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COURSE OUTLINE Associates Marketing

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Course Outline

Associate of Science Application processing, admissions and registrations for the new
in Marketing Academic Session are currently in progress.
The Program Structure:
Course Code AS: First Semester Courses Credit
MKT 101 Communication Skills 5
MKT 102 Principle of Selling 5
MKT 103 Principle of Purchasing 5
MKT 104 Government-Business Relations 5
MKT 105 Accounting for Managers 5
MKT 106 Introduction to Economics 5
TOTAL CREDITS 30
Course Code AS: Second Semester Courses Credit
MKT 111 Problem Analysis & Statistics 5
MKT 112 Introduction to Management 5
MKT 113 Introduction to Marketing 5
MKT 114 Information & Communication Technology 5
MKT 115 Entrepreneurship 5
MKT 116 Introduction to Psychology 5
TOTAL CREDITS 30
Course Code AS: Third Semester Courses Credit
MKT 201 Principle of Management 5
MKT 202 Business Law 5
MKT 203 Consumer Behavior 5
MKT 204 Marketing Environment 5 IICSE University
MKT 205 Cost Accounting 5 ...a liberal arts education
MKT 206 Sales & Distribution Management 5
TOTAL CREDITS 30
Course Code AS: Fourth Semester Courses Credit Applications for the program:
MKT 211 Introduction to Business Law 5 Applications for this program are made online by
MKT 212 Marketing Management & Planning 5
going to www.iicseuniversity.org/apply.html
MKT 213 Marketing Research Methods 5
MKT 214 Retail and Wholesale Management 5
MKT 215 Managerial Economics 5
MKT 216 Business Finance 5
TOTAL CREDITS 30

Visit: www.iicseuniversity.org

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