MODULE 2 Types of Media

MEDIA AND INFORMATION LITERACY
Module 2:
Types of Media
At the end of this lesson, you are expected to compare and contrast how one
particular issue or news is presented through different types of media, and
know the responsible use of media and information.
Activity 1. Analyzing infographics

Instruction: Analyze the infographics and answer the questions below.
1. What information is show in the Infographics?

___________________________________________________________________
2. What is the implication of media killings in the Philippines?
___________________________________________________________________
3. Do you agree that media killing is a danger to Philippine democracy? Why? Why not?
___________________________________________________________________
Activity 2. Venn Diagram

Instruction: In reference to the previous module, consider the figure below. Answer the
following questions based on your own understanding.
1. What is Media Literacy?

___________________________________________________________________
2. What is Information Literacy?
___________________________________________________________________
3. What is Technology (Digital) Literacy?
___________________________________________________________________
4. What are the similarities and differences of media literacy, information literacy, and
technology literacy?
___________________________________________________________________
Activity 3. Photo Analysis

Instruction: Analyze the picture shown below and answer the corresponding questions.
1. Define media in your own words based from the picture shown above?
___________________________________________________________________
2. What possible type of media can you depict from the picture?
___________________________________________________________________
Media is the term we use to refer to

different types of media that provide us with
important information and knowledge. Media
has always been part of our society, even
when people used paintings and writings to
share information. As time passed, people
came up with different modes to provide
news to the public. Based on the type of
medium, their role may be different, but they
all exist to communicate to the audience and
affect their perceptions. Today, we don‟t have
to travel oceans or wait for a pigeon to get
the latest news.
Print Media
This type of news media used to be the only way of delivering information to the
public. For the generations of the 80s and 90s, print media was the only media of
entertain. People relied on newspapers and magazines to learn everything, from recipes
and entertainment news to important information about the country or the world. Print
media includes
Broadcast Media
Broadcast media describes the traditional forms of media that include television and
radio. Technically, the term „broadcast media‟ can include the internet as well and even
such things as Bluetooth marketing and other forms of location-based transmissions.
This means to communicate or transmit a signal, a message, or content, such as

audio or video programming, to numerous recipients simultaneously over a
communication network. To make knows over a wide area.
Film / Cinema
The Term „Film‟ is commonly applied
to movies of an artistic or educational
nature and is not expected to have
broad, commercial appeal. According to
Wikipedia, a film is created by
photographing actual scenes with a
motion picture camera; by
photographing drawings or miniature
models using traditional animation
techniques; by means of computer
animation; or by a combination of some
or all of these techniques and other
visual effects. It is a series of images,
which when displayed on screen, create
an illusion of moving images by the phi
phenomenon.
Video Games / Digital Games

Any of various interactive games played
using a specialized electronic gaming
device or a computer or mobile device and
a televison or display screen, along with a
means to control graphic images.
New Media
Defines “new media” as “forms of
communicating in the digital world, which includes
publishing... most significantly, over the Internet.
It implies that the user obtains the material via
desktop and laptop computers, smartphones and
tablets. Every company in the developed world is
involved with new media.” PC Magazine
(Sourcehttps://ccsearch.creativecommons.org)
Media Convergence
Media convergence is a term that can
refer to either: 1) the merging of
previously distinct media technologies and media forms due to digitization and computer
networking; or 2) an economic strategy in which the media properties owned by
communications companies employ digitization and computer networking to work
together.
Mass Media and Media Effects

Mass Media Refers to the various ways, especially television, radio,
newspapers, and magazines, by which information and
news are given to large numbers of people.
Media Effects Are the intended or unintended consequences of what the
mass media does?
Media Effect
Third – party Theory
People think they are more immune to

media influence than others. Behavioral
hypothesis predicts that third-person
perception (i.e., seeing others as more
influenced) will lead to support for
restrictions on media messages.
Reciprocal Effect
When a person or event gets media

attention, it influences the way the
person acts or the way the event
functions.
Boomerang Effect
Refers to media-induced change that is

counter to the desired change.
Cultivation Theory
(George Gerbner)
It state media exposure, specifically to

television, shapes our social reality by
giving us a distorted view on the amount
of violence and risk in the world.
Agenda-setting Theory
(Lippmann/ McCombs and Shaw)
Process whereby the mass media

determine what we think and worry
about.
Propaganda
Ideas or statements that are often false or exaggerated that are spread in order to
help a cause, a political leader, a government, etc.
Be Aware of Propaganda
• Propaganda manipulates and diverts
you from logical analysis of issues.
• Propaganda hides the truth.
• By understanding propaganda, you will
be able to protect yourself from deceitful
tactics.
How to Spot a Propaganda
Propaganda…
• Distorts and oversimplify evidence
• Shows internal inconsistency after
examining facts
Activity 4. Picture Analysis

Instruction: Analyze the picture shown below and answer the corresponding questions.
1. What symbolisms are used in this

picture?
2. What is the message of this picture?

Activity 5: Essay Writing

Instruction: Write an essay about your analysis and evaluation of the effects of media
to the Filipino youth. Create a 200-word essay using your own words.
Instruction: Analyze the characters on the picture below and answer the questions that follow.
1. What do these two personalities have a common?

______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
2. How did they become the “Queen of All Media?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Activity 6. Types of Media

Instruction: Write “P” for print media, “B” for broadcast media, “F” for film, and “N” for
new media.
1. ____ ABS- CBN TV Patrol aired on channel 2
2. ____ Harry Potter Complete Series Boxed Set Collection
3. ____ Promotional poster uploaded in Facebook
4. ____ Media and Information Literacy textbook
5. ____ Don‟t Let Me Down by The Chain smokers in Spotify
6. ____ 24- Oras news program uploaded on YouTube
7. ____ One Punch-man manga uploaded in My Manga website
8. ____ Jason Bourne movie shown in theaters
9. ____ Philippine Daily Inquirer news paper
10. ____ 7 Years by Lukas Graham played on 90.7 Love Radio
Hopefully, by now, you have explored and understood the concept and basics of media. Below,
compose a 100-word paragraph that will show people the responsible use of media and
information.
------------------------------------------------- END OF MODULE -----------------------------------------------

FEEDBACK: (WILL BE FILLED-OUT BY THE TEACHER)
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
________________________________________________________________
PREPARED BY:
MS. JUNICA LC F. SAMSON
EAPP Teacher
English for Academic and Professional Purposes Module 1
Images References:
Source: http://cnnphilippines.com/news/2016/06/01/Media-killings-journalists-Duterte-Philippines.html
Source: https://ccsearch.creativecommons.org/photos/113a5fc5-c52f-4cc9-bdeb-ad9cc6deef90
(Source: https://www.thefreedictionary.com/Broadcast+media)
(Source: https://ccsearch.creativecommons.org)
(Source: https://www.openpr.com/wiki/broadcast-media)
(Source: Gleonhard, https://search.creativecommons.
org/photos/d509277b-ae9f-4fdf-89ca-24115df912c6)

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MEDIA AND INFORMATION LITERACY

Activity 1. Analyzing infographics

1. What information is show in the Infographics?

Activity 2. Venn Diagram

1. What is Media Literacy?

Activity 3. Photo Analysis

Media is the term we use to refer to

This means to communicate or transmit a signal, a message, or content, such as

Video Games / Digital Games

Mass Media and Media Effects

People think they are more immune to

When a person or event gets media

Refers to media-induced change that is

It state media exposure, specifically to

Process whereby the mass media

Activity 4. Picture Analysis

1. What symbolisms are used in this

2. What is the message of this picture?

Activity 5: Essay Writing

1. What do these two personalities have a common?

Activity 6. Types of Media

------------------------------------------------- END OF MODULE -----------------------------------------------

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