Postgraduate - 18 October 2022
Postgraduate - 18 October 2022
Postgraduate - 18 October 2022
Importance of social
media in today’s landscape
SOCIAL media refers to websites and stories: Social media provides an opportunity
applications that are designed to allow for brands to share longer and in-depth
people to share content quickly in an information. This may be in the shape of
effective and efficient manner. It also refers brand profiles, product information, lifestyle
to any Internet communication tool that tips or personal testimonies and stories. The
allows users to engage with the public goal of the numerous styles of content is to
and is easily accessible through various provide something relatable and meaningful
smartphone apps and computers. The to the audience.
most successful social media platforms l Companies are able to grow an audience
have found their own niche in the market with a small budget: Social media
and have proven vital, be it in a social or advertising is one of the least expensive
professional context. ways of marketing businesses digitally.
There is a huge demand for social media Companies and businesses can grow as a
executives, managers and strategists in the page on social media platforms by being
marketing and business sector. Viewed from consistent and posting relatable content for
a digital marketing aspect, social media audiences.
provides incredible benefits that help l Learn and understand competitors:
companies reach millions of audiences With all business profiles on social media
worldwide. networks being accessible to the public, this
Companies are beginning to realise that a is a chance for entrepreneurs to know their
strong social media presence is key to competitors better and understand the sort
staying relevant and ensuring sustainability. of strategies implemented by them to attract
Among the reasons to engage in social audiences.
media include:
l To improve brand awareness Trends on social media change almost
l To engage with audiences every second and social media platforms are
l Cost-effective when it comes to reach constantly tweaking their algorithms.
l To improve brand loyalty Looking at how most organisations
l Marketplace awareness nowadays stress the importance of social
l To increase traffic to brand website media, it’s important for you to take the
l To enhance SEO rankings opportunity to upskill. Upskilling in digital
marketing may just be what your employer
Listed below are various reasons social needs – which may result in a well-deserved
media is relevant in marketing activities: promotion or reward for your contributions
l Companies are able to share their to the company’s success.
THE STAR, TUESDAY 18 OCTOBER 2022 5
6 Postgraduate THE STAR, TUESDAY 18 OCTOBER 2022
Long-awaited
day for graduands
ASIA e University (AeU) held its 11th began with the proclamation of Tan Sri
convocation ceremony on Saturday (Oct 15) Datuk Dr Syed Hamid Syed Jaafar Albar,
at World Trade Centre Kuala Lumpur. A total former Foreign Minister of Malaysia, as the
of 1218 AeU graduates attended and received first Chancellor of AeU who also presented
their scrolls at this meaningful ceremony. the awards during the first session of the World Trade Centre Kuala Lumpur witnessed AeU graduates across various disciplines
AeU has, to date, seen over 25,000 students event. receiving their scrolls.
graduate since its inception in 2007. The Datuk Seri Dr Noraini Ahmad, Minister
ceremony also included graduates of 2021 of Higher Education, was present for the Abdullah, in his speech said, “The graduating the initiation of APEL Q activities towards
who were affected by the postponement of ceremony not just as a guest of honour, but class of 2021 and 2022 is unique as students obtaining approval for offering APEL Q
the previous physical convocation ceremony also as one of the graduates of the Doctor of had to endure and overcome exceptional programmes. This is a testament to AeU’s
due to the Covid-19 pandemic that hit Business Administration (DBA) programme uncertainty and challenges brought on by reputation as an eminent e-learning
globally. The event celebrated the through the APEL Q pathway. Also present the pandemic. As education is about growth education provider.”
achievements of both local and international was Tan Sri Mohamad Zabidi Zainal, Board and not just grades, all graduands have
graduates with some international students of Governors chairman of AeU. adapted and grown in this difficult time.”
attending the ceremony in person. AeU vice chancellor, Emeritus Professor He added the experience thus undoubtedly
About AeU
The 11th AeU convocation ceremony Tan Sri Datuk Dr Nik Mustapha Raja enriched their success. Asia e University (AeU) is a collaborative
Dr Nik Mustapha went on to say, “The multinational and multi-mode university
qualifications received tell the world established in 2007 under the auspices of 35
that all AeU graduands are passionate, Asia Cooperation Dialogue countries. AeU is
ambitious and tenacious. These are the ranked as a “Very Good” university by the
qualities that equip you to make a difference 2020 Setara Ranking and emerged as the top
in changing lives and shaping society for the among the Open and Distance Learning
better. This traditional physical in-person Universities in Malaysia.
graduation ceremony is the first to be held In 15 years, AeU’s cumulative student
since 2019 making the 11th convocation population has exceeded 25,000 students,
very memorable.” from more than 86 countries. The students
As a joint celebration, this year marks of AeU enjoy an immersive personalised
AeU’s 15th year of its establishment. In education experience with goals of flexibility,
addition, AeU is among one of the five quality and relevance regardless of the
institutions of higher learning invited by the geographical locations.
Malaysian Qualifications Agency to
participate in the APEL Q pilot project and in n For more information, visit aeu.edu.my
Opportunities for
industry-relevant research
ONE of the most important factors of a Assoc Prof Dr Tew Yiqi for suggesting the
good master’s degree by research is if the topic of computer vision technology and
research project is industry-relevant. Other for his dedication. I appreciate Dr Tew for
important factors that contribute to a trusting me to explore and do tasks my
quality master’s degree through research own way. This helps me to be creative and
are knowledgeable and experienced if I reach a dead end, I can always discuss
research supervisors and the availability it with Dr Tew to solve the problem,” Pang
of industry-standard facilities to conduct explains.
research activities. Through this research project, Pang also
Pang Yik Siang is currently pursuing his had the opportunity to work with students
Master of Computer Science at Tunku Abdul with different specialisations, in particular
Rahman University College (TAR UC) and engineering students.
working on a research project about multi- Explaining his role as supervisor, Dr Tew
view video coding in Industry 4.0. The aim says, “I was once like Pang, where I did a
is to develop high-efficiency video coding number of research work for my PhD, hence
with real-time video streaming on multiple- I know the important support needed to
view cameras for industry usage and to help a student in his research work. As his
establish advanced video processing with supervisor, my fundamental role is to open
Industry 4.0 implementation. In addition, his mindset to explore all the possibilities
the research project also has the potential and guide him in his journey of growth.
to work well with 5G technology, resolving At TAR UC, students learn by doing and
the issue of high-definition video experiencing themselves, which is aligned
transmission delay. with the Beyond Education philosophy. In
Prior to this, Pang had completed his addition, TAR UC provides the support in
degree in Mechanical Engineering at TAR terms of facilities and environment to
UC, before joining a software company. enable students like Pang to research and
“During my employment, I worked closely discover new advanced technology and its
with many manufacturing companies and applications.”
realised how valuable programming is as a
skill and why computer vision technology n For more information about TAR UC’s
is gaining importance in the industry. postgraduate programmes, intakes or other
Although my job exposed me to all these general enquiries, visit www.tarc.edu.my.
developments, I did not have the Attractive scholarships are available at TAR
fundamentals in programming. UC on the basis of academic merit and
“I am very grateful to my supervisor sibling discount for qualified students.
Dr Tew (right) in
a discussion with
Pang on real-time
video encoding
and decoding
processes using
High Efficiency
Video Coding
standard.
THE STAR, TUESDAY 18 OCTOBER 2022 Postgraduate 7