Report
Report
Report
Group Leader:
Group Members
Course:
Media Communications
DEPARTMENT OF HUMANITIES
Assignment 1
The social media usage has been increased across the globe significantly. As stated by Al-Sabti1,
Ajay, and Jha (2017), there are around 1,4 billion users of Facebook and other social media sites
in year 2015 and is seen to be constantly increasing. Globally, people have left footstep in media
sites. The social media usage is linked with mass communication, and is considered to be
important mean of communication, just TV, radio and press in past. The social media plays
important role in dissemination of the latest news regarding anything happing in the world,
As stated by researcher Castells, Parks, Haak, (2012), the media in past has faced various
technology driven social media, sites have accelerated change and led to media to a newer
domain. Due to social media, the journalism has been altered the ways of information is
produced, distributed, and used. With the emergence of social media in mass communication, the
media has witnessed the new tools and practices, that not only leads to the flurry of ways of
producing information but also it has helped in dissemination of data and info, and has redefined
the role the professional journalist are playing in domains of mass media and communication.
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The most essential and worthy role of social media is the way the listeners and audience have
been addressed by social media, due to the changes of consumption habits. One of the
researchers Vukanovic, (2009) have mentioned that it is easier for the audiences to upload and
share online information as well as distribute the content using social media platforms.
Hansen et al. (2017) have defined the social media as the online platforms that are the modern
alternative of the social interactions and allow the people to communicate information and
interact using the digital media. The social media facilitates the knowledge sharing and has
helped shifting the mass communication from monologue into a dialog, where two-sided
interactivity is possible. The social media sites are characterized by the social structure that
consisted of social actors creating different setting and allow interaction among major
Stated by Scholz et al (2018), social media has led to many positive and negative changes in
communication between social actors and the ways culture and society has been discussed. Using
social media, people have more open and wide opportunities to interact, and engage with people
of diverse mindsets, and diverse backgrounds, thus people through social media can get to know
various perspective of the same ideology. Different social media sites allow the diverse types of
information and opportunity to exchange different point of views and ideologies with other
people (Reddick, & Norris, 2013). Researcher Salmeron et al (2018), have mentioned that the
people with different mindset and background consistently share their opinions on social media,
and distribute their articles, photographs, videos, and recordings using different platforms of
In a nutshell, it can be stated that the social media is both positive and negative source of
communication, as it has both type of implications. It allows the sharing of information, and
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higher level of interactivity, with a lesser control from the higher authorities as in case of press
and radio TV. Yet, the lack of control from authorities may lead to various negative outcomes
References:
Stamp, G. (1986b). Management Styles. Leadership & Organization Development Journal, 7(3),
27–32. https://doi.org/10.1108/eb053600
81–90.
CASTELLS, M., PARKS, M., van der HAAK, B. (2012). The future of journalism: Networked
http://ijoc.org/index.php/ijoc/article/viewFile/1750/832
Reddick, C.G.; Norris, D.F. Social media adoption at the American grass roots: Web 2.0 or 1.5?
based Internet reading activities. Learn. Individ. Differ. 2018, 61, 31–39
Sandra, G. (2013). The Role and Functions of Social Media in Modern Society. Is social Media
10.15388/zt/jr.2013.6.7401.
Scholz, M.; Schnurbus, J.; Haupt, H.; Dorner, V.; Landherr, A.; Probst, F. Dynamic effects of
hierarchical structure of social media websites. Decis. Support Syst. 2018, 113, 43–55
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VUKANOVIC, Z. (2009). Global paradigm shift: Strategic management of new and digital
media in new
Environmental awareness:
Face book, WhatApp, LinkedIn, Skype, Google, Instagram, Twitter all these names are very
famous in those days. Social networking sites have their styles and also their applications. For
the promotion and various environmental issues, social media engage in a vital job. Social media
involve in a strong role in awareness about global warming, climate change, ozone depletion, etc.
many participants especially youngsters play important role in the thin campaign (Robelia,
Greenhow & Burton, 2011). People gain the ability to change their behavior toward the
environment for conducting clean and clear environment. People take social media as an
important tool for their public participation, influencing others toward the environment and also
affect government decisions. People get connected through this and meet the challenges of
environmental issues and influence the world through their actions (Warner, Eames & Irving,
2014).
Different platforms are used to spread the news of pandemics like in the covid-19 situation and
also lead to anxiety among the population. Scholars used different types of data to find out how
social media convey different information's about different diseases and disasters among all
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worlds. It also transfers through ids, different behavioral patterns of social media users (Zadeh et
al. 2019). (Ye et al ,2018) examine the rumors of public health and then examine how social
media is framing the negativity, infection rates, prediction, etc. the inaccurate posts on Facebook
are the more popular than accurate ones about the Zika virus information (Sharma et al. ,2017).
Marsh (2018) also examine the influence of social media on public health communication of
Ebola and Zika and also concludes the user's attitude, trust in the social media influence the
impact of news on his/her health. The general population has a limited connection with social
media and mostly they can't find out the differences between actual news and rumors about the
diseases.
The mental health awareness campaigns are the source to talk about mental illness through social
media. This awareness directly impacts mental health outcomes. It has a positive impact on
people. Social media was actively worked in changing the dynamics of different types of
communication and work culture. Researchers suggest that 83% of people age 18-29 are mostly
used social media sites. Social media is sensible as promoting mental health awareness, explain
The 5th biggest disease is mental health and stigma has the biggest restriction to solve this
problem. Effective positive messages need to be generated and delivered through different social
media sites and broke the stigma about mental health. People are more connected through social
media, so it is helpful to deliver more mental health pieces of information. People feel relaxation
and motivation through social media. Different campaigns to change behavior among youth are
play an important role like hostages on Instagram here for you to promote to talk about mental
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illness. Many studies were organized to interpret the uses of social media platforms to promote
References:
Barabási A-L (2005) The origin of bursts and heavy tails in human dynamics.
Nature435(7039),207–211, https://idp.nature.com/authorize/casa?
redirect_uri=https://www.nature.com/articles/nature03459 HYPERLINK
"https://idp.nature.com/authorize/casa?
redirect_uri=https://www.nature.com/articles/nature03459&casa_token=HjsPzEr0uRgA
AAAA:8RaiUe2iBDkPlLOnIvbxf-f8HpWtUEikYAAqYIeO_ck2nn-LRDkb0Fu-xC6K_-
redirect_uri=https://www.nature.com/articles/nature03459&casa_token=HjsPzEr0uRgA
AAAA:8RaiUe2iBDkPlLOnIvbxf-f8HpWtUEikYAAqYIeO_ck2nn-LRDkb0Fu-xC6K_-
4rgwWRV3wYIv8NMJCClQ"casa_token=HjsPzEr0uRgAAAAA:8RaiUe2iBDkPlLOnI
vbxf-f8HpWtUEikYAAqYIeO_ck2nn-LRDkb0Fu-xC6K_-4rgwWRV3wYIv8NMJCClQ
Effective use of social media platforms for promotion of mental health awareness.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7325786/
Karim, F., Oyewande, A. A., Abdalla, L. F., Chaudhry Ehsanullah, R., & Khan, S. (2020). Social
Media Use and Its Connection to Mental Health: A Systematic Review. Cureus, 12(6),
e8627. https://doi.org/10.7759/cureus.8627
Social media is now most useable platform for education and other knowledge gaining sites. Due
to facing problems, most of the students solve their problems by sharing these in any platform of
social media. This make easy for them. Social media is become the part of their lives for learning
things. Through social media, students can easily interact with others for help and guidance for
educational problems. They can also share details and gain information about anything in their
course. At the same time, many people also find faults in using social media because they
estimated that most of students also waste their time on other platforms. On the other hand if we
see, social media also provide endless set of circumstances that makes it possible to do
something different and new things in this world about learning and education.
⦁ Educational advantages
We are updated timely through social media about much latest technical knowledge for both
students and teachers and also enhance the level of interest in students to study hard and set goals
for future. Most of the important factor of social media is internet. Through this technology, we
are connected with each other and communicate easily without any barrier. One of the uses of
social media for students and teacher is making PowerPoint. By adding related pictures of topic
Now-a-days smartphones are essential for everyone as a part of life. Smartphones are the
important device that is connected through internet and provide many platforms to exchange
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information between students and teachers. They can share any type of information, as
⦁ Developing Skills
In this period of time, having skills is the basic need for students to survive peaceful life because
this is most advanced period of time as compared to past one. So, we can say that social media
plays a vital role in mentally growth of students for better life as a creative thinker, master’s in
communication and skills to convincing someone as a marketer and a businessman. Social media
is not only educational platform but also teach students how to survive in this world with suitable
skills and how we can fight against our negative thoughts and bad time of life.
References:
Role of social media and its importance in teaching and learning. (2020). Matrix High School.
Retrieved from Benefits of Using Social Media for Educational Purposes | Social Media
Revolver
Why social media is important in education. (n.d.). Source Essay. Retrieved from Why Social
Norman, N. (2019). Benefits of using social media for educational purposes. Social Media
Revolver. Retrieved from Benefits of Using Social Media for Educational Purposes |
Never, before in human history, has it been possible to effectively communicate, including
timely updating the public with accurate information, updates and relevant advice or
recommendations, during the pandemic. With the ongoing crises like COVID-19 epidemic,
social media platforms like Twitter, Facebook, and Instagram have become a primary source of
disseminating information among its users. (Valck, 1999). With implementation of social
distancing requirements likely extending for some period of time, there remains a need to
explore how individuals get their social needs met but social media has largely contributed to
these issues, offering the best practices for its users to help maintain and stay connected with
friends and family and reducing social isolation and boredom which can either be associated with
anxiety or long-term distress. These uses range from hosting online virtual gatherings with
friends and family to “attending” religious services held through video-based platforms, among
other things which therefore prove as a survival tool for isolation at home and to help reduce its
More so, many reputable organizations including the government bodies and large agencies like
the World Health Organization (WHO) have also established their presence on the public forum
and have recognized social media as “something to engage the public, facilitate peer to peer
communication, create situational awareness, monitor and respond to rumors, public reactions
and concerns during an emergency, and facilitate a local level response.” (World health
organization, 2017)
Media technology has bought some strong potential for doing good for humanity. If we assess its
potential in the mainstream of launching human right campaigns, there is a large - scale
difference that is noticeable before and after the emergence of social media platform. This in
general is because, social media allows information to flow forth and back among millions of
sources at the same time. This means that millions of people can be exposed to a medium, in
which they may play an active key role in promoting and protecting human rights. For example,
Amnesty International USA (AIUSA) that uses, social media platforms for online mobilization
Social media serves to be the most powerful tool used for freedom of expression. Egyptian
government had owned a newspaper, Al – Ahram that had reported, of a girl being named
“Facebook Jamal Ibrahim” by her father, in credits to the active participation played by social
networking medium in “Egyptian Revolution” (Lukose, Lisa & Mathur, Alankrita. (2019).
With millions of its active users, social media can easily resort to propagate one’s ideas and
opinions, used to condemn human right violations and helping enormously to create enough
awareness regarding human right amongst people. Sometimes even a single expression of idea
on social media can become the voice of many voiceless existing around us. There can be
profound plurality and diversity observed in every thought, opinions, and expression on online
participation medium.
On a similar level, to organize people and events, communication can be shared effectively and
efficiently across users through social media platform. It also creates deterrence in the mind of
people, since any human right violation can be recorded and shared online across millions of
people in minutes. This fear considerably reduces crime rates in the society and helps to ensure
Social media serves to be the most powerful tool used for freedom of expression. A week after
the overthrow of the twenty-eight-year authoritarian regime of the president Hosini Mubarak, the
day of February 18, 2011, Egyptian government had owned a newspaper, Al – Ahram that had
reported, of a girl being named “Facebook Jamal Ibrahim” by her father, in credits to the active
participation played by social networking medium in “Egyptian Revolution” (Lukose, Lisa &
With millions of its active users, social media can easily resort to propagate one’s ideas and
opinions, used to condemn human right violations and helping enormously to create enough
awareness regarding human right amongst people. Sometimes even a single expression of idea
on social media can become the voice of many voiceless existing around us. There can be
profound plurality and diversity observed in every thought, opinions, and expression on online
participation medium.
With the advancement of technology, social media has also become an accessible tool amongst
first and second world countries. It can also be used to address several issues faced by third
world countries such as lack of education, communication gap, government passivity etc. It
continues to educate people of their basic rights and how to register for a complaint in case
human right violation is being observed, it can also educate regarding how to approach authority
and so on. On a similar level, to organize people and events, communication can be shared
effectively and efficiently across users through social media platform. It also creates deterrence
in the mind of people, since any human right violation can be recorded and shared online across
millions of people in minutes. This fear considerably reduces crime rates in the society and helps
References
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Bastani, P., & Bahrami, MA. (n.d). COVID-19 related misinformation on social media; A
Brooks, SK., Webster, RK., Smith, LE., Woodland, L., Wessely, S., & Greenberg N, et al. The
psychological impact of quarantine and how to reduce it: rapid review of the evidence.
https://www.itu.int/en/ITU-D/Statistics/Pages/default.aspx.
Lukose, L., & Mathur , A. (2019). (PDF) human right and social media - find and share research.
https://www.researchgate.net/publication/331715928_Human_Right_and_Social_Media
World Health Organisation. Communicating risk in public health emergencies. Geneva: World
https://apps.who.int/iris/bitstream/handle/10665/259807/9789241550208- eng.pdf?
sequence=2
Zhao, Y., & Zhang, J. (n.d). Consumer health information seeking in social media: A literature
Social media use internet and mobile-based mostly technologies to support movie dialogue and
communities, and individuals. Social media is that the method by which individuals and
technology interact to form communities and conversations online, Social media is important
because it spreads Important Information, to the general public and Informs us what is happening
all around the world, It is also important for Important For Business as it is a marketing tool used
by many of the big-name companies we see, It helps us s keep up with our peers, binds us
together as a culture, creates friendships, opens our minds to other thoughts and opinions.
It permits teams supported common interests adore students to figure out a cooperative cluster
project outside of their classroom. It promotes creativeness and collaboration with a large variety
relationships and so forth. In the article "Web-based Media Helps Students Write Better"
Andrew Simmons expressed: "Many individuals contend that shoptalk energized by web-based
media negatively affects understudy composing. Notwithstanding, web-based media can help
furthermore, examining points that make their composing all the more remarkable and legit ...
In the growing digital world, you can't deny the power of social media. Suppose if you want to
be a writer you can use social media for it. You need to start writing on social media platforms,
build your community, and engage your audience. Eventually, you will end up building your
image as a writer with the following huge fan who is the power of social media.
Take another example: You are operating for a great cause, and also you need to accumulate a
few budgets for it. You write your heart out on social media, the proportion you publish in
organizations and groups, and in case your publish gets observed you’ll achieve success to your
Another example: you want to be a singer but the people in your neighborhood don't pay
attention to you. You can use YouTube to do this. Just sing a song and upload your video to
YouTube, share it, and go viral. There may be times when you don't get views right away, but if
you continue to do so regularly, someone will someday notice your song. If you use social media
properly, you can not only grow your online presence, but you can also help others and even
build your brand image. Conclusion: social media Is the Best Platform to Spread Good Things
The internet has become more and more centrally involved in the social life of human beings.
Social Media creates many more opportunities for reciprocal social exchanges. Friendships are
less and and less bound by geographical location. It acts as a connector for people with similar
interests, culture or other shared experiences. The internet has become more and more centrally
involved in the social life of human beings. Social Media creates many more opportunities for
reciprocal social exchanges. Friendships are less and and less bound by geographical location. It
acts as a connector for people with similar interests, culture or other shared experiences. The
friendship that form via social media is Capable of meeting people with similar interest, People
use social media to cope with anxiety, it allows people to add people as friends so you can easily
keep in touch, Attractiveness, creating a fun experience, Enhance academic performance and
Self-Disclosure
The article "Do Social Networking Sites Have a Positive Impact on the World?" "Says," Social
media advocates guarantee that destinations like Facebook and Twitter have united individuals.
Making companions has never been simpler than it is today, particularly because of interpersonal
interaction destinations ... only years and years prior, it was very hard to enter. in contact with
individuals, except if you're the sort too friendly to be in any way ready to speak with anybody at
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a party. The ascent of cellphones helped change that, associating individuals recently, however at
that point online media was conceived and the entire thought of fellowship changed by and by.
"(Dave Parrack)"
Social networks are also used by the police to track down criminals. The “10 Pros and Cons of
Social Media” article says, “The NYPD started using Twitter in 2011 to track down criminals
dumb enough to brag about their crimes online. When the Vancouver Canucks lost the Stanley
Cup in 2011, their Vancouver fans took to the streets and rioting, but local officials used social
media to track and tag those involved and captured those who stole during the riot. "
⦁ Greatest research & crowd sourcing network tool known in existence - can be used to not
⦁ Patients can be reached out instantly and if they need it anonymously, same goes for
⦁ Real time help via videos can save lives in emergency and disaster relief situations
References
Akram, W. (2018, March 21). A Study on Positive and Negative Effects of Social Media on
Society.
ResearchGate.https://www.researchgate.net/publication/323903323_A_Study_on_Positiv
e_and_Negative_Effects_of_Social_Media_on_Society
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Berryman, C. (2017, November 1). Social Media Use and Mental Health among Young. . .
error=cookies_not_supported&code=96f18e8a-0de5-4f61-b958-d3d16909b438
https://digitalcommons.uri.edu/com_facpubs/15/
avenues have opened up. Because of the enormous creation of the World Wide Web, millions of
individuals across the world are now actively participating in political, financial, cultural, and
academic discourses. It's true that social media has altered people's habits and provided a new
way of interacting with one another. Many people, even only a few years ago, had no idea of the
categories that such well-known social networks as Facebook and Twitter might give. Facebook
has grown to be among the world's most popular networks for exchanging ideas, photographs,
and other media (Yahia et al, 2018). However, social networking platforms have altered societal
institutions as well as business, education, and governance. As a result, social media has a wide-
ranging influence on modern society, touching business, culture, politics, schooling, and
commerce all at the same time. Following are some of the most common sources of social media.
Facebook
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This friendly social media strategy requires one to begin with the creation of business a fan page.
In this platform, the firm posts various business-related articles whereby a direct personal
conversation is involved between the audience and the firm. While using Facebook, one should
This platform is the greatest competitor to Facebook. In Google+, one creates small groups
whereby s/he can share the information freely with the public or friends of choice. This sharing
of information to small groups creates a network, which can be used to reach wider audiences
and thus the circle enlarges exponentially, which in return offers a good platform for information
sharing. Using this tool, video conferencing can be done in some creative way
This platform is a two-way traffic social media and individuals linked can follow one another via
retweeting posts. For business, tweets should be mixed with businesses related information and
fun. While using this social media, one should ensure immediate response to the questions raised
by the audience. This move will enable businesses to create interpersonal terms with their
From the above stated social mediums, it is evident that social media drives traffic to a given
website coupled with helping businesses to reach more customers. According to Yahia et al
(2018), social media provides a venue whereby firms are in a position to understand the
perception of their products to the targeted audience by coming into direct contact with them
through the social media. Hence, social media is a proven business promotional tool.
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While working on social media, one of the concepts that capture the audiences’ attention is the
profile of the firm of interest. This aspect affects the reputation of the company either positively
or negatively. The profile of a given firm is one of the ever-changing documentations in any case
of an advertisement because it represents the current skills and the level of professionalism to the
person interested in networking. It is always advisable when writing down the profile of a
References:
Dedeoğlu, B. B., Taheri, B., Okumus, F., & Gannon, M. (2020). Understanding the importance
that consumers attach to social media sharing (ISMS): Scale development and validation.
Feezell, J. T. (2018). Agenda setting through social media: The importance of incidental news
exposure and social filtering in the digital era. Political Research Quarterly, 71(2), 482-
494.
Yahia, I. B., Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social
commerce in social media platforms: Importance of trust, social support and the platform
Quiz 1
Branding Yourself
The first chapter of the book is related to self-promotion, which has been described in the book
as promoting yourself, or any event, accomplishment and victories. The self-promotion also
includes the failures and the lessons that one has learnt from it (Goldin, 2014; Blau and Kahn,
2017). Similarly, as stated by Murciano-Goroff, (2021), the self-promotion is the way by which
one communicates his/ her performance, goals and victories, talents and abilities to others.
Usually, the communication occurs in very subjective terms. The book has described the self-
impornat, as it helps in making the connections and links that helps one to get further ahead in
professional life and opens many paths for career. The self-promotion can lead to better career
opportunities by allowing one to improve professional standing. The self-promotion can be very
giving insight about the strengths, accomplishments and victories one has attained in life
(Goldin, 2014).
The self-promotion can unknowingly and undoubtedly make one successful, however it is not
very easy to promote self. despite the fact that everyone in the world tries to impress other
specially in work-life to get incentives, yet Leary, Bednarski, Hammon, & Duncan, (1997) have
stated that creating good impression by self-promotion can be difficult. Usually, when one is too
accomplishments in best possible way without exaggeration. It is stated that the “Self-promotion
is not bragging or boasting. It’s not being something bigger than you are.” So, the person must be
truthful while communicating and prompting the self. If the person already is a successful
individual in work life, the promotion can make the self-branding more string and successful,
People have emotional responses and when they meet someone, they immediately associate
some emptions with the person which can either be negative or positive. The emotional
responses can range from feelings of joy, pleasure, love, dread, fear, or anger. People by hearing
someone’s name, develop either positive and negative experience or reaction based on the repute
or image they have in mind. These emotional responses are basically based on the person, as how
he communicates his or her personality and accomplishments. In order to cater the negative
responses, the proper branding is important. If the person is able to create true and positive
emotional response, it means the personal branding or promotion is done correctly. If someone
hears your name, sees you online, or get the chance to interact or meet you, they get positive
emotional response. The emotional response must be linked with one’s true self, his personality,
his vibe, his interest and hobbies, not the exaggerated version of someone, which only mentioned
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the fake successes to create positive image. The true branding refers to that the the image and
repute of you as a person is created by the actions you take, the things you say, and the photos
you post, everything should communicate your personality, and all should in line and fit within
your personal brand, and the information that is communicated is true and legitimate.
References:
Blau, Francine D., and Lawrence M. Kahn. 2017. “The Gender Wage Gap: Extent, Trends. and
Goldin, Claudia. 2014. “A Grand Gender Convergence: Its Last Chapter.” American Economic
Leary, M. R., Bednarski, R., Hammon, D., & Duncan, T. (1997). Blowhards, snobs, and
doi:10.1007/978-1-4757-9354-3_6
Murciano-Goroff, Raviv. 2021. “Missing women in tech: The labor market for highly skilled
Self- branding is known as the device for self-promotion for the pursuit of self-realization
(Gandhi, 2016, p. 124). You need to ask yourself these questions; what I want to be basically
known for? What qualities I want my audience to associate with myself? What is the first thing I
There are five universal objectives for anyone who is trying to grow their brand.
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Discover your passion: it’s important to have at least one passion in your life. It can be
something you want to be known for, something you want to build your personal brand on, or it
could be something you want to do in private but by sharing your passion with others you realize
how common interests you share with someone. The most important thing is to make sure your
goals and passion are aligned with each other so that you can achieve one through another.
People who don’t have passion have made their existence meaningless and useless. They only
live and work to make their ends meet. They wake up early in the morning for the fear of losing
their jobs. Nothing excites or pleasures them about life and its colors.
Be bold: Sometimes we associate self- promotion with bragging. We believe that letting people
know about our achievements or success is almost equivalent to bragging about how much salary
we make. The difference between self- promotion and bragging lies in the reasons you provide,
behind why you want to tell people. If it’s something you feel proud of, something you feel
excited to let people know about or just to give them an idea of self-promotion that’s called self -
promotion. Even if it’s something you want your audience to do, see, visit, or even buy for that
matter. However, if you’re announcing something so other people will be envious, jealous or
think of you as too cool, that’s called bragging, and this results in people not liking you or your
brand. The most important thing is that people should be interested in what you have to say and
its perfectly fine to say it. According to (Cheston, 2016) to know what you have is desirable and
important to your audience so you could convince them to hire you or promote you or to help
you get into positions of power and influence is the best way to lose self - doubt. However, self-
promotion specifically may seem harder for people belonging from Midwest but to make a name
for ourselves or to earn a good reputation and to attract bigger clients and bigger opportunities
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we must overcome the Midwest shyness in ourselves and be willing to talk about ourselves
openly.
Tell your story: the best way you can build your personal brand is, to talk more about other
people, events, and ideas than you can talk about yourself. This is because if you talk about
others, promoting their victories and their ideas, your seen as an influencer but if your seen
talking about yourself over and over, your just evaluated as a boring person. This concept can be
known as Brand storytelling which typically uses persuasion to convey beliefs to the target
audience on which they can base their own identities. (Kemp, Childers & Williams, 2012)
According to the opinion given by (Hermansson, 2008), storytelling is basically a part of human
personal ground with employees and customer’s feelings and emotions while also facilitating
conveyance of complicated messages. Example: Coca Cola is seen as the world’s most valuable
and largest beverage brand with more that 500 brands sold in more than 200 countries. What
makes this brand so renowned and unique is its powerful brand storytelling technique which is
So, the conclusion to all this is that try to observe people as possible. Study what they wear, what
they eat or what they drive and try to make deductions from your observations. These symbols
we wear or brands we support are our personal stories without the use of verbal communication.
They let people know who we are and what we believe in, and this is what we want you to know.
References
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Plessis, C. D. (n.d.). BRAND STORYTELLING: the case of coca cola's journey corporate
https://journals.ufs.ac.za/index.php/com/article/download/1023/1012/1967.
Cheston, A. F. (2016, August 1). Define your personal brand and proceed with confidence.
https://www.ellevatenetwork.com/articles/7442-define-your-personal-brand-and-proceed-
with-confidence
Branding Yourself” this term is all about how to become something that is not existed before or
groom your old self to a new self. This is very important for you to brand yourself and dominate
your target niche. Personal branding refers to the method or step through which you can manage
how other people see your abilities, your talents, your accomplishments. A person's personal
brand reflects their skills, abilities, and lifestyle. (Gehl, 2011; Hearn, 2008; Peters, 1997). It is
important to create relationships that lead to opportunities which means in social networking you
will meet the right person (relationship) at the right time (opportunity) and the right place.
(Deckers, E., & Lacy, K.,2017), social media plays its role so beautifully in creating
relationships whether you are online or out in the real world, it helps you to study the small print
of your lives so after you do get together with anyone, you get to pay longer talking about deeper
problems and larger ideas. which is wherever those opportunities are progressing to return from
Move forward even if you are taking small steps because a small step is also a step forward, as
you won't become famous with just one blog post or one YouTube video. You must make 100
blogs and videos for success.(Patrick J. Kiger,2010) Change doesn't happen overnight. Most
people think that they have to do anything overnight to change some aspect of their life. You
have to wake up the next day as a different person. You need to get rid of "incremental thinking"
and try to make "home runs" in personal development (Can Small Steps Lead to Big Changes?
n.d.) if we talk about why promotion is important, how to promote yourself, and who needs this
promotion. It covers all professions and claims that everybody needs promotion and self-
branding, which is true because self-promotion is not only about getting good jobs and money
but also recognition. It is crucial to stand out from your competitor (Freedman, 2020). As a book
author, you will need the branding to promote your books, writings, same as with musicians,
public speakers, entrepreneurs, salespeople, and job seekers all of them need promotion to get
recognition in the world. Personal branding in social media is the process of taking control of
The Hero who were trying to redefine themselves and launch their new selves to the world create
a story (Tell Your Professional Story) online allows students to showcase their knowledge, skills
and work experience to show how they have progressed in their career path and why they have
chosen this career. This narrative can then also be used in face-to-face contexts, such as when a
student is interviewed for a job. The capacity to proportion one’s stories, know-how and reviews
may be communicated through many social media sites (Blair, 2015; Brooks & Anumudu,
2015). Allen (influencer) was an account manager for a marketing and advertising agency for 14
years but was fired six months ago after his agency lost its biggest client. Many marketers tend to
be influencers, jumping from company to company but staying in their industry rather than
27
climbing the corporate ladder. Next up we have Beth, she is a climber because she will change
jobs to move up in her career but will stay in the same industry and even in the same company.
Then we have Carla (Neophyte), a former pharmaceutical saleswoman who was laid off after
eight years in her company. Carla is a newcomer because she is not only changing her job, but
also her industry. In the last one we have, Darrin doesn't see himself as an influencer as he skips
industries every time he skips companies, which makes it harder for him to make a name for
himself in that space. The same level of work no matter where you go, but you can make more
money because there are bigger companies out there that need your expertise (Lacy, 2012).
So, If you know social media but don’t know how to brand yourself and if you are a newbie on
both sides, “Branding Yourself” gives you a noticeably clear steps on how to promote yourself.
Face-to-face and on-line interactions effect different people's perceptions of their brand. Having
proper written and oral verbal exchange competencies and demonstrating know-how in one's
References
Deckers, E., & Lacy, K. (2017). Branding Yourself: How to Use social media to Invent or
Shepherd, I. D. H. (2005). From Cattle and Coke to Charlie: Meeting the Challenge of Self
Can small steps lead to big changes? (n.d.). Quora. Retrieved October 2, 2021, from
https://www.quora.com/Can-small-steps-lead-to-big-changes
28
Books like “Branding Yourself” are worth reading for the individuals interested in getting a new
job or setting their careers and are also highly beneficial for the one who wants to build the
powerful personal brand. For this purpose it is required to grab hottest social media platforms
and ultimately one will get what he urges for. The authors of the book make the readers
understand about the usage of social media helpful in advancing one’s career and developing
business.
The second chapter of this book starts from the concept of storytellers’s promise given by one
the top branding and social media experts (Maresca, J. S, 2021). Storyteller’s refers to the
agreement between author and the reader that the author won’t trick the reader by mentioning
irrelevant information. Instead, the author would stick to the information or the content he
promised to mention in the story. It is mentioned in the chapter that one portion of the Erik’s
story is all about networking and personal branding which actually what storyteller’s promise is.
The author writes that it is very important that story that is being told should not be annoying or
terrible rather it should be good enough to drive memories in the reader’s mind since it plays a
huge part in the world of personal branding. It is further mentioned that every individual is
unique due to their respective stories. These stories are the tool of making personal identities
building overall brand of the individual (Kemp, Childers & Williams, 2012). This chapter is
specifically for guiding and discovering one’s personal brand stories that is one is not forced to
write a book or a journal for their personal stories rather they are free to reveal their personal
identity through a single paragraph only. This chapter is basically about “how you fit in the mix”.
29
Next it is told about basics of building your personal brand stories. It is mostly heard from
different social media speakers “telling your stories” which sounds much better than “narrating
your personal history”. Narrating one’s story will play a very role in building his personal brand
and will help audience know about the information they never figured out before.
In this chapter the author reveals a lot about writing your personal autobiography. It is mentioned
that autobiographies always start with dash has a story. The personal brand biography is must for
the people who are willing launch their personal brand since it is an overall personal sales pitch
( Alkhas. H, 2018). Personal brand biographies are of three types that is shortest, shorter and
short. These autobiographies are crucial due to reason that they tells the person about what is
important in him, their best skills and their particular passion and most important question that is
Further it is told about what should be prioritized while writing the personal brand story. The
author efficiently writes that the most difficult part of writing the personal brand story is the fact
that one had to reveal oneself. The author is asking the readers not to worry about how to start
autobiography rather they have made easy for the readers to resolve this query by mentioning an
example of one of the authors own autobiography. By reading Kyle’s bio the readers will surely
understand what is good and worst for writing autobiographies. If we take a look in the Kyle’s
autobiography, he initiates by telling how he spend most of his time in training and teaching on
social media strategies. After knowing that Kyle’s book is also launched it won’t be wrong to say
that he is an expert in this respective field. The bio also includes his achievements, his speaking
Thus, the chapter explains storyteller’s promise very well and contains very beneficial
information regarding personal brand story and autobiographies which proves to be very fruitful
30
for the readers who want to establish their personal brands and make their business successful
References
Maresca, J., Dye, S., & Li, N. (2021). Auto-identification of unphysical source reconstructions in
Kemp, E., Childers, C. Y., & Williams, K. H. (2012). Place branding: creating self‐brand
Alkhas, H. (2018). The art of storytelling: Top 5 do’s and don’ts of creating your brand’s story.
storytelling-top-5-dos-and-donts-of-creating-your-brands-story/
This is the review of “Branding yourself". This book is all about how to use social media to
invent and revent you. In this book we know about how we make our pitch and it also have a lot
of tips for interview. the author Eric Deckers and kyle Macy advice others how to use social
media for work and for our targeted niches.Tufecki (2008) says that In this time, adults don’t
understand the impact of negative information on their futures and a HR-departments use social
In this book we discuss about the three different distinct of biographies and how to avail it. Every
biography no matter it is short, shortest but it has its own value. If you have on a networking
31
brand, it takes five seconds to reach the aim. in the world of building our personal brand, every
biography has its own value and place. It is a 30 seconds speech in which we explain who we are
and which products we want to trade. James (2009) says that start with purpose statements, aims,
key-points and you principle. The statement of purpose helps to act a filter for your decisions and
The main issue is they took 25 seconds too long and if we catch 30 seconds to express our self,
they lose their interest. When we introduces, we have must take one or two sentences to tell
about our expectations and why we doing this. And if we notice, we gain the interest of other
person, we continue with the longer pitch. Thomson (2014) states that we took less than 390
milliseconds to make an impression of other people, i will be good or worst based on their voices
or their personalities.
We should practice to present the shortest version of our pitch. For instance, we are just a normal
news reporter which is interested in PR field. When we write our bio, just remember the key
points rather than the whole story word by word. in this book we understand some good points
which help in our pitch. Like how we professionally introduce our self, what are we work in our
past, it has strong impact. How can we tell about experiences, how we listed our skills, how write
our resume like someone other explain us. How important to update our resume and portfolio
with time to time. Every personal brand reflects the desires and expectations to meet the
customer needs and expectations at the same time (McNally and Speak ,2002).
References:
32
James, B. 2009. “The Value of Personal Branding.” The Gallup Management Journal. Accessed
Branding.aspx
Thomson, H. 2014. “Your Voice Betrays your Personality in a Split Second.” Accessed March
McNally, D., and K. D. Speak. 2002. Be your Own Brand. San Francisco, CA: Berrett-Koehler.
Branding Yourself by Erik Deckers and Kyle Lacy shows how to create your biography,
platforms to share information, and story tellings of your personal brand (Maresca, J. S, 2021).
Other thing they have talk about how to build your personal brand biography. They mentioned
some guidelines for those who do not like to write. These points help you to make your story of
personal brand. According to them, firstly you have to define yourself. And what’s your
background to be as a brand and in what you are best and talk confidently ( Hopkins, A.J, 2018).
Then you have to mention that how you will help them as a brand. The most important factor of
personal branding is creating emotional attachments by telling stories to your target audience.
This will make you unique and real ( Hopkins, A.J, 2018).
In this book, Erik Decker and Kyle Lacy mentioned some basic rules that should follow by
everyone who use social media. It is the most essential part of this chapter. For raising your
personal brand, this will help you efficiently. Basically, in this section you learn how to share
your brand via social media. Like, only share those images that support you professionally as
storytelling, and try not to post those pictures that your mom feels awkward by seeing these.
33
Don’t make sales pitch of your stories. Your customers will trust you more if you do not make
sales pitch of stories but create conversation of your personal brand ( Alkhas. H, 2018). Be
attentive for what are you posting on social media because everyone is active on these platforms
and continuously receiving information and saving these posts. Your audience will be more
engaged and connected when you will tell true stories about your personal brand.
They also said that when you are raising your personal brand, there are two sides of it. First is to
help other people, and then to help yourself. Be attentive during your storytelling of your
personal brand. If you are facing distractions, then refocus on your aim and work on your
effectiveness. This will lead you towards your goal. Don’t underrate the importance of your
networking. If you need any type help you can post this on social media and discuss your
problems with others and look for your answers (Alkhas. H, 2018). To enhance your
understanding, you should talk about it on social media and search other aspects of it. And also
do favor others; in return, they will approach you for investment of their time and money. Be in
touch with your networking for raising your personal brand. And they mentioned last one rule
This book is easily available on internet and give simple ideas of how to branding yourself and
Reference:
Alkhas, H. (2018). The art of storytelling: Top 5 do’s and don’ts of creating your brand’s story.
storytelling-top-5-dos-and-donts-of-creating-your-brands-story/
34
Hopkins, A. J. (n.d.). 4 stress-free tips for writing your own bio. The Muse. Retrieved from
https://www.themuse.com/advice/4-stressfree-tips-for-writing-your-own-bio
Maresca, J. S. (2021). Book review: Branding yourself by Erik Deckers and Kyle Lacy. Settlepi.
Branding-Yourself-by-Erik-Deckers-3700268.php
Assignment 2
35
1) Areena Laraib
Introduction
Pakistan is considered as one of the most beautiful and sacred tourist destinations globally.
Emerging as the potential tourist internationally, Pakistan tourist sites have played important
role. As per the statistics of “Travel and Tourism competitiveness Report” published in 2017,
328.3 million U.S GDP have been raised by religious tourism in Pakistan in year 2015, increased
further by 7.6 billion U.S dollars in 2016. For whole, the tourism has contributed to 2.8% of total
GDP, and created 3,894,000 jobs in year 2017 (Aftab & Khan, 2019)
Social media play very significant role in attracting the religious or recreational tourism in
Pakistan. Online communities made on social media share content, and interest related to
different sites, allow the user interactions. Social media offers many ways of interactions with
global communities, such as chat and video call features, blogging and vlogging. The social
media also allows the promotion of tourism by facilitating social networks, and by the
advertising system for carrying out economic activities (Zeng & Gerritsen, 2014).
As stated by Aftab & Khan (2019), the E-WOM (electronic word of mouth) is the new era of
tourism, by which the tourists of 21st century can be attracted for recreational and religious
tourism. The traditional publicity was limited, yet the online publicity and e-WOM are most
important tool recently to promote tourism. The landscape of tourism by social media is
transformed. For visiting the religious sites by domestic and foreign travellers, the travel plans
are promoted and determined relaying on the social media shares and reviews (Cristea, Mihaela-
36
Simona, & Dosescu, 2015). Thus, social media can play very crucial role in increasing religious
tourism.
There is high potential of religious tourism in Pakistan due to major Buddhist and Sikhism
sacred sites in Pakistan. As per the “Tourism Development Corporation of Pakistan (TDCP)”
within Punjab, there are around 480 sites that can attract good audience of Buddhist religious
tourist. There are around 120 religious sites and 26 of both religious and historical sites in
Pakistan which are considered very important. Stated by Irfan & Ali, (2020) one average, if one
person spends 200 Rupees, the revenue that can be generated through the domestic visits at
religious sites of Pakistan can reach up to Rs54 billion per year. Due to these Buddhist religious
tourism, Punjab alone can generate “three- to four-fold increase” from the religious tourism
(Khan, Zaman, & Baloch, 2019). As stated by Irfan & Ali, (2020) social media can be used to
promote the religious tourism by content sharing and the number of religious pilgrims in
Pakistan each year can be increased a lot. As per the data, there are eight million diaspora Sikhs
who are interested to visits Pakistan as religious pilgrim. Yet the actual visits are lesser, and this
market gap can be covered by social media WOM and reviews, vlogging and content sharing.
International tourists are now increasingly relying on the social media for ways of interaction,
and communication along with information. As in Pakistan, the religious tourism potential is
very high which can contribute to the economy and GDP of country. With the evolving pace of
world, the traditional ways of communication behaviour, marketing, messaging and advertising
have been changed. Pakistan can increase the tourism and attract religious tourist by adoption of
References:
Aftab, S., & Khan, M. M. (2019). Role of social media in promoting tourism in Pakistan. Journal
Cristea, A., Mihaela-Simona, A & Dosescu, T. (2015). The Role of media in Promoting
10.1016/j.sbspro.2015.03.398.
Irfan, E., & Ali, Y. (2020, November). Religious tourism in Pakistan: Scope, obstacles &
strategies. In Journal of Convention & Event Tourism (Vol. 22, No. 2, pp. 134-154).
Routledge
Khan, A. U., Zaman, G., & Baloch, Q. B. (2019). Promoting Religious Tourism in Pakistan:
Empirical Evidence from Sikh Pilgrims Visiting Pakistan. City University Research
Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A review.
Pakistan has been ranked among the top ten potential tourist destinations in the world and social
media plays a leading role in promoting and advertising tourism in Pakistan. According to the
Pakistan tourism stats, 1.9 million tourists visited Pakistan, and the rate of tourism is increased
by 300% (Pakistan Tourism Statistics 1995–2021). Social media is in high demand because it is
playing a significant role in attracting visitors whether they are near or far, spread positivity for
38
their country, and conveying information because using social media has become a daily part of
life and it is very convenient for everyone to read any information on social media. (Teixeira Da
Silva, 2017) Thanks to its ease of use it is rapidly growing to change the mindset of people, it
established new agendas and trends in public (Asur and Huberman, 2010). According to the
report in recent years, there have been remarkable results with the satisfaction of tourists after
Tourists usually use social media to get information about their trip and by posting pictures and
comments of their trip. According to a report, almost 3 million pictures are uploaded to
Instagram, Twitter, and other social sites (Bodnar,2010). Social media allows people to share
photos, videos that promote the beauty of the country and tourism market taking advantage of
this power of social media, moreover it is helping in hospitality to engage with more guests
(Wang & Fesenmaier, 2004). Tourism organizations are getting more successful by using
different techniques to gain the trust of their customers which results in increased sales and
promotion. The information which is shared on social media provides great insight to tourists
because the information shared on social media is more accurate than the information shared by
Buddhist Tourism:
Greetings, visits to places considered sacred by Islam, Christianity, or any other religion are
called "religious tourism" or "faith tourism" in English (Religious and Pilgrimage Tourism
International, 2012, para. 1). First of all we talk about the religion Buddhism so the people from
39
this religion follows their buddha and his teachings. In Pakistan there are many sites of Buddhists
In the current scenario, the world is full of misconceptions about Islam and as Muslims, it’s our
duty to explain the right side of religion and what is the wrong side of religion according to the
world. So social media plays a major role in promoting Islam and defaming people who write
wrong about Islam, through this promotion people from different religions. This will make
people curious to see the historical places, The real purpose of religion is to promote it, so social
media has become a very easy tool for this task not only for Islam every religion tries to promote
the positive side of their religion. Before social media, the number of people visiting Islamic
places was low but according to The Association Sharia Hotels and Restaurants growth of
Muslim tourists in increased through social media promotion. The number of tourists in Pakistan
Pakistan is only 70 years old but it a room for the world’s three major religions i.e. Buddhism,
Islam and Sikhism. As reported in 2013 about 20 Buddhists traveled to the monastery of Takht e
Bahi. Due to which other people also get attracted and that’s why the rate of Buddhist tourists
increasing day by day. This will lead to greater exploitation of existing Hindu, Buddhist, and
Sikh religious resources. In the long run, Pakistan's economy will definitely benefit from an
Pakistan is a Islamic country but still it has absorbed the cultural heritage and monument of
many religions, which makes it different from other countries and every year many people visits
There are many sites of Buddhism scattered among Pakistan (Amstutz, 2019).
archaeological site.
Taxila.
famous because the lord of the Buddhist religion fed the seven
5) Katas Raj It is a famous stupa that is a doomed shaped shrine of Buddhists The Temple
References
https://www.macrotrends.net/countries/PAK/pakistan/tourism-statistics
Asur, S., & Huberman, B. A. (2010). Predicting the Future with Social Media. 2010
Bodnar, K. (2020, February 25). The Ultimate List: 300+ Social Media Statistics. Hubspot.
https://blog.hubspot.com/blog/tabid/6307/bid/5965/The-Ultimate-List-300-Social-Media-
Statistics.aspx?source=Webbiquity
Wang, Y., & Fesenmaier, D. R. (2004). Modeling Participation in an Online Travel Community.
Chung, J. Y., & Buhalis, D. (2008). Information Needs in Online Social Networks. Information
Shunnaq, M. (2010). Tourism - Benefits for many, problems for some? AAS Working Papers in
Irfan, E., & Ali, Y. (2020). Religious tourism in Pakistan: Scope, obstacles & strategies. Journal
https://doi.org/10.1080/15470148.2020.1852990
Dharmarajika stupa | stupa, Taxila, Pakistan. (n.d.). Encyclopedia Britannica. Retrieved 13 C.E.,
from https://www.britannica.com/place/Dharmarajika-stupa
Amstutz, A. (2019). A Pakistani Homeland for Buddhism: Displaying a National History for
Pakistan beyond Islam, 1950–1969. South Asia: Journal of South Asian Studies, 42(2),
237–255. https://doi.org/10.1080/00856401.2019.1580814
Smith, F. M. (2014). Temples of the Indus: Studies in the Hindu Architecture of Ancient
Pakistan. By Michael W. Meister. Leiden: Brill, 2010. Pp. xv + 174. $127.00. Religious
Ali, M. K. (2020). Cultural Heritage and Extremism in Pakistan: Re-focusing on the Kalasha of
https://doi.org/10.35484/pssr.2020(4-i)75
https://www.dawn.com/news/1185519
Religious Tourism
Trips that cover the sites considered sacred by Islam, Christianity, Buddhism, and any other
religion is called religious tourism. It is not only limited to sacred holy places like pilgrimage but
also considers religious festivals, or meetings or other religious celebrations which are all
included in the scope of religious tourism. According to the statistics given by United Nations
World Trade Organization, it is reported that approximately 600 million tourists globally travel
each year for religious purposes (Tourism, Trade, and the WTO, 2018).
Pakistan holds a significant number of religious tourist sites that can be used as an advantage for
the tourist industry (Baloch, 2006). The 1947 partition between Pakistan and India led Pakistan
to inherit sites of religious and spiritual significance to Buddhists, Sikhs, and Hindus. The
religious significance to Hindus includes their heritage sites and temples including temples of
44
Shri Hinglaj Mata in Baluchistan (Xafar, 2016), temple of Shri Ramdev Pir in Tando Allahyar
(Rana, 2012), Shiv Mandir in Umarkot (Kalhoro, 2018), Churrio Jabal temple of Durga Mata in
the Tharparker District (Iqbal, 2011) and Darga Pir Ratan Nath, Kalibari Mandir and Goraknath
temples in Peshawar (Qalandar, 2015).The religious significance for Buddhist includes their
religious and heritage sites including Takht-i-Bahi near Mardan, ancient civilization of Taxila,
temple runs in Mingora and several other monasteries, temples and religious statues all residing
across Swat (Meister, 2010, AFP, 2013).The religious significance to Sikhs includes their
temples such as Gurdwaras which are abundantly found in various locations of Pakistan such as
the province of Punjab including Lahore which is a hub of Gurdwaras and Sindh (Singh, 2019).
A 2017 study conducted on tourism in Pakistan reported that 81% travelling in Pakistan is for the
purpose of leisure while the remaining 19% is for the purpose of business (WTTC, 2018).
However, in report there was no mention of tourism for religious purpose despite of its high
existential significance in the country which means leisure and business were the only main
Another report by (Arshad et al., 2017) points out the major hurdles to tourism faced by Pakistan
and includes
Little or no IT incorporation
Apart from these issues the current issue relies on the false portrayal of Pakistan in the western
news media that has not been favorable for us, leading to building a negative image of the
country globally and perception of an unsafe country to travel (BBC Country Rating Poll, 2011).
According to a poll conducted by BBC, Pakistan was ranked amongst the third most poorly rated
country following Israel (BBC World Service Poll, 2007). This false image has been nothing but
a result of biasedness, lack of awareness and knowledge, and certain narrative shaped by the
Over the years, a drastic increase has been noticed prior to the usage of social media platform
which is intended to exceed 3.2 billion users by the end of 2021 as compared to 1.22 billion
online users in 2011 (Statista, 2019). Social media has commendably influenced every
individual’s life in different ways especially when it comes to purchasing decision making. (Xia
In a study conducted in 2019, 79.7% of the respondents residing in Pakistan agreed using social
media in their travel planning (Aftab, 2019). In other outcomes of this study, 73.2% of the
respondents basically admitted that using social media helped them in deciding a tourist spot
they intended to visit so social media serves to be a first preference of tourists when choosing or
planning a travel trip to somewhere. Another advantage of social media is the content posted by
Following solutions can be suggested for increasing religious tourism with the help of social
media tool
Government can initiate campaigns using prize money to recruit student film makers from all
over the country to create short films or series featuring ancestral and religious sites. The concept
of product placement is a more powerful tool than advertisement since it plays into our
subconscious mind and people are more naturally attracted to something which is not being
solicited to them but however, has value and is associated with something, which is perceived to
be trending. Therefore, by using elements of Buddhist tourist sites within short films this would
not only introduce sites to the viewers but also create an imagery of being a hotspot and would
Research from google in year 2010, found out that 87% of the travelers used internet as a
planning resource for their tourist destination (Torres, 2010). However, with significant increase
in today’s time due to increased usage of internet and social media among the users it has
become a widespread practice among travelers. Daniel Leung states in his research that social
media has been widely adopted by the traveler audience to search, organize, share, and annotate
their travel stories and experiences through their blogs (Leung et al, 2013). By making it a
common practice among the traveler’s it will help to benefit country’s economy and promote
religious tourism in the country while allowing more and more religious followers to visit their
With the online research of 4600 respondents across continents Europe, US, and Asia, revealed
that 44% of the users strongly agreed the direct influence of reviews, given by a travel blogger
helped them to shape their initial travel planning followed by 37% online forums and 27%
Facebook (Text100, 2012). According to another study by (SocialMedia Today, 2015), 48% of
the tourists use Instagram as their tool guide in deciding new travelling destinations, as
Instagram is mainly used for its purpose of pictures and videos and is a great app to help travel
bloggers display their work and influence the audience through it. Another emerging trend on
social media is Vlogging which is known to produce video formatted travelling content such as
Vloggers like “Ukhano” and “Being a traveler starring Bilal Azam”. These Vloggers attract 48%
subscriptions on YouTube, and this is another great way to attract tourists internationally
(WERSM, 2017).
Another important component is the propagation of Buddhist historical remains within the
country that will help to connect with international tourists through either utilizing tourist guides,
documentaries, brochures, blogs, or their official accounts on social media platform. By focusing
on the top Buddhist populated nations, special events and seminars should be held on Buddhist
pilgrimage and tourism in Pakistan while additionally also inviting the press, media travel and
travel operators. Special religious festivals should be arranged with presentations on Buddhist
heritage, history and details of important places and sites that could be facilitated. Brochures or
special promotion tours must be prepared, and this could all be promoted or endorsed using
References
Religious tourism in Pakistan: Scope, obstacles and strategies. (n.d.). Retrieved October 15,
2021, from
https://www.researchgate.net/publication/346714671_Religious_tourism_in_Pakistan_Sc
ope_obstacles_strategies
The social media factor in the development and promotion of religious tourism - researchgate.
https://www.researchgate.net/publication/269835152_The_Social_Media_Factor_In_The
_Development_And_Promotion_Of_Religious_Tourism.
DailyTimes.pk. (2019, July 17). Pakistan Tourism Development Plan for Buddhist pilgrimage.
https://dailytimes.com.pk/431235/pakistan-tourism-development-plan-for-buddhist-
pilgrimage/amp/.