M.

COM (COURSE)

Proposed Ordinances for M.Com

The examination for the degree of Master Of Commerce (M.Com) shall consist of M.Com (Previous) and
M.Com (Final).

Candidates admitted to M.Com (Previous) will be examined annually in the following papers:

M.Com (Previous)

 Compulsory Papers

M.C 1.1 Organization Theory & Behaviour

1.2 Managerial Economics

1.3 Business Environment

1.4 Quantitative Techniques and Research Methodology

 Optional Papers

Any two of the following papers

1.5 Financial Management

1.6 Marketing Management

1.7 Human Resource Management

Each Paper will carry 100 marks

M.Com (Final)

Candidates admitted to M.Com (Final) will be examines in the following papers :

 Compulsory Papers

M.C 2.1 Accounting for Managerial decisions

2.2 Strategic Management

2.3 Viva-Voce

1
 Optional Group : Any one of the following groups

Group A: Accounts and Finance

MC. AF. 2.4 Paper I - Financial Markets and Institutions

MC. AF. 2.5 Paper II - Corporate Tax Planning and Management
MC. AF. 2.6 Paper III - Security Analysis and Portfolio Management

Group B: Marketing

MC. M. 2.4 Paper I – Advertising and Sales Management

MC. M. 2.5 Paper II – Consumer Behaviour and Marketing Research
MC. M. 2.6 Paper III – International Marketing

Group C: Human Resource Management

MC. HRM. 2.4 Paper I – Human Resource Development

MC. HRM. 2.5 Paper II – Wage and Salary Administration
MC. HRM. 2.6 Paper III – Labour Welfare and Salary Administration

Group D: Computer Application

MC. CA. 2.4 Paper I – Computer Application in Business

MC. CA. 2.5 Paper II – Data Base Management System
MC. CA. 2.6 Paper III – MIS and System Analysis

Group E: Economic Administration

MC. EA. 2.4 Paper I – Monetary Economics

MC. EA. 2.5 Paper II – Economics of Industrial Growth
MC. EA. 2.6 Paper III – Public Finance

Each Paper will carry 100 marks

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M.Com (Previous)

Compulsory Papers

M.C 1.1 Organization Theory & Behavior

1.2 Managerial Economics

1.3 Business Environment

1.4 Quantitative Techniques and Research Methodology

Any two of the following papers

1.5 Financial Management

1.6 Marketing Management

1.7 Human Resource Management

3
 M.Com (Previous)

M.C.1.1 Organization Theory and Behavior

1. Organizational Theory: Evolution of Classical, Neo-Classical, System and Contingency

theories of Organization, Informal Organization, Bureaucratic structure, Project and Matrix
Organization.

2. Organizational Behaviour: Nature and Scope, Models of organizational behavior, significance

of special, psychological and social factors for understanding organization behavior, significance
of Culture to organizations.

3. Individual Behaviour : Personality, T.A, Perception and learning, Theoretical and Empirical
foundations of Maslow, Herzberg, Mcgregor, Likert, Vroom, Mc-Clleland, Portor and lawler,
Chris Argyris and Adams Models of Motivation.

4.Group Dynamics: Leadership-Theories and styles, Small group and inter-group behavior,
Management of Conflicts, Morale and Productivity.

5.Change Management : Organizational Change, Adaptation, growth and Development :

Organizational Effectiveness – Various approaches to O.E, Q.W.L, Power and Politics in
organization.

References:

1. Rao VSP & Narayana P.S Organization Theory & Behaviour

2. Aswathapa K Organizational Behaviour Text & Cases
3. Newstromjoh & Keith Davis Organizational Behaviour – Human Behaviour at work
4. Robin Stephen P. Organizational Behaviour – Concepts, Controversies,
Applications.
5. Reviewed R.S. Human Relations and Organizational Behaviour
6. Prasad L.M. Organizational Behaviour

4
 M.C.1.2 MANAGERIAL ECONOMICS

1. Nature and Scope of Managerial Economics: Objective of a firm, Economic Theory and
managerial theory, Managerial Economist's role and responsibilities; fundamental
economic concepts – incremental principle, opportunity cost principle, discounting
principle, equi-marginal principle.

2. Demand Analysis: Individual and market demand functions: Law of demand,

determinants of demand: Elasticity of demand – its meaning and importance, Price
elasticity, Income Elasticity and Cross Elasticity; using elasticity in managerial decisions.
Cardinal utility approach, Indifference approach, revealed preference and theory of
consumer choice under risk; Demand estimation for major consumer durable and non-
durable products; Demand forecasting techniques.

3. Production Theory : Production function – with one and two variable inputs ; Stages of
production ; Economies of scale; Estimation of production function; Cost theory and
estimation; Economic value analysis; Short and long run cost functions – their nature,
shape and inter-relationship; Law of variable proportions; Laws of returns to scale.

4. Price Determination under Different Market Conditions: Characteristics of different

market structures; Price determination and firm’s equilibrium in short – run and long
under perfect competition, monopolistic competition, oligopoly and monopoly. Price
discrimination, International price discrimination, dumping; Transfer pricing.

5. Business Cycles : Nature and phases of a business cycle; Theories of business cycles-
psychological, profit, monetary, innovation, cobweb, Samuelson and Hicks Theories,
Inflation; Definition, characteristics and types; Inflation in terms of demand – pull and
cost-push factors; Effects of inflation.

References

1. Baumol, Willam J : Economic Theory and Operations Analysis, Prentice Hall, London.
2. Baya, Micheal R : Managerial Economics and Business Strategy, McGraw Hill inc. New
York.
3. Chopra, O.P : Managerial Economics, Tata McGraw Hill Inc, Delhi.
4. Dean,Joel : Managerial Economics, Prentice Hall, Delhi.

5
5. Dholakia R.H. and A.L Oza : Micro Economics for Management Students, Oxford
University Press, New Delhi.
6. Eaton, B.Curtis and Diane Faton : Micro Economics, Prentice Hall, New Jersey.
7. Gough, J. and S. Hills : Fundamentals of Managerial Economics, MacMillan, London.
8. Haynes, W.W.V.L Mote and S. Paul: Managerial Economic Analysis and Cases, Prentice
Hall India, Delhi.
9. Peterson, H. Craig and W.Cris Lewis: Managerial Economics, Prentice Hall Delhi.
10. Salvatore, Dominick: Managerial Economics in a Global Economy, McGraw Hill, New
York.
11. Varian, H.R: International Microeconomics: A modern approach, east West Press, New
Delhi.
12. Varshney R.L and Maheshwari K.L : Managerial Economics, Sultan Chand and Sons, New
Delhi.
13. Devedi DN : Managerial Economics, Vikas Publishing House, New Delhi.
14. Adhikary M. : Business Economics, Excel Books, New Delhi.

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 M.C 1.3 BUSINESS ENVIRONMENT

1. Theoretical Framework of Business Environment: Concept, significance and nature of

Business environment, Elements of environment – internal and external; Changing
dimensions of business environment; Techniques of environmental scanning and
monitoring.

2. Economic Environment of Business: Significance and elements of economic

environment; Economic systems and business environment; Economic Planning in India;
Government Policies- Industrial policy, Fiscal policy, Monetary policy, Exim Policy, Public
Sector and Economic Development; economic reforms.

3. Political and Legal Environment of Business : Critical elements of political environment;

Government and Business; Changing dimensions of legal environment in India; FEMA,
Restrictive and Unfair trade Practices and Legal Provisions relating to them.

4. Socio-Cultural Environment: Critical elements of socio-cultural environment; Social

institutions and systems; Social values and attitudes; Social groups; Dualism in Indian
society and problems of uneven income distribution; Emerging rural sector in India;
Social responsibility of business; Consumerism in India.

5. International and Technological Environment : Multinational corporations; Strategic

Alliances And Indian business; International Economic Institutions – WTO, World Bank,
IMF and their Importance to India; Technological environment in India; Choice of
Technology, Technology Transfer, Patent laws.
Reference:

1. Adhikary, M : Economic Environment of Business, Sultan Chand & Sons, New Delhi
2. Ahluwalia, I.J : Industrial Growth in India, Oxford University Press, Delhi
3. Alagh, Yoginder K: Indian Development Planning and Policy, Vikas Publications, New
Delhi
4. Ashwathapa K : Legal Environment of Business, Himalaya Publication, Delhi
5. Chakravarty, S : Development Planning, Oxford University Press, Delhi
6. Ghosh, B : Economic environment of Business, Vikas Publication, New Delhi
7. Govt Of India: Economic Survey, Various issues
8. Raj Agrawal and Parag Diwan, Business Enviornment : Excel Books, New Delhi
9. Ramaswamy, V.S and Nama Kumari : Strategic Planning for Corporate Success,
McMillan, New Delhi
10. Sengupta, N.K : Governament and Business in India, Vikas Publication, New Delhi

7
 M.C.1.4 Quantitative Techniques and Research Methodology

1. Association of Attributes – Rules, Coefficient of association, Test of consistency of data,

Chi-square Test.

2. Probability – Basic concepts, types of events, rules of addition and multiplication, Bayes
Theorem, Theoretical Frequency Distribution, Binomial, Poisson and Normal.

3. Theory of Sampling – Types of sampling, Standard error, Type I and II error, One tailed
and Two tailed test. Level of significance, Null and Alternate hypotheses, significance
test of sampling of attributes, Sampling of Variables- large and small samples, Analysis
of Variance.

4. Research Methodology – Identification of Research Problem, Formulation of

hypotheses, Characteristics of Socio-economic research, Research procedure, Types of
Research Design.

5. Information need – Types of data and methods of their collection, Questionnaire and
Schedule designing, Editing, Classification and Tabulation of data, Interpretation and
analysis of data, Presentation of Research Report.

References:

1. Quantitative Techniques : C. R Kothari

2. Statistics for Management : Levin R.I and Rubin D.S
3. Foundations of Behavioural Research Kerlinger F.N
4. Business Statistics S.P Gupta and M.P Gupta
5. Fundamentals of Statistics Ethance D.N
6. Statistics B.N. Gupta
7. Statistics, Theory and Practice M.C. Shukla and S.S Gulshan

8
 M.C 1.5 FINANCIAL MANAGEMENT

1. Financial Management: Meaning, nature and scope of finance; financial goal – profit vs.
wealth maximization; Finance functions – investment, financing and dividend decisions.

2. Financing Decisions: Meaning and significance of cost of capital; Calculation of cost of

debt, preference capital, equity capital and retained earnings; Combined cost of capital
(weighted); Cost of equity and CAPM. Operating and Financial Leverage: measurement
of leverages; effects of operating and financial leverage on profit; analyzing alternate
financial plans; combined financial and operating leverage. Capital Structure Theories:
Traditional and M.M hypotheses – without taxes and with taxes; Determining capital
structure in practice.

3. Capital Budgeting Decisions : nature of investment decisions; Investment evaluation

criteria – net present value, internal rate of return, profitability index, payback period,
accounting rate of return; NPV and IRR comparison; Capital rationing; Risk analysis in
Capital budgeting.

4. Working Capital Decisions : Meaning, significance and types of working capital;

calculating operating cycle period and estimation of working capital requirements;
financing of working capital and norms of bank finance; sources of working capital;
factoring services; various committee reports on bank finance; management of cash,
receivables and inventory.

5. Dividend Decisions : Issues in dividend decisions, Walter’s model, Gordon’s model, MM

hypotheses, dividend, dividend and uncertainty; relevance of dividend; dividend policy
in practice; Forms of dividends Stability in dividend policy’ Corporate dividend behavior.

References
1. Bhattacharya, Hrishikes : Working Capital Management; Strategies and
techniques, Prentice Hall, New Delhi, Brealey, Richard A and Steward
2. C, Myers : Corporate Finance, McGraw Hill, Int, Ed, New York
3. Chandra, Prasanna : Financial Management, Tata McGraw Hill, Delhi
4. Hampton, John : Financial Decision Making, Prentice Hall, Delhi
5. Pandey, I.M : Financial Management, Vikas Publishing House, Delhi
6. Van Horne, James C: Financial Management and Policy, Prentice Hall, Delhi
7. Pinches, George E: Essentials of Financial Management, Harper and Row, New
York

9
8. Khan, M.Y : Jain P.K : Financial Management; Tata McGraw Hill, New Delhi

9. Archer, Stephen, H. Chaote G Marc, Racette, George : Financial Management,

John Wiley, New York

10. Block, Stanley B, Geoffrey A Hilt : Foundations of Financial Management, Richard

D. Irwin, Homewood, Illinios.

10
 M.C.1.6 MARKETING MANAGEMENT

1. Introduction: Concept, Nature, scope and importance of marketing; marketing

concepts and its evolution; marketing mix; strategic marketing planning- an
overview. Marketing environment - macro and micro components and their impact
on marketing decisions; market segmentation and positioning.

2. Buyer Behaviour: Consumer versus organizational buyers; consumer decision

making process. Meaning and scope of marketing research; Marketing research
process.

3. Product and Pricing Decisions : Concept of a product; classification of products;

major product decisions; product line and product mix; Branding; Packaging and
Labeling; Product life cycle – strategic implications; New product development and
consumer adaptation process. Factors affecting price determination; Pricing policies
and strategies; Discounts and rebates.

4. Promotion decisions and logistics management : Nature, functions and types of

distribution channels; distribution channel intermediaries; Channel management
decisions; retailing and wholesaling, Promotion mix- advertising, personal selling,
sales promotion, publicity and public relations; Determining advertising budget;
Copy designing and its testing; Media selection, Advertising effectiveness; Sales
Promotion – tools and techniques.

5. Issues and Developments in Marketing: Social, ethical and legal aspects of

marketing; marketing of services; International marketing; Green marketing; Cyber
marketing; Relationship marketing and other developments in marketing.

References
1. Kotler, Philip and Gary Armstrong : Principles of Marketing, Prentice Hall,
New Delhi
2. Kotler, Philip : Marketing Management – Analysis, Planning, Implementation
and Control, Prentice Hall, New Delhi
3. Majumdar, Ramanuj : Product Management in India, Prentice Hall, Prentice
Hall, New Delhi
4. Mc Carthy, E. Jenome and William D, Perreault Jr: Basic Marketing :
Managerial Approach, Richard D. Irwin, Homewood, Illinois

11
5. Ramaswamy, V.S. and Namakumari, S : Marketing Management. MacMillan
India, New Delhi
6. Srinivasan R : Case Studies in Marketing : The Indian Context, Prentice Hall,
New Delhi
7. Stanton, William J. and Charles Futrell: Fundamentals of Marketing; McGraw
Hill Publishing Co. New York.
8. Still, Richard R, Edward W, Cundiff and Noman A.P.Govont Sales
Management: Decisions, Strategies and Cases, Prentice Hall, New Delhi

12
 M.C 1.7 HUMAN RESOURCE MANAGEMENT

1. Human Resource Management: Concept, nature, scope, functions and

significance of HRM, organization and structure of Personnel Department, Role
and status accorded to Personnel Department. Professionalization of HRM in
India. Dimensions of HRM policies, Present status of HRM in India.

2. Procurement of Personnel :

Manpower Planning: Determination of the quality and quantity of personnel,

Job-Analysis, Job-Description and Job-Specification.
Recruitment: Sources of recruitment and their evaluation.
Selection: Selection techniques, Induction and Placement, Promotion, Transfers,
Demotion and Discharge

3. Training and Development: Nature, Objectives, Significance and principles.

Determination of training needs, methods of training and development and their
evaluation. Performance Management: Nature, Objectives and methods of
Performance Appraisal, Errors in Performance Appraisal, Potential Appraisal.

4. Compensation and Remuneration: Significance of wage and salary

administration, Factors determining wage levels. Job-evaluation, objectives,
methods, determination of wage-structure, methods of wage- payment including
incentive plans. Employee benefits and services. Financial and Non-financial
benefits.

5. Job Satisfaction and Discipline: Factors relating to job-satisfaction, importance,

measures to increase it. Employee Morale Development theory and policy
factors, measurement of morale. Disciplinary problems, causes of indiscipline,
disciplinary action and its procedure, McGregor’s “Hot Stove Rule”.

References
Edwin B Flippo Personnel Management
Pourl Pigors and A Mayers Personnel Administration: A point of method
Personnel Management

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 M.Com (Final)
Compulsory Papers

M.C.2.1 Accounting for Managerial Decision

2.2 Strategic Management

2.3 Viva-Voce

Optional Group: Any one of the following groups:

Group A: Accounts and Finance

MC. AF 2.4 Paper I Financial Markets and Institutions

MC.AF.2.5 Paper II Corporate Tax Planning and Management

MC.AF.2.6 Paper III Security Analysis and Portfolio Management

Group B: Marketing

MC.M 2.4 Paper I Advertising and Sales Management

MC.M 2.5 Paper II Consumer Behaviour and Marketing Research

MC.M 2.6 Paper III International Marketing

Group C: Human Resource Management

MC.HRM. 2.4 Paper I Human Resource Development

MC.HRM 2.5 Paper II Wage and Salary Administration

MC.HRM 2.6 Paper III Labour Welfare and Industrial Relations

Group D: Computer Application

MC.CA. 2.4 Paper I Computer Application in Business

MC.CA.2.5 Paper II Data Base Management System

MC.CA.2.6 Paper III MIS and System Analysis

Group E: Economic Administration

MC.EA.2.4 Paper I Monetary Economics

MC.EA.2.5 Paper II Economics of Industrial Growth

MC.EA.2.6 Paper III Public Finance

1
 M.Com (Final)
M.C.2.1 ACCOUNTING FOR MANAGERIAL DECISIONS

1. Introduction to Accounting : Management accounting as an area of accounting; objectives, nature, and

scope of financial accounting, cost accounting and management accounting, management accounting
and managerial decisions, management accountant’s role and responsibilities.

2. Analyzing Financial Statements: Forms of financial statements; Ratio Analysis, Funds Flow and Cash
Flow Analysis. Reporting to Management: Objectives of reporting, reporting needs at different
managerial levels; Types of reports, modes of reporting, reporting at different levels of management.

3. Budgeting and Marginal Costing: Definition of budget; Essentials of Budgeting; Types of budgets –
functional master, etc.; Fixed and flexible budget; Budgetary control; Zero-base budgeting; Performance
budgeting; Concept of marginal cost; Cost-volume-profit analysis; Break-even analysis; Uses and
limitations of Marginal Costing.

4. Standard Costing and Variance Analysis: Standard Costing as a control technique; setting of standards
and their revision; Variance analysis –meaning and importance, kinds of variances and their uses-
material, labour and overhead variances; Disposal of variances.

5. Emerging Issues in Accounting: Responsibility Accounting; Human Resource Accounting; Inflation

Accounting; Value Added Accounting.

References
1. Anthony, Robert : Management Accounting, Tarapore wala, Mumbai
2. Barfield, Jessie, Ceily A. Raiborn and Micheal R. Kenny : Cost Accounting, Traditions and
Innovations, South Western College Publishing, Cincinnati, Ohio
3. Decoster, Don T. and Elden L. Schater : Management Accounting, a decision emphasis, John
Wiley and Sons Inc, New York
4. Garrison, Ray.H and Eric W Noreen : Management Accounting, Richard D Erwin, Chicago
5. Hansen, Don R and Maryanne M Morren : Management Accounting South Western College
Publishing, Cincinnati, Ohio
6. Homgran, C.T.Gary L.Sundem and William O Stratton: Introduction to Management Accounting,
Prentice Hall, Delhi
7. Homgren, Charles T George Foster and Srikant M Daliar: Cost Accounting, a managerial
emphasis, Prentice Hall, Delhi
8. Lall, B.M and I.C Jain: Cost Accounting: Principles and Practice, Prentice Hall, Delhi
9. Pandey, I.M : Management Accounting, Vani Publication, Delhi
10. Welsch Glenn A, Ronald W Hilton and Paul N Gorden: Budgeting, Profit Planning and Control,
Prentice Hall, Delhi

2
 M.C 2.2 STRATEGIC MANAGEMENT

1. Concept of Strategy: Defining strategy, levels at which strategy operates; approaches to strategic
decision making; Mission and purpose, objectives and goals; Strategic Business Unit (SBU); Functional
Level Strategies.

2. Environmental Analysis and Diagnosis: Concept of environment and its components; Environment
scanning and appraisal; SWOT analysis; Organizational appraisal; Strategic advantage analysis and
diagnosis.

3. Formulation and Choice of Strategies: Strategies – modernization, diversification, integration; Merger,

Take-over and Joint strategies; Turn around, divestment and liquidation strategies; Process of strategic
choice- industry, competitor and SWOT analysis; Factors affecting strategic choice; Generic
competitive strategies – cost leadership, differentiation focus, value chain analysis, bench marking,
service blue printing.

4. Strategy Implementation: Inter-relationship between formulation and implementation; Issues in strategy

implementation; Structural and Non-Structural resource allocation.

5. Strategy Evaluation and Control: Overview of Strategic Evaluation; Strategic Control; techniques of
strategic evaluation and control.

References:

1. Bhattachary, S.K and N. Venkataramin : Managing Business Enterprises : Strategies, Structures

and Systems, Vikas publishing house, New Delhi
2. Budhiraja, S.B and M.B.Athreya : Cases in Strategic Management, Tata McGraw Hill, New
Delhi
3. Christensen, C.Roland, Kenneth R Andrews, Joseph L Bower, Rochard G. Harermesh, Micheal E
Porter : Business Policy : Text and Cases, Richard D Irwin, Inc, Homewood, Illinois
4. Coulter, Mary K: Strategic Management in Action, Prentice Hall, New Jersey
5. Davudum Fred R: Strategic Management , Prentice Hall, New Jersey
6. Glueck, William F and Lawrence R Jauch: Business policy and Strategic Management, McGraw
Hill, International Edition
7. H. Igor, Ansoff: Implanting Strategic Management, Prentice Hall, New Jersey
8. Kazmi, Azhar: Business Policy, Tata McGraw Hill, Delhi
9. Michal, E Porter: The Competitive Advantage of Nations, Macmillan, New Delhi
10. Mintzberg, Henry and James Brain Quinn: The Strategy Process, Prentice Hall, New Jersey
11. Newman, William H and James P Logan: Strategy, policy and Central Management, South
Western Publishing Co, Cincinnati, Ohio.

3
 ACCOUNTS AND FINANCE
Paper I
Group A

MC.AF.2.4 FINANCIAL MARKETS AND INSTITUTIONS

1. Introduction: Financial markets and economic development, Role of Regulating Institutions in the
financial system. RBI, SEBI, Indian Financial System- an overview.

2. Financial Markets: Money and capital markets, Money market – meaning, constituents- call money,
treasury bills, certificate of deposits and commercial bills. Money Market Instruments. Recent trends in
Indian money market.

3. Capital Market: Primary and secondary markets; Stock exchange – organization and functioning,
modernization of stock exchanges, Credit Rating, Underwriting, Merchant Banking.

4. Commercial and Development Banks: Meaning, Functions, management and investment policies of
commercial banks; Present Structure, E-Banking and E-trading; recent developments in commercial
banking. Development Banks: concept, objectives, and functions of development banks; Operational
and promotional activities of development banks; IFCI, IDBI, IRBI, SIDBI; State development banks,
State Financial Corporations.

5. Non-Banking Financial Institutions: Concept and role of nonbanking financial institutions; Functions of
non-banking financial institutions; Sources and uses of funds of NBFI with special reference to LIC,
GIC and UTI and other mutual funds in India.

References

1. Avdhani: Investment and Securities Markets in India, Himalaya Publications, Delhi

2. Bhole, L.M : Financial Markets and Institutions, Tata McGraw
3. Ghosh, D: Banking Policy in India, Allied Publications, Delhi
4. Giddy, I.H: Global Financial Markets, A.I.T.B.S, Delhi
5. Khan, M.Y: Indian Financial System, Tata McGraw Hill, Delhi
6. Reserve Bank of India, Various Reports, RBI Publication, Mumbai
7. Varshney, P.N: Indian Financial System, Sultan Chand & Sons, New Delhi
8. Averbach, Robert D: Money, Banking and Financial Markets; MacMillan, London
9. Srivastava R.M: Management of Indian Financial Institution; Himalaya Publishing House,
Mumbai
10. Verma JC: Guide to Mutual funds and Investment Portfolio, Bharat Publishing House, New
Delhi

4
 ACCOUNTS AND FINANCE
PAPER II
GROUP A

MC.AF.2.5 Corporate Taxation and Planning

1. Corporate Taxation: Computation of capital gains and profit from business. Computation of
total income and tax. Liability of companies. Dividend tax.

2. Assessment Procedure: Tax deduction at source, Advance payment of tax, filing of return, Type
of assessment; penalties and prosecution.

3. Wealth tax: Meaning and Valuation of assets, computation of net wealth and tax, liability under
the Wealth Tax Act.

4. Tax Planning: Concept; Tax avoidance and Tax-evasion, Tax planning for new business.

5. Special Tax Provision: Relating to free trade zones, Infrastructure sector and backward areas,
Tax incentives for exporters.

References

1. Ahuja G.K and Ravi Gupta: Systematic Approach to Income Tax and Central Sales Tax,
Bharat Law House, New Delhi
2. Circulars Issued by C.B.D.T
3. Income Tax Act 1961
4. Income Tax Rules, 1962
5. Lakhotia, R.N: Corporate Tax Planning, Vision Publications, Delhi
6. Singhania, V.K: Direct Taxes: Law and Practice, Taxman’s Publication, Delhi
7. Singhania, Vinod K: Direct Tax Planning and Management, Taxman Publication, Delhi

5
 ACCOUNTS AND FINANCE
PAPER III
GROUP A

MC.AF.2.6 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

UNIT I – AN OVERVIEW:

Nature and Scope of Investment Decisions; Return and Risk, Valuation of Securities- The value price
relationship, The Cootner Hypothesis, The Dynamic Valuation Process, Valuation of Fixed Income
Securities, Valuation of Equity Shares.

UNIT II – SECURITY MARKET:

Functioning and Organization of Primary and Secondary Market, Regulation, Options and Futures,
Warrants and Convertible Debentures.

UNIT III – ANALYSIS FOR EQUITY INVESTMENT:

Economy and Industry Analysis, Company level analysis, Technical analysis, Efficient Market
Hypothesis.

UNIT IV- PORTFOLIO THEORY:

Portfolio Analysis and Models; Portfolio Selection, Capital Market Theory.

UNIT V- INSTITUTIONAL AND MANAGED PORTFOLIOS:

Classification of Managed portfolios: Investment companies; Mutual Funds; Management-Performance

Evaluation: Sharpe Model, Treynor Model, Jensen Model, Portfolio revision.

Reference

Fischer and Jorden: Security Analysis and Portfolio Management

Dr.P.R Agrawal: Comprehensives Approach to I.F(Orient House)

6
 MARKETING
PAPER I
GROUP B

MC.M.2.4 ADVERTISING AND SALES MANAGEMENT

1. Advertising: Defined, advertising as a tool of marketing; Advertising effects- economic and

social; Advertising and consumer behavior, Advertising scene in India. Advertising Objectives.

2. Advertising Planning

Advertising Media: Print media, broadcasting media; Non-media advertising; Media planning and
scheduling; Advertising on Internet; Media selection decisions. Advertising Budget

Message Design and Development: Copy development, types of appeal, copy testing.

Measuring Advertising Effectiveness: Managing advertising agency- client relationship;

Promotional scene in India; Techniques for testing advertising effectiveness.

3. Selling and Sales Planning: Concept, objectives and functions of sales management;
Fundamentals of selling; importance and types of sales planning, sales planning process; Sales
forecasting; determining sales territories, sales quotas and sales budget.

4. Sales Organization and Sales force Management: Setting up a sales organization; Planning
process; Principles of determining sales organization, estimating manpower requirements for
sales department; Planning for manpower- recruitment and selection, training and development,
placement and induction; Motivating sales force; leading the sales force; Compensation and
promotion policies; Sales meetings and contests.

5. Control Process: Analysis of sales volume, costs and profitability; managing expenses of sales
personnel; Evaluating sales force performance.

References:

1. Asker David,et Al: Advertising Management, Prentice Hall, New Delhi

2. Anderson, Hair, Bush: Professional Sales Management, McGraw hill, Singapore
3. Batra, Rajeev, john G Myers and David A Aaker: Advertising Management, prentice hall,
New Delhi
4. Ford, Churchill, Walker: Management of Sales Forces, McGraw Hill, Singapore.
5. Krik C.A: Salesmanship, Taraporewala, Bombay
6. Norris, James S: Advertising, Prentice Hall, New Delhi
7. Patrick, Forsyth: Sales Management, Handbook, Jaico Publications, Bombay
8. Sandage C.H and Fry Burge: Advertising-Theory and Practice, Richard D Irwing, Illinois
9. Sengupta, Subhroto: Brand Positioning, Tata McGraw Hill Co. New Delhi.

7
 MARKETING
PAPER II
GROUP B

MC.M.2.5 CONSUMER BEHAVIOUR AND MARKETING RESEARCH

1. Consumer Behaviour: Theory and its application to marketing strategy, buying process, internal
and external determinants of consumer behavior, opinion leadership and innovation diffusion.

2. Stimulas response model of consumer behavior, Industrial buying behaviour, globalization of

consumer markets and marketing implications; impact of information technology on consumer
behaviour .

3. Marketing Research: Importance, nature and scope of marketing research; marketing research in
India; Marketing information system and marketing research; marketing research process and
organization. Problem identification and definition; developing a research proposal; Determining
research type-exploratory, descriptive and conclusive research; Experimental designs.

4. Data Resources and Collection: Primary and Secondary data sources; On-line data sources;
Data Collection methods, online data sources; Organization of fieldwork and survey errors-
sampling and non-sampling errors.

5. (i) Sampling Plan: Universe, sample frame and sampling unit; sampling techniques, sample size
determination.
(ii) Data Analysis: Univariate, Bivariate and Multi-variate data analysis; report preparation and
presentation.

References:

1. Schiffman, Leon G and Leslie Lazar Kanuk: Consumer Behaviour, Prentice Hall, Delhi
2. Laudm, D.L: Consumer Behaviour, TataMcGraw Hill, New Delhi
3. Beri G.C: Marketing Research, Tata McGraw Hill, New Delhi
4. Chisnall, Peter M: The Essence of Marketing Research, Prentice Hall, New Delhi
5. Davis JJ: Advertising Research, Prentice Hall, New Delhi
6. Green Paul E, Donald S Tull and Gerald Albaum: Research For Marketing Decision,
Prentice Hall, New Delhi
7. Hooda, R.P: Statistics for Business and Economics, Macmillan India, New Delhi
8. Luck, D.J: marketing Research, Prentice Hall, New Delhi

8
 MARKETING
PAPER III
GROUP B

MC.M.2.6 INTERNATIONAL MARKETING

1. International Marketing and its Environment: nature and significance; complexities in

international marketing; transition from domestic to transnational marketing; International
market orientation- EPRG framework; International market entry strategies, International
marketing environment and its impact on marketing decisions.

2. Foreign Market Selection: Global market segmentation; selection of foreign markets;

International positioning , Issues in International marketing planning, International Marketing
information system; International marketing operations.

3. Product and pricing decisions: Product planning for global markets, Standardization vs.
Product adaptation; New product development; Management of international brands;
Packaging and labeling; Provision of sales related services; Environmental influences on
pricing decisions; International pricing policies and strategies.

4. Promotion and logistic decisions: Complexities and issues; International advertising,

personal selling, sales promotion and public relations. Functions and types of channels;
channel selection decisions; Selection of foreign distributors/agents and managing relations
with them; International logistics decisions.

5. Emerging Issues and developments in International Marketing: Ethical and social issues;
International marketing of services; Information technology and international marketing;
Impact of globalization; World Trade Organization (WTO).

References:
1. Czinkota M.R: International Marketing, Dryden Press, Boston
2. Fayerweather, John: International Marketing, Prentice Hall, New Delhi
3. Jain, S.C: International Marketing, CBS Publications, New Delhi
4. Keegan, Warren J: Global Marketing Management, Prentice Hall, New Delhi
5. Onkvisit, Sak and John J Shaw: International Marketing Analysis and Strategy,
Prentice Hall, New Delhi.
6. Paliwoda, S.J(E.D): International Marketing, Reader, Routledge, London
7. Paliwoda, Stanley J: The essence of International Marketing, Prentice Hall, New
Delhi
8. Sarathy, R and V Terpstra: International Marketing, Dryden Press, Boston.
9. Vsudeva P.K: International Marketing; Excel Books, New Delhi

9
 HUMAN RESOURCE MANAGEMENT
PAPER I
GROUP C

MC.HRM.2.4 HUMAN RESOURCE DEVELOPMENT

UNIT- I INTRODUCTION:
HRD Concepts, the strategic HRD Next and Mechanisms, HRD as a total system, Principles of
designing HRD system, HRD commitment and culture. Theoritical foundation- Immaturity-maturity
model, Theory XY, Achievement Motive Model.

UNIT – II INDIVIDUALS DEVELOPMENT:

Personality, JOHARI window, Transactional Analysis, Perception, Learning and Learning Curve,
Sensitivity Training and Empowerment.

UNIT – III TRAINING AND DEVELOPMENT:

Identifying Training needs, Planning for Training, Training Evaluation, Systems Approach to training,
Executive Development Programmes, Career Planning, Role Analysis.

UNIT – IV PERFORMANCE APPRAISAL:

Meaning, Objectives, Methods, Counseling, Performance appraisal techniques in India and their impact,
Potential Performance Appraisal.

UNIT – V ORGANIZATION DEVELOPMENT AND INTERVENTION STRATEGIES:

Meaning, Process, Tools – MBO, Team Building, Managerial Grid Training, T.Q.M, Quality
Circles.HRD in Indian Industries (Case Studies).

Reference:
1. Shyam Chandra: Studies in Corporate HRD
2. Rao, T.V Verma KK Alternative approaches and strategies of Human Resource Development.
3. Mathur B.L : Human Resource Development- Strategies Approaches and Experiences
4. Rao T.V: HRD Audit
5. Rao T.V & Peniara D.F: Recent Experiences in HRD
6. Pareek V and Rao T.V: Designing and Managing Human Resource Systems

10
 HUMAN RESOURCE MANAGEMENT
GROUP C
PAPER II

MC.HRM.2.5 WAGE AND SALARY ADMINISTRATION

UNIT 1 – INTRODUCTION:
Wage and Salary Administration- the concept, Nature, Purpose, Significance, Principles of Wage &
Salary Administration, Implications and organization of wage & salary administration, Theory of
wages, Wage Differentials.

UNIT II – JOB-EVALUATION:
The concept of equity in compensation, meaning, objectives, Importance and limitations of job-
evaluation. Organizational aspects of job-evaluation.Programme-Some guidelines.Job-evaluation
system, Implementation of the evaluated job-structure, Essentials of successful Job-evaluation
programme.

UNIT III – COMPENSATION PLANS AND WAGE REGULATION:

Systems of wage payments and incentives- individual incentive plans, group incentive plans, executive
compensation wages in India, the concept of Minimum fair and Living wages. State regulation of wages
needs and methods.

UNIT IV – EMPLOYEE BENEFITS AND SERVICES:

Implications, scope and importance of employee benefits and services, Fringe Benefits Growth and
types of benefits.

UNIT V- WAGE LEGISLATION:

Main provisions of:
1. The Payment Of Wages Act 1936
2. Minimum Wages Act 1948
3. The Payment of Bonus Act 1965 including main recommendations of the Bonus Commission.

References:

T.N Bhagoliwal: Economies of Labour and Industrial Relations

S.S. Gulshan: Corporate and other laws

C.B.Memoria: Personnel Management

11
 HUMAN RESOURCE MANAGEMENT
PAPER III
GROUP C

MC.HRM.2.6 LABOUR WELFARE AND INDUSTRIAL RELATIONS

1. Introduction: Labour welfare, need, scope, and principles of labour welfare, agencies of labour
welfare work, types, administration and financing of labour welfare, labour welfare and
productivity.

2. Industrial Relations environment in India: The role of state, trade unions and employees
organizations in Industrial relations. Forms and trends of industrial unrest in India.

3. Trade Unionism and workers education: Main features of historical development, nature and
functions of Trade unions in India, Management of Trade unions, workers education in India-
rationale and objectives, workers education through Five Year plans.

4. Industrial Disputes: Causes, settlement, grievance handling and Industrial Disputes Act in India.

5. Industrial Democracy: Concept, types and pre-requisite, Procedure of negotiation and

administration of collective agreements, Status of collective bargaining in India, Concept
determinants and forms of workers participation in management, Status of workers participation in
India.

References:
1. Dynamics of Industrial Relations, Trade Unionism and Labour Welfare in India, By
Shrikant Mishra
2. Economics of Labour and Industrial Relations by T.N Bhagoliwal
3. Labour Problem and Welfare by M.Mustafa
4. Industrial Relations, Participating Management by B.P Rath
5. Management of Industrial Relations and Labour Laws by S.C Srivastava
6. Personnel Management and Industrial Relations in India by R.S.Davar
7. Industrial Relations in India by V.Agnihotri

12
 COMPUTER APPLICATION
PAPER I
GROUP D

MC.CA.2.4 COMPUTER APPLICATIONS IN BUSINESS

1. Computer Hardware: Computer system as information processing system differences-types of

computer systems, hardware options- CPU, input devices, output devices, storage devices,
communication devices, configuration of hardware devices and their applications
Personal Computers: PC and its main components, hardware configuration, CPU and clock speed,
RAM and secondary storage devices, other peripherals used with PC; Factors influencing PC
performance; PC as a virtual office.

2. Modern Information Technology: Basic idea of Local Area Networks(LAN) and Wide Area
Networks(WAN); E-mail; Internet technologies, access devices, concept of World Wide Web and
Internet browsing; Multimedia.

3. Introduction to Operating Systems: Software needs, open source software’s operating systems,
application software, programming languages, M.S. DOS; Linux, M.S.Office – net explorer, print
manager, control panel, open office org, desktop, my computer, settings, find, run; Unix.

4. Word Processing and Spread Sheets: Introduction and working with MS-Word and open office
org writer, Word basic commands, Formatting – text and documents; Sorting and Tables; Working
with graphics; Introduction to mail –merge, Working with EXCEL- formatting, functions, chart
features: Working with graphics in excel; Creating a dynamic/ sensitive worksheet, concept of
absolute and relative cell reference; Using various built-in functions – mathematical, statistical,
logical and finance functions; Goal seeking and back solver tools, using graphic and formatting of
worksheet, sharing data with other desktop applications, strategies of creating error-free worksheet.
Using worksheets as database in accounting, marketing, finance and personnel areas, MS-Access,
My SQL and Database Management.

5. Introduction to Accounting and Statistical Packages: Preparation of vouchers, invoice and salary
statements; Maintenance of inventory records; Maintenance of accounting books and final accounts;
Financial reports generation, Practical knowledge on Wings Accounting and Wings Trade(Soft
wares), Tally etc. Usage of Statistical Packages for analysis in research – Excel, SPSS; SYSTAT.

References:
1. Date, C.J: An Introduction to Database Systems, Addison Wesley, Massachusetts
2. Diens, Shiela S: Microsoft office, Professional for Windows 95; Instant Reference, BPB
Publication, Delhi
3. Mansfield, Ron: The Compact Guide to Microsoft Office; BPB Publication, Delhi
4. Norton, Peter: Working with IBM-PC, BPB Publication, Delhi
5. O’Brian, J.A; Management Information Systems, Tata McGraw Hill, New Delhi

13
 COMPUTER APPLICATION
PAPER II
GROUP D

MC.CA.2.5 DATA BASE MANAGEMENT SYSTEM

UNIT I INTRODUCTION:
Data Base System, concepts and architecture, data models schemes and instances, data independence
and data base language and interface, data definition languages, DML, overall data base structure.
Data Modeling using the entity, Relationship Model: ER Model concepts, notation for ER diagram,
mapping constraints, keys, concepts of super key, candidate key, Primary key, Generalization
aggregation, reduction ER relationships of higher degree.

UNIT II RELATIONAL DATA MODEL AND LANGUAGE:

Relational data model concepts, integrity constraints keys, domain constraints, referential integrity,
assertions, friggers, foreign key, relational algebra, relational calculus, tuple and domain calculus, SQI,
data definition queries and updates in S QI.

UNIT III EXAMPLE OF ORACLE-8:

Basic architecture, data definition and data manipulation, ISQL, PL, SQL sursors, triggers, stored
procedures etc. Linking GUI/ with visual basic.

UNIT IV DATA BASE DESIGN:

Functional dependencies, normal forms, first, second and third functional personal normal forms, BCNF
multi valued dependencies, fourth normal forms, Join dependencies and fifth normal forms, inclusion
dependencies, loss join decompositions, normalization using FD, MVD and JDS, alternative approaches
to database design.

UNIT V CONCURRENT CONTROL TECHNIQUES:

Looking techniques for concurrent control, Time stamping protocols for concurrent control in
distributed databases estimation of cost & optimization of ruple transfer for join distributed databases,
validation techniques, multiple granularity, multi version schemes.

References:
1. Majumdar & Bhattacharya: Database Management System, Tata McGraw Hill
2. Korth, Silbertz, Sudarshan: Database concepts, McGraw Hill
3. Elmasari, Navathe: Fundamentals of Data Base Systems, Addision Wesley
4. Data CJ: An Introduction to Data Base System, Addision Wesley
5. Ramakrishnan, Gekhre: Data Base Management System, McGraw Hill

14
 COMPUTER APPLICATION

PAPER III

GROUP D

MC.CA.2.6 MIS AND SYSTEM ANALYSIS

1. INTRODUCTION:
The system concept; computerized information system; Information system for competitive
advantage; Information Systems and their role in business systems; Types of information systems-
Transaction Processing System, MIS, Decision Support System, Executive Support Systems-
Business Expert System, Knowledge Based System, ERP System; Concept, Evolution and Goals of
MIS. Role of MIS in an Organization.

2. INFORMATION AND MANAGERIAL EFFECTIVENESS:

Information as a corporate resource, pervasiveness of information-operational, tactical and strategic;
Level of Management and information needs of management; Information generation process,
Quality of information; Information Systems for finance, marketing, manufacturing, R&D and
Human resource areas.

3. SYSTEM DEVELOPMENT LIFE CYCLE(SDLC):

Multifaceted role of the System analyst, The Historic perspective; The analyst/user interface-
behavior issues. Need recognition and Impetus for system change, feasibility study, Sequential
Process of Software Development- analysis, logical design, planning, detailed/physical design,
implementation, testing evaluation and maintenance, CASE tools and the modular approach to
software development, Information System Audit.

4. SYSTEM PLANNING AND EVALUATION:

Strategies for determining information requirements; OIRA- Problem initiation, background
analysis, fact analysis, review of written documents, on sight observations, interviews and
questionnaires, performance analysis, efficiency analysis, service analysis; Information/ Data Cp;
ectopm – omfpr,atopm gatjeromg tpp;s the art of interviewing, types of interviews and
questionnaires.

5. THE TOOLS OF STRUCTURED ANALYSIS:

The Data How diagram; construction of DFDS, Data Dictionary, decision trees and structured
English. Feasibility Study: System performance; economic, technical and behavioural feasibility:
Input, output and form design.

References:

1. D.P Goyal : Management Information System

2. Hoffer George and Valaion : System Analysis and Design

15
3. Kendall and Kendall : System Analysis and Design
4. Effy Oz : Management Information System
5. Saragandharan and Minimol : Management Information System
6. Murthy Venkatapa : Management Information System
7. Uma G. Gupta : Management Information System
8. Jerome Kanter : Management Information System

16
 ECONOMIC ADMINISTRATION
PAPER -I
GROUP E

MC.EA.2.4 MONETARY ECONOMICS

1. Introduction: Scope and Evolution of Monetary Economics. Significance of Money. Monetary

and Real Analysis.

2. Monetary Theory: Value of Money and its measurement. Quantity theory of Money, Wick sell’s
Approach. Keyenesian, Post Keyenesian and Contemporary Monetary Theories.

3. Inflation and Unemployment: Nature, Theories and effects of Inflation and Deflation, Inflation
in Developing Countries-structuralism, Inflation and Unemployment, Philip’s Curve, Theories
of Trade Cycle.

4. Monetary Institutions and Monetary Policy: Monetary Policy in a Developing Economy with
special reference to India. The working of Reserve Bank of India and its credit policy. The
Financial and Credit system Money and Capital Markets.

5. International Monetary Economics: Balance of Payment, Use of Monetary policy for

adjustments in BOP, Theories of Exchange rate determination. Devaluation. International
Currency experience. International Liquidity and SDR. Working of the IMF and World Bank.

References:

1. Suraj B Gupta : Monetary Economics

2. M.L.Jhingan : Monetary Economics
3. H.L. Bhatia : Monetary Theory
4. M.C. Vaish : Monetary Theory
5. Bosooderstan : International economics
6. Edward Shapiro : Macro Economic Analysis
7. Ravi Batra: The Crash of the Milenium
8. Dudley Dillard: The Economics of Keynes
9. Sudama Singh and Vaish: International Economics

17
 ECONOMIC ADMINISTRATION
PAPER -II
GROUP E

MC.EA.2.5 ECONOMICS OF INDUSTRIAL GROWTH

1. Concept of Industrial Growth, vis-à-vis economic growth; Determinants of economic growth.

2. Industrialization: Concept and Implications. Obstacles to industrial growth, measures conducive to

industrialization.

3. Theories of Economic Growth: Doctrines of balance growth and unbalance growth, Rostowe’s
take off approach to economic growth, The critical minimum effort approach, Choice of appropriate
technology.

4. Capital Formation & Industrial Growth: Role of human capital in Industrial growth, measures
conducive to entrepreneurial ability, measure to accelerate the rate of capital formation.

5. International Trade: Industrial growth via- import substitution and export promotion, international
flow of capital, role of international agencies. Role of multinational companies in industrial growth
of developing nation. World trade Organization its feature and provision.

References:

1. Meier & Baldwin: Economic Development

2. M.L Jhingan: The Economics of Development and Planning
3. Misra & Puri: Development and Planning: Theory and Practice
4. I.C Dhingra: Indian Economy: Environment and policy
5. Bauer and Yamey: Economic Development
6. C.R Kindleberger: economic Development

18
 ECONOMIC ADMINISTRATION
PAPER III
GROUP E

MC.EA.2.6 PUBLIC FINANCE

1. Introduction: Concept & scope of public finance, Theory of Maximum Social Welfare, Theory
of Social Goods, Compensatory Finance, Functional Finance.

2. Public Revenue: Classification of Revenue, Principles of Taxation, Taxation and Incentives,

Effects of Taxation, Taxable Capacity, Theories of Incidence, Problem of Double Taxation.

3. Public Expenditure: Classification of Public Expenditure, Theory of Public expenditure,

Increase in public expenditure, Operational Concepts of Expenditure, Cost-Benefit Analysis,
Control of Public Expenditure.

4. Public Debt: Concept; Burden of Public Debt, debt redemption, Tax vs. Loans, Effects of Public
Borrowing.

5. Financial Administration: Theory of Federal Finance, Methods of Financial Adjustments,

Financial Administration in India, Finance commission, The Budget, Budgetary Process,
Optimal Budget, Zero-Base Budgeting, Multiplier effects of Balanced budget, Fiscal Policy for
developing economies.

19
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