12

12 SENIOR HIGH SCHOOL

Media and Information

Literacy
Quarter 2 – Module 7:
MOTION AND MANIPULATIVE
INFORMATION
Media and Information Literacy – Senior High School
Alternative Delivery Mode
Quarter 2 – Module 7: Motion and Manipulative Information
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of such
work for profit. Such agency or office may, among other things, impose as a condition
the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright
holders. Every effort has been exerted to locate and seek permission to use these
materials from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Romie G. Benolaria
Editor: Reynald M. Manzano
Reviewers: Louelyn M. Lajot, Ruth Marie B. Eltanal, Reynald M. Manzano
Typesetter: Romie G. Benolaria
Layout Artist:
Management Team: Senen Priscillo P. Paulin, CESO V Rosela R. Abiera
Joelyza, M. Arcilla, EdD Maricel S. Rasid
Marcelo K. Palispis, EdD Elmar L. Cabrera
Nilita L. Ragay, EdD
Antonio B. Baguio Jr., EdD

Printed in the Philippines by ________________________

Department of Education –Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: negros.oriental@deped.gov.ph
 12

MEDIA AND
INFORMATION LITERACY
Quarter 2 – Module 7:
MOTION AND MANIPULATIVE
INFORMATION

ii
 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master the context of Media and Information Literacy. It contains varied activities
that can help you as a Senior High School student to not just be an information
literate individual, but a creative and critical thinker as well as responsible user and
competent producer of media and information.

This will also help you understand the impact of multimedia to the creative
industries, education, journalism and science.

The module contains two lessons: Lesson 1- Motion Information and Media;
Lesson 2 – Manipulative Information and Media.
After going through this module, you are expected to:
1. Describe the different dimensions of motion and manipulative
information. (MELC)

2. Evaluate the reliability and validity of motion and manipulative

information and its/ their sources using selection criteria.

What I Know

Let us determine how much you already know about the Media and
Information Literate Individual by answering the questions below. Use your notebook
/ worksheet for your answers.

A. Multiple Choice Select the letter of the best answer from the given choices.

1. A series of images projected on screen in rapid succession.

A. Animation C. Visual effect
B. Motion picture D. Motion videos

1
 2. These are videos you watch on television, on your laptops or computers, or
on your cellphones
A. Animation C. Visual effect
B. Motion picture D. Motion videos

3. A technique used to bring static objects create an illusion of movement.

A. Computer Animation C. Stop Motion Animation
B. Traditional Animation D. Animation Affect

4. The art of creating animation using computer. It can be in a form of (2d)

two-dimensional or three-dimensional (3d)..
A. Computer Animation C. Stop Motion Animation
B. Traditional Animation D. Animation Affect

5. Motion media production process that requires careful planning, although

some filmmakers may be perceived by other people to be spontaneous as a
result of their creativity, they still do prepare technical, creative, and
production consideration of a film.

A. Production C. Preproduction
B. Post Production D. Distribution

6. A media that allows users to interact with text, graphics, sound, and
video; each of which can be accessed from within any of the others. It
engages the user and interacts with the user.

A. Sound Media C. Static Media

B. Text Media D. Interactive Media

1. These are programmes that can be purchased for your portable device
whether you have an iPhone or an android phone – these can be free or
cost up to a few pounds.
A. Apps C. Video games
B. Virtual Reality D. Hypertext

2. A location connected to the internet that maintains one or more pages on

the World Wide Web.

A. Apps C. Program
B. Website D. Google IMA

3. These are products of continuous media convergence and that are

incorporated in education to stimulate students to have a higher
engagement and involvement in studying.
A. Manipulative media C. Text Media
B. Visual Media D. Sound Media

2
 4. It is designed to make, parse and fulfill video ad requests to VAST-
compliant ad servers, helps handle ad playback, and collect and report
metrics to ad server. This technology allows video players to serve video
ads.
A. Google Ads C. Google IMA
B. Googling D. Google Chrome

B. True or False: Write True is the statement is correct otherwise write False.
_____1. One of the most evident situations that also denote manipulative media
structure is the “googling” phenonomenon.

_____2. In interactive media, search engine optimization specialists

continually study the changes as well in order to provide their clients with
the best search engine ranking.

_____3. The Google IMA SDK incorporates these features into video players that
play interactive media content such as games, in addition to standard video.
It originally worked with Flash and HTML5, later adding SDKs for iOS,
Android, and Google Cast.

_____4. World Wide Web (WWW) is an information space where documents

and other web sources are identified by Uniform Resource Locators (URLs),
interlinked by hypertext links, and can be accessed via the internet.
_____5. When producing a motion media, few professionals use script (screenplay)
and story board in their production.

3
 MIL7
Motion Information and
LESSON
Media
1

What’s In

We learned in the previous lesson that we can store audio, this means we can
also store data, texts, images and video.
Most of us experience motion media from our earliest childhood. We watch
cartoons, anime, films, advertisements, TV series, computer games and stream
videos. These are all part of our culture.

What’s New

Activity 1: Imagination
Instructions: Take a 10 selfies and every time you take a picture, move slightly.
After taking 10 slightly different selfies, try to view each picture (in order) in less
than 5 seconds.

Wonder at this: As you observe your 10 selfies, ask yourself this:

1. Why do my selfies look like its moving when viewed faster in transition?
2. Can this be the concept behind how motion media is presented?

4
 What is It

MOTION INFORMATION AND MEDIA

What is Motion Picture?

Motion Picture is a series of images projected on screen in rapid succession. The

slight change of positions and movements of each image makes an illusion of motion.
These images are called frames. Most motion media have 24 frames per second,
which means, in a video, they project 24 images in every 1 second. Today, most
motion picture are saved in digital format called video.

Types of Motion Picture

Traditional Animation. A
technique in which each frame is
individually drawn by the artist or
animator.
Computer Animation: The art of
creating animation using
computer. It can be in a form of
(2d) two-dimensional or three-
dimensional (3d).

Stop
Source: https://aziza-physics.com/en/mechanical- Motion Animation: A
motion/ technique used to bring static
objects create an illusion of
movement. Object like clay figures, puppets and miniatures are often used

Combination of Visual Effects. Most of the films today use computer generated
images (CGI) for special effects like environment manipulation the and character
models.

The Motion Videos

Motion Videos – Include the videos you watch on television, on your laptops or
computers, or on your cellphones, Let us begin with television, one of the most
significant inventions of the twentieth century.

5
 Choosing videos and films as resources for your academic works may be
tricky. Let us explore T.R.A.P. by Middlesex Community College to help us evaluate
these videos and films.

How to Evaluate a Video: Tips for Finding Quality Information

Timeliness (When?)

• Check for the date it was published or last updated

• Inspect the relevance of old videos as your source
• Will the video exist for years to come or does it have backups for viewing?

Reliability (How?)

• Check for credibility and accuracy of the video

• Always consider the copyright of the video Know the cast or persons
involved in the video. Is the video bias or a propaganda?

Authority (Who?)

• Who uploaded, owns or distributes the video?

• Know if the writers, producers or creators are expert or experienced of the
what they are trying to communicate

Purpose (Why? What?)

• What particular audience does the video intend to reach?

• Is it created to entertain, inform, share, advertise, or influence views and
beliefs?
• Does the information of the video suits what you need?
• Check the content: Its topic, story, goal, theme. Is it a report or
documentary?

Motion Media Production Process

1. Preproduction (Planning Stage)

Filmmaking, like any activity, requires careful planning, although some
filmmakers may be perceived by other people to be spontaneous as a result of
their creativity, they still do prepare technical, creative, and production
consideration of a film. Preproduction specifies “individual scenes and all the
locations, props, cast members, costumes, special effects, and visual effects”
needed. The screenplay is being developed at this stage of filmmaking. Other
aspects of production such as scheduling and logistics are also planned.

2. Production (Filming)
The filming proper is done during production, where scenes are shot
according to the schedule and to the screenplay. Shots may be done in indoors
or outdoors. Filming may not necessarily ne according to the chronological
arrangement of events as indicated in this screenplay. Most of the time, the
director would shoot the scenes for practical reasons such as the limitation of

6
 shooting time in a particular location, or the necessity of a particular lighting,
mood, or weather for a scene. Production must be done according to plan;
otherwise, there are no other opportunities to repeat the scenes that are
necessary especially for postproduction.

3. Post Production
Editing of the scenes that are shot happens during postproduction. The
film editor must “build a rough cut taken from sequences (or scenes) based
on individual ‘take’ (shots).” The rough cut provides the editor with choices of
scenes to include in the final cut. After the rough cut is prepared, a fine cut is
done to get all the shots to be in a smooth flow and creates a seamless story.

The editor, along with the director, perform the process of trimming, or
making scenes shorter by a few minutes, seconds, or frames. Both may also
decide the final selection of footage, music, graphics, menus, and few other
elements. When the director and producer agrees on the fine cut, it is locked
and rendered into a final cut so changes are no longer made to it.

Source:http://etmadeez.com/HistoryofFilmProduction/wp-
content/uploads/2017/01/Pre-to-Post-Production.jpg

When producing a motion media, most professionals use script (screenplay) and
story board in their production.

Script. Also known as screenplay, is the text that describes the action, scenes, camera
instructions and words to be spoken by the actors.

Story Board. It describes what happens in your video by making thumbnail of images. It
usually looks like a comic strip. While scripts use texts, storyboards are mainly visual. Making
story boards before filming helps you to plan more effectively, finalize your ideas and predict
possible problems during production.

7
 What’s More

Activity 2

Instruction

Answer the following questions in your notebook or answer sheets.

1. Differentiate a motion picture from a motion video

____________________________________________________________________
____________________________________________________________________
________________________________.

2. What happens during preproduction, production, and postproduction

stages of filmmaking?
____________________________________________________________________
____________________________________________________________________
________________________________.

3. How does a film become an ideological tool?

____________________________________________________________________
____________________________________________________________________
________________________________.

4. What possible attribute can make a motion media worthwhile to watch

for information and entertainment?
____________________________________________________________________
____________________________________________________________________
________________________________.

8
 What I Can Do

Activity 3:

Film Evaluation (Optional)

1. Pick a film you would like to review. Write a 300-word critique of the film based
on the following considerations:
a. The main theme of the film
b. The argument/thesis
c. The loopholes in the narrative (if any)
d. The values and bias it wants to impart to audiences

2. Develop you own criteria of what makes a film a useful tool for learning more
about the world around you.

Encode your responses and answers then save fil as .doc or .pdf and upload
in a file sharing platform that your teacher has set up for your class.

Activity 4:

Search Me

There are still many cinematic techniques that we must learn. Search for the
following:

1. Camera Movement
2. Camera shots and Camera Angles
3. Sound and Lighting,
4. Diegetic and Non-diegetic sound cinematic techniques

9
 MIL7
Manipulative Information
LESSON
and Media
2

What’s In

Manipulative media or interactive media gives us the option to do so, we can

control what will be viewed, what the actions of a character we play, what item to
purchase, what song to play and more.

Manipulative media may be loosely defined as any material, program,

application that people use to formulate new information to aid learning through the
use, analysis, evaluation, and production of interactive and hands-on media. Your
mobile applications that may serve as educational tools may be considered to be
manipulative because of the degree of manipulation or control you have over your
use and access of these tools (Liquigan, 2016).

What’s New

Activity 5: Think and Wonder

1. Think about your first time using Facebook. What were the steps you did to
create and access your account? How did you post your first thought?
2. Why do you think Facebook is very popular? Enumerate the ways in which
you interact with Facebook.

Let’s do this:
Ask two persons (it may be your seatmates, friends, neighbors, or
guardians/parents) about the actions that they have done on Facebook. Ask them
to check the box next to the statement that they agree to have done. Below is a table
where they will check the box on the actions that they have done on Facebook.

10
 Actions Done on Facebook Person Person
1 2
Clicked the ‘like’ button.

Watched a video.

Messaged a friend on a one-to-one basis.

Commented on a friend’s photo or video.

Read an article.

Read a news story.

Commented in a friend’s profile status.

Logged in to see what’s happening without posting myself.

Uploaded and shared photos.

Updated my profile status/posted about what I’m doing.

What is It

MANIPULATIVE INFORMATION AND MEDIA

Interactive Media. Interactive media allows users to interact with text,

graphics, sound, and video; each of which can be accessed from within any of the
others. It engages the user and interacts with the user.

Interactive media, also called interactive multimedia, any computer-

delivered electronic system that allows the user to control, combine, and manipulate
different types of media, such as text, sound, video, computer graphics, and
animation. Interactive media integrate computer, memory storage, digital (binary)
data, telephone, television, and other information technologies. Their most common
applications include training programs, video games, electronic encyclopaedias, and

11
travel guides. Interactive media shift the user’s role from observer to participant and
are considered the next generation of electronic information systems.
Source: https://www.britannica.com/technology/interactive-media

Interactive media refers to digital media that depends on the customer’s

participation. This digital media is usually a mixture of computerized elements such
as moving graphics, digital text and sound. In our technology driven world interactive
media surrounds everything we do. If you unlock your phone interactive media is
likely to be the first thing you see on your screen. Your go-to gaming app is the
perfect example of interactive media at your fingertips – app developers combine
exciting moving images with digital environments and complementary backing tracks
to provide a captivating interactive experience.

Virtual reality

Virtual reality is an ever-expanding branch of interactive media with big

brands like Oculus meeting the demand for virtual reality systems by producing
cutting-edge VR headsets. Virtual reality developers and designers build intricate
fictional 3D computerized environments that reflect reality. When you put on a
virtual reality headset or special VR gloves you are transported to a life-like virtual
world where you are able to pick up objects that exist only in the virtual space.

Virtual reality development can be a time-consuming process as developers

create VR specific user interfaces which allow interaction in the programme.
However, it has several useful applications such as immersive gaming and films,
vocational training and education.

Apps
Apps are short for ‘applications’ and are programmes that can be purchased
for your portable device whether you have an iPhone or an android phone – these
can be free or cost up to a few pounds. There are apps for almost everything – from
apps that monitor the way you sleep to apps that help you discover new cities.

According to TechCrunch there are 2.6 billion smartphone users worldwide

and this number of mobile users is set to nearly triple by 2020. As a result app
development is now a booming business, with new app start-ups being created
almost every day. Consumers now have so much choice when it comes to which app
to opt for, a clear and engaging app design with the most engaging content, and
attention to user experience is more important than ever.

Video games
Video game sales currently generate over $70 billion in revenue worldwide and
are often used by franchises to expand their product range. Video games can be
played on a range of consoles or on a PC. They always have a user interface which
the gamer can interact with.

Pro gaming is now considered a professional competitive sport and game walk-
throughs are now some of YouTube’s most popular videos.

12
Training videos

Training videos are videos used by companies to provide situational

demonstrations in an interactive space to train staff in the company’s practices.
These training videos are often accessible on the company’s e-learning platform.

Hypertext – a software system that links topics on the screen to related information
and graphics, which are typically accessed by a point-and click method.

Website – A location connected to the internet that maintains one or more pages on
the World Wide Web.

World Wide Web – abbreviated as WWW or known simply as the web. It is an

information space where documents and other web sources are identified by Uniform
Resource Locators (URLs), interlinked by hypertext links, and can be accessed via
the internet.

Google as Interactive Media

What is Google IMA?

Google’s Interactive Media Ads (IMA) software development kit (SDK) allows
video players to serve video ads. The Google IMA, in particular, is designed to:
5. make, parse, and fulfill video ad requests to VAST-compliant ad servers;
6. help handle ad playback; and
7. collect and report metrics to ad servers.

The Google IMA SDK incorporates these features into video players that play
interactive media content such as games, in addition to standard video. It originally
worked with Flash and HTML5, later adding SDKs for iOS, Android, and Google Cast.

How does Google IMA work?

With the inclusion of certain blocks of code and dependencies in a publisher’s
video player declaration, the Google IMA integrates into the player and supplies APIs
to handle operations and events related to video ads.

Simply put, the SDK makes a video player capable of parsing video ad
requests, interpreting responses from ad servers, and generally carrying out the
operations needed to successfully serve an ad.

Google IMA works with the VAST, VMAP, and VPAID video ad serving
standards maintained by the IAB. This means that aside from working with Google-
run services like DoubleClick for Publishers and the AdSense network, the Google
IMA can also pull in ads from any third-party ad server as long as it’s VAST-
compliant. The IMA SDK also allows video players to go beyond basic ad handling
operations: the Google IMA SDK includes support for advanced features like multi-
event tracking reports, Google Publisher Tag support, Active View viewability
measurement, and so on.

13
What Can the Google IMA SDK Do for You?

The decision to implement Google IMA is in the publisher’s hands, but as an

advertiser, you still get similar benefits:
• VAST, VMAP, and VPAID compliance, and therefore fewer compatibility issues;
• a broader range of options for how your video ads are displayed; and
• access to more advanced video deployment and tracking features.

Most of the Google IMA SDK’s technical advantages come from granting access
to the capabilities of the DoubleClick for Publishers video module. This includes
support for TrueView Instream Video Ads, monetization options like Google AdSense
for video and the DoubleClick ad exchange, and so on.

Google IMA also presents certain advantages when it comes to the

measurement side of advertising. Active View viewability metrics, for example, allow
advertisers to keep better track of their ads’ viewability — and, by extension, their
potential effectiveness.

From the garage to the Googleplex

The Google story begins in 1995 at Stanford University. Larry Page was
considering Stanford for grad school and Sergey Brin, a student there, was assigned
to show him around.

The Googling Phenomenon as Manipulative Media

Googling, through common usage, is understood by Internet users as looking

for information about something using Google.com

Google has become all-important to both search engines and search engine
optimization specialists alike. The other search engines have a tendency to mimic
any algorithm changes made by Google. Likewise, search engine optimization
specialists continually study the changes as well in order to provide their clients with
the best search engine ranking.

Manipulative media are products of continuous media convergence and they

are incorporated in education to stimulate students to have a higher engagement
and involvement in studying because the bulk of your lives is spent with constantly
being connected.

Some example of manipulative media includes social media, search engine

use, and Web and mobile applications. Internet use is a manipulative and interactive
media because it invites a certain degree of control in the use and application of the
algorithm of search engines. One of the most evident situations that also denote
manipulative media structure is the “googling” phenonomenon.

14
 What’s More

Activity 6

Instructions:

1. Enumerate the Web and mobile applications that you have in your phone
or in the phones of the people close to you. Ask yourself or the people who
has these applications as to how dramatically they equal the playing field
in terms of access to quality information or knowledge.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________.

2. What is the impact of internet speed in processing the information that

you gather online?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
________________________________________.

Encode your responses and answers then save fil as .doc or .pdf and
upload in a file sharing platform that your teacher has set up for your class.

15
 What I Can Do

Activity 7:

Interpret the image below. How does this illustrate the concept of manipulative
media? Encode your responses and answers and save file as .doc or .pdf and upload
in a file-sharing platform that your teacher has set up for your class.

Source: http://omtechnologies.com/education.html

16
 Assessment

A. Multiple Choice Select the letter of the best answer from the given choices.
1. A series of images projected on screen in rapid succession.
A. Animation C. Visual effect
B. Motion picture D. Motion videos

2. These are videos you watch on television, on your laptops or computers, or

on your cellphones
A. Animation C. Visual effect
B. Motion picture D. Motion videos

3. A technique used to bring static objects create an illusion of movement.

A. Computer Animation C. Stop Motion Animation
B. Traditional Animation D. Animation Affect

4. The art of creating animation using computer. It can be in a form of (2d)

two-dimensional or three-dimensional (3d)..
A. Computer Animation C. Stop Motion Animation
B. Traditional Animation D. Animation Affect

5. Motion media production process that requires careful planning, although

some filmmakers may be perceived by other people to be spontaneous as a
result of their creativity, they still do prepare technical, creative, and
production consideration of a film.

A. Production C. Preproduction
B. Post Production D. Distribution

6. A media that allows users to interact with text, graphics, sound, and
video; each of which can be accessed from within any of the others. It
engages the user and interacts with the user.

A. Sound Media C. Static Media

B. Text Media D. Interactive Media

7. These are programmes that can be purchased for your portable device
whether you have an iPhone or an android phone – these can be free or
cost up to a few pounds.

A. Apps C. Video games

B. Virtual Reality D. Hypertext

17
 8. A location connected to the internet that maintains one or more pages on the
World Wide Web.

A. Apps C. Program
B. Website D. Google IMA

9. These are products of continuous media convergence and that are

incorporated in education to stimulate students to have a higher
engagement and involvement in studying.

A. Manipulative media C. Text Media

B. Visual Media D. Sound Media

10. It is designed to make, parse and fulfill video ad requests to VAST-compliant

ad servers, helps handle ad playback, and collect and report metrics to ad
server. This technology allows video players to serve video ads.

A. Google Ads C. Google IMA

B. Googling D. Google Chrome

B. True or False: Write True is the statement is correct otherwise write False.

_____1. One of the most evident situations that also denote manipulative media
structure is the “googling” phenonomenon.

_____2. In interactive media, search engine optimization specialists

continually study the changes as well in order to provide their clients with
the best search engine ranking.

_____3. The Google IMA SDK incorporates these features into video players that
play interactive media content such as games, in addition to standard video.
It originally worked with Flash and HTML5, later adding SDKs for iOS,
Android, and Google Cast.

_____4. When producing a motion media, few professionals use script (screenplay)
and story board in their production.

_____5. World Wide Web (WWW) is an information space where documents and
other web sources are identified by Uniform Resource Locators (URLs),
interlinked by hypertext links, and can be accessed via the internet.

18
 19
What I know
A. Multiple Choice
1. B
2. D
3. B
4. A
5. C
6. D
7. A
8. B
9. A
10. C
B. True or False
1. True
2. True
3. True
4. True
5. False
Assessment:
A. Multiple Choice
1. B
2. D
3. B
4. A
5. C
6. D
7. A
8. B
9. A
10. C
B. True or False
1. True
2. True
3. True
4. False
5. True
Answer Key
References

Books

Liquigan, Boots C. Media and Information Literacy. Philippine: DIWA Learning

System Inc., 2016

Zarate, Jovita E. Media and Information Literacy. 1st ed. Philippine: Rex Book
Store, Inc. 2016

Web Sites

“Education”, OM Technologies, accessed January 19, 2021,

http://omtechnologies.com/education.html

“From the Garage to the Googleplex”, accessed January 20, 2021,

https://about.google/our-story/

“Google IMA”, Aniview, 2018, accessed January 20, 2021,

https://www.aniview.com/academy/glossary/google-ima/

“Mechanical Motion” accessed January 18, 2021, https://aziza-

physics.com/en/mechanical-motion/

“Information, Education and Communication: Motion Picture, accessed September

22, 2020, http://v2020eresource.org/content/files/motion_pictures.htm

“Interactive Media”, Encyclopedia Britannica, Inc., 2021, accessed January 20,

2021, https://www.britannica.com/topic/information-
system/Management-support

“What is Interactive Media”, Spinning Clock Ltd., 2020, accessed January 19,
2021, https://www.spinningclock.com/services/interactive-media/what-is-
interactive-media
For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: negros.oriental@deped.gov.ph
Website: lrmds.depednodis.net