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    Assignment Jollisavers

    Uploaded by

    ramilallen2012
    The video advertisement is created by Jollibee Philippines to promote their JolliSavers meal to office workers looking to save money. It features people reacting happily to the affordable yet delicious meal and encourages viewers that they don't need to spend a lot to enjoy food like they would on payday. However, the ad also faces some criticism for potentially discriminating against people with disabilities through its portrayal of characters.

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    © All Rights Reserved
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    Assignment Jollisavers

    Uploaded by

    ramilallen2012
    154 views1 page
    The video advertisement is created by Jollibee Philippines to promote their JolliSavers meal to office workers looking to save money. It features people reacting happily to the affordable yet delicious meal and encourages viewers that they don't need to spend a lot to enjoy food like they would on payday. However, the ad also faces some criticism for potentially discriminating against people with disabilities through its portrayal of characters.

    Original Title

    ASSIGNMENT_JOLLISAVERS

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    © © All Rights Reserved

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    The video advertisement is created by Jollibee Philippines to promote their JolliSavers meal to office workers looking to save money. It features people reacting happily to the affordable yet delicious meal and encourages viewers that they don't need to spend a lot to enjoy food like they would on payday. However, the ad also faces some criticism for potentially discriminating against people with disabilities through its portrayal of characters.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    154 views1 page

    Assignment Jollisavers

    Uploaded by

    ramilallen2012
    The video advertisement is created by Jollibee Philippines to promote their JolliSavers meal to office workers looking to save money. It features people reacting happily to the affordable yet delicious meal and encourages viewers that they don't need to spend a lot to enjoy food like they would on payday. However, the ad also faces some criticism for potentially discriminating against people with disabilities through its portrayal of characters.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Media

    1. The message was intended to the audience of Jollibee, Jollibee Philippines crated this
    video or advertisement.
    2. The target audience is the consumers of the fast-food industry “Jollibee” specifically
    people who are working in an office job and want to save money.
    3. “Dun tayo sa masarap”, “sunod ako sa payday” and “JolliSavers, masarap parang payday,
    this is the text we can see in the advertisement.
    4. The hidden message of the video is that we don’t need to pay a lot of money to
    exchange for a delicious meal.
    5. It is glamorized because it can influence other people to desire Jollibee especially it has
    sa “JolliSaver meal.”
    6. The values are expressed in different ways like in the beginning, the other who reacts
    shocked and scared about they wanted to eat something delicious, that he wanted to
    join when pay day comes.
    7. These are the positive message presented, we don’t need to pay a lot for a delicious
    meal. We can enjoy a meal just like when we receive our pay day.
    These are the negative message presented, in the first scene we can see that they are
    mocking a dumb person or “amang”, this is shows discrimination to disabled persons.
    8. This empowers people who have jobs and wants to save money and the same time who
    wants to enjoy a delicious meal, this disempowers the poor, disabled groups because
    shown on the video there are references on a dumb person and a beggar.
    9. What did they do after they ate their JolliSavers meal, did they go to work? Did they
    become happy after eating it? Did they regret it after eating? There are a lot of ways
    how this story ends.

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