same
questionnaire I also went two different outlets of “Amrita Consumer Food Products
Ltd” which are Dhamura and Hara. But this time the survey was on the customers on
“Amrita Consumer Food Products Ltd.” fans feedback survey. Here we distributed the
questionnaire in 204 customers at Dhamura and Harta outlets of “Amrita Consumer
Food Products Ltd.” and did an online survey on “Amrita Consumer Food Products
Ltd.” facebook page, where we got 102 votes. Here I prepared the report as well using
column chart. Along with these I do some competitors analysis like find out brands
name, no. of outlets, address, contacts, business hour. Also analyze how they become
“Amrita Consumer Food Products Ltd.” competitors. Along with these all I also went
to “Amrita Consumer Food Products Ltd.” E-commerce, observe their backend
activities, and learn how they manage the inventories for specially the e-commerce.
4.3 SPECIFIC RESPONSIBILITIES OF THE JOB:
 Preparing survey questionnaire

 Data collection from different outlets
 Data entry and made spreadsheet
 Prepared and analyzed survey report
 PowerPoint presentation making
 Analyzed product category with their sale data from 2013-2017
 Event (Eid-2018) wise sale growth analyze
 Competitors analysis
4.4 LEARNING OUTCOME
The internship program is being organized basically for learning the real corporate
experience. From my 3 month working experience with “Amrita Consumer Food
Products Ltd.” I achieved many learning from them. As an intern I believe I achieved
so many things from “Amrita Consumer Food Products Ltd.” which I can apply in my
carrier life. It was a great opportunity for me to work with “Amrita Consumer Food
Products Ltd.”. Also I got the opportunity to know the nature of corporate culture
such as attending meeting with team, giving monthly updates about the task assigned,
participate in organizing different internal shows going on in “Amrita Consumer Food
Products Ltd.” I learn how to conduct a survey, like preparing questionnaire, select
sample size, prepare a survey report, and present the findings in to different
departmental Heads. Also during the survey I had to communicate with lot of sales
associates of different outlets, with many customers which ultimately enhance my
communication skill. I also learned how to do real work in extreme pressure.
5.1 SURVEY FINDINGS AND ANALYSIS
With the purpose of measure the satisfaction of the customers a sequence of questions
were asked to the customers with the help of a questionnaire, the data from these
questions are tabulated below.
Male Female Other
151 142
5.2
RESPONDENT PROFILE
The respondent profile includes gender, age and education level of the respondents.
Gender
From the 300 spontaneous respondents, it is found that
293
Gender Participants
151
142
Male Female other
Figure 2: Gender based categorization
Comment : From 300 samples male respond 151 and female respond 142. So male
respondent is more than female.
Age
From the 300 spontaneous respondents, it is found that,

Age 18-24 25-34 35-44 45-54 55+
Respondent 66 119 81 20 12
298
Age
Participants
119
81
66
20 12
18-24 25-34 35-44 45-54 55+
Figure 3: Age based categorization

Comment : At the age of 18-24 the respondent 66, at the age of 25-34 respondent
119, at the age of 35-44 the respondent 81, at the age of 45-54 the respondent 20 and
at the age of 55+ the respondent 12. So at age 25-34 respondent is more than others.
Education Level
Primary Secondary Higher Graduate Post Graduate

Secondary
51 150 87 9 3
Education Level
150
87
51
9
Primary Secondary Higher Secondary Graduate 3
Post Graduate
Figure 4: Education Level based categorization
Comment : Out of 300 respondent it is found that education level of primary is 51,
secondary 150. higher secondary 87, graduate 9 and post graduate 3. So Secondary
respondent is high.
5.3 RESPONDENT PURCHASE BEHAVIOR

Visit Frequency
Extremely Very often On Occasion often First Time

often
129 51 78 33 9
Visit Frequency
129
78
51
33
9
Extremely often Very often On Occasion often First Time
Figure 5: Visit Frequency based categorization
Comment : From 300 respondent about visit frequency Extremely often (129) is higher
than others.
Price
Extremely Fair Very Fair Moderately Slight Fair Not Fair

Fair
48 135 84 30 3
Price
135
129
84
30
Extremely Fair Very Fair Moderately Fair Slight Fair Not 3Fair
Figure 6: Price based categorization
Comment : Respondents opinion about price is Very Fair (135) is higher than others.
Product Quality
Extremely Better Moderately Slight Better Not Better

Better Better
56 156 70 12 0
294
Product Quality
Participants
156
70
56
12 0
Extremely Better Better Moderately Better Slight Better Not Better
Figure 7: Product quality based categorization
Comment : From 300 respondent 56 people think it extremely better, 156 people think it
is better, 70 people think it is moderately better. 12 people think it is slight better and 0
people think it is not better. So product quality is better.
Product Design
Extremely Better Moderately Slight Better Not Better

Better Better
48 131 104 14 0
Product Design
131
104
48
14 0
Extremely Better Better Moderately Better Slight Better Not Better
Figure 8: Product design based categorization
Comment : Out of 300 respondent 48 respondent said it is extremely better 131

respondent said it is better 104 respondent said it is moderately better, 14 respondent said
it slight better and 0 respondent said it is not better. So product design is better.
Sales Associates Service
Extremely Helpful Moderately Slight Helpful Not Helpful

Helpful Helpful
103 128 53 12 0
Sales Associates Service
128
103
53
12 0
Extremely Helpful Helpful Moderately Helpful Slight Helpful Not Helpful
Figure 9: Sales associate’s service based categorization
Comment : Self associates service is helpful because it is higher than other options.
Outlet Ambiance
Extremely Organized Moderately Slight Not Organized

Organized Organized Organized
53 130 97 15 0
Outlet Organization
130
97
53
15 0
Extremely Organized Moderately Slight Organized Not Organized
Organized Organized
Figure 10: Outlet ambiance based categorization
Comment : From 300 respondent 53 said it is extremely organized, 130 said it is

organized, 97 said it is moderately organized and 0 people said it is not organized. So it is
organized.
Overall Satisfaction
Extremely Satisfied Moderately Slight Satisfied Dissatisfied

Satisfied Satisfied
63 128 98 9 0
Overall Satisfaction
128
98
63
9 0
Extremely Satisfied Satisfied Moderately Slight Satisfied Dissatisfied
Satisfied
Figure 11: Overall satisfaction based categorization
Comment : Overall satisfaction from 300 respondent it is found that 63 extremely

satisfied, 128 satisfied, 98 moderately satisfied and 0 dissatisfied. So we can say that
Customers are satisfied.
5.4 SWOT ANALYSIS OF

AMRITA CONSUMES FOOD PRODUCTS LTD.
SWOT is an acronym for the internal Strengths and weaknesses of a firm and the
environmental Opportunities and Threats facing that firm. SWOT analysis is a widely
used technique through which managers create a quick overview of a company’s
strategic situation. It is based on the assumption that an effective strategy derives from
“fit” between a firm’s internal resources (Strength and weakness) and its external
situation (opportunities and minimizes its weakness and threats. Accurately applied,
this simple assumption has powerful implications for the design of a successful
strategy.
Strengths
 Better management: Analysis of Amrita Consumes Food Products Ltd’s

management system is always committed to better service, such as try to
provide produces and service for their desired customer.
 Skilled employee: All of employees of ACFP are sincere reliable. ACFP
employees always working hard for reaching better position than others
companies.
 Modern website and communication facility: ACFP use advanced
information system. They have well designed and informative website where
anyone can see and find their products details form ACFP corporate website.
http://www.amntaconsumer.com AMRITA CONSUMER FOOD PRODUCTS
LTD.
 Good relationship with each other: Amrita Consumes Food Products Ltd’s
maintains Good relationship between top management & employees. ACFP
management team is cooperative and helpful with their employees for every
work.
 Well-decorated office: Amrita Consumers Food Products Ltd’s has a well-
decorated office. ACFP have two offices one is Head office and another one is
site office both are well decorated and well furnished where anyone can visit
and collect any kind of information about their products information.
 High quality raw materials: The raw material used for products. Such as
they use well raw materiel’s like FRESH corn Mustard seeds and others.
Weaknesses:
 Low qualities machinery facilities: High qualities machinery facilities is not

enough.
 Decision making system: Sometimes decision can take only the top
management. Sometimes ACFP top management takes any kind of decision
without concern of their employees and others.
 Market coverage: They have very area of market coverage that cannot fulfill
the all customer needs.
 Employee are dishonest: Some employees are dishonest as a result they
provide low quality material.
 Commitment: They sometime committed but cannot maintain properly. They
always give commitment to provide all about the products but they give some
of them that create some problem with their customer, and customer feel
hesitation for their giving commitment.
Opportunities:
 Service quality: ACFP always try to improve their service quality than others.
 High customer satisfaction: They try to provide better products and services
for their customer that is reach and creates improved and the high customer
satisfaction.
 Huge amount of money: ACFP increasing their products day by day and
there is opportunities to getting huge amount of money.
 Use people who are unemployed as cheap wage: ACFP use productive and
efficient people who are unemployed at cheap wages and that are the more
profitable business for the company.
 Increasing the number of Food Product’s Company: Day By Day Food
Product’s Company is increasing and they offer various types of opportunities
for target customer that is one of the main threats for ACFP.
 Growing up of overall cost: Overall development cost is increasing day by
day that’s why their production cost is also increasing and it affects their target
customer.
 sufficient Gas and Fuel: In this place gas and fuels are not enough. For this
the fuel cost is very high.
Threats: No threats at all.
6.1 FINDINGS:
The 3 months internship period I had great opportunity to have practical experience
on company services. I have worked in ACFP Ltd. Barisal Office in Customer
Satisfaction Level activity. In my working time I notified something. These are as
follows.
 The company pays a poor salary to their employees.

 Sometime prize of lucky winner cannot give at proper time.
 It has limitations of employees than the work.
 Lack of branches of the company.
 Sometimes on the request of valued customers through office head, staffs have
to do pending work.
 The company performs their activities only in a limited zone of Bangladesh
especially they work in southern part of the country.
 Lack of available depot in the company.
6.2 RECOMMENDATIONS:
“Amrita Consumer Food Products Ltd.” is very active and always concern about their
customer satisfaction, various department of “Amrita Consumer Food Products Ltd.”
is very active to bring something new for their customers. “Amrita Consumer Food
Products Ltd.” is always trying to improve their customer services according to their
need and demand. But as customer satisfaction is dynamic function and new interns
are coming as competitors so they have to ready for this as well and for this they
should give more importance to the following issues. Study and analyze the market in
a regular basis so that they can find out customers need and demand in a regular basis
and this will help to find out whether customer are happy or unhappy.
 Regular monitoring will help to know where customers are unhappy like,
pricing, design, product quality or services.
 “Amrita Consumer Food Products Ltd.” should take necessary steps to

increase customer’s satisfaction by lowering product price.
 “Amrita Consumer Food Products Ltd.” should make easier communication

way to customers, like most of the customers watch TV, reed daily newspaper,
so they have to give TV and newspaper advertisement instead of only
magazine and billboard advertising.
 “Amrita Consumer Food Products Ltd.” want to grab more young generation
 customer and a good number of this generation use facebook so they have to
target this media for advertising as well.
 Also they can start customization strategy for some unique traditional products
that will also lead them as a first mover in this strategy here.
 “Amrita Consumer Food Products Ltd.” Can arrange campaigning in New

Year, Valentines Day, Pahela Baishakh, Christmas and other seasonal events,
also can offer gift or coupon for lucky winners which will help to build more
good relation with customers.
 Sales is very high of “Amrita Consumer Food Products Ltd.”so they can use
some famous peoples portrait or poem or special quote etc.
7.CONCLUSION
“Amrita Consumer Food Products Ltd.” is the crown less king in Bangladesh. I have
worked in their marketing department and during this time period I got an opportunity
to observe their marketing and managing retail environment. The main objective for
this survey is to see what customers think about overall “Amrita Consumer Food
Products Ltd.”. It also helps to build more strong relationship with customers and
increase the sales of “Amrita Consumer Food Products Ltd.” In addition of their CSR
activities they also do various promotional activities to grab customer’s attention. This
report also will help to take decision of their promotion and service improvement. The
report has given a platform to understand the customer’s expectation and demand.
Therefore if “Amrita Consumer Food Products Ltd.” want to carry on their position in
this way they have to continuous study on customer, their market and offer constant
services so that in the long run they can run smoothly and face every challenges.
8.REFERENCES
Text Book:
1. The Ten Principles Behind Great Customer Experiences (Matt Watkinson)
2. What Customers Crave (Nicholas Webb)
3. Digital Marketing for Dummies (Yan Deiss and Russ Hennesberry)
4. The New Rules of Marketing and PR (David Meerman Scott)
Internet:
1. www.wealth management market.
2. www. books.google.com/books/..... / Finance.
3. www. jain agrncy.com/book.
4. http://www.amritaconsumer.com/ac/home/
5. http://www.squarefoods.com.bd/
6. http://en.wikipedia.org/wiki/concumer product
9.APPENDIX
Survey Questioner
1. What is your gender?

_ Male
_ Female
_ Others
2. What is your approximate age?
_18-24
_25-34
_ 35-44
_45-54
_55+
3. What was the last class you completed in school?
_Primary
_ Secondary
_ Higher Secondary
_ Graduate
_ Post Graduate
4. How often do you visit “Amrita Consumer Food Products Ltd.”?
_Extremely often
_ Very often
_ On occasion
_ Often
_ First time
5. Compared to similar product price, how fair are this prices?

_Extremely fair
_ Very fair
_ Moderately fair
_ Slight fair
_ Not fair
6. Compared to similar product, how much better do find the quality of the products?
_Extremely better
_ Better
_ Moderately better
_ Slight better
_ Not better
7. Compared to similar product, how much better do find the designs of the products?
_Extremely better
_ Better
_ Moderately better
_ Slight better
_ Not better
8. How helpful are the sales representatives?
_Extremely helpful
_ Helpful
_ Moderately helpful
_Slight helpful
_ Not helpful
9. How organized is this store?
_Extremely organized
_ Organized
_Moderately organized
_ Slight organized
_ Not organized
10. How likely are you to recommend this product to others?
_Extremely satisfied
_ Satisfied
_ Moderately satisfied
_ Slight satisfied
_ Dissatisfied

Customer Satisfaction Level of Amrita Consumer Food Products LTD."

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“Customer Satisfaction Level Of Amrita Consumer

Food Products Ltd.”

Barisal Information Technology College (BITC)

“Customer Satisfaction Level Of Amrita Consumer

Barisal Information Technology College (BITC)

Subject: Submission of Internship Report.

Md. Mainul Islam

The Internship report entitled “Customer Satisfaction Level Of Amrita

(MD. NASIR UDDIN)

Successful accomplishment of this report is the outcome of the contribution of

I would like to thank the authority of “AMRITA CONSUMER FOOD PRODUCTS

LTD (ACFP)” to give me the valued opportunity to do my internship in their

The Internship report is prepared as partial requirement of BBA program of Barisal

Chaptcr-2: Historical Background

2.1 Historical Background

Chapter-3: Products of ACFP Ltd.

Chapter-4: Internship Position & Duties

Chapter-5: Customer Satisfaction Level

5.4 SWOT Analysis

Chaptcr-6: Findings and Recommendation

In the last part of the BBA (Bachelor of Business Administration) Program it is

1.2 ORIGIN OF THE REPORT:

As I worked at “Amrita Consumer Food Products Ltd.” in Market Research and

1.3 OBJECTIVES OF THE REPORT:

 To find out satisfaction level

1.4 SCOPE OF THE STUDY:

1.5 METHODOLOGY OF THE RESEARCH:

Study Area and population

I distributed the questionnaire to 300 participants in the three outlets (Dhamura-100,

Sample Selection Procedure

1. Dhamura, Harta and Satla outlets were considered for this

2. Regular and occasional buyers in the “Amrita Consumer

3. Randomly selected 100 Respondent from each outlets

1.6 LIMITATION OF THE REPORT:

I faced some problems during the study which I am mentioning below:

2.1 HISTORICAL BACKGROUND OF ACFP LTD:

2.2 STRATAGIES OF ACFP LTD :

> Increase direct contact with customers in order to cultivate a closer

2.3 OWNERSHIP PATTERN:

2.4 CORPORATE INFORMATION:

Name of the Company : Amrita Consumer food products Ltd

Commencement of Business : 1991

Telephone No. : 880-2-7312213

Fax No. : 880-2-7313833

Chairman : Jogomaya Dey

Managing Director : Bejoy krisna Dey

Barisal Office : 19, Amrita Lai Dey Road (Hospital Road)

No. of Employees : Field-325, Office-10

2.5 : VISION AND MISSION OF THE COMPANY

 Increase goodwill of the company by providing high quality products

2.6 MANAGEMENT HIERARCHY OF ACFP LTD :

Organizational structure of ACFP Limited is given as below:

Vice chairman (VC)

Managing Director (MD)

Deputy Managing Director (DMD)

General Manager (GM)

Regional Manager (RM)

Territory Sales Manager (TSM)

Sales Representatives (SR)

Figure: 1 - Management Hierarchy of ACFP Ltd

3.1 PRODUCTS CATEGORY:

Cumin (zera) Powder: