Catering Management CH.2
Catering Management CH.2
Catering Management CH.2
Chapter 2
Styles of Catering Operations
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Scope
1. Explain catering operations.
2. Discuss why foodservice businesses from fine dining restaurants to
delicatessens are incorporating catering services into their
operations.
3. Define ways in which catering services have been incorporated into
foodservice operational styles.
4. Discuss the categories of foodservice operations offering catering
reviewed in this chapter.
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Categories of food Service & Catering
Operations
Full service restaurants
Hotel food & beverage facilities
Catering halls
Independent caterers
Private clubs
Contract feeding
Gourmet food shops and delicatessens
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Service Purchase Opportunities
Table service food service
Packaged takeout food service
Beverage service
Entertainment service
Business meeting service
Conference and convention services
Off premise foodservice
Home replacement meal service
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Full Service Restaurant Considerations
for Catering
Location
Customer profile
Restaurant style or type
Staffing capabilities
Restaurant physical layout
Cuisine and menu offerings
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Full Service Discussion
Location for business and social business
What would we be looking for in location?
Customer profile: customer loyalty and demand
On premise restaurant concept
How would that effect the menu of catering functions
and demand
Facilities: major factor in ability of a restaurant to
handle catering functions in addition to à la carte
restaurant service
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Hotel Food & Beverage Facilities
Full service restaurant
Catering facilities
Coffee shop
Room service
Recreational areas
Lobby bars
Food market/delicatessen
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Classifications of Hotel catering
services
Convention
or
Conference
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Catering Market Factors
Location
Hotel
facilities
Customer
profile
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Hotel Catering
Facilities
What is the public space capable of handling?
Seated dinner
Cocktail reception
Buffet set ups
Entertainment space
Dance floor
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Off Premise for Hotels
Extension of catering department
Conference/convention service
Social/business
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Catering Halls Influence Factors
Customer
profile
Style or
concept
Facilities
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Independent Caterers
• Independent caterers are private
businesses offering services to the public.
These businesses operate with or without
permanent facilities of their own in which
to hold functions
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Menu Duplication
The key to successfully providing catering services
for a number of functions at the same time, is to
duplicate as many of the menu items as possible for
each menu.
Choice menus allow limited selection of entrees,
choice of two vegetables and two desserts
Eight functions
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Private Clubs
Clubs with limited membership
Members pay to belong/
invitation to join
Not open to the public
Ability to offer function space
is limited by regulations as a
non-profit business
Members and member guests only
City clubs, dining clubs, golf
clubs
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Contract Feeding
Contract feeding companies provide
institutions such as hospitals and schools,
as well as business with in house meal
programs
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MENU
Fixed Menu …. Table d’Hote
À la Carte
Mixed
Cyclical
Specialty
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Contract Foodservice Industry:
Segments
Health care market
Retail market
Contractors
Recreation
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Gourmet Food Shops and Delicatessen
• Gourmet food shops offer take-out foodservice.
The trend for home replacement food is
significant to these type of operation.
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Gourmet Food Shops: Catering
Location
Off-premise catering
Customer profile
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Off Premise Catering
Off Premise Evaluation Criteria
Key Issues
Service
Cooking facilities
Cleaning
Storage
Floor space
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What questions do you have?
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