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Module 1 1

The document provides an overview of qualitative research. It discusses the importance of research in gaining essential information, making changes, and enhancing standards of living. It also outlines the characteristics of research, including being empirical, systematic, and controlled. Additionally, it differentiates between qualitative and quantitative research, noting that qualitative research typically asks "why" and "how" questions. The document provides examples of different types of qualitative research like case studies, grounded theory, historical research, and ethnography. Finally, it emphasizes the importance of qualitative research across various fields.
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
150 views

Module 1 1

The document provides an overview of qualitative research. It discusses the importance of research in gaining essential information, making changes, and enhancing standards of living. It also outlines the characteristics of research, including being empirical, systematic, and controlled. Additionally, it differentiates between qualitative and quantitative research, noting that qualitative research typically asks "why" and "how" questions. The document provides examples of different types of qualitative research like case studies, grounded theory, historical research, and ethnography. Finally, it emphasizes the importance of qualitative research across various fields.
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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SHS

Practical Research I
Quarter 3: Week 1 - Module 1
Qualitative Research
Practical Research 1
Grade 11 Quarter 3: Week 1 - Module 1: Qualitative Research
First Edition, 2021

Copyright © 2021
La Union Schools Division
Region I

All rights reserved. No part of this module may be reproduced in any form
without written permission from the copyright owners.

Development Team of the Module

Author: Wilhelm Francis C. Saldo, MT I

Editor: SDO La Union, Learning Resource Quality Assurance Team

Illustrator: Ernesto F. Ramos Jr., P II

Management Team:

Atty. Donato D. Balderas, Jr.


Schools Division Superintendent

Vivian Luz S. Pagatpatan, Ph.D


Assistant Schools Division Superintendent

German E. Flora, Ph.D, CID Chief

Virgilio C. Boado, Ph.D, EPS in Charge of LRMS

Rominel S. Sobremonte, Ed.D, EPS in Charge of Science

Michael Jason D. Morales, PDO II


Claire P. Toluyen, Librarian II
Target

The world is facing a lot of problems these days that requires immediate
solution; there are questions arising that needs an answer; and cases that are to be
solved. The answers to all of these should be based from our creative minds and not
based on belief, guesses or mere theories. Thus, research plays a very important role.
Research requires us to plan and make use of a systematized procedures in creating
solutions to meet the needs of today’s generation. The hope of the coming generations
lies to the brilliant minds of the youth of today.

After going through this module, you are expected to:


a. shares research experience and knowledge CS_RS11IIIa-1
b. explains the importance of research in daily life CS_RS11IIIa-2
c. describes characteristics, processes and ethics of research
CS_RS11IIIa-3
d. differentiate qualitative from quantitative research CS_RS11IIIa-4
e. provides examples of research in areas of interest CS_RS11IIIa-5
f. describes characteristics, strengths, weaknesses, and kinds of
qualitative research CS_RS11IIIa-6
g. illustrates the importance of qualitative research across fields
CS_RS11IIIa-7

Pre-Test
Direction: Answer the following questions by choosing the letter of the correct
answer. Write your answers in a separate sheet.

1. Which of the following is NOT an importance of research?


A. It gives as light to inquire for the right information
B. It helps us develop the right attitude to not believe in anything easily
C. It empowers us with knowledge and new learning
D. None of these

2. Which importance of research is described in the statement below?


“Results of research helped us to mark out the thin line between truth
and lie.”
A. To make changes c. To know the truth
B. For a safer life d. Gain essential information
3. Which importance of research is described in the statement below?
Research creates change as a result of intense study on exiting
knowledge and policy.”
A. To make changes B. To know the truth
C. For a safer life D. Gain essential information
4. Which of the following refers to the characteristic of research to be orderly
based on procedures and principles?
A. Empirical B. Systematic
C. Controlled D. Analytical
5. What characteristic of research is shown in the statement below?
“Research is based on direct experience by the researcher.”

A. Empirical B. Controlled
C. Systematic D. Analytical
6. What ethical principle in research refers to being open to criticism and new
ideas?
A. Honesty B. Objectivity C. Integrity D. Openness

7. Which if the following does not belong to the group?


A. Qualities B. Behaviors C. Complexities D. Quantities

8. What type of questions are often times asked in a qualitative type of


research?
A. Why and How B. How many and What
C. Why and How many D. None of these
9. What area of interest should you focus if you want to determine statistical
profiles of the Philippine population in the past years?
A. History B. Psychology
C. Arts D. Sports
10. What area of interest should you focus if you want to determine the
relationship between sales and advertisement?
A. ICT B. Social Science C. Business D. Agriculture

11. What characteristic of qualitative research refers to the ability to seek


understanding without judgement?
A. Emphatic Neutrality B. Personal Experience
C. Dynamic Systems D. Unique Case Orientation

12. Which kind of qualitative research refers to an inductive technique


developed for health-related topics?
A. Grounded Theory B. Case Study
C. Historical Research D. Ethnography

13. Which kind of qualitative research refers to the systematic collection and
objective evaluation of data related to past occurrence?
A. Grounded Theory B. Historical Research
C. Case Study D. Ethnography

14. Which kind of qualitative research refers to a detailed study of a specific


subject such as person, group, place and organization?
A. Grounded Theory B. Historical Research
C. Case Study D. Ethnography
15. Which kind of qualitative research refers to a method often used in social
sciences to gather data on human societies or cultures?
A. Grounded Theory B. Case Study
C. Historical Research D. Ethnography

Lesson Importance and


1 Characteristics of
Qualitative Research

Jumpstart

For you to understand the lesson well, do the following

activities.

Activity 1. Word Search

Find at least five (5) hidden words in the puzzle below and try to define
each. Place your answers in a separate sheet.

R E S E A R C H Q W E R T I E

S D E X P L O R E F D S F N V

F S G H J K L M N E R T D Q I

D F Q U A L I T A T I V E U D

C F H G E R T H B G G F D I E

Q U A N T I T A T I V E G R N

G F D T H J K L V H E L M Y C

I N F O R M A T I O N W I L E

F R A N C B I S F G H J K E R
Discover

The main purpose of research is to inform action, to prove a theory and to


contribute to the developing knowledge in a field or study. It is of great importance
in all fields of specialization for it helps us to seek truth, information and knowledge.
Research allows individuals to capture ways of looking at ideas and issues
and to think creatively about problems that have no simple answer. It paves way to
new ideas and discovery of things that will benefit man above all.
What is research?

Research is a careful consideration of study regarding a particular concern or


problem using a process of inquiry. According to the American sociologist Earl Robert
Babbie, “Research is a systematic inquiry to describe, explain, predict, and control
the observed phenomenon.

What is the importance of Research in Daily Life?


Research plays a very important role in our daily life. It gives as light to inquire
for the right information. It helps us develop the right attitude to not believe in
anything easily and most especially, it empowers us with knowledge and efficient
learning of new things.

To assimilate more, take time to read the following significant texts showing
the importance of research in our daily life.
1. Gain Essential Information: Research provides important information in the
different areas of interest. It helps you get acquainted with the process and
resources involved in your research.

2. To Make Changes: Research creates change as a result of intense study on


existing knowledge and policy.

3. To Enhance the Standard of Living: New inventions are made possible


through research that made the life of man comfortable. It resulted to the
advancement of knowledge leading to the development in different fields like
transportation and communication.

4. For a Safer Life: Discoveries resulted to improved life expectancy and health
conditions of human kind. New machines and drugs helped in treatment and
diagnosis of different diseases.

5. To Know the Truth: The results of research helped us to mark out the thin
line between truth and lie.
6. To Explore the History: Research enables human to learn and understand
more about our forefathers and helps us learn from their mistakes and
experiences.

7. To Understand the Arts: Research helps us to understand and appreciate


the work of artists in literature, painting and other fine arts.

Characteristics of Research

1. Empirical: Research is based on direct experience or observation by the


researcher. Most researches are based on real-life situation.
2. Systematic: Research follows an orderly procedure based on valid procedures
and principles.
3. Controlled: In research, all variables except those that are tested are kept
constant.
4. Analytical: Research utilizes proven analytical procedure in gathering the
data.
5. Objective: Research is unbiased. All findings are logically based on data.

The Process of Research

There are a variety of approaches to research in any field of investigation,


irrespective of whether it is applied research or basic research. Each particular
research study will be unique in some ways because of the particular time, setting,
environment, and place in which it is being undertaken.
Nevertheless, all research endeavors share a common goal of furthering our
understanding of the problem and thus all traverse through certain basic stages,
forming a process called the research process.
An understanding of the research process is necessary to effectively carry out
research and sequencing of the stages inherent in the process.

These 8 stages in the research process


1. Identifying the problem.
2. Reviewing literature.
3. Setting research questions, objectives, and hypotheses.
4. Choosing the study design.
5. Deciding on the sample design.
6. Collecting data.
7. Processing and analyzing data.
8. Writing the report.

The research process outlined is a part and parcel of a research. It is an outline


of your commitment that you intend to follow in executing a research study.
Ethics in Research

Research Ethics provides guidelines for the responsible conduct of research.


It educates and monitors the conduct of researches to ensure high ethical standards.
The following shows why is it important to adhere to the ethical norms in research:
a. Norms promote the aims of research such as knowledge, truth and
evidence of error.
b. Ethical standards promote the values that are essential to collaborative
work.
c. Ethical norms held researchers accountable to the general public.
d. Norms in research help establish public support, quality and integrity of
research.
Ethical Principles in Research

a. Honesty: Honestly report data, results, methods and procedures, and


publication status. Do not fabricate, falsify, or misrepresent data.

b. Objectivity: Strive to avoid bias in experimental design, data analysis, data


interpretation, peer review, personnel decisions, grant writing, expert
testimony, and other aspects of research.

c. Integrity: Keep your promises and agreements; act with sincerity; strive for
consistency of thought and action.

d. Carefulness: Avoid careless errors and negligence; carefully and critically


examine your own work and the work of your peers. Keep good records of
research activities.

e. Openness: Share data, results, ideas, tools, resources. Be open to criticism


and new ideas.

f. Respect for Intellectual Property: Honor patents, copyrights, and other forms
of intellectual property. Do not use unpublished data, methods, or results
without permission. Give credit where credit is due. Never plagiarize.

g. Confidentiality: Protect confidential communications, such as papers or


grants submitted for publication, personnel records, trade or military secrets,
and patient records.

h. Responsible Publication: Publish in order to advance research and


scholarship, not to advance just your own career. Avoid wasteful and
duplicative publication.

i. Responsible Mentoring: Help to educate, mentor, and advise students.


Promote their welfare and allow them to make their own decisions.

j. Respect for Colleagues: Respect your colleagues and treat them fairly.

k. Social Responsibility: Strive to promote social good and prevent or mitigate


social harms through research, public education, and advocacy.

l. Non-Discrimination: Avoid discrimination against colleagues or students on


the basis of sex, race, ethnicity, or other factors that are not related to their
scientific competence and integrity.
m. Competence: Maintain and improve your own professional competence and
expertise through lifelong education and learning; take steps to promote
competence in science as a whole.

n. Legality: Know and obey relevant laws and institutional and governmental
policies.

Explore

Activity 1. Research in Daily Life

In a 2 to 3-minute video, discuss creatively how research made an impact to


you as a student. You will be rated using a rubric found below:

Criteria 1 2 3 4
Organization The The The The
presentation presentation presentation presentation
was difficult to was not easy to was easy to was very easy
follow due to follow. follow. to follow.
disorganization
of the
utterances.
Accuracy of It was hard to The student The student The student
Language Use understand made some made a few communicated
due mistakes in mistakes in well using
to incorrect use vocabulary vocabulary correct
of vocabulary and and vocabulary
and grammar grammar grammar but and
there were no grammar
patterns of
errors
Understanding The student The student The student The student
of Topic did clearly seemed to clearly
not show an understood understand understood
adequate most the the
understanding aspects of the main points topic in-depth
of the topic topic and of and presented
presented the topic and his/her
his/her presented information
information those convincingly
with with ease
ease
Accuracy of Most of the Most Most All
Information information information information information
was presented in presented in presented in
inaccurate or writing was writing was writing was
not clear clear, clear, clear, accurate
but was not accurate and thorough.
usually and
accurate thorough
Activity 2. The Research Process

Copy the graphic organizer below and supply the needed information
showing the Process of Research.

1.
___________

8. 2.
___________ ___________

7. 3.
___________ ___________

6. 4.
___________ ___________

5.
___________

Activity 3. The Ethics of Research


Based on what you have learned in this module, create at least five (5)
situations showing the ethical principles in research. Follow the template found
below:
1. Ethical Principle: __________________
Situation:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

2. Ethical Principle: __________________


Situation:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

3. Ethical Principle: __________________


Situation:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
4. Ethical Principle: __________________
Situation:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

5. Ethical Principle: __________________


Situation:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Deepen

Answer the following questions based on what you have learned in this lesson.
Make your answers brief yet substantial.

1. What is Research?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
2. What makes research important to you as a student?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
3. What are the things you should consider in conducting a research?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
4. Why is it necessary for researchers to follow the process of research?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Lesson Quantitative and Qualitative
2 Research

Jumpstart

For you to understand the lesson well, do the following

activities.

Activity 1. Complete me!

Using a separate sheet, complete the table below by filling out the needed
information.

Qualitative Research Quantitative Research

Definition

Type of Data Collected

Type of Data Analysis

Role of the Researcher

Activity 2. Enumerate!
Enumerate at least three (3) fields of research you would like to work on using
qualitative research. Place your answers in a separate sheet.
Discover

Quantitative and Qualitative Research are two broad categories in


educational research. These two could differ in terms of purpose, type of data
collected and others.

Quantitative Research is defined as a systematic investigation of phenomena


by gathering quantifiable data and performing statistical, mathematical, or
computational techniques while Qualitative Research involves collecting and
analyzing non-numerical data (e.g., text, video, or audio) to understand concepts,
opinions, or experiences. It can be used to gather in-depth insights into a problem
or generate new ideas for research.

Comparison Between Qualitative and Quantitative Research

Criteria Qualitative Research Quantitative Research


Definition A type of educational A type of educational
research where the research where the
researcher relies on the view
researcher decides what to
of the participants study.
Purpose It aims to understand and It aims to test hypothesis,
interpret social interactionlook at cause and effects and
to make predictions
Group Studied Smaller and not randomly Larger and randomly selected
selected
Variable Study of the whole and not Specific variables studied
variables
Type of Data Words, images and objects Numbers and statistics
Collected
Form of Data Qualitative Data like open- Quantitative Data as results
Collected ended responses, interviews, of experiments.
observations and notes
Role of the Researcher and their biases Researcher and their biases
Researcher maybe known to participants are not known to participants
in the study, and participants in the study, and
characteristics maybe known participants characteristics
to the researcher are deliberately hidden from
the research.
Analysis Inductive (by the Researcher) Deductive (by statistical
Methods)
Results Particular or specialized Generalizable findings that
findings that is less can be applied to other
generalizable populations
Final Report Narrative Report with Statistical Report with
contextual descriptions correlations, comparison of
means and statistical
significance
Observed Qualities, behaviors and Quantities, scales and trends
complexities
Questions asked Why and How How many and What

Criteria Qualitative Research Quantitative Research

Identifying Detailed understanding of a Description of trends or


Research central phenomenon explanation of relationships
Problem
Review of Justify the importance of Justifying the research
Literature studying the research problem and the need of the
problem direction of the study

Specifying Seek to understand the Seek observable data on


Research Purpose participants experiences variables
Collection of Gather words or image data Collection of data using
Data from small number of instruments with preset
individuals questions from large
individuals
Analysis and Text analysis and Data analysis using
Interpretation of interpretation of themes statistical analysis
Data
Reporting and Takes a subjective and bias Tend to use standard fixed
Evaluation approach structures and evaluation
criteria
Flexible, emerging structure
and evaluative criteria Takes an objective and
unbiased approach.

Examples of Qualitative and Quantitative Research Topics in the Different


Areas of Interest

Research studies happen in any field of knowledge depending on the interest


of the researcher. You have the option to choose on what area would you like to
study. Below are examples of topics in different fields that can serve as your basis
when you will work on your research paper.

Areas of Example of Research


Discipline Qualitative Quantitative
Medicine Disease prevention Studies on the development
mechanisms. of vaccines for Corona Virus
Arts Life and works of different Experiment on goon paint
artists in the Philippines substance and painting
material
Sports Common characteristics of Development of materials to
children into and not into be used in sports
sports
Psychology Behavior of Students in Impact of music to the
School behavior of children
Business Behavioral traits of product Relationship between
patrons in the last 10 years expenditures in
advertisements and sales
Agriculture Health benefits of organically Effects of organic fertilizers
grown vegetables to elderly in vegetable production and
sales
Fisheries Fishermen’s adjustment Environmental factors
mechanisms during dry affecting the number of
season. fishes caught in a place.
ICT Effects of Technology use to Impact of online platforms to
the study habits of students. Students Achievement in
their subjects
Social Science Ethnographic Study of Quantitative analysis in
cultural group in the social science.
Philippines.

Explore

Activity 1. Identify Me!

From the box found below, determine which item/s describe/s qualitative
and quantitative research. Write the full text in a separate sheet following the
template found below.

a. A type of educational research where the researcher relies on the view of


the participants
b. Collection of data using instruments with preset questions from large
individuals
c. Seek to understand the participants experiences
d. Qualities, behaviors and complexities
e. Tend to use standard fixed structures and evaluation criteria
f. Narrative Report with contextual descriptions
g. Researcher and their biases maybe known to participants in the study,
and participants characteristics maybe known to the researcher

Quantitative Research Qualitative Research


Activity 2. Research in different fields

Enumerate at least three (3) research topics under qualitative research


related to your field of specialization that you would like to work on. Write your
answers in a separate sheet following the template found below:
1. Topic: __________________________________________________________________
2. Topic: __________________________________________________________________
3. Topic: __________________________________________________________________

Deepen

Answer the following questions based on what you have learned in this
lesson. Make your answers brief yet substantial.
1. What makes qualitative research different from quantitative research?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
2. What are the similarities between quantitative and qualitative research?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
3. What areas of concern would you like to study using qualitative type of
research?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Lesson Qualitative Research
3

Jumpstart

Activity 1. Unscramble me!


Unscramble the letters to determine the word/s and term/s hidden. Define
each term after. Write your answers in a separate sheet following the template
below.
1. ATAD: _______________
Definition:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
2. CDMYNIA SMSSYTE: ______________
Definition:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
3. MEERGNTE: _____________
Definition:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

4. UIQALATTIEV ESRAECHR: _________________


Definition:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
5. EESRAHRC: ________________
Definition:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Discover

Qualitative Research is commonly called interpretative research. Its method


relies heavily on “thick” verbal description of a particular context being studied.
Generally speaking, qualitative research spends a great deal of time in the setting
being studied; rely on themselves as the main instrument of data collection; and
analyze data using interpretative lenses.

Characteristics of Qualitative Research

Design
a. Naturalistic: refers to studying real-world situations as they unfold naturally;
nonmanipulative and noncontrolling; the researcher is open to whatever
emerges.
b. Emergent: acceptance of adapting inquiry as understanding deepens and/or
situations change; the researcher avoids rigid designs that eliminate
responding to opportunities to pursue new paths of discovery as they emerge.
c. Purposeful: cases for study are selected because they are “information rich”
and illuminative. That is, they offer useful manifestations of the phenomenon
of interest; sampling is aimed at insight about the phenomenon, not empirical
generalization derived from a sample and applied to a population.

Collection of Data

a. Personal experience and engagement: The researcher has direct contact with
and gets close to the people, situation, and phenomenon under investigation.
b. Empathic neutrality: An empathic stance in working with study respondents
seek vicarious understanding without judgment [neutrality] by showing
openness, sensitivity, respect, awareness, and responsiveness; in observation,
it means being fully present [mindfulness].
c. Dynamic systems: There is attention to process; assumes change is ongoing,
whether the focus is on an individual, an organization, a community, or an
entire culture, therefore, the researcher is mindful of and attentive to system
and situational dynamics.
Analysis

a. Unique case orientation: Assumes that each case is special and unique.
b. Inductive analysis: Immersion in the details and specifics of the data to
discover important patterns, themes, and inter-relationships; begins by
exploring, then confirming findings, guided by analytical principles rather
than rules.
c. Holistic perspective: The whole phenomenon under study is understood as a
complex system that is more than the sum of its parts; the focus is on complex
interdependencies and system dynamics that cannot be reduced in any
meaningful way to linear, cause and effect relationships and/or a few discrete
variables.
d. Context sensitive: Places findings in a social, historical, and temporal context;
researcher is careful about the possibility or meaningfulness of
generalizations across time and space; emphasizes careful comparative case
analyses and extrapolating patterns for possible transferability and
adaptation in new settings.
Strengths and Weaknesses of Qualitative Research

Qualitative Research is more focused on exploring the issues, understanding


the actual problem and enabling oneself to answer all the questions. It is more
dependent on deriving the value of variables in their natural setting. The data via
this method is collected by asking open ended questions and serving with the direct
quotations. Qualitative can be beneficial in the following ways:
a. All the problems and the topics covered under this research are in detail.
b. This method majorly focuses on small groups which ultimately do not require
more expenses when compared to quantitative research.
c. On the emergence of new developed information and findings, the revision,
direction and framework of the data can be done easily quickly.
d. The data is collected from a small group which bounds it to be universal for a
large population.
e. The data with this method is collected based on genuine efforts and gives a
clear vision on what can be expected.
Weaknesses of Qualitative Research

a. As the data is collected for a small group, due to which assumptions cannot
be made beyond the small group of people.
b. It becomes difficult to demonstrate, maintain and assess the rigidity of the
data.
c. Collection of statistical data is not easy and cannot be done solely by using
this method.
d. As the data is in big quantity, analysis and interpretation of the data takes
much time.
e. The responses of the subjects might be affected as the researchers are
bound to be present during the process of data gathering.

Kinds of Qualitative Research


a. Ethnography

A qualitative research method often used in the social sciences that is


often used in gathering data on human societies/cultures. Ethnography,
simply stated, is the study of people in their own environment through the use
of methods such as participant observation and face-to-face interviewing.
Data collection is done through participant observation, interviews and
questionnaires.
b. Phenomenology

Describes the structure of experience as they present themselves to


consciousness, without resources to theory, deductions or assumptions from
other discipline such as the social sciences. It seeks to achieve deep
understanding of the phenomenon by rigorous and systematic examination of
it. Its purpose is to describe essence of lived experiences.
c. Grounded Theory

An inductive technique developed for health-related topics. It is


emerged from the discipline of sociology. The term “grounded” means that the
theory developed from the research is grounded or has its roots from the data
from which It has derived.

d. Historical Research
Historical Research is the systemic collection and objective evaluation
of data related to past occurrence.

e. Case Study
A case study is a detailed study of a specific subject, such as a person,
group, place, event, organization, or phenomenon. It is used to test theoretical
models by using it in real world situation.
Importance of Qualitative Research Across Fields

a. Social Work
Qualitative Research Studies in social work represents the best
available research on emerging problems or application of evidence to diverse
population.

b. Marketing
Qualitative research in marketing can be used to test new ideas or
products and to gain a realistic view of how customers or clients would react
to that particular product.
c. Business

Data from quantitative research such as market size, demographics,


and user preferences provide important information for business decisions.
Qualitative research provides valuable data for use in the design of a product
including data about user needs, behavior patterns, and use cases.
d. Sports
The results of qualitative research can inform stakeholders about
facilitators and obstacles to exercise, motivation and adherence, the influence
of experiences, beliefs, disability and capability on physical activity, exercise
engagement and performance, and to test strategies that maximize physical
performance.

e. Medicine

The goal of qualitative research is to help us gain an understanding as


to how or why certain things occur. Qualitative research seeks that
understanding through observation and interviews, both of which provide
insight into the research question.
f. Psychology

Qualitative research is an important alternative to


quantitative research in psychology. It generally involves asking
broader research questions, collecting more detailed data (e.g., interviews),
and using non-statistical analyses.
g. Arts

Qualitative is important in arts since with the use of this research


people could be able to reach new ideas and conclusions which will help
people improve arts and discover new techniques and any other more.

h. Literature

The way one deals with the literature plays a crucial and guiding role
in the iterative process between theory and data because it determines how
existing theories are dealt with in the design and conduct of research. As such,
considerations as to when and how to use the literature acquire great
importance.
i. Agriculture and Fisheries
Interviews are a key element of qualitative research fisheries scientists
may incorporate to improve understanding of why fisheries operate as they
do, and what the effects of policy changes are likely to be.

Explore

Activity 1. Show Me!

Complete the graphic organizer below by filling out the blanks showing the salient
characteristics of qualitative research. Use a separate sheet for you answer.

Qualitaive
Research
Activity 2. Give me!

Search for studies conducted by researchers under the kinds of qualitative research.
Follow the template below for your answers.

Kind of Qualitative Research Title


Research
1. Ethnography

2. Phenomenology

3. Grounded
Theory
4. Historical
Research
5. Case Study

Deepen

Answer the following questions based on what you have learned in this
lesson. Make your answers brief yet substantial.
1. Briefly discuss the characteristics, kinds, strengths and weaknesses of
qualitative research.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
2. Is qualitative research important? Explain briefly and site examples.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

3. What do you think is the importance of Qualitative Research in your filed of


specialization?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Gauge

Direction: Choose the letter of the correct answer. Write your answers in a
separate sheet.
1. Which of the following is a function of research?
A. Describe B. Explain C. Predict D. All of these

2. Which of these is NOT an importance of research in our daily life?


A. Gain unessential information B. Know the truth
C. Make changes D. Safer life

3. Which of the following characteristics of research utilizes proven analytical


procedures in gathering data?
A. Empirical B. Controlled
C. Systematic D. Analytical
4. Wilhelm reports the result of observation based on the gathered data in his
research. He never tried to fabricate, falsify and misinterpret data. What
ethical principle is being shown?
A. Honesty B. Carefulness
C. Objectivity D. Integrity

5. Is it important to follow the research process in conducting a research work?


A. No, for it will just add up to your stress in writing your research paper.
B. No, because you can start right away with the last step to finish the
research work in a short span of time.
C. Yes, to effectively carry out the research work and to be systematic in
writing your research paper.
D. Yes, because it is what is required.

6. Which of the following does not belong to the group?


A. Images b. Words c. Objects d. Numbers

7. What form of data is being collected in qualitative research?


I. Interview results II. Observations and Notes III. Experiment results
A. I only B. I and II C. I, II and III D. II only

8. Which importance of research is described in the statement below?

“Results of research helped us to mark out the thin line between truth
and lie.”
A. To make changes B. To know the truth
C. For a safer life D. Gain essential information
9. What area of research is employed if you wanted to study the Effectiveness of
a Newly Discovered Drug?
A. Medicine B. Arts C. Sports D. History

10. What area of research is employed if you wanted to study the behavior of
children listening to a particular genre of music?
A. Medicine B. Arts C. Sports D. Psychology

11. What characteristic of qualitative research is employed in the situation


below?
“Studying real-world situation as it unfolds naturally”
A. Naturalistic B. Emergent C. Purposeful D. Dynamic

12. Which of the following refers to a detailed study of a specific subject such as
person, group, place, event and phenomenon?
A. Case Study B. Grounded Theory C. Ethnography D. Phenomenology

13. Which of these refers to the systematic collection of data related to past
occurrences?
A. Case Study B. Grounded Theory C. Ethnography D. Historical

14. Which of the following refers to the importance of qualitative research in


Social Work?
A. It represents the best available research on emerging problem or
application of evidence in diverse population.
B. Used in testing new ideas of product and to gain a realistic view of how
customers would react to a product.
C. Used in order for people to reach new ideas and conclusion for people
to improve their art.
D. Used to improve understanding policy changes in the field of fisheries.

15. Which of the following refers to the importance of qualitative research in Arts?
A. It represents the best available research on emerging problem or
application of evidence in diverse population.
B. Used in testing new ideas of product and to gain a realistic view of how
customers would react to a product.
C. Used in order for people to reach new ideas and conclusion for people
to improve their art.
D. Used to improve understanding policy changes in the field of fisheries.
Lesson 1
Jump Start Activity 1. Word Search
Find at least five (5) hidden words in the puzzle below
and try to define each. Place your answers in a separate sheet.
1. Research 2. Explore 3. Evidence 4. Quantitative 5.
Information
6. Qualitative 7. Inquiry
Note: Definition of each term may vary depending on the
answer of the students.
Explore Activity 1. Research in Daily Life
In a 2 to 3-minute video, discuss creatively how research made an
impact to you as a student.
Note: Output of students vary. Please refer to the rubrics for
reference.
Activity 2. The Research Process
Copy the graphic organizer below and supply the needed
information showing the Process of Research.
1. Identifying the problem.
2. Reviewing literature.
3. Setting research questions, objectives, and hypotheses.
4. Choosing the study design. Pre-Test Gauge
5. Deciding on the sample design. 1. D 1. D
6. Collecting data. 2. C 2. A
7. Processing and analyzing data. 3. A 3. D
8. Writing the report. 4. B 4. A
5. A 5. C
6. D 6. D
Activity 3. The Ethics of Research 7. D 7. B
8. A 8. A
Based on what you have learned in this module, create at 9. A 9. D
least five (5) situations showing the ethical principles in research. 10. C 10. D
11. A 11. A
Note: Answers of students may vary.
12. A 12. A
Deepen Answer the following questions based on what you 13. B 13. D
have learned in this lesson. Make your answers brief yet 14. C 14. A
15. D 15. C
substantial.
Note: Answers may vary.
Answer Key
Lesson II
Jump Start
Activity 1. Complete me!
Using a separate sheet, complete the table below by filling out the needed information.
Note: Answers of students may vary.
Activity 2. Enumerate!
Enumerate at least three (3) fields of research you would like to work on using qualitative
research. Place your answers in a separate sheet.
Note: Answers of students may vary.
Explore
Activity 1. Identify Me!
From the box found below, determine which item/s describe/s qualitative and
quantitative research.
Quantitative Research Qualitative Research
Collection of data using instruments A type of educational research where
with preset questions from large the researcher relies on the view of
individuals the participants
Tend to use standard fixed structures Seek to understand the participants
and evaluation criteria experiences
Researcher and their biases maybe Qualities, behaviors and complexities
known to participants in the study,
and participants characteristics
maybe known to the researcher
Narrative Report with contextual
descriptions
Activity 2. Research in different fields
Enumerate at least three (3) research topics under qualitative research related to your
field of specialization that you would like to work on.
Note: Answers of student may vary.
Deepen
Answer the following questions based on what you have learned in this lesson. Make
your answers brief yet substantial.
Note: Answers of students may vary.
Lesson III
Jump Start
Activity 1. Unscramble me!
Unscramble the letters to determine the word/s and term/s hidden. Define each term
after.
1. Data 2. Dynamic System 3. Emergent
4. Qualitative Research 5. Research
Note: For the definitions, students’ answers may vary.
Explore
Activity 1. Show Me!
Complete the graphic organizer below by filling out the blanks showing the salient characteristics
of qualitative research. Use a separate sheet for you answer.
Note: Answers may vary.
Activity 2. Give me!
Search for studies conducted by researchers under the kinds of qualitative research. Follow the
template below for your answers.
Note: Answers may vary.
Deepen
Answer the following questions based on what you have learned in this lesson.
Note: Answers may vary.
References
Baraceros, Esther L. Practical Research I. Sampaloc Manila: REX Publishing, 2016.
Bhandari, Pritha. Scribr. 30 July 2020. 6 January 2021.

https://www.nps.gov/ethnography/aah/aaheritage/ercb.htm. n.d. 7 January


2020.

iEduNote. n.d. 5 January 2021.


Negrinelli, Michelle. "quora.com." n.d. 5 January 2021.

Rabang, Jenny Rose F. Practcial Research 1. Puerto Princessa City, 2020.

Sambath, Jagbid. slideshare.net. 24 May 2018. 7 January 2021.


Slideshare.net. 20 January 2010. 6 January 2021.

weetechsolutions.com. n.d. 6 January 2021.

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