Brand

Guidelines
Identity Manual

A go-to guide behind all decisions made towards brand

public represention. What makes the brand, be sexE.

Brand Guidelines Brand Identity be sexE

 HELLO!!
WELCOME
Be SexE
Changing negative connotations of sex
education by creating content that
normalizes healthy conversations.

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 Table
CONTENTS

01. mark 05. application

02. color 06. imagery

03. typography 07. partnerships

04. pattern

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01

mark 01
 Logo Mark
A combined mark with the words be sexE (the E
standing for ‘educated) and an arrow pointing
downwards representing the scrolling down into
social media feeds. This arrow as it meets the ‘x’
works together to make up the human symbol
used throughout animations and graphics.

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 Logos
The combined mark can be presented on a variety of
brand colors and backgrounds.

The Logo
Identity
The arrow is to be presented in the brand’s
electric lime except for when on lime. It is then
to be presented in all black.

When presented on brand colors, the type

should be in white or black, whichever of the
two provides the most contrast.

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 Logos
The ‘person’ is a simplier identity representing the brand
more likely on social media.

Secondary
Identity
It is to be used over the main combined
mark when needed to be very small, or on
a page with lots of text or typography as the
main subject.

It may be presented in all the brand colors,

in any combination; try to avoid metallic
seaweed on brown (vice versa).

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02

color 02
 Color Palette
These brand colors have been chosen through 000000
audience testing over other options as a color black
palette representing being, educational, reliable,
fun, inclusive, and accessible. It’s unique combination
sets it apart from other brands and movements, FFFFFF
making it very recognizable. white
black & white
trendy & reliable 8D6346
coyote brown
coyote brown
unique & inclusive
087E8B
metallic seaweed metallic seaweed
fun & educational

electric lime C6F91F

fun & trendy electric lime

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 Color Palette

Using Colors

Black and white will primarily be used, taking ad-

vantage of metallic seaweed and electric lime as
primary accent colors. Coyote brown should not
typically be used as the prominent color on a page
or graphic, but more used subtly to feel unique.

Coyote brown and metallic seaweed should not

be used on top of one another soley on a page or
graphic. White text on electric lime (or opposite)
should be avoided.

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03

typo
graphy 03
 Typography
The typeface Quicksand was chosen to represent
the brand due to it’s rounded & playful, strong and
structured letters, feeling educational, fun and reliable.

Quicksand Dash Primary

Quicksand Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Quicksand Light Italic Jj Kk Ll Mm Nn Oo Pp Qq Rr
Quicksand Regular Ss Tt Uu Vv Ww Xx Yy Zz
Quicksand Italic
1234567890
Quicksand Bold
(!?) $%&{}/?
Quicksand Bold Italic
This typeface is offered in a variety
of fonts, giving it many voices.

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 Typography
Futura is chosen to be the secondary typeface because
it’s tight and tall letters contrast and compliment the

Secondary
primary typeface.

Futura Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Futura Medium Italic Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
Futura Medium Condensed
Futura Bold 1234567890
Futura Extrabold Condensed (!?) $%&{}/?

Futura is to be used for subheaders, as well

as page descriptors, page numbers, and footers.

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04

pattern 04
 Pattern
This pattern was developed to feel dynamic even though
it is static. This dynamicism mirrors the brand by being
animated exisitng primarily in video form. It includes the
person icon in different colors and different abilities to
show inclusivity.

Variations
The pattern can be presented on the
background of all brand colors. It can take
form in two colors, three colors, or in all five.

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05

appli
cation 05
 Environmental
These applications encourage people to support a movement
of expressing passion for accurate sex education, while also
being a way to bring more attention to the matter.

Phone Cases

Stickers

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 Apparel
Being a way to represent support for the movement,
encouraging others to do the same.

Hoodies
Beanies
T-Shirts

Using trendy apparel styles to

reflect the brand speaking to
the new and fresh generation.

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06

imagery 06
 Photography
Photos chosen should feel candid and in the moment,
opposed to staged and positioned. This supports the
brand in feeling relatable and real.

Image Style
Images should always be presented with a
branded color overlay in a lowered opacity.

The subject of images may be outlined and

presented in normal coloring if desired, but
the background must stay in colored overlay.

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07

part
nership 07
 Partnership
The nature of the brand is to spread outreach to as many
platforms and people as possible. That being said, the
brand will exisit in partnership with other brands and
movements tailored specifically to different topics of
education.

Guides
The combined brand mark ‘be sexE’ should always be
visible within the co-branded mark or logo.

This mark or logo should also only exist in colors that

follow be sexE’s brand guidlines.

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