COURSE OUTLINE Associates Marketing
COURSE OUTLINE Associates Marketing
COURSE OUTLINE Associates Marketing
Associate of Science Application processing, admissions and registrations for the new
in Marketing Academic Session are currently in progress.
The Program Structure:
Course Code AS: First Semester Courses Credit
MKT 101 Communication Skills 5
MKT 102 Principle of Selling 5
MKT 103 Principle of Purchasing 5
MKT 104 Government-Business Relations 5
MKT 105 Accounting for Managers 5
MKT 106 Introduction to Economics 5
TOTAL CREDITS 30
Course Code AS: Second Semester Courses Credit
MKT 111 Problem Analysis & Statistics 5
MKT 112 Introduction to Management 5
MKT 113 Introduction to Marketing 5
MKT 114 Information & Communication Technology 5
MKT 115 Entrepreneurship 5
MKT 116 Introduction to Psychology 5
TOTAL CREDITS 30
Course Code AS: Third Semester Courses Credit
MKT 201 Principle of Management 5
MKT 202 Business Law 5
MKT 203 Consumer Behavior 5
MKT 204 Marketing Environment 5 IICSE University
MKT 205 Cost Accounting 5 ...a liberal arts education
MKT 206 Sales & Distribution Management 5
TOTAL CREDITS 30
Course Code AS: Fourth Semester Courses Credit Applications for the program:
MKT 211 Introduction to Business Law 5 Applications for this program are made online by
MKT 212 Marketing Management & Planning 5
going to www.iicseuniversity.org/apply.html
MKT 213 Marketing Research Methods 5
MKT 214 Retail and Wholesale Management 5
MKT 215 Managerial Economics 5
MKT 216 Business Finance 5
TOTAL CREDITS 30
Visit: www.iicseuniversity.org